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The findings of the study confirmed the previous studies which highlight the importance of
involving professionals such as accountant in ads. High brand switching can lead to less brand equity.
In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand
loyalty in this research. However, an improved service quality is followed by an improved
satisfaction, which in turn will result in a better loyal behavior. Thanks to a case study - which
involved about 250 interviewees - we succeed in finding and prioritizing the elements which can
have an impact on the brand value. Brand Equity is a complex parameter which takes into account a
lot of parameters like brand image, brand identity, brand awareness, brand loyalty, brand association
etc. We focus on the fashion industry, since we believe in the higher value of our approach when
applied to brands which offer products with less tangible characteristics. Sampling was conducted
using convenient method, with sample size being 384. Results of the confirmatory factor analysis
Published in 2018 THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND
AWARENESS, BRAND IMAGE AND BRAND LOYALTY Yusuf Bilgin Semantic Scholar
Semantic Scholar's Logo Figure 2 of 4 Stay Connected With Semantic Scholar Sign Up What Is
Semantic Scholar. A questionnaire was distributed among 180 participants, the valid questionnaires
were 130, and thus the response rate is 0.72. The study investigated (attitude towards advertising,
trust and credibility) as independent variables, perceived value as dependent variable. By conducting
an empirical study with brand users in Slovenia, we confirm that brand relationships play a role in
brand equity studies and should be considered in further research. Download Free PDF View PDF
The Effect of Marketing Communications on Customer Based Brand Equity Luay Maani The
purpose of this study is to determine the effects of customer based brand equity dimensions that only
generated through marketing communications on customer based brand equity in the Jordanian
market for mobile phones. 471 self-administrative questionnaires were analyzed through structural
equation modeling to test hypotheses. The respondents are limited to the customers who pick up
their car after the Body Repair service is completed. Mohammad Business 2017 The aim of this
research paper was to approach the impact of brand experiences, brand equity and corporate branding
on brand loyalty. Data were analyzed based on LISREL The result indicates that there is a
relationship between brand equity and purchase intention and brand preference Download Free PDF
View PDF THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY
DIMENSIONS Steven William Brands have been considered as the second most important assets
for a firm after customers.This study proposes a brand equity model with four dimensions: brand
awareness, brand trust, perceived quality, and brand loyalty. Growth technology Which fast
especially development Internet in Indonesia Which give Lots convenience For do interaction.
Download Free PDF View PDF See Full PDF Download PDF Loading Preview Sorry, preview is
currently unavailable. Semantic Scholar is a free, AI-powered research tool for scientific literature,
based at the Allen Institute for AI. Download Free PDF View PDF Customer Based Brand Equity:
A Review of Literature Mukesh Ahirrao The concept of brand equity first appeared in 1988. The
study used Partial Least Square (PLS) analysis technique, with the samples of 105 respondents. To
browse Academia.edu and the wider internet faster and more securely, please take a few seconds to
upgrade your browser. Expand 97 2 Excerpts Save The impact of brand communication on brand
equity through Facebook Bruno Schivinski D. To browse Academia.edu and the wider internet faster
and more securely, please take a few seconds to upgrade your browser. Adama beverage being one
of the biggest beverage company in Northern Nigeria supplies water and beverage and copes with
the high and increasing demand of people of Adamawa state and its environs as it is one of the
hottest states. Tamer Sharawneh Business Journal of Innovations in Digital Marketing 2020 The
effect of social media marketing activities on brand loyalty has gotten little attention in the
telecommunication industry. The most important models are critically reviewed from the perspective
of model structure, methodology used and validity. The result for the study shows that there is an
impact of Utilitarian appeal on consumer purchase intention for convenience goods. Bernarto
Business The purpose of the study was to examine the positive effect of brand awareness, perceived
quality, and brand image directly and indirectly through brand image on brand loyalty. Some of the
main components or elements of brand equity are as follows. The purpose of this paper is to
investigate the impact of social media marketing activities on brand loyalty, value consciousness and
brand consciousness.
Brand Equity is kind of power that the brand has over its competitors or the generic brands and is
developed over time. Download Free PDF View PDF Management and Administrative Sciences
Review Adoption and Impact of Marketing Strategies in Adama Beverages Adamawa State,
Northern Nigeria Management and Administrative Sciences Review ISSN: 2308-1368 This Study
attempts to evaluate the adoption and impact of Marketing strategies employed in Adama beverages
company limited Yola, in Adamawa Northern Nigeria. Download Free PDF View PDF Customer
Based Brand Equity: A Review of Literature Mukesh Ahirrao The concept of brand equity first
appeared in 1988. Research data have been collected by a questionnaire that is researcher-developed
and research sampling has been done by enumeration and evaluated and analyzed using SPSS
software. Ekinci Georgina Whyatt Business 2011 773 Highly Influential PDF 7 Excerpts Save Brand
trust in the context of consumer loyalty E. Bernarto Business The purpose of the study was to
examine the positive effect of brand awareness, perceived quality, and brand image directly and
indirectly through brand image on brand loyalty. This shows that ads containing utilitarian appeal
attract the customers to go for the particular product. The content on this website is NOT for
redistribution. Questions were set based on issues relating to customer, competition and the
company. The purpose of this paper is to investigate the impact of social media marketing activities
on brand loyalty, value consciousness and brand consciousness. Sampling was conducted using
convenient method, with sample size being 384. Download Free PDF View PDF The Up-Front
Element in Hospitality Industry of Pakistan - Customer Loyalty Management and Administrative
Sciences Review ISSN: 2308-1368 Download Free PDF View PDF The Relationship between Brand
Equity, Brand Preference and Purchase Intention casestudies journal This research attempts to
investigate the relationship between brand equity and consumer behaviors. A brand can also have
negative equity in cases where it does not fit well with its consumers. Results of the confirmatory
factor analysis Published in 2018 THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES
ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY Yusuf Bilgin Semantic
Scholar Semantic Scholar's Logo Figure 2 of 4 Stay Connected With Semantic Scholar Sign Up
What Is Semantic Scholar. These assets include brand loyalty, name awareness, perceived quality
and associations. Thanks to a case study - which involved about 250 interviewees - we succeed in
finding and prioritizing the elements which can have an impact on the brand value. Growth
technology Which fast especially development Internet in Indonesia Which give Lots convenience
For do interaction. In addition, it has been aimed to analyze the effect of brand awareness and brand
image on brand loyalty in this research. Questionnaire has been used to collect the data from the
customers using restaurants as a choice for their food demand. The study uses seven dimensions of
brand equity, which include physical quality, staff behavior, ideal selfcongruence, brand
identification, life style-congruence, trust and environment. This research article is based on
secondary data and it tries to explore the concept of customer based brand equity and its associated
components. In addition, it has been aimed to analyze the effect of brand awareness and brand
image on brand loyalty in this research. Download Free PDF View PDF Management and
Administrative Sciences Review Impact of Utilitarian Appeal on Consumer Perception and Purchase
Intention for Convenience Goods Faisal Qureishi This thesis investigates the effects of utilitarian
appeal on consumer purchase intentions and consumer perception for convenience goods. This
approach has the main advantage of allowing for comparisons to be made between non-directly
measurable elements and also has the advantage of enabling the ranking of intangible criteria, such as
consumers' feelings or purchase intentions. Finally, satisfaction holds significant role for the customer
to form a loyal behavior. Measuring brand equity can be done by both qualitative research as well as
quantitative research. Semantic Scholar is a free, AI-powered research tool for scientific literature,
based at the Allen Institute for AI. The reserach sample comprises 200 customers, which randomly
were selected. Brand Equity is a complex parameter which takes into account a lot of parameters like
brand image, brand identity, brand awareness, brand loyalty, brand association etc. Qualitative
feedback can be open-ended and other factors can be given weights which can help in the
calculation of overall brand equity.
The validity of the method was confirmed through content validity. This shows that ads containing
utilitarian appeal attract the customers to go for the particular product. David Aaker’s Brand Equity
Model defines the five following brand equity components. Statistical analysis included five figure
summary, scatter Plots, correlation and regression analysis to analyzed the data. Seo Jin-woo Park
Business 2018 383 PDF Save Brand Management in the Era of Social Media: Social Visibility of
Consumption and Customer Brand Identification Kevin Kam Fung So L. In addition, it has been
aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. By
conducting an empirical study with brand users in Slovenia, we confirm that brand relationships play
a role in brand equity studies and should be considered in further research. Standardized
questionnaire was used, whose validity was tested using content and construct validity test, and it
reliability was tested using Cronbach's alpha method. This research article is based on secondary data
and it tries to explore the concept of customer based brand equity and its associated components.
The study finds out some interesting conclusions: (1): There is a meaningful relation between
perceived quality and loyalty to brand and (5): There is a meaningful relation between awareness and
loyalty to brand. We present a new approach for measuring brand equity, which can be applied
regardless of the brand sector and is based on the Analytic Hierarchy Process. In addition, the
relationships among four dimensions and their effects on brand equity are investigated empirically.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds
to upgrade your browser. Positive perception would result in increase in brand equity. The
questionnaires were sent to 250 customer of metro and hyper star. So the brand name, brand logo,
packaging and country of origin are the strong predictors of purchasing intention. Download Free
PDF View PDF Service Quality's Effect on Satisfaction, Attitude and Behavior Management and
Administrative Sciences Review ISSN: 2308-1368 This study aims to test and describe empirically
the effect of service quality on loyal behavior both directly and trough satisfaction and loyal attitude
as mediator. In today's competitive world, where the consumers are met with a wide range of
products made in different countries, companies should further try to identify the items of customers'
trends towards products to encourage customers to pick and purchase the product. A questionnaire
was distributed among 180 participants, the valid questionnaires were 130, and thus the response
rate is 0.72. The study investigated (attitude towards advertising, trust and credibility) as
independent variables, perceived value as dependent variable. The goal of this article is, determine
the relation between brand perceived quality and brand awareness on brand loyalty in Carbonated
drinks in Iran. Adama beverage being one of the biggest beverage company in Northern Nigeria
supplies water and beverage and copes with the high and increasing demand of people of Adamawa
state and its environs as it is one of the hottest states. This was an applied research in terms of
objective, a survey one in terms of data collected, and a correlation one in terms of relationship
between variables. Growth technology Which fast especially development Internet in Indonesia
Which give Lots convenience For do interaction. This includes the behavior of the consumer reacting
to buy a product immediately after getting impressed from the attributes of the product visualized in
advertisements. Measuring brand equity can be done by both qualitative research as well as
quantitative research. Brand Equity can be measured on the basis of three important parameters
which are. In doing so, we extend the previously used dimensions of brand awareness, image,
perceived quality, and loyalty to include the dimension of brand relationship. Sampling was
conducted using convenient method, with sample size being 384. Download Free PDF View PDF
Customer Based Brand Equity: A Review of Literature Mukesh Ahirrao The concept of brand equity
first appeared in 1988.
I learn something new and challenging on websites I stumbleupon everyday. Rimadias Nesta
Alvionita Adinda Putri Amelia Business 2021 - The research aimed to examine factors that formed
brand awareness and brand image of the tourism sector in Indonesia by using social media marketing
on TikTok platform. The validity of the method was confirmed through content validity. Download
Free PDF View PDF Management and Administrative Sciences Review Impact of Utilitarian Appeal
on Consumer Perception and Purchase Intention for Convenience Goods Faisal Qureishi This thesis
investigates the effects of utilitarian appeal on consumer purchase intentions and consumer
perception for convenience goods. For this research one Independent variable was considered as
utilitarian appeal, whereas Consumer Purchase Intention and Consumer Perception are used as
Dependent Variable. Mohammad Business 2017 The aim of this research paper was to approach the
impact of brand experiences, brand equity and corporate branding on brand loyalty. The findings of
this reseearch are limited because this chooses very few practices in relation with purchasing
intention. Cahyono Business International Journal of Data and Network Science 2022 This study
aims to determine the effect of social media marketing activities on brand trust, brand equity and
brand loyalty in social media. Consequently, we argue that brand equity should be theoretically
treated as a dynamic concept, where the static evaluation of the consumer’s role is extended to
include dynamic co-creation. The results from test of hypotheses using LISREL (linear structural
relations) and SPSS suggested that perceived quality had an effect of creation of brand equity, and
brand equity had the highest effect on purchase intent. The study uses questionnaires as the main
instrument in collecting data. It goes without saying that brand equity will rise as brand loyalty
increases, brand name awareness increases, perceived quality increases, brand associations become
stronger (and more positive), and the number of brand-related proprietary assets increase. Download
Free PDF View PDF The Effect of Marketing Communications on Customer Based Brand Equity
Luay Maani The purpose of this study is to determine the effects of customer based brand equity
dimensions that only generated through marketing communications on customer based brand equity
in the Jordanian market for mobile phones. 471 self-administrative questionnaires were analyzed
through structural equation modeling to test hypotheses. Finally, satisfaction holds significant role
for the customer to form a loyal behavior. Growth technology Which fast especially development
Internet in Indonesia Which give Lots convenience For do interaction. Semantic Scholar is a free,
AI-powered research tool for scientific literature, based at the Allen Institute for AI. This includes
the behavior of the consumer reacting to buy a product immediately after getting impressed from the
attributes of the product visualized in advertisements. Download Free PDF View PDF Service
Quality's Effect on Satisfaction, Attitude and Behavior Management and Administrative Sciences
Review ISSN: 2308-1368 This study aims to test and describe empirically the effect of service
quality on loyal behavior both directly and trough satisfaction and loyal attitude as mediator. A total
number of 420 questionnaires were distributed to the staff of Adama beverage, out of which 223
were returned. Since then, it has attracted the eyes of many researchers and academicians and ample
thoughts were contributed by them. Sampling was conducted using convenient method, with sample
size being 384. The reserach sample comprises 200 customers, which randomly were selected. The
crux of the study claims that there is an impact of utilitarian appeal on consumer perception for
advertised brand and there is an impact of utilitarian appeal on consumer purchase intention for
convenience goods. Semantic Scholar is a free, AI-powered research tool for scientific literature,
based at the Allen Institute for AI. The concept of consumer-based brand equity has become a
central marketing concept due to the increasing scientific and business interest in brands, since the
approach according to which brands constitute one of the most valuable intangible assets of the
companies is becoming increasingly widespread. Data collection was conducted using simple
randomized method, data was collected from the stores and customers of Sony. In today's
competitive world, where the consumers are met with a wide range of products made in different
countries, companies should further try to identify the items of customers' trends towards products to
encourage customers to pick and purchase the product. Semantic Scholar is a free, AI-powered
research tool for scientific literature, based at the Allen Institute for AI. Bosque Business 2014
Purpose The purpose of this paper is to investigate the influence of corporate social responsibility
(CSR) on brand image and loyalty in the hotel industry. It is mainly subjective and qualitative but
can be represented quantitatively.
This was an applied research in terms of objective, a survey one in terms of data collected, and a
correlation one in terms of relationship between variables. It represents the overall value of the brand
in the market. Vukasovic Business 2013 Innovation in social networking media has revolutionized
the world in 21st century. You can download the paper by clicking the button above. As an example,
Tata Nano users reported some fire incidents with the product which led to its negative equity for a
while. The questionnaires were sent to 250 customer of metro and hyper star. The Results of
Structural Model Published in 2018 THE EFFECT OF SOCIAL MEDIA MARKETING
ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY Yusuf
Bilgin Semantic Scholar Semantic Scholar's Logo Figure 4 of 4 Stay Connected With Semantic
Scholar Sign Up What Is Semantic Scholar. Download Free PDF View PDF The Effects of Brand
Perceived quality and awareness on Brand loyalty (Case Study: Carbonated drinks temon panda One
of the main aims of research in marketing is to evaluate the power of brand loyalty and one of the
most main matters in marketing is the issue of loyalty to brand. Download Free PDF View PDF
Customer Based Brand Equity: A Review of Literature Mukesh Ahirrao The concept of brand equity
first appeared in 1988. A practical implication of our findings is that brand managers need to take a
more proactive role in forming brand equity and its evaluation. This study used purposive sampling
data collection techniques. Brand image is the most important parameter when it comes to creating
brand equity. The results of the analyses showed that brand associations, brand awareness, brand
loyalty, and perceived quality have significant effects on customer based brand equity. Semantic
Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI.
Some of the main components or elements of brand equity are as follows. Similarly, loyal attitude
does not mediate the effect of service quality on loyal behavior. Results of the confirmatory factor
analysis Published in 2018 THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON
BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY Yusuf Bilgin Semantic
Scholar Semantic Scholar's Logo Figure 2 of 4 Stay Connected With Semantic Scholar Sign Up
What Is Semantic Scholar. It goes without saying that brand equity will rise as brand loyalty
increases, brand name awareness increases, perceived quality increases, brand associations become
stronger (and more positive), and the number of brand-related proprietary assets increase. To
accomplish these, a conceptual framework was designed, and relationships among its constructs
(Brand equity and the consumer behavior including the purchase intention) is investigated. Cahyono
Business International Journal of Data and Network Science 2022 This study aims to determine the
effect of social media marketing activities on brand trust, brand equity and brand loyalty in social
media. Thanks to a case study - which involved about 250 interviewees - we succeed in finding and
prioritizing the elements which can have an impact on the brand value. Download Free PDF View
PDF The Up-Front Element in Hospitality Industry of Pakistan - Customer Loyalty Management and
Administrative Sciences Review ISSN: 2308-1368 Download Free PDF View PDF The Relationship
between Brand Equity, Brand Preference and Purchase Intention casestudies journal This research
attempts to investigate the relationship between brand equity and consumer behaviors. Semantic
Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI.
This approach has the main advantage of allowing for comparisons to be made between non-directly
measurable elements and also has the advantage of enabling the ranking of intangible criteria, such as
consumers' feelings or purchase intentions. The study uses questionnaires as the main instrument in
collecting data. In addition, it has been aimed to analyze the effect of brand awareness and brand
image on brand loyalty in this research. The model also provides insight into the criteria that indicate
to what degree actual value is created with both consumer and company due the pursued branding
policy. Marketing Science Institute has recognized research in brand management as research
priorities in 2010. Rimadias Nesta Alvionita Adinda Putri Amelia Business The Winners 2021 The
research aims to examine the factors that form brand awareness and brand image of the tourism
sector in Indonesia by using the model social media marketing on TikTok platform.
Expand 5 Save The Effect of Somethinc’s Instagram Social Media Marketing Activities on Brand
Awareness and Customer Loyalty Yurifa Nur Zafira A. Marketing Science Institute has recognized
research in brand management as research priorities in 2010. Conclusion: In 1990s, research focused
on the measurement of brand equity, whereas in 2000s the emphasis was shifted towards revealing
significant variables as antecedents and consequences of brand equity.In recent years as well,
researchers have. Seo Jin-woo Park Business 2018 383 PDF Save Brand Management in the Era of
Social Media: Social Visibility of Consumption and Customer Brand Identification Kevin Kam Fung
So L. Moreover, Experimental method of data collection is done to gather the data about the study
and 230 consumers were been surveyed by showing them TVCs (Television Commercials). To
accomplish these, a conceptual framework was designed, and relationships among its constructs
(Brand equity and the consumer behavior including the purchase intention) is investigated. It
represents the overall value of the brand in the market. The study finding can be used by mobile
market in creating brand equity by using some strategies which can lead to the brand equity. The
respondents are limited to the customers who pick up their car after the Body Repair service is
completed. Ekinci Georgina Whyatt Business 2011 773 Highly Influential PDF 7 Excerpts Save
Brand trust in the context of consumer loyalty E. The results of the analyses showed that brand
associations, brand awareness, brand loyalty, and perceived quality have significant effects on
customer based brand equity. Some of the main components or elements of brand equity are as
follows. Qualitative feedback can be open-ended and other factors can be given weights which can
help in the calculation of overall brand equity. Browse the definition and meaning of more similar
terms. The Management Dictionary covers over 1800 business concepts from 5 categories. The study
used Partial Least Square (PLS) analysis technique, with the samples of 105 respondents. The
findings revealed that the company tend to adopt a strong marketing strategy of serving their
customers better and trying to gain steady market growth. Brand Equity is the tangible and
intangible worth of a brand. Brand identity is created by the company to try to form positive brand
image but it depends on how customers perceive. The degree of premium that a brand can charge on
its offering is a direct measure of the equity it possesses with its customers. So the brand name, brand
logo, packaging and country of origin are the strong predictors of purchasing intention. Expand 97 2
Excerpts Save The impact of brand communication on brand equity through Facebook Bruno
Schivinski D. This research contributes by developing a valid and reliable model of brand equity’s
dimensions as and output of marketing communications and their effects on customer based brand
equity, while also giving the opportunities for marketers to know how the consumers perceive the
marketing communications. Mohammad Business 2017 The aim of this research paper was to
approach the impact of brand experiences, brand equity and corporate branding on brand loyalty.
Finally, satisfaction holds significant role for the customer to form a loyal behavior. Brand Equity is
kind of power that the brand has over its competitors or the generic brands and is developed over
time. In today's competitive world, where the consumers are met with a wide range of products
made in different countries, companies should further try to identify the items of customers' trends
towards products to encourage customers to pick and purchase the product. Someone in my
Facebook group shared this website with us so I came to give it a look. Business Journal of
Entrepreneurship and Business 2021 This research was conducted to determine the influence of
Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value
Consciousness in Vivo smartphone. This approach has the main advantage of allowing for
comparisons to be made between non-directly measurable elements and also has the advantage of
enabling the ranking of intangible criteria, such as consumers' feelings or purchase intentions.
Download Free PDF View PDF The Effects of Brand Perceived quality and awareness on Brand
loyalty (Case Study: Carbonated drinks temon panda One of the main aims of research in marketing
is to evaluate the power of brand loyalty and one of the most main matters in marketing is the issue
of loyalty to brand.