MAKE MORE

OFFERS
CHALLENGE
 Day 1: Offer Science And The Lead
1 Generation Offer

2 Day 2: Offer Strategies And The Lead

Conversion Offer

3 Day 3: Offer Scripts And The

Customer Ascension Offer

4 Day 4: Offer Systemization And

Customer Retention Offers

5 Day 5: Offer Stack Putting The Offers

Together
 OFFER
SCIENCE
MONDAY - DAY 1
WHAT IS AN
OFFER?
Offer - The opportunity you give a
potential client to exercise their desire
to buy (or otherwise obtain) the thing or
things that you helped them realize
they’ve desired all along, at the price
that you previously decided on and they
have subsequently agreed to; which
they now expect to use to make their
experience of life exponentially better!

The value of your offer will be

enhanced or diminished by the value of
your content.

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WHAT IS
SCIENCE?
Science - The intellectual and practical
activity encompassing the systematic study of
the structure and behavior of the physical and
natural world through observation and
experiment. An important side note about the
science of a thing is that it must be
observable, repeatable, and predictable.

The Reason We Started A Challenge Is To

Accomplish The Purpose Of Learning.

Too many people think that listening is

learning. They think that reading is learning or
they think that watching is learning. The
reason people think these things is because
they think the purpose of learning is knowing.
But the purpose of learning is not knowing. The
purpose of learning is MASTERY!

Myron Golden, Ph.D.

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WHAT IS
MASTERY?
MASTERY - Mastery is the
ability to execute effortlessly
without the use of conscious
resources. The purpose of this
challenge is to get you on the
road to developing mastery in
your business.

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 DEFINE THE OFFER

Pick Your People - Who Are You Going To

Help?

Pick Their Payoff - What Are You Going To

Help Them Do?

Pick Your Price - What Amount Are You

Going To Get Paid?

4
 REFINE THE OFFER

Have Something Good To Say

Have A Good Way To Say It

Have A Good Time Saying It Often

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 CONFINE THE OFFER
LEAD GENERATION OFFER

Understanding The Lead Generation Offer

CPO Formula

Curiosity Creation Is First

Pain Agitation Is Second

Offer To Optin Is Third

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WHY PEOPLE OPTIN
They Know They Have A Painful Problem

They Believe You Have A Powerful Solution

They Believe They Will Find Closure

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 WHAT PEOPLE OPTIN FOR
THE LEAD MAGNET OR ETHICAL BRIBE

Printed Lead Magnet

For Example: A special report, An ebook, A
script, A calendar, A system, A list, A Formula

Audio Lead Magnet

For Example: Some music, A lesson, A sermon,
A lecture, Some comedy, A formula

Video Lead Magnet

For Example: A tutorial, A lesson, A sermon, A
lecture, Some comedy, A formula

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WHEN PEOPLE OPTIN
Overwhelm Them With Awesomeness!

Teach Them Something Valuable

Inspire Them With Something Hopeful

Empower Them With Something Useful

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HOMEWORK
1. Post A Video Testimonial From Trash Man To
The Cash Man In The FB group.
2. Post A Video Testimony In The FB Group About
Your Experience with the challenge and if you
would recommend it others.
3. Create An Optin Funnel Headline

4. Create A Lead Magnet

BOOKS AND RESOURCES

1. A Bible

2. Trash Man To Cash Man by Myron Golden

(trashmantocashman.com)

3. Business Secrets From The Bible by Daniel Lapin

4. Thou Shall Prosper by Daniel Lapin

5. Stealing From God by Frank Turek

6. Words That Sell by Richard Bayan

7. Exactly What To Say by Phil Jones

8. Innovation Secrets Of Steve Jobs by Carmine Gallo

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