A

Research

Presented to

Central Luzon State University

College of Home Science and Industry

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In Partial Fulfilment

Of the Requirements for the Subject

Fashion Merchandising Application

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By:

Saturno, Jeafreene Dale E.

November 2022
 The apparel market in local brand here in the Philippines is most up-to-date industry data in the

actual market situation, regarding the market for wearing apparel's potential coming ahead. For industry

executives, marketing, sales, and product owners, managers, researchers, and other professionals

seeking for significant industry data in an easily available document with clearly presented graphs and

tables. The study contains historical data from 2019 to 2021 and projections until 2027. The report titled

"Philippines Apparel and Footwear Market Outlook to 2019 – Increase in Influx of Foreign Brands".

Apparel Market

The apparel market in the Philippines, which has been driven by the demand for international

products and an increase in discounts, has witnessed market revenues of USD ~ million in the year

2014. With the increase in the influx of foreign brands and growth in disposable income of Filipinos, the

revenue increased at a CAGR during the time frame 2009-2014. Each segment in the apparel market has

been subject to factors such as an increase in the young working population, elevated preference for

foreign brands, and growth of the e-commerce market that play an important role in determining the

number of sales in the industry.

Sportswear Market

Sportswear has been measured as one of the most comfortable and lucrative items in the

Philippines apparel and footwear market. Filipinos have been accustomed to wearing casual and

comfortable clothing which possesses brand value and also caters to their unique style of fashion. The

market of sportswear has witnessed a surge in revenues from USD ~ million in 2009 to USD ~ million

in 2014. The CAGR recorded during this review period has sustained at 11.5%. Filipino women have

taken more part in activities such as workout routines, yoga exercises, and sporting activities in
comparison to their male counterparts. This has steered the sales of women’s sportswear products in the

local market.

Online Apparel and Footwear Market

The growth of online retail of apparel and footwear products through portals such as Lazada and

Zalora will act as a key variable in the development of the market in the future. The growth in the

number of internet and smartphone users in the country has propelled the growth of the e-commerce

market. This trend is expected to continue in the next five years. The revenue from sales of online

apparel and footwear products has grown at a CAGR of during the time period 2009-2014 and is

continuing to expand at a CAGR in the next five years till 2019. Low penetration of credit cards in the

Philippines has not been able to withhold the growth of the e-commerce industry. Online retail stores

have developed the cash-on-delivery mechanism to assist customers and encourage a higher usage of the

internet for retail.

Along with this information on the sportswear market, apparel market, the research also covers

the contribution of online sales of clothes and footwear. This research provides a strategic partnership to

improve product portfolio and increasing the market has been significantly affected by marketing

strategy. One of the most recent research data is presented with simple reviews of key trend with the use

of research, knowledge or certain growth expectations.

Data and analysis in this report provides further detailed coverage dedicated to the following key

categories, where applicable:

Products
 Mens Apparel, Kids Apparel, Womens Apparel, Cotton Apparel, Mens Footwear, Kids

Footwear, Womens Footwear, Seasonal Demand, Online and Offline Marketplace, Per Capita

Expenditure, Local and Imported Products, Casual, Formal Clothing, Running Shoes, Regular Shoes,

Sports Shoes

Companies

Bench, Penshoppe, M&Co, Golden ABC, SM Group, Robinsons Retail, H&M, Forever 21,

Giordano, CottonOn, Nike, Adidas, Puma, GB Shoes, Rusty Lopez, Converse, Uggs, Vans, Toms,

Lazada, Zalora, eBay