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    The document contains a question bank with 21 questions related to digital marketing strategies and analytics. The questions cover topics such as SEO, Google search campaigns, content marketing, social media marketing, email marketing, paid media, e-commerce, YouTube and Google ads. Key areas of focus include the purchase funnel in Google Analytics, types of bidding, and quality score factors for paid search campaigns.

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    The document contains a question bank with 21 questions related to digital marketing strategies and analytics. The questions cover topics such as SEO, Google search campaigns, content marketing, social media marketing, email marketing, paid media, e-commerce, YouTube and Google ads. Key areas of focus include the purchase funnel in Google Analytics, types of bidding, and quality score factors for paid search campaigns.

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    9 views1 page

    DSMM Question Bank 23-25 Batch

    Uploaded by

    marketndmore
    The document contains a question bank with 21 questions related to digital marketing strategies and analytics. The questions cover topics such as SEO, Google search campaigns, content marketing, social media marketing, email marketing, paid media, e-commerce, YouTube and Google ads. Key areas of focus include the purchase funnel in Google Analytics, types of bidding, and quality score factors for paid search campaigns.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    DSMM Question Bank

    1. SEO Vs ASO

    2. How will you create a Google search campaign for any marketer? Explain the process
    and the key decisions to be taken.
    3. Explain STDC Model

    4. Explain the concept of SEO in detail.

    5. Discuss the Native Mobile Ad Formats

    6. Advertising Vs PR

    7. Discuss the advantages and disadvantages of social media marketing in online


    branding.

    8. Repositioning Vs Remarketing

    9. Explain the concept of Paid media, Owned media, and Earned Media

    10. Explain Pay Per Click Advertising

    11. What is an Email Marketing Strategy?

    12. Explain the types of contents marketing.

    13. What is Online Reputation Management?

    14. Explain the Purchase Funnel of Google analytics.

    15. What is E-commerce? Explain the types of E-commerce with examples.

    16. How can one effectively create meta-ads that capture audience attention and drive
    engagement? Explain the full process.

    17. What is YouTube Advertising? Explain the most widely used Ad formats.

    18. Explain the Types of Bidding

    19. What are the quality score factors?

    20. SMM vs Traditional Marketing

    21. Explain the content marketing process.

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