Mintel Market Sizes BRA.5.combined - Single

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Agua engarrafada – Brasil

Criado pelo Navegador de Mercado Global Mintel
2019
Agua engarrafada – Brasil 2019
Mintel Market Sizes
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Mintel Market Sizes
Contents
Definições 1
Retail market volume 2

Destaques ..................................................................................................................................... 2
Imagem 1: Volume - Tamanho absoluto (2012 - 2023) .................................................................... 2
Imagem 2: Volume - Consumo de volume per capita (população) (2012 - 2023) ................................. 2
Imagem 3: Volume - Crescimento (2012 - 2023) ............................................................................ 3
Tabela 1: Volume (2012 - 2023) ................................................................................................... 3
Retail market value in local currency 4

Destaques ..................................................................................................................................... 4
Imagem 4: Valor em Moeda Local - Valor (2012 - 2023) ................................................................... 4
Imagem 5: Valor em Moeda Local - Preço de unidade (2012 - 2023) .................................................. 4
Imagem 6: Valor em Moeda Local - Aumento de valor (2012 - 2023) ................................................. 5
Tabela 2: Valor em Moeda Local (2012 - 2023) ............................................................................... 5
Retail market value em USD 6

Imagem 7: Valor em USD - Valor (2012 - 2023) ............................................................................. 6
Imagem 8: Valor em USD - Gasto por pessoa (população) (2012 - 2023) ........................................... 6
Imagem 9: Valor em USD - Gasto como proporção do PIB (2012 - 2023) ........................................... 7
Imagem 10: Valor em USD - Preço de unidade (2012 - 2023) ........................................................... 7
Imagem 11: Valor em USD - Aumento de valor (2012 - 2023) .......................................................... 7
Tabela 3: Valor em USD (2012 - 2023) .......................................................................................... 8
Total market volume 9

Destaques ..................................................................................................................................... 9
Imagem 12: Volume - Tamanho absoluto (2012 - 2023) .................................................................. 9
Imagem 13: Volume - Consumo de volume per capita (população) (2012 - 2023) ............................... 9
Imagem 14: Volume - Crescimento (2012 - 2023) ......................................................................... 10
Tabela 4: Volume (2012 - 2023) ................................................................................................. 10
Market Segmentations 11
Imagem 15: Brasil - Agua engarrafada: Segmentação de mercado por volume (bn litres) (2012 - 2023)
................................................................................................................................................... 11
Tabela 5: Brasil - Agua engarrafada: Segmentação de mercado por volume (bn litres) (2012 - 2023) ... 11
Imagem 16: Brasil - Agua engarrafada: Retail market segmentation by volume (bn litres) (2017 - 2018)
................................................................................................................................................... 12
Tabela 6: Brasil - Agua engarrafada: Retail market segmentation by volume (bn litres) (2017 - 2018) . 12
Imagem 17: Brasil - Agua engarrafada: Retail market segmentation by value (bn BRL) (2017 - 2018) . 13
Tabela 7: Brasil - Agua engarrafada: Retail market segmentation by value (bn BRL) (2017 - 2018) ...... 13
Imagem 18: Brasil - Unflavoured Water: Retail market segmentation by volume (bn litres) (2017 - 2018)
................................................................................................................................................... 14
Tabela 8: Brasil - Unflavoured Water: Retail market segmentation by volume (bn litres) (2017 - 2018) 14
Imagem 19: Brasil - Unflavoured Water: Retail market segmentation by value (bn BRL) (2017 - 2018) 15
Tabela 9: Brasil - Unflavoured Water: Retail market segmentation by value (bn BRL) (2017 - 2018) .... 15
Market Shares 16
Imagem 20: Brasil - Agua engarrafada: Company retail market share by volume (%) - 2017 .............. 16
Imagem 21: Brasil - Agua engarrafada: Company retail market share by volume (%) - 2018 .............. 17
Tabela 10: Brasil - Agua engarrafada: Company retail market share by volume (%) (2017 - 2018) ...... 18
Imagem 22: Brasil - Agua engarrafada: Company retail market share by value (%) - 2017 ................. 19
Imagem 23: Brasil - Agua engarrafada: Company retail market share by value (%) - 2018 ................. 19
Mintel Market Sizes
Tabela 11: Brasil - Agua engarrafada: Company retail market share by value (%) (2017 - 2018) ......... 21
Company & Brand details 22

Tabela 12: Brasil - Agua engarrafada: Company Website Links ........................................................ 22
Taxas de crescimento anual compostas 23

Tabela 13: Retail market compound annual growth rates (2014 - 2023) ........................................... 23
Tabela 14: Total market compound annual growth rates (2014 - 2023) ............................................ 23
Dados sócio-econômicos 24
Imagem 24: População (milhões) (2003 - 2023) ........................................................................... 24
Tabela 15: População (milhões) (2003 - 2023) .............................................................................. 24
Imagem 25: Índice de preços ao consumidor (IPC) (2002 - 2023) ................................................... 25
Tabela 16: Índice de preços ao consumidor (IPC) (2002 - 2023) ...................................................... 25
Imagem 26: Produto interno bruto (bn USD) (2003 - 2023) ............................................................ 26
Tabela 17: Produto interno bruto (bn USD) (2003 - 2023) .............................................................. 26
Imagem 27: Taxas de câmbio (2003 - 2023) ................................................................................ 27
Tabela 18: Taxas de câmbio (2003 - 2023) ................................................................................... 27
Fontes 28
Tabela 19: Brasil - Agua engarrafada ........................................................................................... 28
Related Research 29
About Our Process 30
How We Use Our Sources 33
Sobre a Mintel 36
© 2019 Mintel Group Ltd. All rights reserved.
Mintel Market Sizes
Definições
Agua engarrafada
This market covers all packaged still, sparkling and flavoured water. Market size is based on retail (off trade) and non-
Market definitions Total
retail (on trade) sales.
This market covers all still, carbonated and flavoured bottled water. It includes natural and purified water. Market size is
Retail
based on sales through all retail channels (off trade) including direct to consumer.
Others This includes Horeca and any supplies to the food/other industries.
Segment definitions Retail Flavoured Water This includes both still and sparkling varieties.
Total: All packaged water for human consumption including bulk containers (e.g. for companies' water stations). Retail: All
packaged water sold to consumers, which may include door-to-door deliveries. Others: Horeca (on trade): all catering and
Inclusions
institutions including bulk supplies to business. Food industry: any bottled water used by processors in making other
products.
Total: Unpackaged, such as filters for tap water. Retail: Unpackaged, such as filters for tap water. Also bulk containers for
Exclusions water dispensers used in business (included in Bottled Water Total). Enhanced/vitamin/mineral enriched waters without
flavouring.
Unidades
BRL: Brazilian real
USD: US dollar
Nota: um bilhão é um mil milhão, um trilhão é um mil bilhão.
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Mintel Market Sizes
Retail market volume
Destaques
The Agua engarrafada Varejo (Brasil) market increased in volume by 3,9% in 2018. Compound annual growth in Agua engarrafada Varejo (Brasil) for the period
Market volume in 2018 was 8 556,9 m litres. 2014-2018 was 4.3%.
The strongest growth in recent years for Agua engarrafada Varejo (Brasil) was in In 2023 Agua engarrafada Varejo (Brasil) is forecast to reach 11 522,3 m litres
2014, with a rate of 12,1%. representing a volume CAGR of 5.9% since 2019.
Imagem 1: Volume - Tamanho absoluto Imagem 2: Volume - Consumo de volume per capita (população)
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Mintel Market Sizes
Imagem 3: Volume - Crescimento
Tabela 1: Volume
Unidades 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Tamanho absoluto bn litres 6,0000 6,4495 7,2320 7,6523 7,9832 8,2329 8,5569 9,1730 9,6867 10,0839 10,6688 11,5223
Consumo de volume per capita (população) litres 30,114 32,082 35,666 37,429 38,738 39,646 40,905 43,536 45,670 47,254 49,692 53,344
Crescimento % 7,5 12,1 5,8 4,3 3,1 3,9 7,2 5,6 4,1 5,8 8,0
Fontes: Economist Intelligence Unit, Trade Interviews, Mintel
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Mintel Market Sizes
Retail market value in local currency
Destaques
The Agua engarrafada Varejo (Brasil) market increased in value by 6% in 2018. Compound annual growth in Agua engarrafada Varejo (Brasil) for the period
Market value in 2018 was 9 406,2 m BRL. 2014-2018 was 9.4%.
The strongest growth in recent years for Agua engarrafada Varejo (Brasil) was in In 2023 Agua engarrafada Varejo (Brasil) is forecast to reach 14 470,8 m BRL
2014, with a rate of 18,3%. representing a value CAGR of 9.0% since 2019.
Imagem 4: Valor em Moeda Local - Valor Imagem 5: Valor em Moeda Local - Preço de unidade
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Mintel Market Sizes
Imagem 6: Valor em Moeda Local - Aumento de valor
Tabela 2: Valor em Moeda Local
Unidades 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Valor bn BRL 4,8364 5,5501 6,5634 7,4288 8,4865 8,8762 9,4062 10,2622 11,1139 11,8919 12,9550 14,4708
Preço de unidade BRL per litre 0,80607 0,86055 0,90755 0,97079 1,0630 1,0781 1,0993 1,1187 1,1473 1,17930 1,21429 1,25590
Aumento de valor % 14,8 18,3 13,2 14,2 4,6 6,0 9,1 8,3 7,0 8,9 11,7
Fontes: IBGE, Trade Interviews, Mintel
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Mintel Market Sizes
Retail market value em USD
Imagem 7: Valor em USD - Valor Imagem 8: Valor em USD - Gasto por pessoa (população)
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Mintel Market Sizes
Imagem 9: Valor em USD - Gasto como proporção do PIB Imagem 10: Valor em USD - Preço de unidade
Imagem 11: Valor em USD - Aumento de valor
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Mintel Market Sizes
Tabela 3: Valor em USD
Unidades 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Valor bn USD 2,4802 2,5695 2,7929 2,2309 2,4317 2,7825 2,5770 2,72207 2,97960 3,15435 3,40921 3,75865
Gasto por pessoa (população) USD 12,448 12,782 13,774 10,912 11,800 13,399 12,319 12,919 14,048 14,781 15,879 17,401
Gasto como proporção do PIB % 0,10069 0,10399 0,11375 0,12396 0,13542 0,13552 0,13793 0,143116 0,146490 0,147537 0,152061 0,160420
Preço de unidade USD per litre 0,41337 0,39840 0,38619 0,29153 0,30460 0,33797 0,30116 0,29675 0,30760 0,312811 0,319550 0,326207
Aumento de valor % 3,6 8,7 -20,1 9,0 14,4 -7,4 5,6 9,5 5,9 8,1 10,2
Fontes: IBGE, Economist Intelligence Unit, Trade Interviews, Mintel
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Mintel Market Sizes
Total market volume
Destaques
The Agua engarrafada (Brasil) market increased in volume by 5,1% in 2018. Compound annual growth in Agua engarrafada (Brasil) for the period 2014-2018 was
Market volume in 2018 was 16 452 m litres. 7.5%.
The strongest growth in recent years for Agua engarrafada (Brasil) was in 2014, with In 2023 Agua engarrafada (Brasil) is forecast to reach 22 159,2 m litres representing
a rate of 14,2%. a volume CAGR of 6.0% since 2019.
Imagem 12: Volume - Tamanho absoluto Imagem 13: Volume - Consumo de volume per capita (população)
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Mintel Market Sizes
Imagem 14: Volume - Crescimento
Tabela 4: Volume
Unidades 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Tamanho absoluto bn litres 9,8103 10,8011 12,3348 13,6235 14,7816 15,6536 16,4520 17,5214 18,7479 19,7603 20,7484 22,1592
Consumo de volume per capita (população) litres 49,239 53,729 60,831 66,635 71,727 75,381 78,646 83,158 88,392 92,597 96,639 102,59
Crescimento % 10,1 14,2 10,4 8,5 5,9 5,1 6,5 7,0 5,4 5,0 6,8
Fontes: Economist Intelligence Unit, Trade Interviews, Mintel
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Mintel Market Sizes
Market Segmentations
Imagem 15: Brasil - Agua engarrafada: Segmentação de mercado por volume (bn litres)
Tabela 5: Brasil - Agua engarrafada: Segmentação de mercado por volume (bn litres)
Segmento 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 9,8103 10,8011 12,3348 13,6235 14,7816 15,6536 16,4520 17,5214 18,7479 19,7603 20,7484 22,15
Retail 6,0000 6,4495 7,2320 7,6523 7,9832 8,2329 8,5569 9,1730 9,6867 10,0839 10,6688 11,52
Others 3,8103 4,3516 5,1028 5,9712 6,7984 7,4207 7,8951 8,3484 9,0612 9,6764 10,0796 10,63
Fontes: Trade Interviews, Mintel
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Mintel Market Sizes
Imagem 16: Brasil - Agua engarrafada: Retail market segmentation by volume (bn litres)
Tabela 6: Brasil - Agua engarrafada: Retail market segmentation by volume (bn litres)
Segmento 2017 2018

Total 8,2329 8,5569
Unflavoured Water 8,2329 8,5569
Flavoured Water i i
Key: i - Insignificant
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Mintel Market Sizes
Imagem 17: Brasil - Agua engarrafada: Retail market segmentation by value (bn BRL)
Tabela 7: Brasil - Agua engarrafada: Retail market segmentation by value (bn BRL)
Segmento 2017 2018

Total 8,8762 9,4062
Flavoured Water i i
Key: i - Insignificant
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Mintel Market Sizes
Imagem 18: Brasil - Unflavoured Water: Retail market segmentation by volume (bn litres)
Tabela 8: Brasil - Unflavoured Water: Retail market segmentation by volume (bn litres)
Segmento 2017 2018

Still 6,9828 7,2859
Sparkling 1,2501 1,2710
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Mintel Market Sizes
Imagem 19: Brasil - Unflavoured Water: Retail market segmentation by value (bn BRL)
Tabela 9: Brasil - Unflavoured Water: Retail market segmentation by value (bn BRL)
Segmento 2017 2018

Still 7,2172 7,6660
Sparkling 1,6590 1,7402
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Mintel Market Sizes
Market Shares
Imagem 20: Brasil - Agua engarrafada: Company retail market share by volume (%) - 2017
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Mintel Market Sizes
Imagem 21: Brasil - Agua engarrafada: Company retail market share by volume (%) - 2018
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Mintel Market Sizes
Tabela 10: Brasil - Agua engarrafada: Company retail market share by volume (%)
Participante do Mercado 2017 2018

The Coca-Cola Company 18,6 17,8
Grupo Edson Queiroz 15,3 15,7
Danone S.A. 14,5 14,7
Nestlé S.A. 12,1 12,4
Heineken N.V. 3,6 3,3
Bebidas Fruki S.A. 3,0 2,9
Mineração Água Padre Manoel Ltda. 2,2 2,2
Empresa de Águas Ouro Fino Ltda. 1,6 1,6
Águas Prata Ltda. 0,8 0,8
Own Label 2,9 3,0
Others 25,4 25,7
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Mintel Market Sizes
Imagem 22: Brasil - Agua engarrafada: Company retail market share by value (%) - 2017
Imagem 23: Brasil - Agua engarrafada: Company retail market share by value (%) - 2018
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Mintel Market Sizes
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Mintel Market Sizes
Tabela 11: Brasil - Agua engarrafada: Company retail market share by value (%)
Participante do Mercado 2017 2018

The Coca-Cola Company 21,5 20,8
Grupo Edson Queiroz 15,7 16,1
Danone S.A. 13,2 13,4
Nestlé S.A. 12,6 13,0
Heineken N.V. 4,7 4,4
Bebidas Fruki S.A. 2,6 2,5
Mineração Água Padre Manoel Ltda. 1,9 1,9
Empresa de Águas Ouro Fino Ltda. 1,6 1,6
Águas Prata Ltda. 1,0 0,9
Own Label 1,8 1,9
Others 23,4 23,5
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Mintel Market Sizes
Company & Brand details
Tabela 12: Brasil - Agua engarrafada: Company Website Links
Companhia Company Website

Bebidas Fruki S.A. http://www.fruki.com.br
Danone S.A. http://www.danone.com
Empresa de Águas Ouro Fino Ltda. http://www.aguasourofino.com.br
Grupo Edson Queiroz http://www.edsonqueiroz.com.br
Heineken N.V. http://www.heinekeninternational.com
Mineração Água Padre Manoel Ltda. http://www.aguapassaquatro.com.br
Nestlé S.A. http://www.nestle.com
The Coca-Cola Company http://www.coca-cola.com
Águas Prata Ltda. http://www.aguasprata.com.br
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Mintel Market Sizes
Taxas de crescimento anual compostas
Tabela 13: Retail market compound annual growth rates
Unidades 2014-2018 2019-2023

Valor % 9,4 9,0
Volume % 4,3 5,9
Nota: Os gráficos de valor são baseados nos tamanhos de mercado na moeda local.
Tabela 14: Total market compound annual growth rates
Unidades 2014-2018 2019-2023

Volume % 7,5 6,0
Nota: Os gráficos de valor são baseados nos tamanhos de mercado na moeda local.
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Mintel Market Sizes
Dados sócio-econômicos
Imagem 24: População (milhões)
Tabela 15: População (milhões)
País 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2
Brasil 180,62 182,91 185,15 187,34 189,46 191,53 193,54 195,50 197,40 199,24 201,03 202,77 204,45 206,08 207,66 2
Fontes: Economist Intelligence Unit
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Mintel Market Sizes
Imagem 25: Índice de preços ao consumidor (IPC)
Tabela 16: Índice de preços ao consumidor (IPC)
País 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Brasil 100,0 114,7 122,3 130,7 136,2 141,1 149,1 156,4 164,3 175,2 184,7 196,1 208,5 227,4 247,2 255,8 265,2 275,2 285,1
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Mintel Market Sizes
Imagem 26: Produto interno bruto (bn USD)
Tabela 17: Produto interno bruto (bn USD)
País 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2
Brasil 558,09 669,11 891,34 1 107,20 1 396,50 1 695,10 1 668,50 2 207,70 2 612,80 2 463,30 2 471,00 2 455,40 1 799,70 1
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Mintel Market Sizes
Imagem 27: Taxas de câmbio
Tabela 18: Taxas de câmbio
Moeda 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
BRL / 3,08 2,93 2,44 2,18 1,95 1,83 2 1,76 1,67 1,95 2,16 2,35 3,33 3,49 3,19 3,65 3,77 3,73 3,77
USD
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Mintel Market Sizes
Fontes
Tabela 19: Brasil - Agua engarrafada
Fonte Telefone Site Endereço

The Brazilian Institute of Geography and Statistics + 55 21 2142 4501/ Av. Franklin Roosevelt, 166/10°andar Castelo, Rio de Janeiro - RJ
http://www.ibge.gov.br
(IBGE) 4502 20021-120, Brazil
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de mercado, análises e previsões a líderes de negócios em todo o mundo.
A UIE é a fonte de todos os dados sócio-econômicos no Mintel Market Sizes. Com idéias políticas e econômicas especializadas para mais de 200 países os dados da UIE
complementam o Mintel Market Sizes com perfeição.
Para saber mais visite eiu.com
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Mintel Market Sizes
Related research
This report has been generated by Mintel Market Sizes, a trusted database containing market size, market share and forecast data for thousands of consumer goods categories
worldwide. To learn more visit marketsizes.mintel.com You may be interested in other available research related to this report:
Agua engarrafada em Alemanha (2019) Agua engarrafada em Filipinas (2019)

Agua engarrafada em Austrália (2018) Agua engarrafada em Holanda (2018)
Agua engarrafada em Chile (2019) Agua engarrafada em Japão (2018)
Agua engarrafada em Colômbia (2019) Agua engarrafada em México (2019)
Agua engarrafada em Coreia do Sul (2018) Agua engarrafada em Vietnã (2017)
Agua engarrafada em Dinamarca (2019) Agua engarrafada em África do Sul (2018)
Subscription options
O Agua engarrafada em Brasil (2019) se inclui em uma variedade de opções de assinatura.
Assinatura por região:

Brazil – Todos os mercados G20 – Todos os mercados
América Latina – Todos os mercados Global – Todos os mercados
BRIC – Todos os mercados
Assinatura por indústria

Non-alcoholic Drinks – Global Non-alcoholic Drinks – BRIC
Non-alcoholic Drinks – América Latina Non-alcoholic Drinks – G20
29
Mintel Market Sizes
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Coverage
CPG industries
The 7 CPG industries are covered by over 60 separate reports, which are produced for all the countries covered by Mintel Market Sizes.
Industries: Alcoholic Drinks; Beauty, Personal Goods & Toiletries; Food; Food Service; Non alcoholic Drinks; Household/Home; and Pharmaceuticals
Countries: Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Malaysia; Mexico;
Netherlands; Norway; Philippines; Poland; Portugal; Russia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UK; US; and Vietnam
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The 9 non-CPG industries are covered by over 40 separate reports, which are produced for 20 of the countries covered by Mintel Market Sizes.
Industries: Automotive; Clothing, Footwear & Accessories; Consumer Electronics; Electrical Goods; Holidays & Travel; Media; Personal Finance; Retail; and Telecommunications
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Mintel Market Sizes
Countries: Australia; Brazil; Canada; China; Colombia; France; Germany; India; Indonesia; Italy; Japan; Mexico; Russia; South Africa; South Korea; Spain; Turkey; UK; US; and
Vietnam
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The Leisure & Entertainment industry is covered by 8 reports, which are produced for 8 of the countries covered by Mintel Market Sizes.
Countries: Brazil; China; France; Germany; Italy; Spain; UK; and US
Retail figures and totals

There are two types of market size data available: retail; and total. The market and segment definitions indicate what data is included.
Retail market data (also known as off-trade sales) includes all sales through retail channels including standard CPG/FMCG channels such as hypermarkets, supermarkets,
traditional grocery stores, self-service stores and discount stores and as well as direct to consumer where applicable. For alcohol, they only include off-trade sales. The retail
market data typically includes sales of packaged goods. Where retail market data includes sales of unpackaged goods, this is indicated in the definitions.
Total market data includes all retail sales and non-retail sales totalled together. Non-retail sales are also referred to as on-trade and on-premise. This data includes HoReCa (out-
of-home consumption and food service such as restaurants, bars, catering and hotels), unpackaged goods and sales for use in the industry or for manufacturing. For alcohol, it
includes on-trade and off-trade sales.
Forecasting
Mintel Market Sizes covers a broad range of industries and forecasts are adapted accordingly. The forecasts are produced using a model that links historical market trends to
projections of macro-economic factors.
Each market is affected by different macro-economic factors. First, all the main parameters are identified that affect the market/industry which is being forecast. Based on their
understanding of the sector in question, the analysts select the parameter regarded as the most relevant. The parameter chosen is guided by the correlation between the past
market trends, information from primary and secondary research as well as what seems intuitively right.
For reasons of conformity, reliability and currency, the range of parameters at the analyst’s disposal is confined to 7 macro-economic factors.
agricultural output population

industrial output expenditure per capita (private consumption)
manufacturing output GDP (Gross Domestic Product)
services sector output
The format used for the macro-economic factors is that which is best for international comparisons. For example, gross domestic product (GDP) is at purchasing power parity
(PPP) in US Dollars ($USD).
A ratio is taken of the time series for the market size with the appropriate selected input data. The rate of change of this ratio is another option. The model then provides outputs
using various extrapolation techniques such as moving average, straight line, exponential growth, etc., with variable weightings for the latest years.
31
Mintel Market Sizes
The macro-economic data is updated regularly so that the latest forecast data from the EIU is used when each report is published. The forecast data on published reports is
revised when the entire report is updated on an annual basis.
Analyst notes
Although Mintel Market Sizes is intended as a preliminary market research data tool, notes are provided which give more insight into the market such as: explaining any apparent
anomalies; providing snippets of relevant consumer trends; or individual examples of products and brands or company activity which may have influenced market trends. Notes
can be found either by hovering over the ? in the second column in a table or at the base of the a table.
Insignificant segments
There are instances where the sales for one or more segments are insignificant in a particular market. The term insignificant, which is included in reports for transparency and
global consistency, indicates that a segment does not exist in that country or that it is dwarfed by other segments. Each segment marked insignificant makes up less than 3% of
the market size in value published for the last year. Insignificant is indicated with an i.
32
Mintel Market Sizes
How we use our sources
There are few markets where information is comprehensive. Therefore, Mintel uses secondary research to derive data that provides as complete a picture, and which is as globally
comparable, as possible. In the vast majority of cases, this is supplemented by primary research. Even where there is an established single source, Mintel looks for other sources
for verification. Mintel’s analysts filter the relevant data and translate it into usable information for compiling market sizes, segmentation and shares. The standard research
methods are detailed below.
Primary sources
Trade interviews
This primary research method is used to engage with the active players in a sector for the majority of reports where data from other sources is not complete. Interviews are
undertaken primarily to: fill in missing years; assess the latest year’s trends and estimates; provide an assessment of any non-standard segmentation; verify competitors’ shares;
and explain the latest initiatives and any anomalies or conflicts deriving from other sources. Most importantly interviewees are contacted to: verify any estimated or disputed
data; provide insight into market dynamics; and explain any aberrations or unexpected results. When this method is utilized, Mintel conducts at least two trade interviews to get
as unbiased a view as possible. All information is weighted according to the respondent’s field of expertise.
Store checks
Using the GNPD (Global New Product Database) network of over 13,000 trained associates, Mintel performs in-store audits when brand information is scarce. The auditors use
local knowledge and market expertise to research and validate what products are available through retail channels. They check on-shelf product availability at key retailers, prices
for individual brands and products and initial indication of brand and company market representation for further verification from other sources. These audits also provide a
preliminary survey of what types of products are available for determining how the market is segmented, which is checked with other sources. Data collection is based on strict
guidelines to avoid misinterpretation of the local market. After submission, the information collected is examined by Mintel Market Sizes analysts and processed into data point
format, providing an overview of the market.
Mintel
Data is not always available in a clear, cohesive and comparable form that can be used directly; it usually involves some manipulation and interpretation by the analysts. At times
this involves reconciling varying sets of data from different sources. In these instances we will indicate this by sourcing Mintel.
Analysts have direct conversations with key contacts within the leading companies. Data is also used from other Mintel products. GNPD (Global New Product Database) provides
key indicators of how many key innovations are occurring in industries and market segments and where they are launched. Oxygen reports supply detailed analysis and consumer
insight for certain markets in particular countries. Menu Insights and Comperemedia provide product information for the food service and financial sectors in the US. Estimations
33
Mintel Market Sizes
are used in instances where our country and regional analysts feel the secondary data sources are lacking or inconsistent and where clarification and/or verification is required. It
also used to add insight into trends and segmentation for sizes and shares.
Estimates are used, for example, if secondary sources are lacking, trade research is problematic and other channels have been exhausted. The estimates are compiled by country
and regional analysts based on their experience of similar markets or countries.
Mintel is a source for all forecasts because this is derived by Mintel’s own forecasting model (as detailed in the Forecasting section).
Secondary sources
Company information
Company websites, press releases and articles are used to enhance market understanding. Items such as chairmen’s statements and press releases can give insight into issues in
the market and into company strategies. Players which are dominant in any sector can supply key findings for the whole segment. In retailing reports, turnover figures are vital
for shares and provide the latest information on parameters such as the current number of outlets. Company information can also provide data on product ranges and player
direction.
Online store checks are also sourced as Company Information. These checks help establish what brands and products are available as well as provide an indication of pricing,
which is adjusted to negate any bias towards the online target audience. They also give an indication of each major player’s activity, particularly at the premium end of the
market.
Government, association and other official sources

Information from associations varies considerably. Some data from these sources is the industry standard; other data is representative of members for part of the market; while
some data outlines challenges the association’s members face. Official sources usually provide accurate and credible data. Mintel analysts update and interpret the data where
needed.
Trade magazines
Trade Magazines provide valuable insight into the latest general market conditions and challenges. They are used to support segment and company data and the latest year trend
information.
Partners
Economist Intelligence Unit
Mintel has forged a strong working relationship with the Economist Intelligence Unit (EIU). Both companies share a respected heritage in delivering market research, analysis and
forecasts to business-leaders around the world.
The EIU is the source of all socio-economic data contained within Mintel Market Sizes. With specialist economic and political insight for over 200 countries EIU data perfectly
complements Mintel Market Sizes.
34
Mintel Market Sizes
IRi
IRi is a global provider of big data and predictive analytics for CPG/FMCG manufacturers and retailers. IRI is the source of some sales data for the US and UK contained within
Mintel Market Sizes.
RADDAR
RADDAR Consumer Knowledge Group is a market research organization in Colombia founded in 2005, with operations in Latin America. They are dedicated to the measurement of
household consumption in CPG/FMCG market. RADDAR is the source of some sales data for Colombia contained within Mintel Market Sizes.
35
Mintel Market Sizes
Sobre a Mintel
A Mintel é uma provedora independente e premiada com liderança mundial em informações de mercado, concedendo informações sólidas, análises e recomendações
fundamentais. O portfólio confiável e de direitos autorais da Mintel com produtos e soluções para a indústria tem auxiliado clientes de alta notoriedade em setores chave como
FMCG (Fast moving consumer goods) ou bens de grande consumo, serviços financeiros, comunicação, varejo, lazer e educação por mais de 38 anos. Com escritórios localizados
em Londres, Chicago, Nova Iorque, Xangai, Tóquio e Sidney a nossa presença global continua a crescer.
Para saber mais visite mintel.com.
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© 2019 Mintel Group Ltd. All rights reserved. Confidential to Mintel.

Agua engarrafada – Brasil

PUBLISHED BY: IMPORTANT WARNING

Retail market volume 2

Retail market value in local currency 4

Retail market value em USD 6

Total market volume 9

Company & Brand details 22

Taxas de crescimento anual compostas 23

About Our Process 30

How We Use Our Sources 33

Retail market volume

Imagem 3: Volume - Crescimento

Fontes: Economist Intelligence Unit, Trade Interviews, Mintel

Retail market value in local currency

Imagem 6: Valor em Moeda Local - Aumento de valor

Tabela 2: Valor em Moeda Local

Fontes: IBGE, Trade Interviews, Mintel

Retail market value em USD

Imagem 11: Valor em USD - Aumento de valor

Tabela 3: Valor em USD

Fontes: IBGE, Economist Intelligence Unit, Trade Interviews, Mintel

Total market volume

Imagem 14: Volume - Crescimento

Fontes: Economist Intelligence Unit, Trade Interviews, Mintel

Fontes: Trade Interviews, Mintel

Segmento 2017 2018

Fontes: Trade Interviews, Mintel

Segmento 2017 2018

Fontes: IBGE, Trade Interviews, Mintel

Segmento 2017 2018

Fontes: Trade Interviews, Mintel

Segmento 2017 2018

Fontes: IBGE, Trade Interviews, Mintel

Participante do Mercado 2017 2018

Fontes: Trade Interviews, Mintel

Participante do Mercado 2017 2018

Fontes: IBGE, Trade Interviews, Mintel

Company & Brand details

Tabela 12: Brasil - Agua engarrafada: Company Website Links

Companhia Company Website

Taxas de crescimento anual compostas

Tabela 13: Retail market compound annual growth rates

Unidades 2014-2018 2019-2023

Tabela 14: Total market compound annual growth rates

Unidades 2014-2018 2019-2023

Imagem 24: População (milhões)

Tabela 15: População (milhões)

Fontes: Economist Intelligence Unit

Imagem 25: Índice de preços ao consumidor (IPC)

Tabela 16: Índice de preços ao consumidor (IPC)

Fontes: Economist Intelligence Unit

Imagem 26: Produto interno bruto (bn USD)

Tabela 17: Produto interno bruto (bn USD)

Fontes: Economist Intelligence Unit

Imagem 27: Taxas de câmbio

Tabela 18: Taxas de câmbio

Fontes: Economist Intelligence Unit

Tabela 19: Brasil - Agua engarrafada

Fonte Telefone Site Endereço

Unidade de inteligência economista

Para saber mais visite eiu.com