Principles of Graphics and Layout

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Specific Objectives:
1. Identify the different principles of graphics and
layout.
2. Interpret the basic principles of graphics and
layout.
3. Value the principles of graphics and layout.

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 Photographs  Drawings

 Line Art  Graphs


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 Typography  Numbers

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 Symbols  Geometric Designs

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 Maps  Computer Graphics

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 Engineering drawings, or other images

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dm | DesignMantic

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1. Symmetrical:
There should be equal
weights or elements on both sides
of the page.
Photo by

Alan McFadyen
2. Asymmetrical:
It may be asymmetrical when
there is an artistic and different
intensity on one side of the page.
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focus.

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ddresses

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Reaps

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• Legible
• Appropriate font face
• Left justified, Right justified, or
centered
• The flow of text should be easy to read.

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Legible?
Appropriate?
Alignment
Flow of Text
Image – the image should
be:
• Proportionate
• Sharp in color
• With high resolution
• With appropriate
captions
Which one is….
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PROPORTIONATE?
Directions: Analyze and evaluate the
given picture below and identify which
principle of graphics and layout best
applies in each design.

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▰ Infographics make complex data become
more visually appealing to an average user.

▰ Piktochart is an online app that allows you


to create your own infographics.

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Important Principles of
Be Unique - Create an original and
unique design to get the viewer’s
attention. The use of the colors, fonts,
images, and text, the design should
be unique.

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Make it Simple - Colors, layout,
design should be used consistently.

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Be Creative and Bold - be creative
using your imagination to create
something unique.

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Less is More - minimizes the information
that the viewers need to do to understand
the main idea of your infographics
The Importance of Getting It Across - Make
sure you’re creating an infographic that the

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content must be related to the title and
understand the message so that the viewers
can easily navigate the information without
being confused.

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INFOGRAPHIC VIDEO

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TECNIQUES & HOSTING

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1. Choose the right file
format. Try to make a real-
life photograph into GIF to
see the difference between
PNG, GIF, and JPEG. Knowing
the purpose is the key to
finding out the best file format.

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ONLINE IMAGE FILE FORMAT

1. Joint Photographic Experts Group (JPEG) – does


not support transparency and animation (.jpeg
or jpg)

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ONLINE IMAGE FILE FORMAT

2. Graphics Interchange Format (GIF) – supports


transparency and animation (.gif)

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ONLINE IMAGE FILE FORMAT

3. Portable Networks Graphics (PNG) – supports

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transparency

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IMAGE MANIPULATION TECHNIQUES

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IMAGE MANIPULATION TECHNIQUES

2. Color Balance. The


ambience and the
tone of light of the picture
(ex. Warm or cool light)

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IMAGE MANIPULATION TECHNIQUES

3. Brightness and
Contrast. One of the most
basic techniques in image
editing, making the
image darker or lighter.

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IMAGE MANIPULATION TECHNIQUES

4. Compression and
Resizing. The higher the
quality and the larger the
photo is, the bigger the
file size of the picture is.

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IMAGE MANIPULATION TECHNIQUES

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IMAGE MANIPULATION TECHNIQUES

6. Cloning. Copying or duplicating a part of an image.

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IMAGE MANIPULATION TECHNIQUES

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IMAGE MANIPULATION TECHNIQUES

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IMAGE MANIPULATION TECHNIQUES

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