Trend Canva ( More Than Money )

Basic Needs :
Simplicity/Minimalism - In a world filled with constant stimuli and distractions, consumers are drawn to
simplicity and minimalism. They seek products and experiences that simplify their lives, reduce clutter,
and allow them to focus on what truly matters to them.

Drivers of change :
Shifts (long term macro changes) :
Generational Values - Younger generations, such as Millennials and Gen Z, are significantly influencing
consumer trends. This influence tends to prioritize values like sustainability, social responsibility, and
authenticity over pure materialism.
Rise of Conscious Consumerism -There's a growing awareness among consumers about the social and
environmental impact of their purchasing decisions.
Technology - Social media and digital platforms have enabled consumers to share and access information
more easily than ever before.
Triggers ( short term changes)
COVID-19 Pandemic - Lockdowns and social distancing measures have increased individuals to reflect
on their values and reconsider their consumption habits which lead to an increased emphasis on
meaningful experiences

Emerging Consumer Expectations

Customization -people now expect personalized experiences and products that reflect to their individual
preferences and values. Brands that offer customizable personalized options support this idea.
Well-being /self-care -people prioritize their physical and mental well-being and seek products and
services that support their health and self-care routines. Product include (relaxation, stress relief, and
overall wellness, such as meditation apps, organic skincare products, or wellness retreats) satisfy this
expectation by providing solutions that contribute to consumers' well-being.
Diversity- brands which represent diverse perspectives in their advertising campaigns, and offer inclusive
products and services satisfy consumer by fostering a sense of belonging and acceptance.

My innovation : a virtual wardrobe platform that combines the convenience of virtual try-on
technology with a focus on sustainability and ethical fashion. This platform allows users to digitally try
on clothing and accessories from a curated collection of sustainable brands, offering a personalized and
immersive shopping experience without the environmental impact of traditional fast fashion.
Virtual Try-On Technology that enables users to see themselves wearing different items from the virtual
wardrobe in real-time. Users can upload a photo or use their device's camera to virtually try on clothing
and accessories, adjusting sizes and colors as desired.
By using AI and machine learning algorithms it analyzes users' style preferences, body measurements,
and past purchases to provide personalized recommendations for items in the virtual wardrobe.
It has sustainability metrics for each item in the virtual wardrobe, providing users with transparent
information about the environmental impact of their potential purchases. Metrics may include carbon
footprint, water usage, materials sourcing, and certifications such as Fair Trade, Organic, Vegan
It also has community as it creates connectivity among users by enabling them to share their virtual
wardrobe creations, styling tips, and sustainable fashion insights with others on the platform.
It has educational content as it offers educational resources and content to educate users about the
importance of sustainable fashion and empower them to make informed purchasing decisions. This may
include articles, videos, and guides on topics such as sustainable materials and ethical production
practices.
It applies More than Money trend by building community, personalization, transparency and trust

Who :

Fashion-forward individuals( more specifically ethical fashion advocates), conscious consumers and more
directly people from GEN Z

Inspiration

Rent the Runway - fashion rental service that allows customers to rent designer clothing and accessories
for a fraction of the retail price.

ThredUP- online marketplace for secondhand clothing.

Nike- allowing customers to virtually try on shoes using augmented reality (AR) technology

In any case I’ll add my teams id ( 47846-ex@kozminski.edu.pl)