UNIVERSITY OF ENGINEERING AND TEHNOLOGY, PESHWAR.

US –PAKISTAN, CENTER FOR ADVACNED STUDY IN ENERGY.

ASSIGNMENT: 3

SUBJECT: Entreprenurship
NAME :Rimsha Mukhtiar
REGISTRATION NUMBER: 21pwee0005.
DISCIPLINE: Energy Engineering.
SUBMITTED DATE: 18-12 -2023.

SUBMITED TO:
DR.Adnan daud khan
1. Business Overview:
Product/Service Definition: We are in the business of manufacturing and
selling power inverters. Our inverters convert direct current (DC)
electricity from solar panels or batteries into alternating current (AC)
electricity for household and commercial use.
2.Market Definition :
Our target market includes both residential and commercial customers
seeking reliable and efficient power backup solutions. We aim to cater
to environmentally conscious consumers looking for sustainable energy
alternatives.
Industry Definition:
We operate in the renewable energy and electronics industry,
specifically in the field of power conversion and energy storage.
Mission:
Our mission is to provide high-quality, eco-friendly inverters that
contribute to sustainable energy practices and ensure uninterrupted
power supply for our customers.
Customer:
Our primary customers are homeowners, businesses, and institutions
seeking efficient and reliable power backup solutions.
Customer Value:
Customers value our inverters for their durability, efficiency, and
contribution to reducing carbon footprint. We aim to provide cost-
effective and environmentally friendly energy solutions.
3. Product or Service Description:
What are you selling? We are selling power inverters ranging from
residential to commercial-grade, with various capacities to meet diverse
energy needs.
Benefits:
Our inverters offer clean and uninterrupted power, reducing
dependency on the grid, and promoting energy independence. They are
user-friendly, durable, and contribute to lowering electricity costs over
time.
Differentiation:
Our inverters stand out with advanced features such as smart energy
management, remote monitoring, and compatibility with renewable
energy sources like solar panels.
4. The Market:
Target Markets: Our target markets include homeowners, small
businesses, and institutions looking for reliable and sustainable power
solutions.
Customer Purchase:
Customers buy our inverters for power backup during outages, reducing
electricity bills, and embracing eco-friendly energy alternatives.
5. The Market: Sales and Distribution:
Distribution Channels:
We will utilize a combination of online sales platforms, partnerships
with renewable energy retailers, and direct sales to reach our
customers.
Economics:
Our revenue will come from direct sales, with a focus on maintaining
competitive pricing and ensuring cost-effective production.
Access to Distribution:
Establishing partnerships with renewable energy retailers and online
platforms is key to gaining access to our target market.

6. Competition:
Competitors:
Competitors include established inverter manufacturers. However, our
focus on advanced features, reliability, and sustainable practices sets us
apart.
Differentiation:
We excel in providing cutting-edge features and a commitment to
sustainability, offering a unique value proposition to our customers.
This is a simplified response based on the information you provided. For
a complete business plan, each section would require more detailed
information and analysis
. Management:
Personal History of Principals:
The principal team brings a combined experience of over 20 years in the
renewable energy and electronics sectors. Each member has a proven
track record in product development, market strategy, and operations.
Related Work Experience:
Principals have previously held key positions in leading renewable
energy companies, contributing to the development and successful
launch of innovative products in the market.
Duties and Responsibilities:
Roles are well-defined, with one principal overseeing product
development, another focusing on marketing and sales, and the third
managing operations and supply chain.
Salaries:
Salaries are competitive and based on industry standards, reflective of
the expertise and responsibilities of each principal.
Resources:
Each principal contributes personal resources, including capital and
industry connections, enhancing the business's financial stability and
networking capabilities.
7. Personnel:
Starting Personnel Needs: Initial staffing will include skilled
professionals in product design, manufacturing, sales, and customer
support.
Skills Required:
We seek individuals with expertise in electronics, renewable energy,
marketing, and customer service. Recruitment efforts will prioritize
individuals passionate about sustainable solutions.
Training:
Training programs will be implemented to ensure that employees are
well-versed in the latest technologies and industry best practices.
Employee Compensation:
Employees will receive competitive salaries and benefits, fostering a
positive work environment and encouraging long-term commitment.
8. Type and Use of Financing:
Source(s) of Financing:
Funding will come from a combination of personal investments from
principals, loans from financial institutions specializing in renewable
energy projects, and potential grants for sustainable initiatives.
Investment Use:
Funds will be allocated for research and development, manufacturing
equipment, marketing, initial inventory, and operational expenses.
Equipment Purchase:
Key equipment, such as advanced manufacturing machinery, will be
sourced from reputable suppliers to ensure quality and efficiency.
Alternative Sources:
Exploration of alternative financing sources, including partnerships with
investors aligned with our mission, will be pursued to diversify funding
streams.
9. Summary:
In summary, our business is positioned in the renewable energy and
electronics industry, focusing on the manufacturing and sale of
advanced power inverters. With a seasoned management team, a
commitment to innovation, and a strong financial foundation, we are
poised for success in providing sustainable and efficient energy
solutions. Our unique product features, strategic market positioning,
and dedication to customer satisfaction set us apart in a competitive
landscape. As we embark on this venture, our mission is not only
profitability but also contributing to a greener and more sustainable
future.