Marking rubrics for Final project:

(The written paper-30%; The presentation-70%)

Distinction Good Competent Weak

Criteria
(9-10) (7-8) (5-6) (< 5)

The written paper (30%)

- Fully address - Address most -Address some Only address 2-3

all the main of the main parts of the main parts of the main
points in the points in the points in the points in the
given given given marketing given marketing
marketing marketing template template
template template (introduction, (introduction,
Content (introduction, (introduction, current market current market
20% current market current market situation, SWOT situation, SWOT
situation, situation, analysis, analysis,
SWOT SWOT marketing marketing
analysis, analysis, strategy, action strategy, action
marketing marketing plans) plans)
strategy, strategy, action
action plans) plans)

Give valid Give quite Give some valid Give little or no

evidence and valid evidence evidence and valid evidence
logical and logical some illustration and logical
Evidence/Illustration
illustration to illustration to to the description illustration to the
10%
the description the description and analysis of description and
and analysis of and analysis of the destination analysis of the
the destination the destination destination

The presentation (70%)

Produce an Produce a quite Produce a Produce a

Video
attractive attractive promotional promotional
20% promotional promotional video with a video with poor
video with a video with a combination of quality images,
 combination of combination of some quality music and
high-quality quite good images, music subtitles
images, music quality images, and subtitles
and subtitles music and
subtitles
Present Present Present Present
Presentation content information information information and information and
and ideas and ideas quite ideas logically ideas logically
20% logically and logically and and coherently to and coherently
coherently coherently some extent
Engage and Engage and Engage and Fail to engage
Engagement attract all attract most of attract audience to and attract all
10% audience to the audience to the the presentation audience to the
presentation presentation to some extent presentation

Pronunciation - Appropriate - Mostly - Quite - Problems with

pronunciation appropriate appropriate pronunciation
and fluency pronunciation pronunciation
- Fluent and at - Speak slowly
10% ease - Fluent - Speak slowly and not confident
- Answer all Answer most Answer some Cannot answer
questions by questions by questions by some questions
Q and A
teacher and teacher and teacher and peers. by teacher and
10% peers. peers. peers