BSBMKG541

IDENTIFY AND EVALUATE

MARKETING OPPORTUNITIES

STUDENT PROJECT PORTFOLIO

 Project Portfolio

Student name:

Assessor:

Date:

Business this assessment is

based on:

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BSBMKG541 Identify and evaluate marketing opportunities | SALISBURY COLLEGE AUSTRALIA 2020 | RTO
No.:45062 | CRICOS:104311J | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 2
 Project Portfolio

SECTION 1: EXPLORE AND EVALUATE MARKETING

OPPORTUNITIES
The Business
Provide an overview of the
business including:

 products and/or
services offered

 its strategic objectives

and goals

 its organisation
structure.

Market needs
Provide an analysis of the
market relevant to the
business, for example:

 Market trends

 Growth rate.

New markets
Based on your review above,
identify new markets for the
business. Identify at least
three.

Marketing opportunities
Based on your review above,
identify marketing
opportunities for the
business. Identify at least
three.

Innovative approaches
Identify and describe two
innovative approaches that
you have used to explore
and develop marketing
opportunities.
Explain how the techniques
you used assisted in the
development of marketing

BSBMKG541 Identify and evaluate marketing opportunities | SALISBURY COLLEGE AUSTRALIA 2020 | RTO
No.:45062 | CRICOS:104311J | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 3
 Project Portfolio

opportunities.

Organisational fit
Describe how each of the
marketing opportunities you
have identified fit with the
organisational goals and
capabilities.

Viability
Provide an analysis of the
financial viability of each of
the marketing opportunities
yoy have identified.

Return on investment
Outline the probable return
on investment of each of the
marketing opportunities you
have identified.

Competitors
Describe potential
competitors relevant to the
marketing opportunities you
have identified.

Marketing opportunities
selection
Based on the outcomes of
the financial viability, ROI
and potential competitors,
are the three marketing
opportunities viable?

BSBMKG541 Identify and evaluate marketing opportunities | SALISBURY COLLEGE AUSTRALIA 2020 | RTO
No.:45062 | CRICOS:104311J | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 4
 Project Portfolio

SECTION 2: REQUIRED CHANGES TO OPERATIONS

Feedback
Describe the feedback that
was provided to you at the
meeting.
What did the feedback tell
you about changes to
current operations that will
be required?

Changes to current
operations
Based on your own review
and feedback from
stakeholders, what changes
are required to current
operations?

Resource requirements
List the resource
requirements that are
required for the marketing
opportunities.

BSBMKG541 Identify and evaluate marketing opportunities | SALISBURY COLLEGE AUSTRALIA 2020 | RTO
No.:45062 | CRICOS:104311J | L4 & L5, 14 Railway Parade, BURWOOD, NSW 2134 Page | 5