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 GAUTAM ADANI

Gautam Shantilal Adani (born 24 June 1962) is an

Indian billionaire industrialist with a net worth of
5560 crores USD, who is the founder and chairman of
the Adani Group, a multinational
conglomerate involved in port development and
operations in India.

 BACKGROUND

Adani was born on 24 June 1962 in a Gujarati Jain family to

Shantilal Adani (father) and Shantaben Adani (mother) in Ahmedabad,
Gujarat. He has 7 siblings. His parents had migrated from the town
of Tharad in the northern part of Gujarat. His father was a small textile
merchant.
He was educated at Sheth Chimanlal Nagindas Vidyalaya school in
Ahmedabad. He enrolled for a bachelor's degree in commerce at Gujarat
University, but dropped out after the second year.
Gautam Adani used to sell sarees on his bicycle on the streets of
Ahmedabad, Gujarat.
As a teenager, Adani moved to Mumbai in 1978 to work as a diamond
sorter for Mahendra Brothers.

In 1981, his elder brother Mahasukhbhai Adani bought a plastics unit in

Ahmedabad and invited him to manage the operations. This venture turned
out to be Adani's gateway to global trading through polyvinyl chloride (PVC)
imports.
  Entrepreneurial Journey

From a college dropout to a business tycoon his story is nothing but

remarkable.
Adani, as a child, exhibited entrepreneurial traits. He dropped out of college
after the second year to start a career. He was one of the seven children of
his parents, who were economically weak. His father was a textile
merchant.

Adani moved to Mumbai to start working as a diamond sorter. His first job
lasted for 2-3 years, but by then, he had learned the nitty-gritty of the
business and how it changes with the market. His knowledge of the trade
helped him set up a diamond brokerage. It was the first business that he
tried his hands at. The next break of his life came when his brother,
Mahasukh Adani, called him back to Ahmedabad to work at the plastic
factory he had started. Gautam joined the firm, and soon he was importing
polyvinyl chloride or PVC to India. The event marked his entry into the
global trade arena.

This venture turned out to be Adani's gateway to global trading

through polyvinyl chloride (PVC) imports.

In 1985, he started importing primary polymers for small-scale industries. In

1988, Adani established Adani Exports, now known as Adani Enterprises,
the holding company of the Adani Group. Originally, the company dealt in
agricultural and power commodities.
In 1991, the economic liberalization policies turned out to be favorable for
his company and he started expanding the businesses into trading of
metals, textiles, and agro products.
In 1994, the Government of Gujarat announced managerial outsourcing of
the Mundra Port and in 1995, Adani got the contract.
In 1995, he set up the first jetty. Originally operated by Mundra Port &
Special Economic Zone, the operations were transferred to Adani Ports &
SEZ (APSEZ). Today, the company is the largest private multi-port
operator. Mundra Port is the largest private sector port in India, with the
capacity of handling close to 210 million tons of cargo per annum.
In 1996, the power business arm of the Adani Group, Adani Power, was
founded by Adani. Adani Power holds thermal power plants with a capacity
of 4620MW, the largest private thermal power producer of the country.

 Major Milestones

In May 2020, Adani won the world's largest solar bid by the Solar Energy
Corporation of India (SECI) worth US$6 billion. The 8000MW photovoltaic
power plant project will be taken up by Adani Green; Adani Solar will
establish 2000MW of additional solar cell and module manufacturing
capacity.
In September 2020, Adani acquired a 74% stake in Mumbai International
Airport, India's second busiest after Delhi.
 In November 2021, while speaking at the Bloomberg India Economic
Forum, Adani said the group is investing US$70 billion in a new green
energy business. In July 2022, he offered new details on how this
investment will be utilized to build three giant factories – solar,
electrolyzer (to make green hydrogen), wind turbine plants.
In February 2022, he became Asia's richest person, surpassing Mukesh
Ambani, and in August 2022, he was named the 3rd richest person in the
world by Fortune.
In May 2022, Adani family acquired Ambuja Cements and its
subsidiary ACC from Swiss building materials giant Holcim Group for $10.5
billion, through an overseas special-purpose entity.
In August 2022, AMG Media Networks Limited (AMNL), a unit of Adani
Group, declared that it planned to buy RRPR Holding, owner of 29.18% of
national news broadcaster NDTV, and made an open offer to buy a further
26%.
  Information about business venture

CEO Mr Vinay Prakash

CMO Jugeshinder (‘Robbie’) Singh

Area served Worldwide

Industry Conglomerate

Market share/Revenue Rs. 33.13000 Cr

Vision To be a world-class leader in

businesses that enrich lives and
contribute to nations in building
infrastructure through sustainable
value creation.
Tagline “Thinking big. Doing better”

Adani Group is an Indian multinational conglomerate, headquartered

in Ahmedabad. Founded by Gautam Adani in 1988 as a commodity
trading business, the Group's businesses include port
management, electric power generation and transmission, renewable
energy, mining, airport operations, natural gas, food
processing and infrastructure. More than 60 percent of the Adani Group's
revenue is derived from coal-related businesses.
At its peak, Adani was the largest Indian conglomerate,
surpassing Reliance Industries. It lost more than $104 billion in value
after fraud and market manipulation allegations by short-seller
firm Hindenburg Research. The Adani Group has also attracted
other controversies due to reports of stock manipulation, accounting
irregularities, cronyism, tax evasion, environmental damage, and suing
journalists.
Adani Exports Limited started as a commodity trading company in 1988
and expanded into importing and exporting multiple commodities. With a
capital of ₹5 lakhs, the company was established as a partnership firm with
the flagship company Adani Enterprises, previously Adani Exports. In 1990,
the Adani Group developed its own port in Mundra to provide a base for its
trading operations. It began construction at Mundra in 1995. In 1998, it
became the top net foreign exchange earner for India Inc. The company
began coal trading in 1999, followed by a joint venture in edible oil refining
in 2000 with the formation of Adani Wilmar.

 Achievements and Awards

In 2017, Gautam Adani was conferred with Honorary Doctorate

Degree from Gujarat University in recognition of his outstanding
achievements in business & philanthropy. In 2016 he was voted Best
Business Leader at the India Leadership Conclave held in Mumbai
that same year.

 Obstacles

Unlike many businessmen, Adani didn’t inherit his power and

position. Hailing from a typical Gujarati-Jain family, Adani had a
natural propensity for ‘dhanda’ flowing through his veins.
Gautam has had his fair share of rifts with the government as well. He
has faced controversy over some of his land dealings in business not
being sanctioned properly. Along with this, many of his business’
industrial units don’t have clearance from the environment authorities
of the state, leading to further ruffles with the High Court.
Adani has faced many challenges in his life, from surviving the 26/11
terrorist attack to survive the kidnapping. Adani has overcame all
obstacles in his life and got the best out of them.

 Marketing strategy
 Adani Group. The company has set its site on to be a
world-class business leader and enrich lives by
contributing to nations by building infrastructure
through sustainable value creation.
Adani Group has done many successful marketing
campaigns which helped them to reach their customers
and also establish credibility and a feeling of truth and
justice in the campaigns.

#SoundsOfGoodness
Campaign was held by
teaming up with
RepIndia and Adani
Group’s Digital
Partners.
On the occasion of the World Trade Organisation on 5th
June 2020, the aim was to generate much-needed
awareness about the environment and share sounds of
nature that inspired their eco-friendly and sustainable like
mangrove plantations and
renewable energy.
The campaigns enthused
millions to take a step
forward and preserve mother
nature in all its bounty and
splendour.

On the 71st Republic Day,

the Adani Group launched
the #LiveTheconstitution Campaign.
The campaign aimed to revisit the Preamble of the
Constitution of India and to create India into a Sovereign,
socialist, secular, and democratic public. Also, the
campaign looks to interact with young and brilliant minds of
today as well as future generations who have experienced
traditional India.

Adani group has done many other campaigns for marketing their
products and services which has also helped in the welfare of the
society.
 Visions for future

The main vision of Gautam Adani and The Adani Group is to become
a world class leader in businesses that enrich the lives of people and
contribute to the nations to built infrastructure with sustainable value
creation.
Gautam Adani’s renewable energy company is targeting to set up
45gigawatts of renewable energy capacity by 2030, as it looks to cut
emissions and help India meet its carbon neutrality target.
Adani Wilmar’s vision is to be a leading agribusiness company
committed to sustainably deliver safe, nutritious and quality
agriculture commodity and food through innovation, highest
standards of environmental, social and governance practices and the
creation of livelihoods in communities.
 FALGUNI NAYAR

 Falguni Sanjay Nayar (born 19

February 1963) is an Indian
billionaire businesswoman, who is
the founder and CEO of the beauty and lifestyle retail
company Nykaa, formally known as FSN E-Commerce Ventures
which is an acronym of her own name. Nayar is one of two self-made
female Indian billionaires.
 Background
Nayar was born and raised in a Gujarati family in Mumbai,
Maharashtra. Her father was a businessman and ran a small
bearings company, assisted by her mother. She is a graduate
in B.Com from Sydenham College of Commerce and Economics and
a postgraduate from the Indian Institute of Management
Ahmedabad (1985 batch)
Falguni Nayar married Sanjay Nayar in the year 1987, whom she met
at business school. He is the CEO of Kohlberg Kravis
Roberts India. They have two children – Adwaita Nayar and Anchit
Nayar, who are twins Adwaita is the CEO of Nykaa Fashion whereas
Anchit heads the retail and e-commerce divisions.
In 1993, Nayar joined Kotak Mahindra Group after leaving her
consultant job at A. F. Ferguson & CO. At Kotak Mahindra, she was
initially the head of mergers and acquisitions (M&A) team, before
going on to open institutional equities offices in London and New York
City. In 2001, she returned to India. In 2005, she was appointed as
the managing director of Kotak Mahindra Capital, the investment
banking unit, and director of Kotak Securities, the institutional equities
arm. She quit her job in 2012.
 Entrepreneurial Journey
In April 2012, at the age of 50, she founded Nykaa with $2
million of her own money. Nykaa was worth $2.3 billion as of
2021 bringing Nayar's fortune to an estimated $1.1 billion.
Nayar is one of 2 self-made female Indian billionaires. Nykaa
listed at $13 billion valuation on 10 November 2021. Soon after
Nykaa went public, Nayar became the wealthiest self-made
female Indian, with her net worth rising to the tune of $6.5
billion, and entered the list of top 20 Indians by net worth. In
2022, Nayar made her debut in the Forbes India Rich List at
rank 44.
Falguni Nayar was motivated ro start Nykaa by her love for
beauty products and her belief that there was a gap in the
Indian market for a dedicated e-commerce platform for such
products.
Falguni Nayar recognized an opportunity to enter the e-
commerce sector, meet the needs of Indian consumers, and
provide a flawless online shopping experience by providing a
variety of beauty items. After this realization, she left her job of
over 20 years and founded Nykaa in 2012 at 50.

 Major Milestones
Today, Nykaa stands as a multi-billion dollar brand, with
Nayar's net worth reaching an impressive $2.7 billion, securing
her a place among India's wealthiest individuals. Nayar took
53.5% stake in the company, became India's richest self-made
female billionaire on the listing day.
Today, Nykaa stands as a multi-billion dollar brand, with
Nayar's net worth reaching an impressive $2.7 billion, securing
her a place among India's wealthiest individuals. Nayar took
53.5% stake in the company, became India's richest self-made
female billionaire on the listing day.
Getting into Indian Institute of Management, Ahmedabad is also
one of the major milestones in falguni’s life.
 Information about business venture
Nykaa is an Indian e-commerce company headquartered
in Mumbai. It sells beauty, wellness and fashion products
through its website, mobile app, and over 100 physical
stores. In 2020, it became the first Indian unicorn
startup headed by a woman.
Nykaa sells products which are manufactured in India as well
as internationally. In 2015, the company expanded from online-
only to an omnichannel model and began selling products apart
from beauty. As of 2020, it retails over 2,000 brands and
200,000 products across its platforms.
The brand name Nykaa is derived from
the Sanskrit word nayaka, meaning actress or "one in the
spotlight". The website was first launched around Diwali 2012,
and was available commercially in 2013.
In 2015, the company expanded from online-only to an
omnichannel model and began selling fashion products.
In 2018, Nykaa launched Nykaa PRO. It is a premium
membership program that provides users special access to
professional beauty products and offers on the Nykaa app. In
2018, the company also launched an online beauty
forum called Nykaa Network.
In March 2020, Nykaa raised ₹100 crores (US$13 million) from
Steadview Capital at a valuation of US$1.2 billion, making it
a unicorn startup. This was followed by another tranche of ₹67
crores (US$8.4 million) funding by Steadview in May 2020.
In October 2020, the company launched Nykaa Man, India's
first multi-brand ecommerce store for men's grooming. The
company expanded into fashion by launching Nykaa Design
Studio, which was renamed to Nykaa Fashion.
In November 2020, global asset management
firm Fidelity invested in the company through a secondary sale
of shares from an existing equity investor.
In December 2020, Nykaa Fashion launched its first store in
Delhi, making the fashion business omnichannel.
 Nykaa opened its initial public offering (IPO) on 28 October
2021. The IPO raised ₹5,352 crores (US$670 million) at a
valuation of US$7.4 billion. Nykaa was publicly listed on
the NSE and BSE on 10 November 2021, and its price rose by
89.2% on opening day, valuing the company at nearly US$13
billion. Founder Falguni Nayar, who owned a 53.5% stake in the
company, became India's wealthiest self-made female
billionaire on the listing day.
Nykaa follows an inventory-based model with warehouses in
Mumbai, New Delhi, Pune, Haryana, Kolkata and Bangalore. In
2020, in addition to its primary ecommerce business, it has an
offline presence via 76 brick-and-mortar stores across the
country. It claims to have over 200,000 products across 2,000
brands.
It has three offline store formats called Nykaa Luxe, Nykaa On
Trend and Nykaa beauty Kiosks. The Luxe format features
international luxury beauty brands such as Huda Beauty,
MAC, Dior, and Givenchy along with Nykaa Beauty, the in-
house collection of beauty products. The Nykaa On Trend
format has products curated by category basis their
popularity. In India, Nykaa is the only retailer that sells
international brands like e.l.f, Charlotte Tilbury, Tonymoly,
Becca, Sigma, Limecrime, Dermalogica, and Murad as well as
national bestsellers like Lakme, plum.

 Achievements and Awards

Falguni Nayar was awarded the 'Woman Ahead' award at the

Economic Times Startup Awards 2017.
In the last year alone, recognising her contribution to the Indian
beauty industry, Falguni was awarded the Businesswoman of
the Year at the Economic Times Awards for Corporate
Excellence 2019.
Falguni Nayar is one of the richest women in India, with a
growing net worth of around RS 38,700 crores. Falguni Nayar
rose to the top through her fresh ideas and became the richest
self-made woman in India. She also has been a steady face in
 the billionaires list across several platforms, from Forbes to
Hurun India.
Nykaa (FSN E-Commerce Ventures Ltd) has been honored with
a bronze award in the Asia's Best Integrated Report category
(first time) at the 8th Asia Integrated Reporting Awards (AIRA).
Daily News and Analysis (DNA) India has announced the
winner of DNA Women Achievers Awards 2023 in the FMCG
category and it is none other than Nykaa Cosmetics founder
and CEO Falguni Nayar.

 Obstacles

The hurdles Falguni Nayar faced as an entrepreneur in the

beauty sector included customer trust and established rivalry.
Nayar concentrated on making Nykaa stand out from
competing retailers in order to overcome these challenges.
One of the biggest challenges faced by Falguni Nayar was the
lack of financial resources. She overcame this challenge by
using her savings and taking out loans from friends and family.
Crowdfunding is another good strategy she follows. She has
also faced gender discrimination on every turn of her journey.

 Marketing strategy
Nykaa
employs high-
end content to
display
worldwide
trends, which
has proven to
be a winning
formula for the
brand name,with some of the best content marketing
campaigns under its belt. People consume content, which is
why the brand has created a unique strategy that creatively
 utilizes the power of content by building an enthusiastic team of
young professionals.

Different kinds of marketing strategy which nykaa has adopted:

1. YouTube Marketing
2. Marketing through website
3. Email Marketing
4. Influencer marketing and building a network
5. Social media marketing

 Future Vision
Falguni Nayar said that Nykaa could continue on a similar
journey that it has followed in the past decade to take the brand
to unimaginable success and more. Falguni Nayar was
speaking at Hindustan Times Leadership Summit 2022.
Falguni just wishes to achieve more and more excellence and
to take her brand to the best level of success.
 TILAK MEHTA
Tilak Mehta, one of India's youngest and most
successful entrepreneurs, who embarked on
his entrepreneurial journey at the tender age
of 13.
Tilak Mehta, one of India's youngest and most
successful entrepreneurs, who embarked on
his entrepreneurial journey at the tender age of 13.

 Background

Tilak Mehta was born in Aurangabad, in 2006. He is the co-

founder of the Mumbai based courier company Papers-N-
parcels. He is about 17 years old. His father’s name is Vishal
Mehta and his mother’s name is Kajal Mehta. He also has a
young sister who’s name is Tanvi Mehta.
He was only 13 years old when he co-founded Papers-N-
Parcels with his maternal uncle Ghanshyam Parekh and set the
best example of the famous quote “Age is just a number.”
His company’s turnover is 100 crore rupees with a monthly
income of 2 crore rupees.

 Entrepreneurial Journey

After his stay at his uncle's place, Tilak encountered a

predicament when he realized he had left his essential books
there-- which he urgently needed for his upcoming exams.
 Despite attempting to arrange for their delivery through various
agencies, he couldn't secure same-day delivery due to high costs
or the unavailability of such services at the time.

This incident sparked a brilliant idea in Tilak's young mind - to

establish a company that would provide same-day delivery
services within the city. Thus, he founded "Paper n Parcels," a
venture aimed at offering efficient and cost-effective delivery
solutions inspired by the Mumbai Dabbawalas' exceptional parcel
delivery service.
With his father's financial support and the assistance of
Dabbawalas, who facilitated deliveries at relatively lower costs
than traditional postal services, Tilak's company thrived. As the
business grew, it expanded to include shipping and logistics
services, catering to various business needs by 2018.
Through unwavering dedication and perseverance, Tilak's
company has achieved a staggering turnover of over Rs 100
crore. As of 2021, his net worth stands at an impressive Rs 65
crore, with a remarkable monthly income of Rs 2 crore.
Tilak Mehta's entrepreneurial journey serves as an inspiring
example of how even a young mind with innovative ideas and
determination can achieve remarkable success in the business
world. His story encourages individuals to seize opportunities and
make the most of their unique skills and creativity, proving that
age is no barrier to entrepreneurial excellence.

 Major Milestones

Tilak Mehta is India's youngest Forbes panellist, and a revered

icon for countless young minds aspiring to carve their own
entrepreneurial path.
Other achievements of Tilak Mehta
1. Founder of Papers N Parcels
2. Tilak Mehta was recognized as the youngest
entrepreneur in the logistics sector at the India Maritime
Awards, 3rd edition
 3. He was a speaker at TEDx
4. He is the youngest recipient of the Forbes Leadership
Award 2018, India
5. He was awarded Global Child Prodigy in 2020 for
entrepreneurs.

 Information about business venture

Papers N Parcels is an app-based platform to avail

on-demand hyperlocal delivery services in Mumbai. The
company partners with ‘dabbawalas’ (foof delivery agents in
India) and enebles users to book on-demand door-to-door
delivery services by specifying pick-up/drop-off points and
timings. Users can also track the service in real-time and make
online payments. Its mobile app is available for IOS and
Android users.

PNP uses a dedicated mobile application for business and

already employs 200 on its own and 300 Dabbawala partners,
through whom it is handling up to 1,200 deliveries daily.

"A Dabbawala can earn up to Rs 10,000 a month by becoming

a partner," said Dabbawala Association spokesperson Subhash
Talekar.

"The Dabbawalas will mostly be handling the last mile delivery

for PNP after finishing their day's work," said Talekar.

At present, the company is paying a fixed amount to every

Dabbawala partner but will shift to per delivery basis.

 Marketing Strategy

Tilak Mehta took the help of social media marketing and mouth
publicity to make his business venture Papers-N-Parcels
successful.
 Social media marketing played an important role in the success
of his venture for delivering parcels from one place to another
on the same day.

 Future Visions

"A Dabbawala can earn up to Rs 10,000 a month by becoming

a partner," said Dabbawala Association spokesperson Subhash
Talekar.

"The Dabbawalas will mostly be handling the last mile delivery

for PNP after finishing their day's work," said Talekar.

At present, the company is paying a fixed amount to every

Dabbawala partner but will shift to per delivery basis.

He wants to pursue a bachelor’s degree program.

He aims to expand his company’s services to 2000-5000 by the

next six months.

He plans to extend his business to Delhi, Hyderabad,

Bengaluru, Kolkata and Chennai.
 ENZO FERRARI
Enzo Anselmo Giuseppe Maria Ferrari (20
February 1898 – 14 August 1988) was an Italian
motor racing driver and entrepreneur, the
founder of the Scuderia Ferrari Grand Prix
motor racing team, and subsequently of
the Ferrari automobile marque. He was widely
known as Il Commendatore or Il Drake. In his
final years he was often referred to
as L'Ingegnere ("The Engineer") or Il Grande Vecchio ("The
Grand Old Man").

 Background

Enzo Ferrari was said to have been born on 18 February

1898 in Modena, Italy and that his birth was recorded on
20 February because a heavy snowstorm had prevented
his father from reporting the birth at the local registry
office; in reality, his birth certificate states he was born on
20 February 1898, while the birth's registration took place
on 24 February 1898 and was reported by the midwife,
whose name was Jacqueline D'Amico. He was the
younger of two children to Alfredo Ferrari and Adalgisa
Bisbini, after his elder sibling Alfredo Junior (Dino).
Alfredo Senior was the son of a grocer from Carpi, and
started a workshop fabricating metal parts at the family
home.
 Enzo grew up with little formal education. At the age of 10
he witnessed Felice Nazzaro's win at the 1908 Circuito di
Bologna, an event that inspired him to become a racing
driver. During World War I he served in the 3rd Mountain
Artillery Regiment of the Italian Army. His father Alfredo,
and his older brother, Alfredo Jr., died in 1916 as a result
of a widespread Italian flu outbreak. Ferrari became
severely sick himself during the 1918 flu pandemic and
was consequently discharged from the Italian service.
 Entrepreneurial Journey

In 1908, A ten-year-old Enzo Ferrari saw his first car race

and immediately became hooked. As a young adult, Enzo
was drafted by the Italian army to fight in World War I.
After the war, Enzo had a hard time finding work in the
auto business. He applied to work at Fiat, but was
rejected due to an abundance of unemployed war
veterans. Eventually, he found work at smaller
automakers.
By the early 1920s, Enzo landed a job at Alfa Romeo as a
race car driver. Fellow drivers at the company included
legendary aces like Tazio Nuvolari, seen here in an Alfa.
In 1929, Enzo launched Scuderia Ferrari or "Team
Ferrari." There was no car company yet – Scuderia
consisted of a group of drivers who raced the cars they
owned.
The team raced mostly Alfa Romeo cars. By 1933,
Scuderia Ferrari had essentially become Alfa's racing
division.
In 1937, Enzo shut down Scuderia Ferrari and became
the head of Alfa Romeo's factory racing operation— Alfa
Corse. But that wouldn't last. He wasn't happy.
A week after leaving Alfa Corse in 1939, Enzo started up
Auto Avio Costruzioni. The AAC 815 is the first car
Ferrari's startup built on its own.
 AAC built two 815 cars in 1940. Both were prohibited from
carrying the Ferrari name due to a non-compete
agreement between Enzo and his previous employers.
The agreement prohibited Ferrari from using his name in
relation to races or race cars for at least four years.
With the outbreak of World War II, Ferrari's factory was
forced to undertake war production for Mussolini's fascist
government. Following Allied bombing of the factory,
Ferrari relocated from Modena to Maranello. At the end of
the war, Ferrari decided to start making cars bearing his
name, and founded Ferrari S.p.A. in 1947.
Enzo decided to battle the dominating Alfa Romeos and
race with his own team. The team's open-wheel debut
took place in Turin in 1948 and the first win came later in
the year in Lago di Garda. The first major victory came at
the 1949 24 Hours of Le Mans, with a Ferrari 166 MM
driven by Luigi Chinetti and (Baron Selsdon of Scotland)
Peter Mitchell-Thomson. In 1950 Ferrari enrolled in the
newly born Drivers World Championship and is the only
team to remain continuously present since its
introduction. Ferrari won his first world championship
Grand Prix with José Froilán González at Silverstone in
1951.
The first championship came in 1952, with Alberto Ascari,
a task that was repeated one year later. In 1953 Ferrari
made his only attempt at the Indianapolis 500. In order to
finance his racing endeavours in Formula One as well as
in other events such as the Mille Miglia and Le Mans, the
company started selling sports cars.
Ferrari's decision to continue racing in the Mille
Miglia brought the company new victories and greatly
increased public recognition.

 Major Milestones

Following WWll, Ferrari race cars achieved more fame as

they won several prestigious racing titles, including
the1948 race at Le Mans and the 1952 Grand Prix World
Championship. From 1948-1988, Enzo Ferrari’s cars won
over 5,000 races and earned 25 worlds titles.
Enzo was a technological marvel of its time. Like the
Ferrari F50 that preceded it, the Enzo featured technology
developed from Formula 1, including a carbon-fiber tub,
push-rod suspension, carbon-ceramic brakes, and
Ferrari’s 6-speed “F1” automated manual.