ABM - Specialized Subject

Fourth Quarter

Principles of Marketing

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Department of Education
Republic of the Philippines
Principles of Marketing
Alternative Delivery Mode
Quarter 4- Module 3 - Workshop and Presentation of Marketing Plan
Second Edition, 2021

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I
 12
Principles of Marketing
Fourth Quarter - Module 3
Workshop and Presentation of Marketing
Plan

II
 Table of Contents

Page No.
OVERVIEW
Introduction 1
General Instruction 1
Icon of this Module 2

Lesson 1-2: Workshop Presentation of Marketing Plan

What I Need To Know 3
What’s New 3
What Is It 3-4
What’s More 11 - 12
What I have learned 12 - 14
References 15

III
 Introduction

This module is designed to teach students the foundation of Principles of

Marketing in this digital age; This module uses current trends, strategies and
engagement to help learners improve their skills in recognizing and analyzing
marketing in business as well as in this real life scenarios reflecting current marketing
practices.

GENERAL INSTRUCTIONS

For the teachers:

To facilitate and ensure the
students’ learning from this module,
you are encouraged to do the
following (you may edit this part):

For Learners: 1. Clearly communicate

To be guided in achieving the learning competencies
objectives of this module, do the and objectives
following: 2. Motivate through
applications and
1. Read and follow connections to real life.
instructions carefully. 3. Give applications of the
2. Write all you ANSWERS theory.
in your ACTIVITY 4. Discuss worked-out
NOTEBOOK. examples.
3. Answer the pretest before 5. Give time for hands-on
going through the lessons. unguided classroom work
4. Take note and record and discovery.
points for clarification. 6. Use formative assessment
5. Compare your answers to give feedback.
found at the end of the 7. Introduce extensions or
module. generalizations of
6. Do the activities and fully concepts.
understand each lesson. 8. Engage in reflection
7. Answer the posttest after questions.
you have gone over all the 9. Encourage analysis through
lessons. higher order thinking
prompts.
10. Provide alternative formats
for students work.
11. Remind learners to write
their answers in their
answer sheets.

1
 Icons of this Module
This part contains learning
What I Need to Know objectives that are set for you
Learning Objectives to learn as you go along the
module.
This part of the module is an
assessment as to your level of
What I Know?
knowledge of the subject matter
Pre-Assessment
at hand meant to gauge prior
understanding.

This part connects the previous

What’s In?
lesson with that of the current
Review Activity
one.

An introduction to the new

What’s New? lesson through various
Motivational Activity activities before it will be
presented to you.

What Is It? These are discussions to

Lesson deepen your discovery and
Proper understanding of the concept.

These are follow-up activities

What’s More? intended for you to practice
Performance Task further to master the
competencies.

These are activities designed

What I Have Learned?
to process what you have
Generalization
learned from the lesson.

These are tasks designed to

showcase your skills and
What I Can Do?
knowledge gained and applied
Application
to real-life concerns and
situations.
This part evaluates your level of
Assessment mastery in achieving the
Post-Assessment learning objectives of the
lesson.

Lesson
1 and 2
Workshop and Presentation of
Week 7 - 9
Marketing Plan

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 What I Need To Know
Learning Competency:

● Integrate the marketing concepts and techniques learned by preparing a

marketing plan (ABMˍPM11-llg-J-24)

● Present a mini-marketing plan, orally an in writing (ABMˍPM11-llg-J-25)

What's In
A marketing plan is a comprehensive document or blueprint that outlines a
company’s advertising and marketing efforts for the coming year. It describes
business activities involved in accomplishing specific marketing objectives within a set
time frame. The purpose of a marketing plan is to clearly show what steps or actions
will be taken to achieve the plan goals.

What’s New
Instructions: Enumerate the factors for the following marketing analysis and briefly
describe each.
Micro-environment Macro-environment
A. __________________________ A. __________________________
_ _
B. __________________________ B. __________________________
_ _
C. __________________________ C. __________________________
_ _
D. __________________________ D. __________________________
_ _ E. ___________________________
E. __________________________ F. ___________________________
_

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 F. __________________________
_
1. What is your greatest goal in life?
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
_______________________________________________

2. How can you achieve your goal?

__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
________________________________________________

3. Do you think it is possible for you to achieve such a goal? In what ways?
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
________________________________________________

What is it
At this point, you are now ready to combine and integrate all the knowledge
and learning you have acquired on the basic principles of marketing. There is no way
better for you to demonstrate this than through the preparation of a mini-marketing
plan.

Below is a brief outline of a mini-marketing plan:

I. Executive summary
II. Study Background
a. Brief history of the company
b. Mission and Vision
c. Product/service offerings
III. Macro-environmental analysis
a. Economic
b. Politico-legal
c. Socio-cultural

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 d. Demographic
e. Technological
f. Natural
IV. Opportunities and Threats
V. Micro-environmental Analysis
a. The company
b. Suppliers
c. Marketing Intermediaries
d. Customers
e. Competition
f. Publics
VI. Strengths and Weaknesses
VII. The Market
a. Market size
b. Market needs
c. Market trends
VIII. Marketing Objectives
IX. Marketing strategies A. Product/service strategy
1. Target Market
2. Brand positioning
B. Pricing strategy
C. Distribution strategy
D. Advertising and promotions strategy
X. Tactical Implementation XI. Marketing Budget
XII. Feedback and Control XIII.
Financial projections

Let us now proceed to complete each part of the plan:

I. Executive summary
The executive summary presents, in a very concise manner, vital information
contained in the marketing plan such as its marketing objectives, strategy
recommendations, marketing budget, projected sales, and profitability. A well-written
executive summary is usually no longer than one or two pages. Because it is a
summary of the significant points and figures contained in the marketing plan, the
executive summary can only be composed after the marketing plan is completed.

II. Study Background

A. Brief history of the company - As the starting point for your paper,
select a product brand. Identify its manufacturer and write a brief history of this
company. Most companies’ historical background can be found on the internet.
Whenever you use material from the Internet, always cite your source.
B. Mission and vision - Research on the company’s mission and vision
through the internet. These statements can give you vital information on its business
philosophy and long-term directions.
C. Product/service offerings - List down the company’s current product
offerings, classifying them by type (hair care, personal care, home care, etc) and also
indicate their suggested retail prices (SRP). This product listing can determine the

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specific role your selected product brand plays in the company’s entire product
offering or product portfolio.

III. Macro-environmental analysis

Make an assessment on each of the company’s macro-environments. Get the
latest data possible. A marketing plan of a particular product is a plan of action for the
future and is intended to be implemented in the coming year. It is therefore important
that after accessing current information, secure also authoritative information on how
figures may look like in the following year. Since the marketing plan is to be
implemented a year after, it is the following year’s macro-economic environment that
the product will have to contend with. Future indicators are readily available on the
internet.
A. Economic - Latest economic data is projected. Inflation rate and
pesodollar exchange rates are usually critical in determining future cost, price, and
consumer purchasing power. Gross Domestic Product (GDP) can indicate the
general business environment in the coming year. These data are available at the
Bangko Sentral ng Pilipinas website (www.bsp.gov.ph). Make sure only relevant
economic data are used. Economic factors should be concisely stated and the
accompanied figures and projections acquired should also be indicated.
B. Politico-legal - The political macro-environment is assessed. Unless
there is obvious political stability, there is no need to project the political environment.
An exception would be a national election, which may cause the economic and
business climate to change dramatically. Bills currently pending in the senate or in
congress that may be enacted into law in the coming year should be considered.
C. Sociocultural - Identify relevant sociocultural factors that may affect the
manner of how the selected brand will be marketed. There may, however, be no
possible change In the coming years because sociocultural factors take years, if not
generation, to change.
D. Demographic - Based on the target market, cite current and relevant
figures that may affect the marketability of the product. Therefore, if the target market
is “female residents of Metro Manila between the ages of 18 and 25, who are career
oriented,” determine the population of Metro Manila, the gender mix of population,
and the distribution of the population by age are all relevant to your brand's
marketability. As discussed in chapter 3, although psycho graphic segmentation
(“who are career oriented”) is important in determining consumer behavior, there is
little to n Philippine population psycho graphic information available on the internet.
Because it takes many years before demographic trends to change substantially,
there is no need to project demographic data acquired.
E. Technological - Depending on the industry relevant technological
developments that may favorably or unfavorably affect the chosen brand. This may
include, for example, a new production process which the company can adopt to
reduce manufacturing cost, or an innovative type of packaging, the patent of which
may be owned by one of the competitors.
F. Natural - A thorough analysis of the natural macro-environment is
undertaken in this section: pollution, global warming and acts of God, among others.
There’s no need to project this into the marketing plan’s implementation phase,
however, because this issues are not volatile over the short term period

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IV. Opportunities and Threats
Enumerate identified opportunities and threats from the macro-environment
analysis. Arrange them chronologically. Relate them directly to a specific
macroenvironmental factor and justify why they are classified as opportunities or
threats.

V. Micro-environmental analysis
The six micro-environmental factors assessed and evaluated. Because the
micro-environment is not expected to change dramatically over the short-term, it is
largely unnecessary to project the situation to the following year. The only aspect
which may situationally require projection is the competitive situation. It may be
possible that there is public knowledge of the entry of new competitors that may affect
the industry’s competitive landscape.
A. The company - The company is evaluated in terms of its organizational
ability to implement marketing strategies. The relationship among functional areas
must be evaluated to determine if there are bottlenecks in decision-making, and if
other functional departments are supportive of the marketing. It would also be helpful
to look at the latest company income statement to evaluate the company’s cost
structure. Financial statements are available from the Securities and Exchange
Commission.
B. Supplier - In this section, the relationship between the company and its
suppliers is assessed. This is especially for suppliers involved in the supply of raw
materials vital to product manufacturing. Any opportunities to improve the company’s
supply chain should also be investigated with the objective of reducing the product
cost and increasing value to the customers.
C. Marketing intermediaries - The company’s distribution network is
illustrated and explained in this section. The choice of distribution type is reviewed
and possible improvements in intermediary relationships is determined.
D. Customers - In this section of the marketing plan, identification of the
geographic, demographic and psycho graphic profile of the brand’s typical customer
is expected. The buying behavior should be explained and understood, e.g. why they
buy, where they buy, how frequently they buy, and how they use your product.
E. Competition - This is where the brand competitors and the companies
that manufacture them are identified. If necessary, draw a perceptual map to identify
the closest competitors. Identify also the relative positions of the different competing
brands (including your own) in terms of market share.
In this case high organized industries, information is available from Euro
monitor (www.euromonitor.com/philippines). Otherwise, interviews with product
retailers can be used and shelf checks conducted (normally the larger the shelf space
a particular brand occupies, the larger its sales). It would also be important to discuss
the recent competitive actions of the competitors in order to anticipate how they will
most likely respond to the proposed marketing strategies.
F. Public - Evaluate the company’s relationship with its public; corporate
stockholders, the community, financial institutions, media, the government, and
society as a whole. This can prevent any future need for the company to engage in
public relations and publicity.

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VI. Strengths and Weaknesses
Enumerate the identified strengths and weaknesses from the
microenvironmental analysis. Arrange them chronologically. Relate them directly to a
specific micro-environmental factor and justify why they are classified as strengths
and weaknesses.

VII. The market

A. Market size - Show the size of your market. The total market is the
sum total of the group of individual or organizational consumers who have both the
willingness and financial capability to purchase a particular product or service. Some
industries have their total market size published in Euro monitor. If you can identify
your industry competitors, simply add the total sales of all different brands to arrive at
the market size. If this information is not available, you may need to conduct
interviews or surveys to determine purchase size, frequency of purchase, and
average price paid. When this is combined with the market population data you will
arrive at market size. Market size is expressed either in units or in value (pesos).
B. Market needs - Know your market intimately to be able to serve its
needs. Understand and express what exactly the market is looking for in the product
that you are offering. Describe the market needs and wants and its value perceptions
of various product/service attributes.
C. Market trends - Based on the historical trend, the segment or
t=subsegment growth rate is projected over the plan period. Trends are also identified
with the respect to market needs and preferences.

VIII. Marketing objectives

In this section state the marketing objectives. Arrange the objectives in
sequence. Marketing objectives may include brand awareness targets and sales
revenue objectives. They must be specific, measurable, attainable, realistic and
timebounded. An example of marketing objective pertaining to brand awareness is as
follows:
“To attain a brand awareness level of 65 % by December 31, 2020

IX. Marketing strategies

In this chapter, marketing strategies are proposed based on a thorough
analysis of opportunities and threats, strengths and weaknesses, and the market for
the proposed product/service. Strategies must collectively be able to achieve all
marketing objectives.
A. Product/Service - Product or service should be fully explained. Indicate
any innovations you plan to implement in your product or service; e.g. a change in
packaging label, supplements on your service offering, etc. Identify the value
proposition or unique selling proposition of the product/service.
B. Target Market - Describe in detail the target market of the
product/service. Use as many or a few segmentation variables as necessary to
outline the target market’s geographic, demographic, and psycho graphic profile.
Quantify the size of your target market. If you plan to expand, contract, or totally
change your brands present target markets, indicate the changes and justify it
convincingly.
C. Brand positioning - State the current positioning of the brand/service.
Fully explain if you think it is relevant for use. If revision is needed, state the proposed

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 alternative brand positioning. Fully justify the proposed brand positioning and explain
convincingly why it is more appropriate than the current one. Remember that
positioning of your proposed product/service must be unique, beneficial and credible,
and must revolve around a product or a service attribute that is relevant to your target
market.
D. Pricing strategy - Based on the marketing objective formulated, decide
on a general pricing strategy for the brand. It is possible to implement general pricing
strategies for a brand during an operating year. For example, a brand may have a
general strategy of going-rate-pricing but implement promotional pricing during the
last quarter of the year.
E. Distribution Strategy - Review the brands current distribution strategy
to determine if it is still applicable for the marketing plan’s implementation period.
When adjustments or modification are required, give recommendations as to how the
selected brand can be distributed more efficiently.
D. Advertising and promotional strategy - In this section, propose your
advertising and promotion strategy. Based on the advertising and promotional
objectives and target audience profile, decide on the message, creative style,
vehicles, media you will utilize. Provide details of media and promotional plan,
including locations for advertising placements, their frequency and approximate cost.
Also indicate the mechanics of the trade and consumer promotions. If any, their
corresponding costs. Select media carefully, giving consideration on cost
effectiveness.

X. Tactical implementation
Develop tactics for each strategy. Some strategies may only require a little two
tactical plans, while others may need to be supported by five or more tactics. In
essence, there is no precise number of tactics per strategy. There should be as many
tactics as necessary to ensure the success of the strategy, but no additional tactics
may be proposed if it does not contribute to successful strategy implementation.
Write a brief discussion of the operating details of each tactic including the
timetable as to when each will be implemented.
An example of this is provided below:
Marketing strategy: Market development
Tactics Operating details Time table
Establish a To accommodate store merchandise to September 2020
warehouse in cebu support Cebu retail operations
Hire and train Cebu Hiring must be localized and extensive September 2020
store personnel training undertaken to maximize customer
service
Open a retail outlet in This is to take advantage of the growing October 2020
cebu market in the Visayas
IX. Marketing Budget
In this chapter, indicate the total cost involved in the implementation of the
proposed marketing plan. Only third party expenditures are to be included in the
marketing budget. Capital expenditures like retail outlet construction expenses and
the purchase of packaging, machinery, are excluded from the marketing budget. An
example below:
Marketing Budget 2020

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 Advertising expenses, which include the ff: P 10, 600, 000.00
Television 7, 500, 000.00

Radio 1, 870, 000.00

Newspaper 1, 230, 000.00

Leaflets 25, 000.00

Point-of-purchase materials 220, 000.00

Sales promotions 650, 000.00

Total P 11, 495, 000.00

XI. Feedback and Control
The purpose of this section is to ensure that each of the tactics is carried out
as planned. There should be feedback and control write up for each of your tactics. In
paragraphs discuss individual tactic benchmarks or milestones to indicate that the
tactics are implemented according to plan. Corrective measures that can be taken to
ensure adherence to plan must be developed; e.g. reporting procedures and forms,
coordination among parties and accountability. An example is shown below:

Action plan: HIRE AND TRAIN CEBU STORE PERSONNEL

Timetable: September 2020

By the end of August 2020, personnel required for all positions in the Cebu
store should already have been screened and prequalified. If this deadline will not be
met, the company should contact a local employment office to fill in missing positions.
At the latest, this should be completed by September 10. Training should commence
immediately on September 12 to be completed by September 28. At this point, the
company should subject all who have completed the necessary training to standard
performance appraisal to determine which trainees will be hired. By September 30,
the trainee should be informed of their hiring status. If there are no qualified trainees
for specific critical positions such as Assistant Store Manager and Store Inventory
Supervisor, qualified employees from Manila stores shall be flown in to temporarily
occupy these positions. Continuous recruitment, prequalification and training for
unfilled Cebu store positions shall continue by October 2020, however all vacant
positions should be filled.

XII. Financial Projections

At this point, present the financial viability of your proposed marketing plan.
The latest available incoming statement of your company can be used. Begin
by calculating the expected revenues to be generated by your marketing plan. Add
the expected amount of your average historical sales of the company. The sum is the
total sales generated for the year. Using the same percentage of costs of sales from
the latest available income statement, deduct the percentage amount of the total
sales to obtain the gross profit. The difference is the income before tax. Deduct
income tax (currently at 30 % of income for corporations) from the gross income.
The resulting amount is your income after tax. (net income).
If the latest income statement is not available, you can prepare a projected
income statement using the incremental method. Simply calculate the additional

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incremental sales the brand can realize as a result of the proposed marketing
plan.Use a close competitor's historical income statement to determine percentage
cost of sales. Because the competitor manufactures a similar product, its costs should
be similar to yours. Apply this percentage to your incremental brand sales and deduct
this amount from your incremental brand sales to arrive at incremental gross profit.
Deduct your marketing budget from your incremental gross profit to determine your
incremental income before income tax. Deduct incremental income tax at 30% of
income before income tax for corporations to arrive on you incremental income after
income tax.

What's more
1. Complete the mini marketing outline and briefly describe each
I. ______________________
II. Study background
a. Brief history of the company
b. ______________________
c. Products service offerings
III. Macro environmental analysis
a. Economic
b. Politico-legal
c. _______________________
d. Demographic
e. Technological
f. Natural
IV. ________________________
V. Micro-environmental analysis
a. The company
b. Suppliers
c. Marketing intermediaries
d. ___________________________
e. Competition
f. Publics
VI. ______________________________
VII. The market
a. Market size
b. Market needs
c. Market trends
VIII. Marketing objectives
IX. ___________________________________
a. Product/service strategy
1. Target market

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 2. _______________
b. Pricing strategy
c. Distribution strategy
d. Advertising and promotion strategy
X. Tactical implementation
XI. _____________________________________
XII. Feedback and control
XIII. _____________________________________

What I have learned

Mini- Marketing Plan Presentation

You are required to submit a mini-marketing plan based on the

format given above. The mini marketing plan will be graded based
on the rubrics presented below.

Level of achievement

Criteria Excellent Satisfactory Unacceptable

(3 points) (2 pts) (1 pt)
Introduction The introduction clearly The introduction is There is no introduction
and concisely introduces somewhat unclear and/or that states the purpose
the purpose of the not concise in stating the of the marketing plan
marketing plan purpose of the marketing
plan
Company Information about the Information about the Company or
analysis company or organization company or organization is, organization is
is thoroughly and clearly for the most part, thoroughly provided but there is a
reported, including such and clearly reported. But great deal of potentially
things as the type of some information that may important information
product or service, be critical to the marketing missing.
employees company plan is missing
history, previous and
current marketing efforts,
current knowledge of
customer and competitors
etc.
Market A visual depiction and Either the visual depiction or There is no visual
definition, verbal description of the verbal description of the depiction of the market
Potential, market definition is market definition is missing. definition. More than
Demand provided that is Both may be provided but one

reasonable and based on not clear or reasonable. One estimate/calculation of

the company or of the estimates/calculations market potential,
organization. Reasonable for market potential, market market demand and
estimates or calculations demand and company company demand are
of market potential, market demand are missing or missing or clearly
demand and company clearly miscalculated. miscalculated.

12
 demand are provided and
clearly stated.
SWOT A thorough SWot analysis
Analysis is provided, based on
preceding analysis.
Reasoning for each item
in the SWOT is provided
and logical. Strengths and
weaknesses are clearly
internal factors, while
opportunities and threats
are clearly external factor
Marketing The marketing objectives
objectives and and goals are clearly
goals related to the
company/organization
mission. Objectives and
goals are clearly stated
and appropriately
quantified.
Marketing The marketing direction
Strategy that will frame marketing
tactics of the marketing
plan is clearly and
specifically stated in 3-5
sentences. The marketing
strategy is logically link to
the marketing objectives.
Implementatio A thorough and specific
n and control implementation plan is
clearly identified for every
tactic; the plan identifies
who is responsible for
implementing the tactic,
when it should be
implemented, the cost
measurement of
effectiveness, and any
other relevant information
Conclusion A brief summary that
identifies the expected
outcomes with successful
implementation of the
marketing plan is clearly
presented in short
paragraph
Writing styles The plan has a writing
style that is uniform
throughout the paper and
appropriate for this type of
written project. There is no
indication that the paper
involved multiple authors.
Grammar The plan has been
spelling and thoroughly spell checked
formatting and proofread. There are
no to almost none
grammatical errors. There
SWOT analysis is provided,
but there are some missing
points from preceding
analysis. Reasoning for
each item is not always
thoroughly provided and/or
logical. One or two
strengths/weaknesses are
external, or one/two
opportunities/threats are
internal
Linkage of marketing
objectives and goals to
company/organization
mission is not clearly stated.
Some of the objectives and
goal are unclear and/or not
appropriately quantified.
Marketing strategy is
identified but is unclear or
unspecific in some aspects.
The marketing strategy is
logically linked to the
marketing objectives and
goals
An implementation plan is
identified, but one to two
tactics are not addressed.
Specifically, some
components of the plan
could be improved. The
company will be able to use
the plan to implement the
marketing plan, but maybe
confused about some
aspects because of missing
information
A summary of expected
outcome is provided but
lacks clarity.
The writing style lacks
uniformity at times and is not
always appropriate for a
marketing plan. There is
some indication of multiple
authors (different fonts,
different paper etc)
There are few spelling
and/or grammatical errors.
There are one to three
grammatical errors.
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SWOT analysis is
provided but there are
more than six missing
points from preceding
analysis. There are no
reasonable points
provided for the items.
More than two
strengths/weaknesses
or opportunities/threats
are inappropriate.
Marketing goals and
objectives are missing
or those that are
identified are not
quantified or are
inappropriate
The marketing strategy
is missing or is illogical
given the marketing
objectives and goals.
An implementation plan
is identified, but more
than two tactics are not
addressed, and the
plan generally lacks
specificity. Because of
missing information,
the plan will not help
the
company/organization
implement the
marketing plan
There is no conclusion.
The plan is clearly the
works of multiple
authors with different
writing styles, margins,
printer fonts, paper
types
There are frequent
misspelled words,
serious grammatical
errors, and formatting
errors, indicating that
 are no formatting errors time was not taken to
spell-check and
proofread.
Criteria points Points Grade equivalent (30 pts=100%)
Introduction Points earned % Description
25-30 94-100 Outstanding
Company 19-24 88-93 Exemplary
analysis 13-18 82-87 Proficient
Market definition, 7-12 76-81 Partially proficient
potential and 1-6 70-75 Incomplete
demand
SWOT analysis

Marketing
objectives and
goals
Marketing
strategy
Implementation
and control
Conclusion

Writing styles

Grammar
Spelling
and formatting

14
 References

AB Ilano, Principles of Marketing, Rex Book Store Real C. So &

Oscar G. Torres, Principles of Marketing, Vibal Group

https://www.google.com/search?q=principles+of+marketing++cover+photo&tbm=isch&ved=2ahUKE
wjXm6L1t63xAhUsEqYKHR1dDFIQ2-
cCegQIABAA&oq=principles+of+marketing++cover+photo&gs_lcp=CgNpbWcQAzoECCMQJzoECAAQEz
oICAAQCBAeEBNQiu8GWK29B2C8wwdoB3AAeACAAfQEiAHfJZIBCzAuOC45LjEuMS4xmAEAoAEBqgELZ
3dzLXdpei1pbWfAAQE&sclient=img&ei=KP7SYNfnKqykmAWdurGQBQ&bih=833&biw=1821#imgrc=P
woFoDHUeXlzBM

15
For inquiries or feedback, please write or call:
Department of Education - Division of Misamis Oriental
Don A. Velez St. Cagayan de Oro City
Contact No. (08822) - 724615 / (088) 856 - 4454
Email Address: misamis oriental@deped.gov.ph
depedmor@gmail.com

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