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    Test hk1-2324

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    Ngan Ha
    This document provides the final exam questions for a Marketing Communications in the Digital Age course. Students are asked to create a 1,500-word marketing communication plan to establish their personal brand as a graduate job seeker. They must define their unique strengths and craft a personal brand statement. Students also need to identify their target audience by researching potential employers and tailoring their communication. Finally, they should describe how they will build their personal brand through an online portfolio using tools like a personal website, social media, and outlining a content strategy.

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    Test hk1-2324

    Uploaded by

    Ngan Ha
    6 views1 page
    This document provides the final exam questions for a Marketing Communications in the Digital Age course. Students are asked to create a 1,500-word marketing communication plan to establish their personal brand as a graduate job seeker. They must define their unique strengths and craft a personal brand statement. Students also need to identify their target audience by researching potential employers and tailoring their communication. Finally, they should describe how they will build their personal brand through an online portfolio using tools like a personal website, social media, and outlining a content strategy.

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    test hk1-2324

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    test hk1-2324

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    This document provides the final exam questions for a Marketing Communications in the Digital Age course. Students are asked to create a 1,500-word marketing communication plan to establish their personal brand as a graduate job seeker. They must define their unique strengths and craft a personal brand statement. Students also need to identify their target audience by researching potential employers and tailoring their communication. Finally, they should describe how they will build their personal brand through an online portfolio using tools like a personal website, social media, and outlining a content strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6 views1 page

    Test hk1-2324

    Uploaded by

    Ngan Ha
    This document provides the final exam questions for a Marketing Communications in the Digital Age course. Students are asked to create a 1,500-word marketing communication plan to establish their personal brand as a graduate job seeker. They must define their unique strengths and craft a personal brand statement. Students also need to identify their target audience by researching potential employers and tailoring their communication. Finally, they should describe how they will build their personal brand through an online portfolio using tools like a personal website, social media, and outlining a content strategy.

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    © All Rights Reserved
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    of 1

    FOREIGN TRADE UNIVERSITY FINAL EXAM QUESTIONS

    HCMC CAMPUS MARKETING COMMUNICATIONS IN DIGITAL AGE


    DEPARTMENT OF INTERNATIONAL MAR021-2
    EDUCATION
    Semester: I Academic year: 2023 – 2024
    Full-time:
    PAPER NO.:01 Class code:
    Form of Exam: Assignment - Case study

    QUESTIONS:
    Build a marketing communication plan to establish your personal image as a (soon-to-be)
    graduate and job seeker. With this task, you will create a seamless online profile targeting the
    position you are seeking after graduation. You can position yourself as a digital marketing
    consultant, showcasing the skills and knowledge you've acquired through this course, or
    narrow your focus to the specific place you want to work. Careful planning is required to craft
    an online portfolio that demonstrates the value you can offer to your "target market" of
    potential employers. It is an ideal task for enthusiastic students looking to build an online
    presence to enhance their employability in the near future.
    In a 1.500-word assignment, address the following questions at your desired capacity:
    1. Define your personal brand (Identify your unique strengths, skills, and attributes;
    Determine what makes you stand out from other job seekers; Craft a compelling
    personal brand statement that summarizes your value proposition.) (30 points)
    2. Identify Your Target Audience (Research and create a list of companies or
    organizations where you aspire to work; Understand the specific job roles and
    industries you are targeting; Tailor your communication to resonate with your target
    audience's needs and values.)(30 points)
    3. Create an Online Portfolio (Please describe in the plan how you will build your
    personal brand? using which tools/channels? You should consider the idea of creating
    a personal website/blog, including content such as introducing yourself through your
    online CV, with links to your social media pages like TikTok, Facebook, Instagram. In
    this plan, you should also clearly outline your content strategy aimed at the image you
    are building.) (40 points)
    --------------------------------------End of test--------------------------------------
    Note: - This paper contains 01 (one) page, with 03 questions.
    - Students are allowed to use materials during the examination.
    - Invigilators shall not provide further explanation.

    INSTRUCTOR

    Le Giang Nam (PhD)

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