Chetanas Institute of Management and Research

GIRISHKUMAR TRIVEDI
Specialization: MARKETING

SUMMER INTERNSHIP: HETERO HEALTH CARE LTD. April 2010 July 2010 Project Title: Study prescriptions and buying behavior of products related to sexual dysfunction Brief Description: Purpose of the project is to launch worlds 1st and only drug in treatment of Pre- mature Ejaculation(P.E) To know the size of potential market, target audience, doctors perception & consumer buying behavior. In order to have a proper concept development, this would help in a successful launch of the product. To promote & create awareness of the product after launch To check the availability of the product in chemist LIVE PROJECTS UNDERTAKEN: Company Name: ICPA HEALTH PRODUCTS LTD. Project Title: To study the demand and Market feasibility for launching a kids toothpaste Brief Description: Surveyed 200 chemist and 50 general merchant to study the market potential for the growth of kids toothpaste To study the stocking pattern of chemist & general stores for medicated & FMCG toothpaste(Colgate) To gain customer insights and understand the behavior of kids towards toothpaste SUBJECT PROJECTS: Marketing projects Study of BTL activity at various retail outlets Learnt about various promotional strategies Launch of new product in rural market in health care sector Studied two products in health care sector Understood the rural healthcare market Launch plan for a foreign brand which is not yet launched in India Formulated STP & 4PS for the growth & expansion Created layout plan for the store(south bend chocolate caf) Sales project: Successfully achieved sales target of books on Autobiography of Gandhiji City Analysis: Did a complete analysis of Kolhapur city

EDUCATION QUALIFICATIONS:
Degree P.G.D.M.(Due) B.PHARMACY H.S.C. S.S.C. Institute Chetanas Institute of Management & Research RResearchResearch Oriental college of pharmacy Patuck technical college K.V.P.English high school Board/University A.I.C.T.E. Mumbai Maharashtra Maharashtra Percentage 65.00 (1st Yr) 63.00 60.00 57.73 Year 2012 2010 2005 2003

Contact Person: Ms. Neena Katkar Head, Corporate Relations and Placements Email Id: neena_chetana@rediffmail.com Contact No: 2655 1839

ADDITIONAL QUALIFICATION: Diploma in pharmacy from sterling institute of pharmacy with 60.00%, board M.S.B.T.E. ACHIEVEMENTS: General secretary for oriental college of pharmacy (2008-09) Joint sports secretary for Indian pharmaceutical association (2007-08) Represent college in 2nd IPASF meet in Acharya College of pharmacy- Bangalore. State Level Paper Presentation: - Won 1st Prize for in technical paper presentation at sterling institute of pharmacy. Topic- clinical trials

EXTRA CURRICULAR ACTIVITIES: Participated in blood donation drives Participated in fashion show at Rx fest (district level) Winner in cricket at inter college tournament Winner of football tournament at state level

PERSONAL DETAILS: Date of Birth: 13th November, 1987 (25 Years) Mobile no.: 9664347781 Place of Birth: Rajasthan Email Id: trivedigirishk@gmail.com

I confirm that, the above information is true and correct to the best of my knowledge. Date: 05/09/2010 _________________________________________________________________________________________

Contact Person: Ms. Neena Katkar Head, Corporate Relations and Placements Email Id: neena_chetana@rediffmail.com Contact No: 2655 1839