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    Internal Marketing Checklist: Create A Go-to-Market Plan

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    londz.mkhize
    This internal marketing checklist outlines steps for educating employees on an upcoming product launch, including sharing the brand vision, product problem validation, goals and timeline, distribution channels, launch communications through various channels, opportunities for employee testing and feedback, and empowering employees to share information through their social networks. The checklist aims to keep all employees informed and engaged every step of the way during the launch process and post-launch activities.

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    Internal Marketing Checklist: Create A Go-to-Market Plan

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    londz.mkhize
    2 views1 page
    This internal marketing checklist outlines steps for educating employees on an upcoming product launch, including sharing the brand vision, product problem validation, goals and timeline, distribution channels, launch communications through various channels, opportunities for employee testing and feedback, and empowering employees to share information through their social networks. The checklist aims to keep all employees informed and engaged every step of the way during the launch process and post-launch activities.

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    This internal marketing checklist outlines steps for educating employees on an upcoming product launch, including sharing the brand vision, product problem validation, goals and timeline, distribution channels, launch communications through various channels, opportunities for employee testing and feedback, and empowering employees to share information through their social networks. The checklist aims to keep all employees informed and engaged every step of the way during the launch process and post-launch activities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views1 page

    Internal Marketing Checklist: Create A Go-to-Market Plan

    Uploaded by

    londz.mkhize
    This internal marketing checklist outlines steps for educating employees on an upcoming product launch, including sharing the brand vision, product problem validation, goals and timeline, distribution channels, launch communications through various channels, opportunities for employee testing and feedback, and empowering employees to share information through their social networks. The checklist aims to keep all employees informed and engaged every step of the way during the launch process and post-launch activities.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Create a Go-to-Market Plan

    with Deirdre Breakenridge

    Internal Marketing Checklist


    Educate on brand/vision/mission.

    Share the objective of your product launch.

    Share the positioning statement and key messaging.

    Discuss the product problem and validation.

    Share product goals and metrics.

    Offer information on channel partners and distribution.

    Send updated launch communications through:

    • Push notifications
    • Emails
    • Newsletter updates
    • Website (Intranet) updates
    • Town hall meetings

    Share the full launch timeline.

    Send information on where to find product resources/materials and product descriptions.

    Invite employees to test your product during the alpha testing phase.

    Share information on the beta testing program.

    Send invitations to the official launch party.

    Keep employees abreast of launch campaign activities and post-launch marketing.

    Educate and empower your employee champions to share through their social media channels.

    Create a Go-to-Market Plan with Deirdre Breakenridge 1 of 1

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