INTRO TO PACKAGING DESIGN Chapter 1

3 POINT OF SUCCESSFUL PACKAGING DESIGN

Packaging design is most important criteria in marketing of a product. Many
people think that performance of the product is important, not the
appearances. But, an innovative and creative packaging label design of a
product can grab many consumer attention.

v Packaging Purposes
v Innovative Design
vAttractive Appearance
1. PURPOSE OF PACKAGING
v Stacking and Storage
v Information
v Protect
v Preserve
v Promote
PURPOSE OF PACKAGING
v Stacking and Storage
To ensure product is able to be stored and stacked on each other both in the
warehouse or on the shop floor creating less wasted space yet keeping the
product safe inside.

v Information
Information is now legal requirement on most products, ensuring that the
customer knows exactly what the product inside the packaging and what it
contains.
PURPOSE OF PACKAGING
v Protect
Protection is key in order for the product to make it to the customers house in
perfect condition. Material such as corrugated card, bubblewrap and
expanded polystyrene are good examples

vPreserve
mainly used within food packaging to keep the contents fresh and edible. The
packaging often acts as a barrier against air, therefore an airtight seal is
needed.
PURPOSE OF PACKAGING

vPromote
Packaging as promotion. Large part ensuring that the product is bought by the
customer. Large graphics and good use of bright colours are often
incorporated into the design of the packaging to help catch the eye of the
customer.
INNOVATIVE DESIGN
ATTRACTIVE
APPEARANCE
PACKAGING MARKETING:
THINKING OUTSIDE OF THE PRODUCTS
With an increasingly saturated market, distinguishing yourself from other
competitors is becoming more difficult. First impressions are crucial to
determining the success or failure of your product, and packaging is what the
consumer sees first. Because of this, packaging marketing is essential to
growing your business.

As packaging is increasing in popularity, suppliers have now curated different

types of structures and options such as luxe, bold, charming, casual, nostalgic,
crisp, and more to help businesses convey the message of their product before
the package is even opened
INNOVATION SINCE 50’