Syed Hyder Amin

Hamburg, Germany • hyderamin7@gmail.com • LinkedIn• + 49 17673966675

PROFESSIONAL EXPERIENCE

ABOUTYOU SE & CO. KG Hamburg, Germany

Graduate Trainee Program, Paid Social Sep 2023 - Jan 2024
● Managed and allocated a $50k budget for the META platform, surpassing the ROAS goal
● Developed an internal tool, reducing ad communication deployment time by 1hr/sale
● Designed assets by analysing customer, competitive, and product touchpoints, aiding in surpassing the ROAS goal
● Leveraged common touchpoints across fashion, society, and e-commerce for the company's branding campaigns

INTERBRAND Cologne, Germany

Junior Consultant, Product and Strategy May 2022 - May 2023
● Managed and collaborated with UX designers, software developers, and content writers to develop a digital
product for a Med-Tech client to optimize the user flow by 30%
● Developed an internal roadmap tool for a client by aligning strategic company goals, consumer needs, and
cross-functional departments’ visions highlighting a preliminary efficiency potential of $200k
● Defined, and reported on key metrics on clients' product usage, penetration, and adoption across geographies to
highlight the optimization potential of $100k

SOLO CYCLE EXPEDITION FROM EUROPE TO ASIA Eurasia

Fundraiser for Kashmir Aug 2021 - Mar 2022
● Cycled from Europe to Asia, covering more than 10 countries, to raise 300$ for sustainable mobility in Kashmir

BASF NEW BUSINESS Germany, Hong Kong, UAE

Working Student, Product and Strategy Dec 2019 - Sep 2021
● Assisted in conceptualizing, launching, and scaling a product achieving $1 million in sales
● Analysed technical data and translated them into product requirements resulting in the cost-saving of 20k
● Led data analysis on competitors, markets, and potentials for 3 products for teams across APAC, and MENA
● Headed the evaluation and analysis of a new capability highlighting a $2 million market gap in the segment

BRICKROAD BUILDTECH PVT LTD Jabalpur, India

Co-founder, Aug 2017 - Sep 2018
● Identified, empathized with, and addressed customer pain points, leading a cross-functional team of engineers,
and local councillors, to develop a digital roadmap for a social project
● Supervised and implemented a $12000 project providing access to basic amenities to 2000 underprivileged people

EDUCATION

UNIVERSITY OF MANNHEIM Mannheim, Germany

Master’s in Management, Specialization in Marketing and Strategy Sep 2018 - Jul 2021

WIRTSCHAFT ÜNIVERSITÄT WIEN Vienna, Austria

Master’s in Management, Erasmus Semester Abroad Sep 2020 - Jan 2021

NEXTLEAP.APP Bangalore, India

Product Management Fellowship, Design Thinking, Scrum, wireframing, prototyping Dec 2022 - Feb 2023

ADDITIONAL INFORMATION

Languages: German: Advanced, English: Business Fluent, Spanish: Basic, Hindi: Native, Kashmiri: Native
IT skills: MS Office, Figma, Celonis, Google Analytics, Adobe Suite, Power BI, Python, SQL, AI/NLP Prompt Engineering
Hobbies: Bike packing, Bike building, Writing, Football, Cooking, Reading, Music, Chess, DIY, Skiing, Skateboarding