BUSINESS PLAN INTRODUCTION

(Lili’s Hug: A Brownie Business)

Conducted by:
Casta, Danielle Rose E.
Evangelio, Jana Loreine B.
Lucena, Jerry Ann S.

INTRODUCTION
Lili's Hug provides a high-quality brownie for the customer’s satisfaction. We value the

affordability, tasty comfort meal, and strong energy source (sugary products are known for that).

Lili's hug is open to the development of various tastes and eventually new baked goods-related

products. Despite having excellent quality and flavor, our products are affordably priced.

Coming up with a special product or service that will appeal to a large market is particularly

difficult in the expanding business world for those who wish to start a business. It may seem

impossible to develop a distinctive product, but planning out several ideas and variations may

result in a prominent business product that will be cherished by many customers. When starting a

business, it is appropriate to consider whether the product is something that customers would

genuinely pay money for. The majority of new businesses in the community we live in are

primarily focused with foods, drinks, and other similar products.

“I enjoyed baking with my grandmother. I usually helped her in baking when I was younger until

I became familiar and comfortable with it. I made it “Lili's hug“ because she goes by the name

Lilia. She always comforts me with a hug, as I chose the word "Hug" to represent that.

Most, if not all, Filipinos throughout the world enjoy sweets. Almost often, they make sure that

sweets and pastries are a regular part of their diet. As aspiring entrepreneurs, we took the chance

and came up with the concept for creating a business that would offer the public a product that

would undoubtedly satisfy their demands for sweet treats. Lili's Hug is a unique small business

that will be located inside malls or next to bakeries. Brownies from Lili's Hug are created with

ingredients bought from a trusted source of food or raw materials. Since most of our target
customers are teenagers and/or individuals who appreciate sweets, we made the price as

affordable as we could. Our product is still fairly priced while maintaining its high quality and

flavor. Lili's hug will appeal to a wide range of customers because of its "unique" visual

ambiance, wide menu, and affordable prices. Not only will we compete with other sellers, but

also with others who provide the same product to the same target market, most likely other

bakeries. In competing against them, we will have the following advantages:

- Lower price points for a complete service. Another benefit for us to make more money is if our

customer is a fan of brownies.

- There will be no waiting and even the service will be quick. Everything will be ready right

away, fresh, and cooked as requested.

- The portion size will be "just right," meeting the needs rather than being a set quantity intended

to satisfy the "average" individual.

Flyers will be distributed prior to the goods being sold as we may attract customers even before

selling. Sample flyer to be given:

To sum up, Lili's Hug offers a delicious brownie to ensure customer happiness. We appreciate

the affordable price, delicious comfort food, and reliable energy source. The development of

different tastes and, eventually, new baked goods-related products are welcome in Lili's hug. Our

items are delectable and of excellent quality, yet they are also reasonably priced. Our goods will

be available for purchase within malls or next to bakeries. Because of its "unique" visual

ambiance, wide menu, and reasonable rates, Lili's hug will appeal to a broad variety of

customers. Flavorful brownies, aromatic coffee, and still budget friendly, Lili’s hug will serve

you sweet success.