WHY DIDN’T MY

HOME SELL?
A Seller’s Guide to SOLD

Compliments of The Smith Group

#1 TEAM IN CA
C O L D W E L L B A N K E R R E A LT Y
 We offer hands-on Concierge
Poor Photography Home Is Not “Show-Perfect” 1 Services for home projects

Listing images sometimes fall short of truly con- A few minor repairs can be a rewarding invest- We have zero-upfront-cost home
veying the home’s value and appeal. High-quality and ment and make a huge impact on the ability to find the 2 improvement options
meticulously selected imagery captures the attention perfect buyer. From sprucing up landscaping to recaulk-
We work with tried-and-true
of potential buyers and makes them want to see more, ing windowsills, giving your home some aesthetic TLC 3 local vendors
making excellent listing photography one of the essential can make all the difference when you want to stand out
We are experts on current
pieces to get right when listing your home. amongst your for-sale peers.
4 market conditions.

We understand that nuances

5 affect home pricing
List Price Was Not
We prepare a Comparative Market
Strategically Determined 6 Analysis before hitting the market

7 20
Market conditions may have been overlooked when pric-
ing estimation occurred. Mispriced homes deprive poten- We use award-winning photo and
tial buyers of the opportunity to submit inquiries and make
7 video marketing assets

offers. As the owner, your interest (and the price) will be at We’re Named a top “Real
its peak when potential buyers are more engaged. 8 Estate Video Influencer”

We have a dedicated in-house

9 marketing team of 5+

Limited Marketing Exposure We reach millions of buyers with our

Implementing successful marketing campaigns 10 advanced digital advertising campaigns
is instrumental in making sure the RIGHT house hunters We use cutting-edge lead capture
know about your home. Your initial introduction to the 11
COMMON
for exposure & buyer retention
market may have been lacking the exposure necessary
to build interest and energy around your home offering. REASONS 12
We’re aligned with Coldwell Banker, a
powerhouse in Global Real Estate

Showing Availability
REASONS to List with 13
Our team has 300+ years of
experience and $5 billion in sales

No buyer wants to miss your home. That's

why it's so important that you make it accessible for them
Home’s Don’t Sell The Smith Group 14
We are flexible for showings & hosting
open house at your discretion

We vet every buyer before

to tour. Without having the home show-ready or flexible
15 scheduling a showing
showing times/windows, buyers may completely overlook
it or simply move on without taking the time to admire all We know the question to which
that you have to offer.
16 ONLY your house is the answer

We’ve negotiated thousands of

17 deals (and close the escrows)

Showings Did Not Generate Offers Offers/Negotiations Went Nowhere We get the home sold on
The process of properly vetting and qualifying If you're receiving offers yet can't close the 18 the first try
buyers before letting them view your home is an import- deal, it may be time to reevaluate negotiation tactics. An
We don’t cost you any more than
ant task. If you had many showings but no offers, it may underperforming negotiator might leave pertinent details 19 a less experienced agent
be that prospective buyers were not qualified or even overlooked or left uncertain, miscommunicate, or lack
We have a track record of succeeding
properly vetted to visit the home. creativity, leading to diminished potential buyers' interest 20 where others have failed
and dead-end deals.
210 HOMEOWNERS
Whose Reasoning Was Sound
173
Closed Transactions
in 2022
$782M+
Closed Volume
in 2022
210
Clients Represented
in 2022

1 White Water Lane, Dana Point

$14,000,000 | Seller 1 Pacific Ridge Place, DP 1 Whitecliff, Laguna Niguel 2068 Caleigh Ln, Costa Mesa 208 Via Socorro, San Clemente 2130 Santiago Drive, NB 215 Carnation Avenue, CDM
$6,495,000 | Seller $3,625,000 | Seller $1,030,000 | Seller $3,850,000 | Seller/Buyer $3,150,000 | Seller/Buyer $14,100,000 | Seller

1100 Ebbtide Road, CDM 1400 Lincoln Lane, NB 15 Buckaroo Rd, Ladera Ranch 1511 Orchard Drive, NB 215 Marigold Avenue, CDM 2175 Palmer Place, Tustin 2209 Cliff Drive, NB 2215 Cliff Drive, NB
$17,500,000 | Seller/Buyer $8,200,000 | Seller $2,500,000 | Seller/Buyer $2,380,000 | Seller $10,750,000 | Seller $2,500,000 | Seller/Buyer $4,750,000 | Seller $3,700,000 | Seller/Buyer

1 Vincennes, Newport Coast $3,850,000 Seller & Buyer 19481 Surfset Drive, Huntington Beach $1,750,000 Seller
10064 Albee Avenue, Tustin $1,335,000 Seller 19731 Matsonia Lane, Huntington Beach $1,470,000 Buyer
104 Sidney Bay Drive, Newport Coast $4,600,000 Buyer 204 Via Lido Nord, Newport Beach $8,050,000 Seller
12 Prestwick Court, Coto de Caza $1,630,000 Buyer 22 Preston Place, Tustin $1,950,000 Buyer
16052 Bonaire Circle, HB 16122 Bonaire Circle HB 1641 Indus Street, NB 1712 Port Margate Place, NB
1301 Dolphin Terrace, Corona del Mar $19,500,000 Buyer 22502 Caminito Grande #59, Laguna Hills $640,000 Seller & Buyer
$1,525,000 | Seller $3,225,000 | Seller/Buyer $1,849,000 | Seller $2,875,000 | Seller
14 Newcastle Lane, Laguna Niguel $3,299,000 Buyer 23511 Swallow Lane, Lake Forest $1,100,000 Buyer
15 Tranquility, Ladera Ranch $2,360,000 Buyer 23842 Marmara Bay, Dana Point $2,492,000 Buyer
1510 E Oceanfront, Newport Beach $19,000,000 Buyer 25 Pemberton Place #120, Laguna Niguel $890,000 Seller
15432 Stanford Lane, Huntington Beach $965,000 Buyer 25081 Mawson Drive, Laguna Hills $1,130,000 Seller & Buyer
16198 Bimini Lane, Huntington Beach $1,950,000 Seller & Buyer 2513 E 11th Street, Long Beach $725,000 Seller
17201 Berlin Lane, Huntington Beach $1,150,000 Buyer 2551 Vista Drive, Newport Beach $6,650,000 Seller & Buyer
1809 Seadrift Drive, CDM 1810 Tahuna Terrance, CDM 2 Corbin St, Ladera Ranch 20181 Spruce Avenue, NB 1820 Toyon Lane, Newport Beach $4,580,000 Buyer 26 Calle Gaulteria, San Clemente $3,250,000 Buyer
$8,350,000 | Seller $5,679,375 | Seller/Buyer $715,000 | Seller/Buyer $4,200,000 | Seller 19 Basilica Place, Ladera Ranch $3,000,000 Buyer 2626 Basswood Street, Newport Beach $3,315,000 Buyer
2228 Via Puerta #E, Laguna 2319 Bayside Drive, CDM 33 Christopher St, Ladera 35275 Beach Rd, Dana Point 35725 Beach Rd, Dana Point 37 Linda Isle, Newport Beach
Woods $305,000 | Seller $12,400,000 | Seller/Buyer Ranch $2,912,000 | Seller $5,750,000 | Seller $3,650,000 | Seller $27,000,000 | Seller

25 Bay Drive, Laguna Beach

2322 Pacific Drive, CDM 24 Morning Light, NC $21,950,000 | Seller 3803 Marcus Ave, NB 40 Smithcliffs Road, LB 409 Vista Grande, NB 4167 Warner Ave #302, HB
$5,565,000 | Seller/Buyer $6,500,000 | Seller $8,775,000| Seller $8,995,000 | Seller $2,095,000 | Seller $1,150,000 | Seller

25 Rocky Knoll #9, Irvine 26541 Valpariso Dr, Mission 27 Laguna Woods Dr, Laguna 27 Morning Wood Dr, Laguna 4384 Ashbury Ln, Yorba Linda 5 Oceanfront Ln, Dana Point 519 Signal Road, NB 53 Alienta Lane, RMV
$1,255,000 | Seller Viejo $1,325,000 | Seller Niguel $2,100,000 | Seller/Buyer Niguel $1,860,000 | Seller $3,008,000 | Seller $5,850,000 | Seller $4,650,000 | Seller $1,465,000 | Seller

27551 Rolling Wood Ln, SJC 27712 Horseshoe Bend, SJC 2808 Ocean Blvd, CDM 2907 Cliff Drive, NB 55 Corte Vidriosa, SC 56 Balboa Coves, NB 592 Bluebird Canyon Dr, LB 611 Lido Park Drive #6D, NB
$7,790,000 | Seller $3,300,000 | Seller $6,297,000 | Seller $6,900,000 | Seller $1,900,000 | Seller $7,000,000 | Seller $2,670,000 | Seller $3,995,000 | Seller/Buyer

303 Carnation Avenue, CDM 308 Ocean Ave, Seal Beach 31 Morning Wood Dr, LN 319 Monarch Bay Dr, DP 633 Lido Park Drive #B2, NB 66 Emerald Bay, LB 7 Pelican Vista Dr, NC 89 Woodhaven Drive, LN
$4,900,000 | Seller $11,690,000 | Seller $2,120,500 | Seller $8,400,000 | Seller $4,270,000 | Seller $43,500,000 | Seller $23,500,000| Seller $1,900,000 | Seller

26452 Jacinto Drive, Mission Viejp $985,000 Buyer 351 E Bay Front, Newport Beach $21,915,000 Seller & Buyer 5113 Piccadilly Circle, Westminster $850,000 Buyer 77 Plaza Cuesta, San Juan Capistrano $985,000 Seller
2732 Gannet Drive, Costa Mesa $2,250,000 Buyer 35451 Beach Road, Dana Point $5,950,000 Buyer 520 Cliff Drive #202, Laguna Beach $1,501,000 Buyer 7932 Swiftwater Court, Corona $999,000 Buyer
280 Hinkle Place, Laguna Beach $2,395,000 Buyer 3772 Montego Drive, Huntington Beach $1,400,000 Seller 57 Charleston Lane, Coto de Caza $1,200,000 Seller 815 Calle Vallarta, San Clemente $1,950,000 Buyer
283 E Bay Street, Costa Mesa $1,625,000 Seller 3852 Cazador Lane, Fallbrook $1,248,000 Seller & Buyer 5731 Lago Lindo, Rancho Santa Fe $17,000,000 Buyer 8328 Artista Drive, Huntington Beach $734,000 Buyer
2844 Foursome Drive, Borrego Springs $6,500 Seller 409 Brighton Springs, Costa Mesa $428,000 Seller 5742 E Lucia, Long Beach $2,410,000 Seller 860 N Grand, Orange $1,520,000 Buyer
29661 Quigley Drive, Laguna Niguel $1,010,000 Buyer 411.5 Heliotrope Avenue, Corona del Mar $3,200,000 Seller & Buyer 6102 Greenbrier Drive, Huntington Beach $1,850,000 Buyer 872 Halyard #14, Newport Beach $965,000 Buyer
308 Grand Canal, Newport Beach $7,650,000 Seller & Buyer 418 E Via Colusa, Palm Springs $2,300,000 Buyer 6371 Citadel Drive, Huntington Beach $874,000 Seller 9202 Santiago Drive, Huntington Beach $2,299,000 Buyer
31401 Paseo De La Playa, Laguna Niguel $930,000 Buyer 436 Avenida Sevilla #G, Laguna Woods $425,000 Seller 6600 Warner Ave #39, Huntington Beach $450,000 Seller
31630 2nd Avenue, Laguna Beach $1,950,000 Seller & Buyer 4576 Torrey Pines Drive, Chino Hills $1,060,000 Seller 667 Via Mendoza #D, Laguna Woods $416,000 Seller
317 Sydney Lane, Costa Mesa $775,000 Buyer 47 Echo Glen, Irvine $8,000,000 Buyer 7 Starfall #4, Irvine $1,004,000 Buyer
3254 Breaker Drive, Ventura $1,250,000 Seller 48 Fuchsia, Lake Forest $1,275,000 Seller & Buyer 700 Lido Park Drive #34, Newport Beach $497,270 Buyer
33752 Valle Road, San Juan Capistrano $1,680,000 Seller 5 Del Mar, Newport Coast $25,000,000 Buyer 748 Via Lido Nord, Newport Beach $9,500,000 Seller
34 Black Hawk, Irvine $5,700,000 Seller 501 Elena Lane, San Clemente $2,500,000 Buyer 755 Pearl Street, Laguna Beach $4,199,000 Buyer
840 Newport Center Drive, Suite 100
Newport Beach, California 92660

Our team of experienced real estate

professionals have successfully SOLD
more than 1,500 Expired Listings.

Let us guide you this next go-around

so it’s your last.

Put the power of The Smith Group to work for you.

WHO YOU WORK WITH MATTERS® | SMITHGROUPREALESTATE.COM

Not intended as a solicitation if your property is already listed by another broker. The property information herein is derived from various sources that may include, but not be limited to, county
records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted, and you should not rely upon it without personal
verification. Real estate agents affiliated with Coldwell Banker Realty are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and
the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere
Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.