BUSINESS STUDIES EVOLVE ONLINE SCHOOL

GRADE 11 CYCLE TEST 15 MARCH 2024

Time: 45 minutes 70 marks

Examiner: M Vorster

PLEASE READ THE FOLLOWING INSTRUCTIONS CAREFULLY

1. Ensure that you have printed the answer sheet for the test in advance.
2. This question paper consists of 4 pages. Please check that your question paper is complete.
3. All questions are COMPULSORY.
4. Read the questions carefully.
5. Answer ALL the questions on the answer sheet and submit the answer sheet saved as a pdf
document at the end of the examination.
6. Demonstrate insight, where applicable, when answering the questions. You may refer to any retail
business (with specific emphasis on clothing retailers).
7. You are advised to pay particular attention to the use of language and the allocation of marks.
8. It is in your own interest to write legibly and to present your work neatly.
9. Clearly indicate the question number of your answer should you use this extra space.

Allocation of marks

Q1 Q2 Q3 Total
Section A Section B
Blackboard

26 24 20 70

1
SECTION A COMPLETE ALL QUESTIONS ON Blackboard. 26 complete in 25 minutes.

SECTTION B: COMPLETE ALL QUESTIONS ON THE ANSWERSHEET.

Question 2.1:
Refer to the following extract and answer the questions that follow:
H&M South Africa and Superbalist celebrate 1-year partnership. Bizcommunity: 21 February 2024 [Accessed: 4 March 2024]

H&M South Africa marks the one-year anniversary of its collaboration with fashion e-commerce retailer, Superbalist.
This partnership, initiated on 22 February 2023, has merged H&M's fashion with Superbalist's online experience,
bringing fashion closer to the fingertips of online shoppers across the country.

By joining Superbalist’s curated world of brands, customers have the convenience of shopping thousands of fashion-
forward H&M styles online for all, as well as modern interior décor from H&M Home.

Online customers have benefited from access to exclusive H&M drops on Superbalist, including selected H&M Studio
collections. In addition, H&M’s designer collaborations were available online for the first time in South Africa as a
result of the partnership.

Caroline Nelson, country manager for H&M South Africa, reflects on the partnership milestone, stating, "We’re
delighted to commemorate a year of online shopping with Superbalist, extending H&M’s commitment to sustainable
growth in South Africa. This partnership has not only made our affordable, quality fashion more accessible but has
also reinforced our brand presence beyond our physical stores across the country."

2.1.1 By referring to the extract above:

a) Name and describe the type of partnership that H&M and Superbalist has entered into. (2)
b) Identify ONE possible benefit for Superbalist as a result of this partnership. (1)
c) Identify ONE possible benefit for H&M as a result of this partnership. (1)
d) What was the motivation/reason for this partnership? Quote from the text to substantiate/support your
answer. (2)
e) Was the impact on H&M’s target market good or bad? Motivate your answer. (2)
f) Explain the interrelationship between micro (internal business) and market environment (customer) in
this situation. (2)
g) How would other clothing retailers such a Edgars view this partnership? (1)
h) Suggest a strategy/solution on how Edgars could respond to the situation. (2)
(13)
2.2.1 When a business runs its operations to ensure the wellbeing of all involved or according to the
Triple bottom line – there are three important are important stakeholders. List these stakeholders.
(3)

a)
a)
b)

2.2.2. Discuss the interaction between these three important stakeholders in a business when considering
the importance of Corporate Social responsibility. (4)

2
2.3 H&M finds itself in the Tertiary sector. Explain how this sector interacts with the two other sectors.
Exclude the quaternary sector in the discussion. (4)

Total:24

Question 3:
Read the following extract and answer the questions that follow:
“At H&M, we do everything we can to prevent clothing and textiles ending up in landfills. Upcycling, and eventually
recycling, is two of many ways to fulfill our goals towards a more sustainable fashion future, we achieve this by
working with Clothes to Good.” explains Caroline Nelson, H&M South Africa country manager. “

As part of H&M Group’s ambition to become fully circular and climate positive by 2040, all garments and textiles no
longer suitable to wear are reused and converted into products. These products include toys for early childhood
development used in Clothes to Good’s 123ECD programme that supports children with disabilities. Mothers with
disabled children are also supported through clothing donations to sell in their community. Clothes that cannot be
used in products are shredded into textile fibres used in a variety of industries such as the motor industry and bed
manufacturing.
Adapted from: Bizcommunity: 17 August 2021 https://www.bizcommunity.com/Article/196/348/219083.html.[Accessed: 5 March
2024]

3.1. Explain why the power of the customer is generally considered to be high when looking at the
Clothing Retail industry. (2 reasons) (2)

3.2 Discuss two ways that entrepreneurs or businesses could influence customer behaviour. (2)

3.3 a) Quote from to the extract: H&M is involved in a CSR project. Which other organisation is involved
in this project? (1)
b) List 3 benefits of this corporate social responsibility project. (3)

a)
b)

3.4 The Clothes to Good’s 123ECD programme use the clothing from donations and H&M to
help mothers of children with disabilities to build micro business by selling and repurposing
the clothing in their communities.
a) In which three sectors do these micro businesses find themselves. (3)

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b) How do these businesses contribute to the South African economy? (3)

c) Discuss 3 ways how general changes in the macro environment may affect the micro-
environment, use examples to clarify your discussion. (3 x 2 = 6)

Total: 20

TEST TOTAL:70