'Dark Brandon' meme makes an appearance on

Biden's new campaign website

President Biden announced on Tuesday that he is formally walking for reelection in
2024, and with that comes a brand new marketing campaign internet site.

Joebiden.Com has all of the matters one might anticipate: images of the eighty-year-
vintage candidate, a marketing campaign video and pleas for donations. And there may
be something else for individuals who accidentally navigate to a non-existent page.
Instead of an undeniable 404 blunders, site visitors get an eyeful of Biden's adjusted
ego, "Dark Brandon," featuring beaming purple laser eyes.

"Let's get you lower back at the rails," appears under the smiling, suited image of the
president and is probably a reference to Biden's love of Amtrak.

For the ones unusual with the "Dark Brandon" foundation tale, here's a short recap,
which, like any things net, is a sequence of takes on takes.

In the past due 2021, the phrase "Let's go, Brandon!" — based totally on a famously
misheard crowd chant at a NASCAR race — speedy spread among conservative agencies
as a right-away expletive toward Biden.

Then, sometime ultimate year, fringe Donald Trump supporters who referred to the
former Republican president to run once more in 2024 created a series of "Dark MAGA"
memes. They generally depict an authoritarian/dictator-like model of Trump, wherein
he sometimes has blue laser eyes. Accompanying captions commonly call for Trump to
take revenge on his political enemies.

Those memes nearly right now spawned "Dark Brandon," featuring a sinister Joe Biden.
In this context, they regularly show photos of the president shooting red lasers from his
eyes or wearing army tools.

But the left appeared to like it, too. So they co-opted the concept. Now, Democrats rent
Dark Brandon snapshots to tout Biden's coverage victories.

And it truly is how one ends here — with a reputable presidential marketing campaign
web page for the USA of America asking supporters to buy a $32 "dark T-blouse" that
the campaign says is "great worn whilst vanquishing Malarkey."

Aja Romano, a way of life reporter for Vox who's written approximately the "Dark
Brandon" meme, stated it's supporting to convert the public's notion of the octogenarian
president from a bland discern to something extra thrilling.

"Biden's embody of the Dark Brandon meme suggests now not most effective an
cognizance of the meme and what it represents to a lot of his followers, however self-
consciousness of how the meme livens and rejuvenates his public character," Romano
advised NPR.

Romano added: " mostly as he gears up for a tough reelection, search for him to lean
even extra into the 'Dark Brandon' meme on social media as a way of galvanizing
advocate online."