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Analytics & Data Science Experience - v7
Analytics & Data Science Experience - v7
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SUMMARY
• Analytics & Data Science Professional with 13+ years of strong hands-on experience. Mainly worked in FMCG & CPG, Retail, Banking &
Financial Services including FinTech products, additional experience of e-commerce and Telecom industry across geographies. Experienced
in analytics product development as well as analytics consulting & services.
• Previously graduated (B.Tech) from IIT Delhi and M.S. in Analytics from University of Ghent , Belgium and worked with JP Morgan Chase &
Co.. Strong experience in predictive analytics using Machine learning in Python & R. SAS Institute Inc.’s Certified base SAS programmer.
EDUCATION
-Indian Institute of Technology (IIT Delhi), India (2004 -2008)
• B.Tech in Textile Engineering
-University of Ghent, Belgium (2014– 2015)
• M.S. in Analytics (with Magna Cum Laude distinction)
PROFESSIONAL EXPERIENCE
-Godfrey Phillips India (License Agreement with Phillip Morris) ( Strategy & Analytics : Head of Data Science) - Jul 2018 - Present
• Created data science team from scratch by hiring right skill set including not only data scientist, data engineers but also domain SMEs
with technology focus from industry & from within. Made 30 days, 100 days & 365 days road map for data science journey.
• Directly Worked with Head of sales, Head of marketing & other senior most leadership in operation, supply chain & HR to develop
the Proof of Concept (POC) and then scaled up data science projects.
• Managed the activity of data science teams. Designed, Developed & Implemented analytics products including solving the last mile
problem in analytics. Identified meaningful insights and communicated to business leadership.
• Generated additional profit of more than INR 12 Cr., impacted Revenue & volume growth. Set up data driven process to increase
efficiency & productivity. Created Possibilities, identified ways to make things happen through large scale implementation.
-JP Morgan Chase & Co. (Associate, Strategy & Operation Analytics)- Jun 2017 – Jul 2018
• Worked on development, implementation and evaluation of operation strategy using analytics.
• Statistical & Machine learning model development to enhance operational efficiency.
• Binary Classification models for digital channel activation of customers, and reduction in cost to serve (~USD 600 Million)
• Predict type of call, leading to appropriate IVR routing and thus helps in customer satisfaction
• Took additional responsibility as a trainer for Machine Learning algorithm using R & Python
-Impact Analytics (Analytics Lead)- Aug 2015 - Mar 2017
• Lead a team comprised of statistician, business analyst and SAS, SQL, R & Python programmer
• Client management. Project management. Responsible for complete ownership of delivery for all projects in an account.
• Understanding client’s business problem and data. Formulation of analytical solution. Presenting result to senior management.
• Demand Forecasting store sales using ETS and ARIMA for a US jewellery retailer.
• Hiring manager for analytical resources across all levels. Pre- sales work for prospective clients.
-Genpact & Others ( Senior Business Analyst)-Jun 2008 - Sep 2014
• Worked with Genpact, TEG Analytics, WNS & Evalueserve in early stage of my career.
• Predicted customer churn for a leading US retailer using their RFM behaviour.
• ROI measurement for different marketing channel using market mix modeling for a leading US based CPG manufacturer in
developing economy market for skin care category.
• Analytics process improvement for a German midsized receivable management organization.
• Understand the factors affecting sales of a representative for a US leading MLM retailer using Linear Regression.
• Understand the business requirement of CMO, VP Marketing, Sales team, Marketing and channel management team (Email & SMS
campaigns) and providing them the required business insight from data analysis
• Developed reports with valuable business suggestions generated by data analysis for a US Retail Finance company
INTERNSHIPS
-Di - Beauty & Care Retailer, Brussels, Belgium (Apr, 2015 – Jun 2015)
• To segment the customer base for increasing promotion effectiveness through targeted marketing
-PT.Indorama Synthetics Tbk., Jakarta , Indonesia (May, 2007 - July, 2007)
• Collected information of operational data, to find problem due to which leakage occurred using data analysis
TECHNIQUES & TOOLS
• Highly Proficient in Python, R, SAS, SQL, Advanced Excel & MS Office. Medium proficiency in SPSS, Power BI & Tableau BI tools
• Linear regression, Logistic Regression, Random Forest, Boosting Machines, ARIMA, Holt Winters, Market Mix Modelling, Market basket
analysis, Segmentation using Cluster analysis, Collaborative filtering, advanced predictive analytics using Machine learning algorithms
• Basics of deep learning Neural Network algorithms (RNN, LSTM, CNN) for Natural Language Processing and image analytics
• Worked on data driven Cross sell, upsell, Churn reduction, Campaign analysis, Promotional effectiveness measurement, Scoring,
Customer Segmentation, Social media analytics, Sentiment analysis, Customer life time value prediction, Pricing Analytics.