ACKNOWLEEDGEMENT

We would like take this opportunity to express our heartfelt and profound thanks to Mr. Prudvi Raj, Hr Executive, Hindustan Photo Films Ltd for providing us with all the information about the company which is helpful for us to do the mini project. We would also like to extend our sincere gratitude to the management of Hindustan Photo Films Ltd for giving us permission to visit the company. A special thanks to Mr. Abdul Azeem, Assistant Professor, Department of Management Studies, MIC College of Technology, for accompanying us in visiting the company.

HINDUSTAN PHOTO FILMS LTD.

INTRODUCTION: Hindustan Photo Films Manufacturing Company Limited (HPF) is a Public Sector Undertaking, under the Department of Heavy Industry, incorporated in the year 1960, with a vision to make India self reliant in the field of photo sensitized goods. Hindustan Photo Films Manufacturing Company Limited engages in the manufacture and sale of photo sensitized goods in Southeast Asia. The company offers X-ray, cinematographic, and photographic films. Its products include medical diagnostic films, such as medical X-ray, medical imaging films, mammographic films, and scanner films. The company also provides industrial X-ray films, graphic arts films for the printing sector, bromide paper and roll films for the photographic sector, aerial film for the defense sector, and inkjet papers for the digital market. It offers its products under the brand name INDU. The company was incorporated in 1960 and is head quartered in Ootacamund, India. HPF is the only integrated manufacturer of photo sensitized goods in the whole of South East Asia. It is the only company with the technology for manufacture of medical X-ray, Graphic Arts and Black and White products of international standards. Hindustan Photo Films Manufacturing Company Limited (HPF) manufactures and markets its fleet of products under the brand name INDU, which means Silver. Mission: To become a major Player in the manufacture & marketing of photographic products in the country. Financial Details: Authorized share Capital: Rs. 210 Crore. Paid up share Capital: Rs. 205.87 Crore.

Listing with Stock Exchanges: Bombay Stock Exchange

Employee Details of HPF: Officers 90 Supervisors - 238 Workmen - 408 Total 736

Management Team of HPF: CEO Engineering / Production Research & Development HRD Finance Purchase Public Relations Marketing Quality Control &Assurance Company Secretary Shri.A.Gnanasekaran Shri. K.Selvaraj Dr.Palaniswamy Shri.E.Rajavelu Shri.S.B.Ravindra Smt.Saideepa Devesan Dr.Palaniswamy Shri.A.B.Kumar Shri.B.B.Choudhary Miss.M.Gita

Manufacturing Process Photographic film technically is a combination of silver halide emulsion and a flexible support. A normal photographic film consists of four layers. The top layer or super coat of gelatin protects the emulsion from scratches and abrasion marks. The next layer is the emulsion layer, silver halide suspended in gelatin. The third layer is the subbing layer which promotes the adhesion of the emulsion to the film base. There is the support, backed by anticurling layer of gelatin containing a light absorbing dye to prevent halation in the back.

The overall manufacturing process of photographic film consists of preparation of the emulsion of silver nitrate, alkyl halide and gelatin, precipitation of the emulsion, washing, chemical and spectral sensitization and finally coating on to a support. The emulsion is prepared by mixing silver nitrate in an alkaline silver bromide solution in the presence of a solution of gelatin. Double decomposition takes place and silver bromide which is insoluble, is precipitated. The silver bromide remains uniformly distributed throughout the gelatin. After the initial precipitation, the emulsion undergoes several after processes. The first is ripening, which involves maintaining the emulsion at an elevated temperature for several hours, wherein the larger halide crystals grow at the cost of the smaller ones. After ripening, the emulsion is chilled to set it and is then passed through a perforated stainless steel plate to shred it. It is then washed to remove undesirable soluble compounds, particularly excess bromide and nitrates. A further heat treatment, known as after-ripening is given and it is at this stage that the sensitivity specks of silver sulphide are formed.

IMPORTED POLYSTER BASE

COATING

EMULSION

CONVERSION

THE MANUFACTURING PROCESS OF HPF

Before coating the emulsion on the support, it is doctored by the additions of substances to improve its physical and sensitometric properties. These substances include the very small amounts of sensitizing dyes necessary to give orthochromatic or panchromatic activity. As important as the composition of the emulsion is its coating on to a base. The base is prepared by dissolving cellulose triacetate in a mixture of methylene chloride and alcohol, casting on a large heated chromium-faced drum which rotates, allowing the solvent to evaporate. The film becomes firm enough to be stripped off in a continuous sheet. The base is then passed through a series of heated chambers to remove the remaining solvent. The base is then wound into rolls. Another process of preparation of the base is melt extrusion of the polyester, polyethylene terephthalate through a slit dye and orientation of the film biaxially to improve the physical properties. The emulsion is coated on the base at a temperature high enough to keep the gelatin as a solution. The material is then chilled to set the gelatin and it then passes through a drying track where clean air at carefully controlled temperature and humidity remove virtually all of the large amounts of water contained in the gel. The conventional black and white photographic film consists of coating of emulsion on one side. The X-ray films are coated on both sides. Color films consist of simultaneous coating of several layers on one side. 4 PS OF MARKETING MIX: Product: The Hindustan Photo Film Manufacturing Co offers green sensitive medical x-ray film. This is a medium speed, high contrast, ortho sensitive film designed for use in all radiographic examination.

New Products: A new product Red Laser Scanner Film was launched recently. The following products were commercialized - Industrial x-ray with further low coating weight - Medical x-ray (Blue) on a large scale with low coating weight. Following products will soon be commercialized. - Graphic Arts Red Laser Scanner Film/Image Setter Film - Inkjet Paper - Polyester Subbed Base - Digital X-ray Film - Medical Imaging Film (Panchromatic) - Laser Printer Film Promotion: The promotional strategies used by HPF are as follows: Public Relations and Publicity: -Advertisement Polices/ Guide lines -Marketing and sales -Marketing Manual -Sales Manual.

Competitors of HPF: Company M/s Eastman Kodak CO. M /s Fuji Photo film Co. M/s Konica Corpn. M/s Mitsubishi M/s Agfa Gevaert. AG M/s 3 M M/s Polaroid Corporation Country USA Japan Japan Japan Germany Italy USA