Analytical report

1. How often do you purchase Bru coffee?

Option Respondent Percentage
Daily 4 14.8
Weekly 6 22.2
Monthly 7 25.9
Rarely 10 37
Never 0 0
Total 27 100

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Daily Weekly Monthly Rarely Never Total

Respondent Percentage

Interpretation:
 Daily: 4.8% of respondents purchase Bru coffee daily, indicating a small but
dedicated group of daily consumers who have a strong preference for the brand.

 Weekly: 22.2% of respondents buy Bru coffee weekly, suggesting a moderate level of
regular consumption among this group.

 Monthly: 25.9% of respondents purchase Bru coffee monthly, indicating that it is

more of an occasional choice for them.

 Rarely: 37% of respondents purchase Bru coffee rarely, implying that it is not a
commonly purchased brand among this group.

 Never: None of the respondents indicated that they never purchase Bru coffee,
suggesting some level of brand recognition or appeal even among those who do not
buy it regularly
 2. What type of Bru coffee do you prefer?
Option Respondent Percentage
Instant coffee 17 63
Filter coffee 9 33.3
Decaffeinated coffee 1 3.7
Others 0 0
Total 27 100

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Instant coffee Filter coffee Decaffeinated Others Total
coffee

Respondent Percentage

Interpretation:

o Instant coffee: The majority of respondents, 63%, prefer Bru Instant Coffee.
This indicates a preference for convenience and quick preparation among the
participants surveyed.

o Filter coffee: 33.3% of respondents prefer Bru Filter Coffee. This suggests that
there is a significant portion of the sample that enjoys the traditional brewing
method and possibly values the taste and aroma of filter coffee.

o Decaffeinated coffee: Only 3.7% of respondents indicated a preference for Bru

Decaffeinated Coffee. This suggests that there is a smaller segment of the
sample that seeks out decaffeinated options, possibly for health reasons or
personal preferences.
 3. On a scale of 1 to 5, how would you rate the taste of Bru coffee?

Option Respondent Percentage

1 1 3.7
2 1 3.7
3 9 33.3
4 9 33.3
5 7 25.9
Total 27 100
o

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1 2 3 4 5 Total

Respondent Percentage

Interpretation:

o Rating of 1: Only 3.7% of respondents rated the taste of Bru coffee as 1,

indicating a small minority found it unsatisfactory.

o Rating of 2: Another 3.7% rated the taste as 2, suggesting a small portion

were not entirely pleased.

o Rating of 3: The most common rating at 33.3%, indicating a significant

portion found it average.
o Rating of 4: Another 33.3% rated the taste as 4, showing an equal number
found it above average.

o Rating of 5: 25.9% rated the taste as 5, with a quarter finding it excellent.

4. Where do you usually purchase Bru coffee?

Option Respondent Percentage

Grocery store 23 85.2
Online 2 7.4
Specialty coffee shop 2 7.4
Others 0 0
Total 27 100

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Grocery store Online Specialty coffee Others Total
shop

Respondent Percentage

Interpretation.
o Grocery Store: The majority of respondents, 85.2% to be exact, purchase Bru coffee from
grocery stores, indicating it is a popular choice easily available at retail outlets.
o Online: 7.4% of respondents buy Bru coffee online, suggesting a growing trend towards
e-commerce for this product.
o Specialty Coffee Shop: Another 7.4% of respondents prefer to purchase Bru coffee from
specialty coffee shops, possibly valuing the experience and quality associated with these
establishments.
o Others: No respondents mentioned any other specific place, indicating that the majority
of purchases are concentrated in grocery stores, online, or specialty coffee shops.
 5. How likely are you to recommend Bru coffee to a friend or family member?

Option Respondent Percentage

Very likely 7 25.9
Likely 7 25.9
Neutral 8 29.6
Unlikely 3 11.1
Very unlikely 2 7.4
Total 27 100

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Very likely Likely Neutral Unlikely Very unlikely Total

Respondent Percentage
Interpretation

 Very Likely: 25.9% of respondents are very likely to recommend Bru coffee to others,
indicating a strong satisfaction and positive experience with the product.

 Likely: Another 25.9% of respondents would recommend Bru coffee, showing a consistent
level of satisfaction among this group.

 Neutral: 29.6% of respondents are neutral about recommending Bru coffee, suggesting a lack
of strong opinions either way.

 Unlikely: 11.1% of respondents are unlikely to recommend Bru coffee, indicating some
dissatisfaction or issues with the product.

 Very Unlikely: 7.4% of respondents are very unlikely to recommend Bru coffee, reflecting a
low level of satisfaction and possibly significant concerns about the product.
 6. Have you tried any other products from the Bru brand?

Option Respondent Percentage

Yes 12 44.4
No 15 55.6
Total 27 100

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Yes No Total

Respondent Percentage

Interpretation :

- Yes: 44.4% of respondents have tried other products from the Bru brand, indicating a
significant portion of the sample has engaged with a variety of Bru offerings beyond just
their coffee.

- No: 55.6% of respondents have not tried any other products from the Bru brand, showing
that a majority of the sample has primarily focused on Bru coffee and not explored the
brand’s other product lines.
 7. What do you like most about Bru coffee?

Option Respondent Percentage

Flavor 9 33.3
Aroma 14 51.9
Packaging 1 3.7
Price 0 0
Other 3 11.1
Total 27 100

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Flavor Aroma Packaging Price Other Total

Respondent Percentage
Interpretation :
- Flavor: 33.3% prefer Bru coffee due to its flavor.

- Aroma: 51.9% enjoy Bru coffee mainly for its aroma.

- Packaging: Only 3.7% like Bru coffee because of its packaging.

- Price: No respondents selected price as their favorite aspect of Bru coffee.

- Other: 11.1% cited other reasons for liking Bru coffee.

 8. How important are the following factors when purchasing coffee like Bru?

Option Respondent Percentage

Price 4 14.8
Quality of beans 13 48.1
Brand reputation 3 11.1
Packaging 3 11.1
Other 4 14.8
Total 27 100

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Respondent Percentage

Interpretation:
- Price: 14.8% of respondents consider price important when purchasing coffee like Bru.

- Quality of beans: The majority, 48.1%, prioritize the quality of beans when buying coffee
similar to Bru.

- Brand reputation: 11.1% view brand reputation as a crucial factor in their coffee
purchasing decisions.

- Packaging: 11.1% also value packaging when purchasing coffee like Bru.

- Other: 14.8% have other factors in mind when purchasing coffee, indicating a diverse
range of considerations among this group of respondents.

9. Do you use any specific brewing method for Bru coffee?

 Option Respondent Percentage
Yes 7 25.9
No 20 74.1
Total 27 100

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Yes No Total

Respondent Percentage

Interpretation:
- Yes: 25.9% of respondents use a specific brewing method for Bru coffee,
showcasing that a minority of the sample has a particular way they prefer to
brew this coffee.

- No: 74.1% of respondents do not use any specific brewing method for Bru
coffee, indicating that the majority of individuals in the survey do not have a
particular brewing preference for this brand.
 10. What improvements would you like to see in Bru coffee?
Option Respondant Percentage
Price reduction 9 33.3
Quality improvement 10 37
More advertisements 2 7.4
More supplies 6 22.2
Total 27 100

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Respondant Percentage

Interpretation
- Price reduction: 33.3% of respondents want Bru coffee to be priced lower,
indicating a need for more affordability.

- Quality improvement: 37% of respondents seek better quality in Bru coffee,

showing a desire for an enhanced taste or overall experience.

- More advertisements: 7.4% of respondents suggest increasing advertisements

for Bru coffee, implying a desire for more marketing visibility.

- More supplies: 22.2% of respondents would like to see increased supplies

related to Bru coffee, indicating a demand for improved availability or
accessibility of the product.