EUROSKILLS TECHNICAL & VOCATIONAL ACADEMY_891171-W

Programme Name Executive Diploma in Web Design and Development

Level
Total Credits
Type of award
Programme Description
Objective
Programme Learning
Outcomes
Language of instruction
Method of learning and
teaching (e.g.
lecture/tutorial/lab/field
work/studio/blended learning/e-
learning, etc.):
Entry requirements:
4
4
Professional Executive Diploma
This programme is aimed to provide students a far deeper
understanding of the web and learning to build their own
websites using HTML will give students far better control
over the development of corporate and/or their own
websites.
This programme will focus on important web design tools
and processes, including how to design with HTML, CSS,
JavaScript, and Flash, and get you one big step closer to
designing a professional website.
 Practice a balanced perspective of web analysis and
design, giving attention to both technology and aesthetic
considerations
 Apply a site analysis process to include a feasibility study
followed by a detailed needs analysis, and culminating in
site design proposals
 Select appropriate interactive technologies to engage
users, effectively communicate messages, and meet web
standards
English
Lectures, Tutorials, Practical.
This programme is available to working adults with a
minimum age of 21.

Association with Lincoln University College-DKU016 (B)

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Brief description of courses offered in the programme:

Topic Course Credit

1. Designing Digital Images for the Web 1
2. Web Page Development - HTML 1
3. Website Design 1
4. Usability in Website and Software Design 1
Total Credit Value 5

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COURSE INFORMATION:
Course Name Designing Digital Images for the Web
Course Code DWD4011
Course Description This course covers fundamental image design principles. Students
will practice designing commonly used web images, such as
buttons, backgrounds, and text. They will learn how to adjust
images for web effects, while designing a complete website using
popular image-editing software.
Course Learning  Distinguish bit-mapped resolutions for image acquisitions
Outcomes and output devices.
 Use basic half-tone theory in production of images.
 Manipulate, create, and edit digital images for print and for
web.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Digital Image 2 2
 Bitmap Image
 Type of Digital Images
 Bitmap Resolution and Image Size
 Image Representations
2. Type of Bitmap Images 3 3
 Resolution for Publishing Photos
 Color Depth
 Data Volumes
3. Image Processing/ Image Enhancement 3 3
 Different Kinds of Image Enhancement
 Histogram and Point Processing
 Thresholding
4. Vector-Based Image 3 3
 Characteristics of Vector Images
 Advantage and Disadvantage
 Vector Based Drawing Format
 Demonstration
5. Creating Vector Based Image 3 3
 Working with Adobe Illustrator
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 Shape and Selections
 Transforming Objects
 Drawing with the Pen Tool
Total 14 14
Credit 1
References 1. Karen S. Ivers, Ann E. Barron (2010), Multimedia Projects in
Education: Designing, Producing and Assessing, Libraries
Unlimited.

Association with Lincoln University College-DKU016 (B)

 EUROSKILLS TECHNICAL & VOCATIONAL ACADEMY_891171-W

Course Name Web Page Development - HTML

Course Code DWD4021
Course Description This course introduces students to web development concepts,
HTML5 and CSS including planning, formatting and structuring
web sites, tables, forms, and implementing basic multimedia.
Students will work on hands-on cases which will guide them
through basic aspects of web development, including the design
process, interactivity, navigation, and implementation of a web
site.
Course Learning  Create local HTML pages and move them to a remote web
Outcomes server.
 Design and develop basic web pages using HTML and CSS.
 Use graphics in Web pages.
 Use tables in Web pages
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1.  HTML skeleton 2 2
 HTML tags for text, links, lists
2.  HTML tags and web standards for images 3 3
(graphics)
 Simple layouts
3.  Complex layouts 3 3
 HTML tags for layout
4.  HTML tags for tables 3 3
 HTML tags for styles
5.  Internal CSS style sheets 3 3
 External CSS style sheets
Total 14 14
Credit 1
References 1. HTML, XHTML, and CSS: Introductory (Shelly Cashman) by
Gary B. Shelly and Denise M. Woods (2010). Course
Technology; Edition 6.
2. HTML, XHTML, and CSS: Comprehensive (Shelly Cashman
Series) by Gary B. Shelly, Denise M. Woods and William J.
Dorin (2010). Course Technology; Edition 6.

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 EUROSKILLS TECHNICAL & VOCATIONAL ACADEMY_891171-W

Course Name Website Design

Course Code DWD4041
Course Description This course takes a balanced perspective of web analysis and
design, giving attention to both technology and aesthetic
considerations. Making use of a site analysis process, students will
conduct a feasibility study and a detailed needs analysis, which
will culminate in site design proposals.
Course Learning  Create basic web pages using HTML and CSS and move
Outcomes them to a remote web server in a group project
 Prepare a presentation report for the group project done
using proper ethics of presentation.
 Present a presentation report on a Website Design project
in group using proper ethics of presentation.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Text Elements 2 2
• Choosing Text Elements
• The Building Blocks of Content
• Inline Elements
• Deleted and Inserted Text
2. Selectors 2 2
 Type Selector
 Contextual Selectors
 Class and ID Selectors
 Attribute Selectors
3. Font and Text Properties 2 2
 Typography on the Web
 Font Family, Size and Font Settings
 Text Transformation
 Text Alignment Properties
4. Colour and Backgrounds 2 2
 Foreground Colour
 Background Colour
 Background Images
 Compatible Images
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5. Floating and Positioning 2 2
 Normal Flow
 Floating
 Positioning Basics
 Absolute, Fixed and Relative Positioning
6. Audio on the Web 2 2
 Basic Digital Audio Concepts
 Using Existing Audio
 Audio Formats
 Adding Audio to a Web Page
7. Video on the Web 2 2
 Basic Digital Video Concepts
 Compression
 Video File Formats
 Adding Video to an HTML Document
Total 14 14
Credit 1
References 1. Jason Livingston (2014) Designing With Light: The Art, Science
and Practice of Architectural Lighting Design, Wiley; 1st
Edition.
2. Terry Felke-Morris(2012) Web Development and Design
Foundations with HTML5 , Addison-Wesley; 6th Edition

Association with Lincoln University College-DKU016 (B)

 EUROSKILLS TECHNICAL & VOCATIONAL ACADEMY_891171-W

Course Name Usability in Website and Software Design

Course Code DWD4051
Course Description This course looks at the full range of factors affecting usability at
present and introduces some that will be of importance in the
future as technologies develop. We focus on the active, goal
driven nature of user requirements and the impact this has on
usability. It considers the role of user-centered design and how it
might be used in an application development project. It outlines
the design approaches, tools and techniques that can be used as a
part of user centered design and the consequences for the
development team.
Course Learning  Distinguish the appropriate Usability Test methods to be
Outcomes used to in a Multimedia project of a small group.
 Prepare a presentation report for the small group project
done using proper ethics of presentation.
 Present a presentation report on the Multimedia project
after Usability Test have been applied in a small group
using proper ethics of presentation.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Introduction to design as communication, and the 3 3

Principles of Design
 Identify the Principles of Design in existing
sites.
 Render a design that employs the Principles
of Design
 Design & critique student projects
2. Introduction to Human Factors 2 2
 Discuss factors that affect visual information
processing
 Review examples of good and bad design

3. Usability testing and methodology 3 3

 Introduction to the User-Centered Design
Process

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 Develop user profiles and task scenarios
4.  Introduce methods of usability evaluation 3 3
 Class exercises in evaluation methodology
5.  Class exercise in user-centered design 3 3
 Final class critique of student projects
Total 14 14
Credit 1
References 1. Kelkar S. A. (2015), Usability And Human–Computer
Interaction: A Concise Study, PHI Learning Pvt. Ltd.
2. Norfadilah Kamaruddin, Ezwan Shah Abd Majid (2014),
Usability Principles of Responsive Web Design, Lap Lambert
Academic Publishing GmbH KG

Association with Lincoln University College-DKU016 (B)