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Kurlantzick - China - S New Diplomacy and Its Impact On The World
Kurlantzick - China - S New Diplomacy and Its Impact On The World
In October 2003, President George W. Bush seemed excited to arrive on his first
trip to Australia, a close friend and ally of the United States. But when he landed, his
enthusiasm must have quickly melted. Thousands of demonstrators greeted him in
several Australian cities. Some protestors crossed over from anger at the U.S. president
to broader anti-Americanism, condemning U.S. culture and values.1 Protected by an
enormous security cocoon, Bush planned to address the Australian parliament.2 But
he could barely get rolling on his speech before Australian senators began heckling
him.3
Only days later, Australia offered Chinese president Hu Jintao a vastly different 221
welcome. Hu toured Australia like a hero. Fewer Australians than expected protested
against Chinese human rights abuses.4 Even Australian Tibet campaigners went out
of their way to be polite to Hu.5 In parliament, few members disturbed him. The trip
concluded with the two nations signing a framework for a future free trade deal.
Australia’s responses to the Bush and Hu visits reflected shifts in Australian public
opinion. Only twenty years ago, Australia regarded China as coldly as it greeted the
United States warmly. Many Australians still viewed cold war–era Beijing as a com-
munist threat. Australia traded little with China, still an extremely poor country. Given
this, the outcome of the visit was shocking, as was as a 2005 poll by the respected Lowy
Institute showing that 70 percent of Australians viewed China positively while only
half had positive feelings about the United States.6
The transformation of China’s image in Australia seems remarkable. Yet the
transformation is hardly unique. Since the middle of the 1990s, China has grown in
strength and global popularity; it has altered its image in many nations from danger-
ous to benign. A 2005 study of 22 nations by the Program on International Policy
Joshua Kurlantzick is a visiting scholar at the Carnegie Endowment for International Peace. This essay
is excerpted from his new book Charm Offensive: How China’s Soft Power is Transforming the Globe and
portions of the book also have been excerpted in Current History and Commentary.
Copyright © 2007 by the Brown Journal of World Affairs
Between the Tiananmen crisis of 1989 and the late 1990s, China played a defensive
role in international diplomacy. Beijing made few statements at international organiza-
tions like the United Nation’s, shunned regional security and economic groups, and
avoided signing treaties. China’s tools of influence remained weak; it gave little aid and
invested little overseas.
In the past decade, the domestic factors that limited China’s global diplomacy
have vanished. After the crackdown in Tiananmen Square, Beijing tightened its con-
trols over society and developed a new nationalism designed to inculcate pride in the
state—nationalism that helped push China to become more engaged internationally.8
And in the 1990s and early 2000s, both the Chinese public and the Chinese leadership
gained vital confidence—confidence that China had a right to become a global power.
Over the past five years, China’s new style of diplomacy has become clearer as Beijing
has rapidly increased its interactions with other nations. These advances have focused
on developing nations in Asia, Latin America, and Africa, where China appears to have
a set of consistent strategies.
224 First, Beijing ties its efforts into a “win-win” set of values—the idea that China
is growing into a preeminent power but supports a world in which nations do not
interfere in other nations’ affairs and all countries can benefit from China’s rise. China
contrasts this philosophy with that of the United States, which Beijing portrays as
constantly asking other nations for concessions in the economic and security realms.
China’s noninterventionist language also mirrors ideas enunciated by developing na-
tions’ own regional organizations, such as the Association of Southeast Asian Nations
(ASEAN).22
Second, in supposedly trying to be nearly everyone’s friend, Beijing’s new diplo-
macy displays pragmatism unthinkable to a previous, more ideological generation of
Chinese leaders. Today, China deals with any state or political actor it thinks necessary
to achieving its aims. In Nepal, the Chinese government offered support to the mon-
archy despite the fact that the king was fighting a Maoist rebel group using the tactics
Chairman Mao himself pioneered. 23
Third, China has backstopped this “win-win” rhetoric with real initiatives. The
once treaty-averse Beijing has proven willing to sign up to agreements, frameworks,
and partnerships en masse. Just as China’s rhetoric of noninterference contrasts with
U.S. diplomacy, so too China’s new signing frenzy contrasts with U.S. treatment of
trade, economic, and security treaties. In the past decade, Beijing has inked the Treaty
As China has developed more sophisticated diplomatic strategies and styles, so too it
has begun to develop more effective tools of influence. These tools can be broken down
into two categories: tools of informal diplomacy and tools of more formal diplomacy.
China’s cultural promotion is part of a broader effort at informal public diplomacy, which
has a broad appeal to foreign publics. To foreign publics, Beijing wants to advertise the
226 idea that China will not be a threat to other nations. China’s public diplomacy efforts
reinforce the concept of China’s peaceful development, such as efforts like organizing
museum exhibits in Malaysia and Singapore to celebrate the six hundredth anniversary
of the voyages of Zheng He, a Chinese admiral who encountered but never conquered
several nations while sailing across Asia, the Middle East, and Africa.33
Part of this new public diplomacy has been increasing cultural exchanges with the
developing world. China has begun hosting overseas scholars and politicians. “China
shows its understanding of Thailand by inviting people from every circle of Thai society
to China,” says one professor at Bangkok’s Kasetsart University.34 Beijing also has created
a Chinese version of the Peace Corps to send idealistic young Chinese on long term
volunteer service projects to developing nations like Laos, Ethiopia, and Burma.
The new Chinese public diplomacy also includes setting up networks of infor-
mal summits designed to bring together opinion leaders. These summits allow China
to subtly emphasize its role as a potential partner for investment and trade and its
position as a leader of the developing world. The larger informal summits include
the China—Arab States Cooperation Forum; the China—Caribbean Economic and
Trade Cooperation Forum; and the Boao Forum for Asia, which brings together Asian
businesspeople into a World Economic Forum–like event.35
Beijing also has tried to lure more foreign students to China by advertising Chinese
Policy Implications
China’s new diplomatic style has begun to pay off. By adopting a more pragmatic,
softer approach to diplomacy, Beijing has begun to mitigate fears of China. As a result,
China will increasingly offer a serious alternative to relations with the United States for
countries unhappy with U.S. diplomacy. In Central Asia, for instance, China’s growing
diplomatic power has given nations that resented growing U.S. influence another power
to rely upon. After the Uzbek government cracked down on political opposition in
2005 and U.S. officials criticized the Uzbek regime, China quickly backed the Uzbek 229
regime’s policies, hosting Uzbek leader Islam Karimov for a state visit to Beijing.52
China also may utilize its charm offensively to change the behavior of target na-
tions. Dennis Blair, then commander of U.S. forces in the Pacific, proposed in 2001
that Asia create what he called “security communities” in which the United States would
increase its defense cooperation with Asian nations.53 But many Asian nations vetoed
the idea, in part because China quietly applied pressure on them to reject it.54
China also has begun to use its influence to get nations to make promises not to
intervene if the United States and China went to war in the future over Taiwan. With
Australia, China sent one of its finest diplomats, Fu Ying, to offer a strategic partnership
and aggressively promoted the importance of China’s demand for natural resources to
the Australian economy. China has become Australia’s second-largest trading partner
behind Japan, and Australian mining companies like BHP Billiton have posted record
profits.55 Australian politicians started to back away from the Australia, New Zealand,
and United States (ANZUS) security treaty. At a press conference held in Beijing in
August 2004, Australian Foreign Minister Alexander Downer told reporters, “The
ANZUS obligations could be invoked only in the event of a direct attack on the United
States or Australia.”56 Downer’s continued comments clearly suggested that Australia
would not help the United States fight a war with China over Taiwan.
Beijing now is making critical decisions about its future as a global actor. In the fu-
ture, China could build a responsible diplomatic strategy that supports its popularity
among average people around the world.
To build its image as a responsible In some respects, building this popularity
power, China even has begun to use its means working with established initiatives
diplomatic skills to mediate conflicts. designed to promote stability and develop-
ment—initiatives China sometimes has em-
braced. It may surprise some U.S. policy makers that China now has more peacekeepers
operating under the UN flag than any other permanent member of the Security Council;
Chinese forces have served effectively in Liberia, Haiti, and other countries.61
To build its image as a responsible power, China even has begun to use its diplo-
matic skills to mediate conflicts. After tensions between Cambodia and Thailand nearly
escalated into war in 2003, Chinese Vice Foreign Minister Wang Yi called in the Thai
235