Pamantasan ng Lungsod ng Pasig

Alkalde Jose St., Kapasigan, Pasig City

College of Business and Accountancy

Industry Analysis: Minute Burger

Group

Ms. Monica A. Aquino

Mr. Ivan Red A. Cayton

Ms. Joyce Clarisse P. Claro

Ms. Andrea Marie B. De Guzman

Mr. Mark Bryan L. Delos Reyes

Ms. Mary Grace T. Obrero

Mr. John Marlon O. Peque

Mr. Eavan France H. Rea

Ms. Kayla Jean V. Victoria

BSBA 4C
Industry Background

Company Profile

The industry is Minute Burger. where you can get a choice of burgers and

sandwiches for a reasonable price from Minute Burger. The Double Minute Burger,

Double Chicken Time, Chicken Time, Chicken Time with Cheese, Chick N Dog, and a

few beverages are among its culinary offerings.

The Leslie Corporation, primarily known for producing Clover Chips, is the owner

of Minute Burger. It has been in business since 1982, making it one of the market's oldest

Buy 1, Take 1 burger businesses.

Currently, Minute Burger operates over 600 franchise-owned locations countrywide.

These four are located at Alfamart shops, one in each of the following locations: Tanza

Cavite, Maragondon, Maragondon, and Sumulong, Marikina. As a result of our

cooperation with Alfamart, we have been able to enhance our position and channel

prospects, opening the home sector, according to Santos. (According to the article From

Dream to Meme: Minute Burgers' Resilience Through the Decades at

https://business.inquirer.net/322651/)

We are committed to offering clients who are "on-the-go" delicious items at

reasonable prices. We promise that our goods are among the finest in their class since

they are made using ingredients that are obtained internationally and using top-notch

production techniques.
 For our franchise partners, our franchise structure is intended to make business

simpler. With the help of our automated supply chain software, you can worry less and

instead concentrate on building and running several locations.

Name of the Company

Due to its "Meme Lord" reputation, Minute Burger has emerged as an Internet star

and is particularly well-known among Generation Z.

Naturally, a portion of what made Minute Burger popular in the Internet era was not due

to the memes. Minute Burger has remained relevant because to a mix of having an

excellent value for the money product and choosing the appropriate partners to expand

with even before they were social media darlings.

With a name like Minute Burger and affiliations with the National Restaurant

Association (NRA), Association of Filipino Franchisers Inc. (AFFI), Philippine Franchise

Association (PFA), Food and Drug Authority (FDA), and the National Meat Inspection

Service (NMIS), you won't have to worry when you purchase a franchising package from

them. Minute Burger has now been franchised throughout the entire nation. Its 350,000-

franchising package includes assistance with business operations, management training

services, and marketing/promotional assistance.

Nature of the Business

With over 30 years of experience in providing top-notch food goods and food

service operations, Minute Burger is a reputable food franchising company. Millions of

unique, meaty, DELICIOUS burgers have been served since 1982 in Minute Burger

locations all throughout the Philippines. We are committed to providing customers who
are "on-the-go" delicious product at reasonable prices. We ensure that our products are

among the best in their class by utilizing ingredients that are acquired globally and

manufacturing techniques that have the finest quality.

Mission

1. Customers - To ensure that each guest receives prompt, professional, friendly,

and courteous service. To maintain a clean, comfortable, and well-maintained

premises for our guests and staff.

2. Products and Services - To sell delicious and remarkable food and drinks. That

the food and drink we sell meets the highest standards of quality, freshness and

seasonality and combines both modern-creative and traditional Asian styles of

cooking.

3. Philosophy - At Minute Burger, we Believe that Fast Food is about sustaining the

satisfaction of people. To provide the guests the information electronically about

the Minute Burger for ease and convenience.

4. Employees - To provide all who work with us a friendly, cooperative, and

rewarding environment which encourages long-term, satisfying, growth

employment to keep our concept fresh, exciting and on the cutting edge of the

hospitality and entertainment industry.

5. Technology– To provide the guests the information about the Minute Burger

easier.

6. Self-concept - To ensure that all guests and staff are treated with the respect and

dignity they deserve. To thank each guest for the opportunity to serve them. By

maintaining these objectives, we shall be assured of a fair profit that will allow us
 to contribute to the community we serve. To provide at a fair price - nutritional,

well-prepared meals - using only quality ingredients.

7. Concern for the Public Image - To actively contribute to sustainable development

through environmental protection, social responsibility, and economic progress. To

us, that means meeting the needs of society today, while respecting the ability of

future generations to meet their needs.

Vision

We envision to be the Quick Service Food Chain of Choice for the value conscious

consumer by providing innovative and environmentally sustainable food products and

services that meets global standards through operational excellence; aided by highly

competent employees and franchise partners with a shared mind set to create memorable

experiences and to also achieve local and international expansion.

Company Objectives

According to Quain (2019), company objectives are quantifiable and accurately

explain the actions necessary to complete a task. Objectives identify the methods a

company will use to accomplish strong sales, consumer service standards, branding

possibilities, and all other measurable goals.

Minute Burger's objectives are to be the Quick Service Food Chain of Choice for

the value-conscious consumer by 2020, by delivering innovative and environmentally

sustainable food products and services that meet world standards through operational

excellence; aided by highly competent employees and franchise partners with a shared
mindset to create memorable experiences; and to achieve local and international

expansion.

Company Logo

Figure 1

Minute Burger's logo features a burger-shaped clock that signifies the product

(burger) would be manufactured and provided in a short amount of time without taking

too long, hence, its name "Minute Burger". With the name of the company inscribed in the

center. It goes well with the colors yellow, orange, and brown.

Company Location

The researchers chose the Market Avenue, Palatiw Pasig City branch for the

location of the chosen business. We believe this is the best-selling Minute Burger store

since it is close to the Pasig City Mega Market, where people are uncountable. The

researcher's accessibility to the market is comprehensive since it is also near the

condominiums, workplaces, and residential areas in Pasig City. By designating the

business here, the business can gain a lot of potential customers. Moreover, it is

absolutely for the better to improve Minute Burger sales.

Service Description

Minute Burger is a prominent burger shop in the Philippines. The promising service

of Minute Burger is the Customer Service. Minute Burger offers a service in terms of

preparing your order from their menu, it also opens to the modification of the order. For

example, if you want to add an egg, cheese, patty, hot sauce etc. Minute burger offers

also counter service which you can order and can eat freely to their store. This kind of

service provides value especially for the customers especially from comfortability to the

business. Minute Burger also has a website (mbgo.ph) where you can place your order

and pick it up at the nearest or chosen store you want. When you order online, you will

be given an order number so you can claim the order at the physical store. Minute Burger

also offers a service where you can place your order in advance on the date you choose.

Offering advance orders can save customers time and stress from dealing with hunger

and frustration.
SWOT ANALYSIS

Competitor’s SWOT Analysis

Strength Weaknesses

• Affordable prices • The product is not nutritious

a well-known fast-food burger • The patty is small

• A buy one, take one promo • The establishment is small

• A large variety of locations • Limited menu options

• Fast service • Poor hygiene

Opportunities Threats

• Adding a promo in menu • Customers might never return

• Can establish more stores because of the small patty

• Become a largest burger stand • Some of other burger stand offers

• Become a famous burger stand the same promos and product

• Some of customers cannot eat at

store because of the small space

Business SWOT Analysis

Strength Weaknesses

• Affordable • The cost may have an impact on

• Convenient the food's quality.
• Numerous branches • Locations could impact the food's
• Companionable hygiene
• Accessible • Open location is prone to crimes
• Only burgers and basic beverages
are available.
• inadequate nutritional values
Opportunities Threats
• Investors/ Franchisee are welcome. • can be bankrupt if it is situated in an
• can open the door to a new, better undesirable or inappropriate
menu location.
• It has the potential to grow into a • Due to the setting of the
great burger restaurant. establishment, it might be
• it is possible for it to expand greatly underrated.
and nationally • Other businesses may attempt to
• able to draw in more customers replicate it.
• The number of customers eating at
Minute Burger has decreased as a
result of the smaller food stands
and cafeterias.
Marketing Strategy

Minute Burger is a well-established food company that has been popular among

Filipinos for four decades due to its inexpensive and tasty Buy 1-Take-1 burgers and

hotdogs. Minute Burger has been introducing competitive premium products to the market

since 2013. In order to come up with a clear concept that would help Minute Burger

establish its identity, they collaborated with the company's founder and top executives.

The company developed a brand strategy for Minute Burger that positioned it as an

exciting and fun brand with a clear mission to bring happiness to people's everyday lives

by providing them with wholesome, reasonably priced food they can enjoy with their loved

ones. Differentiation will be used to give the company an advantage over its competitors.

Product development will be used to meet customer expectations and desires. This

served as our starting point for creating a distinctive and stronger brand identity that was

used for the store experience, packaging, and motion graphics. For the benefit of

everyone involved in the rebranding process, thorough brand guidelines were also

written, and to continuously satisfy and retain current customers, the company must meet

unfulfilled desires and expectations.

4P's of Marketing (Marketing Mix)

Product

The Minute burger’s combination of quality flavor and thickness of burger that

consist of freshest toppings and flavorsome burgers will always satisfy the consumer’s

cravings every day. These flavorsome and satisfying burgers will live up the day of the

consumers despite of heavy days and schedules of workers and students. Consumers
who will purchase the products offered by the minute burger can expect that the food that

they eat is healthy and rich in protein, which is good for maintaining a healthy weight and

reduce the muscle loss despite of busy day.

The Minute burger offers a wide variety of products, in which has different types of

categories every set of products. The first category is Bigger Bundles which includes the

Double-cheesy Barkada Bundle with drinks. The consumers can choose whether they will

purchase a good for four- or six-person bundle choice depending on their number. Minute

burger also has a Bigtime category that includes Buy 1 and Take 1 Bacon Cheeseburger,

Black pepper burger, 50/50 vegie chicken burger, Beef shawarma burger, and roasted

sesame Crispy Chicken. For the sulit category, Buy 1 Take 1 Minute burger, double

Minute burger that is savored with double signature beef patty. They also have Buy 1

Take 1 cheesy burger and double cheesy burger. For chicken and hotdogs category,

they have Buy 1 Take 1 Double chicken time and chicken time for chicken. And they have

Buy 1 Take 1 Chili Con Cheese Franks and Buy 1 and Take 1 Cheesy dog for hotdog

category. In addition, the Minute burger also offers different kind of beverages in their

menu.
Figure 2

Figure 3
Figure 4

Figure 5
 Figure 6

Price

Table 1

Selling Price

B1gger Bundles

Double-cheesy Barkada Double-cheesy Barkada

Bundle with drinks (good Bundle with drinks (good

for 4 person) for 6 person)

Selling Price Php244 Php366

The table shows the Minute burger prices in B1gger Bundles Category. The

Double-cheesy Barkada Bundle with drinks (good for 4 person) has a total of two hundred
forty-four pesos (Php244) and Double-cheesy Barkada Bundle with drinks (good for 6

person) has a price of three hundred sixty-six pesos (Php366).

Table 2

Selling Price

B1gtime

Buy 1 Take Buy 1 Take Buy 1 Take Buy 1 Take Buy 1 Take

1 Bacon 1 Black 1 50/50 1 Beef 1 Roasted

Cheese Pepper Veggie Shawarma Sesame

Burger Burger Chicken Burger Crispy

Burger Chicken

Burger

Selling Php95 Php88 Php83 Php87 Php93

Price

In this table, Minute Burger show different kind of varieties of burger, the price

starts at eighty-three pesos (Php83) which is the 50/50 Veggie Chicken burger, eighty-

seven pesos (Php87) for Shawarma burger, eighty-eight pesos (88) for Black Pepper

Burger, ninety-three pesos(php93) for Roasted Sesame Crispy Chicken Burger, and

ninety-five pesos (Php95) for Bacon Cheeseburger.

 Table 3

Selling Price

Sul1t

Buy 1 Take 1 Buy 1 Take 1 Buy 1 Take 1 Buy 1 Take 1

Minute Burger Double Minute Cheesy Double

Burger Burger Cheesy

Burger

Selling Price Php42 Php62 Php51 Php78

This table shows the prices of burgers in Sul1t category. For the Buy 1 Take 1

minute burger, the price has a total amount of forty-two (Php42) pesos per order, Buy 1

Take 1 Double minute burger for sixty-two pesos (Php62) per order, Cheesy burger for

fifty-one pesos (Php51) and seventy-eight pesos (Php78) for Double Cheesy Burger.

Table 4

Selling Price

Ch1cken

Buy 1 Take 1 Double Buy 1 Take 1 Chicken

Chicken Time Time

Selling Price Php68 Php49

 The table shows the price of Buy 1 Take 1 double chicken time that has a total

selling price of sixty-eight pesos (Php68) and forty-nine pesos (Php49) for the Buy 1 Take

1 chicken time.

Table 5

Selling Price

Hotdog

Buy 1 Take 1 Chili Buy 1 Take 1 Buy 1 Take 1

Con Cheese Cheesy Dog French Onion

Franks Franks

Selling Price Php92 Php48 Php90

The table represents the prices of hotdog varieties of minute burger. For chili con

cheese franks, the selling price is ninety-two pesos (Php92) per order, forty-eight pesos

(Php48) for cheesy dog and ninety pesos (Php90) for French onion franks

Table 6

Selling Price

Beverages

Krazy Calamantea Iced Choco

Wintermelon Milk

Tea

Selling Price Php28 Php22 Php24

 Beverages

Hot Choco Hot Coffee Mineral Water

Selling Price Php13 Php13 Php16

The table shows the different prices in terms of beverages in Minute burger, first

is the Krazy Wintermelon that has a total selling price of twenty-eight pesos (Php28),

Calamantea with a selling price of twenty-two pesos (Php22), twenty-four pesos (Php24)

for Iced Choco, thirteen pesos (Php13) for hot choco and hot coffee and sixteen pesos

(Php16) for the Mineral water.

Place

The researchers chose the minute burger branch in Market Avenue, Pasig City as

the chosen business for their industry analysis. This branch is selected because of its

wide range audience, close to the residential areas and the place itself is crowded every

day. The branch is also near to Palatiw Barangay Hall and the Market Avenue is a route

for jeepneys that can bring extra attraction for passengers. The researchers believe that

this place is the most profitable throughout of Minute Burger Pasig City Branches.

Promotion

Minute Burger uses different means of promotion to help increase the brand

awareness and its position in the market. Minute burger is using discounts as “epic deals”

together with Foodpanda Company that helps the company in terms of shipping the

goods. They also have discounted goods in GrabFood application that can help minute
burger to expand its customer base. These promotions through food couriers are

excellent strategy since it really became convenient for customers to buy their goods and

cost-effective way in terms of promotion.

In addition to the promotional strategy of minute burger that attracts target

customers in high percentage is the social media advertising. Minute burger has different

social media page including Facebook, YouTube, and Instagram. In minute burger

Facebook and Instagram page, they are publishing different kinds of advertising including

promos, holiday discounts that includes Christmas, valentines, new year and such.

Minute burger also uses their social media page for raffles and collaborations with other

companies like Foodpanda and GrabFood. Aside from the social media advertising,

Minute burger also have creative designs of stores and packaging that attracts potential

customers, creative designs and the use of colors are important and crucial in terms of

marketing since this influence the reaction of target market that can trigger their mood to

buy the goods.

Projected Sales (5years)

Table 7

Minute Burger
Projected Sales
Year 2022 2023 2024 2025 2026

Sales (in Php) 4,967,600 5,464,360 6,010,796 6,611,876 7,273,063

This table shows the 5-year projected sales of Minute Burger. They said their sales

increase 10 percent every year.

Contingency Plan

Scenario Risk Probability

INTENTIONAL FOOD CONTAMINATION MEDIUM

Food supplies can be contaminated on

purpose by disgruntled employees or

unauthorized individuals using physical,

chemical, or biological methods.

Preparation Response

A mock food recall (traceability exercise) is -Have effective recall strategies, tools, and

a useful technique to show how effectively training that are well-documented

affected products may be identified and -Educate all staff members about food

separated. The objective of time-based security and/or develop a food defense

traceability activities is to completely strategy.

contain the impacted product. The recall -Conduct a distribution network and facility

team will trace stuff that is both inside and food security assessment

outside the facility as part of this exercise. -Conduct access control and background

Rapid action must be taken to address any checks on employees

chances for improvement that are found. -Identify alternative manufacturing

facilities and a contingency plan in the

event of significant business disruptions.

Supply Chain

This figure shows the supply chain of minute burger, these are the process of minute

burger of creating a product and delivering it to the consumer. The process begins on the

farm where the beef will be produced, then it moves to the food manufacturer to make the

patties, third to their distribution center, fourth to the retailer to sell the products, and lastly

to the consumer.
Time Table

Activities Actual Allotted Personnel Possible Alternative

time time in Charge Problems Solution

7:00am Supplies 30 General Lack of Supplies Order Supplies

Preparation minutes Manager
7:30am Employee 30 Employee Late Manager will
Preparation minutes contact the
employee/Takeover
the operation
8:00am – Company 12 Employee Customer Address the
8:00pm Operation hours Complaint/Return complaints by
of Goods manager/ replace
the returns
7:00pm Product 30 General Lack of Supplies Order Supplies
Preparation minutes Manager
7:30pm Employee 30 Employee Late Manager will
Preparation minutes contact the
employee/Takeover
the operation
8:00pm – Company 12 Employee Customer Address the
8:00am Operation hours Complaint/Return complaints by
of Goods manager/ replace
the returns
Table 8

The table above shows the 24/7 operation of the minute burger, as the

proponents interviewed the staff of store. The first thing that minute burger must do on

two shifts of the store, is to check and prepare the supplies needed for the whole time of
operation, this will be managed by the general manager of the store. If the supplies are

incomplete, the manager will order the needed supplies for the operation. Following by

the preparation employee of their supplies, materials and packaging etc. and for the whole

operation the employee will do all the cooking, packaging, accepting payments and

accommodating customers.

Financial Statement

Table 9

Minute Burger
Income Statement
For the fiscal year of May 2021-May 2022
2021-2022

Sales 4,967,600.00

Goods Available for Sale 1,041,600.00

Less: Merchandise Inventory 19,600.00

Cost of Goods Sold 1,022,000.00
Operating Income 3,945,600.00
Less:Expenses
Wages 1,389,600.00
Transportation 24,000.00
Supplies 60,000.00
Rent 264,000.00
Miscellaneous 30,000.00
Business Tax 118,368.00
Total Expenses 1,885,968.00

Net Income 2,059,632.00

 This table represents the income statement of Minute Burger. It shows a one-year

operation of Minute Burger, and it shows that they gain net income.

Table 10

Minute Burger
Balance Sheet
For the fiscal year of May 2021-May 2022
2021-2022
ASSETS
Current Assets
Cash 3,105,074
Accounts Receivable -
Inventory 19,600
Total Current Assets 3,124,674

Non-Current Assets
Furniture and Fixture 82,174
Tools and Equipment 52,784
Total Non-Current Assets 134,958
TOTAL ASSETS 3,259,632

LIABILITIES AND OWNER'S EQUITY

Current Liabilities
Accounts Payable -
Total Current Liabilities

Non-Current Liabilities
Loans Payable -
Total Non-Current Liabilities

Owner's Equity
E. Elpa, Capital 1,629,816
A. Atienza, Capital 1,629,816
Total Owner's Equity 3,259,632
TOTAL LIABILITIES AND OWNER'S EQUITY 3,259,632
 This table indicates the balance sheet of Minute Burger for the year 2021 to 2022.

This shows the total assets and total liabilities and owner’s equity.

Table 11

Minute Burger
Cash Flow Statement
For the fiscal year of May 2021-May 2022
2021-2022
Cash Used for/Provided by Operating Activities
Collection from Sales 4,967,600
Purchases (1,041,600)
Wages (1,389,600)
Transportation (24,000)
Supplies (60,000)
Rent (264,000)
Miscellaneous (30,000)
Business Tax (118,368)
Net Cash Provided by Operating Activities 2,040,032
Cash Used in Investing Activities
Acquisition of Fixed Assets (134,958)
Net Cash Provided by Investing Activities (134,958)
Cash Used for/Provided by Financing Activities
Investment from Partners 1,200,000
Net Cash Provided by Financing Activities 1,200,000
Net Cash Increase (Decrease) 3,105,074
Beginning Cash Balance -
Ending Cash Balance 3,105,074

This table indicates the statement of cash flow of Minute Burger. This shows the

ending cash balance for the year 2021 to 2022

Conclusion

Minute Burger is a burger chain in the Philippines, the first to offer delicious

and Buy 1 Take 1 burgers for a low price that made it a popular choice for the public.

It is an established food franchising company with over 26 years of expertise in the

delivery of first-rate food products and food service operations. By this, people are no

longer require to travel far and wide to experience the awesome flavors of each

country because Minute Burger has now made them available and welcomes the

challenges brought about by the present times and also adapts to current food

innovations. To sum up everything that has been stated, the group concluded that as

long as the organization continue with their operation by satisfying, surprising the

customers, and keeping up with the changing preference of the people, Minute Burger

will definitely be successful and will last for a lifetime.

Recommendation

This presents the recommendations and the future improvements that should be

made to help the business Minute Burger to be more successful. The

recommendations are shown below.

1. Since one of Filipino’s classic all-time favorites is hamburger, we cannot deny

the fact that partnering it with a fries or nuggets will result to a best combo

meal, therefore adding an appetizer to the menu could help in increasing sales.

2. The Minute Burger can offer a Reward Card for customers who would like to

purchase again and can receive a keychain, tumblers, or shirts depends on the

number of times they buy.

3. Due to smaller food places, the number of customer minute burger is receiving

might have been decreasing due to no vacancy of the establishment, the

reason why expanding the spaces of the store could help attract more

customers.

4. Customers love to interact on a personable level; therefore, it is great to use a

food or staff to tell a story on social media to make the store relatable and can

connect more with the audience.

5. One of the best ways to attract already existing and new customers is by

offering offers on social occasions. It can be during the time of Halloween,

Christmas, New Year, or any festive season where the store can offer

complimentary foods like candies, donuts, and others just to satiate the sweet

tooth of the customers.

References:

https://business.inquirer.net/322651/from-deam-to-meme-minute-burgers-resilience-

through-the-decades

https://www.pinoy-entrepreneur.com/2008/10/14/minute-burger/

https://www.scribd.com/document/324077033/Minute-Burger#

https://www.coursehero.com/file/107842892/Quiz-3pdf/