5 reasons to be excited

about TikTok
LECTURE
SUMMARY

#1 TikTok is currently the fastest growing social media

platform in the world
- 2 billion downloads
- 600-800 million monthly active users
- 5-10% engagement rate (very high)
- Average daily use - 6 times, 62 minutes

#2 Even though the TikTok audience is still pretty

young, it’s maturing very quickly, becoming similar to
that of Instagram

#3 The TikTok algorithm is very different than the

Instagram algorithm

- On Instagram, your posts are displayed mostly to your

followers and a smaller number of other people through
hashtags
- On TikTok, your posts are displayed to a small group of
users, and if they like it, it will be displayed to more and
more people - if your video is good, you can get millions of
views with 0 followers

#4 There are multiple ways of making money on TikTok

- Put a link in your bio to drive traffic to your website
- Once you have more than 1,000 followers, you can do live
streams and collect money from your followers
- You can go to the official TikTok Creator Marketplace and
do brand deals
- You can feature products in your videos and include e-
commerce links so people can buy directly from the video
- If your product is an app, you can add a “Download app”
button directly in your profile
- As a business, you can run profitable ads

#5 TikTok is the biggest marketing opportunity right

now for businesses