Professional Documents
Culture Documents
Reading Bus Eng
Reading Bus Eng
Questions 1 – 7 Market awareness of the mobile telephone has exploded and the retailer who specialises
in mobile phones is seeing growth like never before. Admittedly, some customers buy
• Look at the statements below and the comments given on the opposite page by mobile phone
their first mobile phone in the supermarket, but for advice, add-ons and particular
retailers.
services they turn to the specialist. There are a large number of mobile phone retailers and
• Which section (A, B, C or D) does each statement 1 – 7 refer to? I can’t help but feel the market only has room for four players. Undoubtedly, customer
• For each statement 1 – 7, mark one letter (A, B, C or D) on your Answer Sheet. service is the factor that differentiates operators and I think this year we will probably see
READING SAMPLE PAPER
B
Example:
When I first started in the industry, mobile people come into the market. This will
0 the extent to which mobile phones have changed in size
phones were retailing at a thousand pounds and continue, and while retail dealers’ profits will
A B C D were as large as box files. Now, prices are be affected dramatically, network providers
0
constantly being driven down and handsets are will have to generate more revenue by offering
considerably more compact. There is intense internet provision and data services to the
competition between the network providers, mobile user.
1 the need for retail staff to stay informed about the mobile phones they are selling and every time they lower their tariffs, more
2 the belief that the market will not sustain the present number of mobile phone retailers
C
3 the use of mobile phones no longer being restricted to a specific group of people Over a few years, prices have dropped sharply and technological advances have meant
products have changed – and are changing. Successful retailers must try to keep on top of
4 the relationship between charges and the number of mobile phone users these developments and invest in the training of employees so they are able to offer impartial
advice to customers. E-commerce is taking off but this won’t necessarily replace traditional
5 a negative view of competing mobile phone retailers retail outlets. In order to stand out, you need innovative ideas on customer service. We don’t
believe in criticising other retailers, but there’s nothing particularly exciting out there at
6 a comparison between change in the mobile phone industry and that in a different sector present.
7 those services available at mobile phone outlets that are not provided by other retailers
D
The mobile phone business is behaving like the but clearly all the main mobile phone retailers
internet industry in take-up and the pace of have succeeded in taking the industry forward.
innovation, and it’s important not to be left Growth has accelerated rapidly and the mobile
behind. We must continue to innovate in telephone has changed from simply being a
delivering the product to the customer. In business tool, to being a means of
terms of service provision, you can draw communication for everyone.
comparisons between us and our closest rival,
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B E C VA N TA G E
B E C VA N TA G E
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PART TWO Example:
Questions 8 – 12
A B C D E F G
0
• Read the article below about a survey of businesswomen staying in hotels.
• Choose the best sentence from the opposite page to fill each of the gaps. A The hotel staff assumed they should be E Making sure that facilities in guest
• For each gap 8 – 12, mark one letter (A – G) on your Answer Sheet. booked into the same room. bedrooms cater equally for the needs of
• Do not use any letter more than once. male and female guests is one such idea.
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PART THREE 13 According to the text, the end of a product’s life cycle is marked by
Questions 13 – 18
A a sharp rise in production costs.
• Read the article below about product life cycles and the questions on the opposite page. B the product becoming outdated.
C an increase in customer complaints.
• For each question 13 – 18, mark one letter (A, B, C or D) on your Answer Sheet for the answer
D less support from sales management.
you choose.
14 What does the writer say about sales management in the first paragraph?
18 What does the writer say about the charts that show sales progress?
A It is a matter of judgement where one sales phase finishes and another begins.
B Managers should review policy when a sharp fall in sales is indicated.
C It is difficult to see how sales charts can provide sufficient guidance to managers.
D Managers should get confirmation of the data they plot on the sales charts.
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B E C VA N TA G E
B E C VA N TA G E
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PART FOUR
Example:
Questions 19 – 33
A calculate B depend C determine D lean
• Read the advice below about the use of technology in presentations. A B C D
0
• Choose the best word to fill each gap from A, B, C or D on the opposite page.
• For each question 19 – 33, mark one letter (A, B, C or D) on your Answer Sheet.
19 A produce B make C construct D build
• There is an example at the beginning, (0).
Bear in mind that when an organisation invites (24) ...... for a contract, they may (25) ...... four or five 25 A appoint B programme C schedule D catalogue
presentations from different companies on the same day. Each of these companies will probably be
using the same computer graphics (26) ...... and the same equipment. The chances are the 26 A parcels B packets C bundles D packages
presentations will be similar too.
Next create your materials, choosing the images for your presentation carefully. Remember you do
not want to stop your audience from listening to you, nor do you want to (30) ...... them. 30 A disorder B mistake C confuse D complicate
Finally, make all the necessary (31) ...... for the equipment you need. If technology is to be an 31 A appointments B procedures C arrangements D organisations
important (32) ...... of your presentation, make sure you know how to use it (33) ...... and test it out
beforehand. 32 A share B role C function D element
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