Professional Documents
Culture Documents
SecureHome Business Plan
SecureHome Business Plan
Adrian Astillero
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Acknowledgement
We want to extend my heartfelt gratitude to everyone who contributed to the formulation of this
business strategy. Without their help, guidance, and expertise, this strategy would not have been
possible.
We want to express our deepest gratitude to our family and friends for their continuous
encouragement and support during this journey. The collective creativity and hard ethic have
In addition, without our professor, this project would not have been feasible. Prof. Gilmoore T.
Olfindo provided us with guidance while we created our business strategy. who effectively
responded to each of our inquiries. He made certain that he would be ready to assist us when he
This business plan is the result of a labor of love by a devoted team and the support of a network
of individuals that believe in what we're doing. We are committed to achieving the goal specified
in this strategy and look forward to the possibilities and challenges that lie ahead.
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Table of Contents
Business Title 1
Acknowledgement 2
Table of contents 3
Executive Summary 4
Business Overview 6
Marketing Strategy 14
Operations Strategy 18
Appedices
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Executive Summary
Vision
security solutions that enable individuals and organizations to protect their property, increase
Mission
Our mission is to provides cutting-edge CCTV systems and services that give unparalleled
safety, seamless integration, and peace of mind to our clients. We are committed to staying on the
cutting edge of technological innovations, following the highest ethical standards, and adapting
Our SecureHome is newly established business which offers high-definition cameras that
ensures crystal-clear surveillance and with our expert team that will provide installation and
maintenance, and our CCTV product will monitor 24/7 for total peace of mind.
Customers
Our clients represent a wide range of companies and individuals that relies on our
SecureHome to satisfy their security and surveillance needs. The location of our shop is in
Peñaranda, street, Legazpi City. Our customized solutions, as well as our commitment to quality
and innovation, guarantee that we can successfully answer the individual needs of each customer.
Management Team
The SecureHome staffs and our executive team's expertise, experience, and shared
passion to innovation that will lead the way in offering cutting-edge CCTV solutions to our
valued clients. They will listen to your needs and recommendations and will follow through on it.
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Financial
In our first year of business, we estimate that our revenue will be Php2,126,080, and in
our third year Php6,378,240. Our projected beginning capital is Php744,800. We are looking for
Shop Maintenance 8%
Despite the rise in pricing, particularly for CCTV, we still wish to offer our devoted client’s
high-quality cameras. We want to reach higher sales on yearly target of [amount] million in order
to prevent a losing money. To remain competitive, the SecureHome put up a lot of effort. In the
upcoming years, we aim to grow and become more powerful in the electronics sector. We will
likely franchise, get investors, open new branches in various locations, and provide our services
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Business Overview
Our company will open a store in the Peñaranda, street, Legazpi City where clients may
acquire individual CCTV camera/s, CCTV wire and Network Video Recorder, which you can
find the price in the flyers. First, we have Buller Camera (5MP) for Php1,200 each. Second, we
have Dome Camera (5MP) for Php1,440. Third, we have UTP cable 200m (Cat6) for Php1,500.
Fourth, UTP cable 300m (Cat6) for Php3,600. Fifth, network video recorder for Php3,000. Sixth,
we have Package A for P11,640 includes 2 bullet camera, 2 Dome Camera, Premade cable 300m,
Network Video Recorder, free installation and 6 months replacement. And lastly, we have
Package B for P14,100 includes 4 bullet cameras, 4 dome cameras, Premade cable 300m,
Network Video Recorder, free installation and 1 year warranty. Our business is readily accessible
on Waze or Google Maps. This might be one of the advantages of our shop being successful in
areas where people cannot travel to a far store so, our store can offer them a mid to high-end
CCTV. Our services will be available exclusively from Monday to Friday only.
We plan to name our CCTV shop “SecureHome”. We believe that every home,
workplace, industry, and streets require surveillance cameras to ensure the safety of all people
throughout the world. On figure 1, our mock-up design shop in the Peñaranda, street, Legazpi
City proposed product available and value of each SecureHome CCTV you will purchase. Our
store offers enough of room for consumers, fully air-conditioned, and has a fire escape for
emergency purposes. On figure 2 and 2.1, it shows the product that we are selling to
merchandise, and you can see the specification of our product in the picture below. Figure 3
depicts our proposed products and the amounts and descriptions of each SecureHome CCTV you
will purchase.
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Figure 1 Figure 2 Figure 2.1
Figure 3
Our SecureHome CCTV may address substantial security and surveillance problems
while also presenting considerable opportunity to fill niches in the market. Here's the 1 example
on how a CCTV service may handle these issues and become a long-term source of revenue: (1)
Recurring money: A long-term CCTV service can create recurring money via a variety of
methods. Equipment sales or leasing, installation and maintenance contracts, cloud storage and
remote monitoring subscriptions, and even data analytics services that deliver actionable insights
from the recorded video are examples of these. When developed and implemented correctly, a
CCTV solution may solve critical security and surveillance challenges in a variety of industries
and applications. It may be a sustainable source of revenue with the ability to earn profit over
time by delivering customized solutions, assuring recurrent revenue streams, and being
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Closed-circuit television (CCTV) provides significant competitive benefits over existing
security and surveillance product or service offerings. First, constant monitoring - CCTV
systems provide continuous surveillance 24 hours a day, seven days a week, removing the need
for human guards, who may have attention span and tiredness constraints. This ongoing
monitoring guarantees that no suspicious behavior goes neglected, making it a more dependable
intelligence (AI) for object detection, facial recognition, and behavioral analysis are frequently
used in current CCTV systems. These technologies improve security by identifying and alerting
users to suspect activity, minimizing the need for human monitoring. When compared to current
effectiveness, and a powerful deterrent. These benefits make CCTV a versatile and dependable
solution for a variety of security and surveillance demands, which helps to explain its extensive
The owners will take care to deliver a quality and premium product to the market. Our
goods come from trustworthy market suppliers. And we assure you that there would be no
manufacturing problems in our product, and if there were, the customer service will assess the
problem and create solutions that would be fair to both parties. Owners of businesses must be
aware of the necessity to distinguish themselves from rivals by picking the best location and
advertising their goods there. We'll make sure any customers who buy our products are pleased
We, the SecureHome, are more likely efficient CCTV you will ever buy, though we offer
the most affordable service. We also provide a value product that includes free installation, 30
days of maintenance, and 6 months to 1 year of warranty when you purchase our package items.
Our product includes high-end technical characteristics such as Full HD cameras, smart AI
analytics, and durable hardware. And, depending on the circumstances, it has a long service
capacity. If you have a problem, you may easily contact our customer service line or
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communicate with us on our official Facebook page. In addition, we have a qualified installation
Figure 4
This graph shows the products we plan to release to the market from January to
We the young entrepreneurs are expecting to enter the market depending on the
customer/s if they need a product for their house, store, schools, etc.… Our shop must sell 900
units per year to get the annual revenue of Php2,126.080 and our gross profit income per month
is Php181,200, if our shop consistently generates a net income of Php181,200 pesos per month.
According to our research, the Philippine CCTV market would increase at a 14.2%
Growth between 2020 and 2026. The market will be worth around Php46.52 billion by the end of
2030. This just helps to highlight the industry's intrinsic need for competition and how critical it
is to its continued survival. Various venture capitalists are investing heavily in developing
creative and cutting-edge goods, noting the future demand in the CCTV industry. (Market Size of
Philippines CCTV Market, 2019). This is a crucial component that is expected to have an
immediate influence on the CCTV market's growth. Fixed dome cameras are more favored over
box cameras due to their ease and aesthetic appeal. Overall, if CCTV is in high demand on the
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Industry, Economic, and Regulatory Analysis
Competitors are companies that supply comparable items, alternatives, and additional
customer options (such as providing the service or manufacturing the product themselves).
Competitors in the industry include those that sell security cameras, offer installation services, or
Direct and indirect competitors are the two categories of competitors that will be examined as
the company grows. Direct competitors are companies who sell the same products (or services)
as us. The indirect competitors, on the other hand, are a little different. They are firms whose
product (or service) offerings differ from ours yet may be able to meet our clients' demands and
Over time, the closed-circuit television (CCTV) sector has made significant strides, moving
from analog cameras to digital, high-definition systems with advanced functionality. While
competitive environment that includes both existing rivals and possible replacement goods and
Current competitor/s:
have been offered by business like Comfac Technology Options "CTO". These goods are
a dominant force in the domestic CCTV industry because they attract to customers
Leading technology companies like Apple, and Google have included security
cameras into their ecosystems for smart homes. These gadgets provide easy integration
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Substitute Products:
1. Drone Surveillance:
cameras and AI capabilities, which might pose a threat to stationary CCTV systems.
2. 5G connectivity:
market.
The negative implication of this to business is it creates intense competition and can lead to
price wars, where businesses continually lower prices to attract customers. While this benefits
consumers, it can erode profit margins for businesses and make it challenging to maintain
profitability. Competition can put pressure on profit margins as companies may need to lower
There are a number of entry barriers in the market for CCTV (Closed-Circuit Television)
systems that might make it difficult for new businesses to establish themselves and compete
cameras, DVRs (Digital Video Recorders), NVRs (Network Video Recorders), and
In the security line of work, trust is vital. Over time, well-known brands have
developed a reputation for dependability and excellence. It might take time and intensive
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marketing efforts for new competitors to persuade potential customers that their products
Overall, there are substantial financing needs, advanced technology, and established
companies' competitiveness, which make the barriers to entry in the CCTV industry formidable.
However, new entrants might still discover opportunity to carve out a niche in the market with
monitoring in a variety of settings, including workplaces, homes, and public spaces. However, a
complicated web of legislative and regulatory challenges affects this business, significantly
affecting how it operates. First, data privacy and protection are two of the top issues facing the
CCTV sector. CCTV systems record and preserve private video data, frequently containing the
personal information of people. In the European Union, the General Data Protection Regulation
(GDPR) sets down tight guidelines for the handling of personal data, which includes video
recordings. Operators of CCTV systems must get permission or provide proof of a good reason
before processing such data. Second, Permits and Licensing: Local authorities frequently provide
permits and licenses for the installation and use of CCTV systems. Zoning restrictions, safety
requirements, and other factors may apply to these permits. Obtaining the required approvals
might be difficult legally and practically. Third, Accessibility and Openness: Operators of CCTV
systems may be required by law to provide people access to their own recorded data as well as
becoming more and more important. Lastly, the design, implementation, and use of CCTV
awareness of data privacy, security, and compliance standards is necessary to navigate this legal
environment. Stakeholders in the CCTV sector must keep up with changing laws, adopt best
practices for data protection, and interact with policymakers if they are to succeed in this
dynamic environment. They must also ensure that their solutions adhere to moral and legal
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The need for surveillance solutions, technical improvements, and rising security concerns
across a variety of industries have all contributed to the market expansion of CCTV (Closed-
Circuit Television). However, it is not immune to a variety of financial issues that have an
influence on its operation and growth. The following economic issues might have an impact on
Economies of Scale
The CCTV sector is faced with a wide range of economic difficulties, including price
constraints, market saturation, a continuing demand for technology advancement, and regulatory
compliance. Companies must carefully control expenses, look for chances for difference, and
adjust to shifting market conditions if they want to succeed in this dynamic environment.
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Marketing Strategy
We don't just concentrate on immediate profitability while determining prices. Our staff
takes a customer's value over time into account. A happy consumer is more likely to buy from us
again, recommend our business to others, and stick with us. Remember that just because
something is offered at a particular price at launch doesn't mean that price will always be used.
dynamic pricing. It is frequently utilized in e-commerce and can increase profits via real-time
pricing adjustments. It is essential that our pricing be high enough to sustain our operation which
is the most important factor. If we set our prices at a loss or with an unsustainable profit margin,
Our shop trying to reach customer that they are often interested in systems that are
affordable and easy to install and administer, which makes them a desirable market for product
and service suppliers. We are targeting the residential customer/s because our shop offers
homeowners a peace of mind and the capability to remotely monitor their houses in addition to
acting as an alarm to possible intruders. And, the retailers and e-commerce customer that
frequently look for fresh ideas that offer current information on consumer trends and purchasing
patterns.
Our business relates to customers using social media sites. This portal disseminated
informational content and product updates regarding our product. Additionally, we'll try email
marketing, which was important in keeping their subscribers up to date. And newsletter with
insightful information, bargains, and notices of forthcoming seminars and events will be
distributed. Through online surveys, email correspondence, and customer service channels, we
urge you to provide us with feedback. By understanding your consumers' experiences and
identifying areas for improvement, this feedback benefited our shop. We put these findings into
practice by implementing improvements, ensuring that our goods kept up with consumer
demands.
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Marketing and Content Creation
SecureHome uses inbound marketing techniques for residential clients. On our website,
we provide a ton of educational material that addresses common security issues. Homeowners
looking to increase their security are drawn to blog entries on subjects like "Home Security Tips"
and "Choosing the Right CCTV System for Your Home". To ensure exposure in web searches,
To interact with both SMBs and business clients, The SecureHome maintains an active
presence on social networking sites, including TikTok, Facebook, and Instagram. Success stories,
product updates, and industry insights are all shared. This tactic will assist us in creating a group
of followers that are enthusiastic about our CCTV and security equipment.
Email Marketing
Email marketing is used in our store. Through memberships on their website and during
events, we assemble an email list of prospective clients. Based on the type of consumer, email
messages are divided. Small company owners, for instance, receive deals and material that are
websites like our Google My Business. We simultaneously aggressively manage our internet
Pay-Per-Click Advertising
SecureHome uses pay-per-click (PPC) advertising to attract SMB clients. We place bids
on small company security-related keywords to make sure that our adverts are prominently
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shown in search results. By using a focused strategy, we can contact small company owners who
We start by providing thorough product specs in response to their inquiries. This covers
information about the camera's field of vision, lens type, low-light capability, and weather
durability. These specs for a CCTV device can have a big impact on how successful it is in
are critical in the case of IP cameras. Our store regularly conducts training sessions and release
updates on the features and specifications of our products to ensure that our staff is properly
prepared to respond to inquiries. The primary goal for our store is making sure that the staff
member handling queries is informed and helpful. The workforce should be knowledgeable on
the technical specifics and capabilities of the goods to effectively communicate with customers,
Getting clients is merely the first step in the intensely competitive closed-circuit
television (CCTV) business. For any CCTV business to succeed and develop over the long run,
retaining and attracting clients is just as important. Here are some details for retaining and
locking in a customer:
Loyalty Programs
Establish loyalty programs that offer rewards to customers who make purchases at our
store. These programs may offer exclusive access to upcoming features or items, discounts on
future purchases, or priority customer service. As they encourage repeat transactions, loyalty
Referral Program
Encourage your current customers to recommend our store to their friends and co-
workers. Provide awards or discounts as incentives for successful referrals. By integrating them
in the expansion of your consumer base, referral programs help keep your current customers.
Educational Resources
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To ensure that clients are getting the most out of their CCTV systems, we provide them
with instructional materials. User guides, instructional videos, webinars, and blog entries on
CCTV system upkeep, troubleshooting, and security best practices can all be included in this.
The interaction with clients and the distribution of goods is an important component of
business achievement in the dynamic and always changing Closed-Circuit Television (CCTV)
market. Our shop needs to minimize product lead times and maintain a lean inventory by
optimizing our supply chain. When clients submit purchases, our items are guaranteed to be
accessible thanks to effective supply chain management. We also have organized collaborations
with security system installers and merchants to increase the reach of our goods. To guarantee
that our items are accessible in real stores where clients may get help in-person, particularly for
household and small company clients. And we offer an e-commerce platform where customers
may browse, choose, and buy things online if they prefer self-service. Residential and small
company segments can benefit from direct sales efforts made through our website.
segments, we make sure that our products are available when and where they are required. Client
happiness, trust, and long-term loyalty are improved with a balanced approach to client
engagement and product distribution. These factors are crucial for the CCTV industry's ongoing
success.
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Operational Strategy
The young entrepreneurs decided to put up a physical store of CCTV at the Peñaranda,
street, Legazpi City which offers different varieties of CCTV that average cost of Php1,200 to
Php14,100. The design of the actual CCTV cameras is done by manufacturers. The finished
cameras are packaged, typically in boxes with protective foam or other cushioning materials.
Product labels, including model numbers, specifications, and certifications, are attached. The
Securehome will buy its goods directly from the supplier to decrease upfront costs, increase
Customers will be introduced to several CCTV options as soon as they enter the store,
and Securehome staff will keep them entertained while assisting them in selecting the best
CCTV for their home, business, establishment, etc. It assured that the personnel are skilled
enough to respond to customer questions and assist them in selecting the appropriate CCTV. By
providing customers with personalized attention and quickly addressing their concerns, buyers
After buying the product the planner staff will discuss the schedule for installation with
the client. The technical support specialists will offer technical support to users, such as assisting
with software configuration, addressing user inquiries, and guiding them through system
capabilities. The Installers/Technicians will be responsible for installing the CCTV cameras at
the designated locations. This involves mounting the cameras securely, routing cables, and
connecting them to the recording system. They may also need to configure settings such as
A CCTV store typically employs various employees to handle different aspects of the
business. Here are some common roles that are found in our CCTV store:
Crew staff:
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They provide product information, help customers choose the right cameras and
accessories, and offer advice on system configurations. Sales representatives may also handle
They offer guidance on connecting cameras, setting up recording software and resolving
Installer/Technician:
Manager:
Cashier:
A Cashier is a retail professional who scans items to ensure prices and quantities are
correct, assists those who need help or advice on products, and handles returns and exchanges
when necessary.
Operating Expenses:
SALARIES
TABLE 1
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TARGET PROFITS
Table 2
Table 1 shows the salary of each employee. To determine the appropriate salary for each
employee, we set a range for how much an individual in a given position should be paid.
Employers set pay rates and salary ranges by recognizing the experience, skill and education an
employee needs to perform the job. Considering the potential salary increase that will be offered
In the table 2 it displays the price of the product from supplier and, how we calculated the
price with 20% markup to our selling price with the formula of:
The supply of components and materials is a vital aspect of a CCTV business, and several
important issues are associated with it. The reliability of producers is essential. Components and
materials for CCTV systems must meet certain standards for quality and performance to ensure
that the suppliers consistently deliver reliable products to maintain the quality of our products.
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Supply chain disruptions will affect the flow of the business, such as natural disasters,
economic fluctuations, or global events (like the COVID-19 pandemic), can impact the
availability of components and materials. Having a contingency plan in place will mitigate such
disruptions and maintain a consistent supply. Longer lead times for specific components or
materials can delay project timelines. Considering that there are backup suppliers for critical
Delaying the orders and installation of CCTV might lead to customers dissatisfaction. By
accurately capturing order details, checking inventory availability, and generating order invoices
By providing excellent customer service and support, including technical support, it will
build a strong reputation and ensure customer satisfaction of the CCTV business. The
Securehome also will offer multiple communication channels for customers to reach out for
assistance, including phone, email, and Facebook page. Ensuring that these channels are staffed
and monitored regularly. Collecting feedback from customers after interactions will lead to
Email - securehome@gmail.com
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Human resource strategy
Our service requires adequate knowledge and big responsibility because it has to do with
providing security for people. Providing security for people is no joke at all therefore in starting
this business they must be fully ready and prepared for the business.
The house owner will be able to survey the area where the camera covers 24/7 for
burglars and evil people. This security system helps people to feel safe every time. This kind of
job opportunity will require employees to be very responsive to their customers because they will
always call for one reason which is safety. In addition, our company will offer a training service
for future applicants to test their capability, to increase productivity and efficiency.
The human resource manager is willing to give free training to those who are qualified to
the job. While they are training, new employees will earn their regular salary of Php500.00.
Our company offers mandatory benefits that are compliant with our country's labor laws.
Social Security System (SSS) - this will provide replacement income for workers in times of
Once employees and employers make their required SSS contributions, the benefits
Retirement - This is a cash benefit paid out as a monthly pension or as a lump sum granted to a
retiree. Most employees who are at least 60 years old and have made a minimum of 120
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Sick leave - Entitles employees to at least 90% of their daily wage in case of hospitalization or
need to stay home due to illness. Employees can receive this sick pay up to 120 days a year.
Employers pay this leave benefit, which then gets reimbursed by the SSS.
Disability - Employees who develop permanent disabilities are entitled to a minimum monthly
pension of between ₱1,000 and ₱2,400 depending on years of service, plus a ₱500 supplemental
monthly allowance.
Maternity leave - Grants 105 days of fully paid leave to employees becoming mothers, with an
optional extra 30 days leave without pay. The SSS reimburses the employer for funding the
leave.
Death benefit - Beneficiaries of deceased employees are given a lump sum or monthly pension.
If the deceased employee has dependents, up to five of them are given 10% of the member’s
separated” from work. This does not apply to employees who are let go due to misconduct.
Funeral grants - Given to fund the funeral expenses of the deceased employee. The payment
ranges between ₱20,000 and ₱40,000 depending on the employee’s SSS contributions and salary
history.
These mandatory benefits programs are required by the Labor Code of the Philippines,
which sets the minimum labor standards for the country’s workforce. And this is to ensure that
- We wouldn’t have a new employee perform any real job alone. So, we need to find
trainers who are willing to share their knowledge. Being selected to train other
employees should be an incentive for good employee performance. Not only that, but
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Structure training process
- Any good training program starts with a structured plan. This shows a list of the tasks
the job requires on a regular basis and detail the policies and procedures employees
should know.
- Having a learning environment with training materials that can cover some aspects of
the job and providing access to it can save trainers time and help trainees retain
needed information. Also, they can use it after the training to refresh knowledge, or
practice something. Not only that, but employees will also know where to turn first,
before seeking other assistance and taking time from another employee’s tasks.
- After learning from their instructor, new employees should be allowed to practice
their skills, under the supervision of their trainer. During this time, trainers should
evaluate their performance. If there are any issues, the trainer can address and correct
the employee has gained the skills needed for their job.
during the process. For example, evaluating the trainee’s skills after learning a
particular aspect of the job. Remember, part of the on-the-job training is ensuring that
new employees have the knowledge and skills to complete their job independently.
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After the training sessions, they will get feedback about several insights on their training.
To see how effective training is for the employees. They can assess areas that may need
We can also get insight into how both the trainer and trainee performed. This allows us to
determine whether the trainer is effective, or if another employee is better suited to the task.
Figure 1.
The figure 1 shows the total breakdown of initial monthly budget amounting to
Php167,850 that will be divided into; Shop maintenance (5.9%), Transportation (3%), Worker’s
payroll (47.9%), Shop rent (8.9%), and Utilities (15.9%), and loan (22.3%) with the total of
100%.
Price monthly
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June Php12,080 75 Php906,000 Php724,800 Php181,200
Php2,126,080
Table 1
In table 2.1 it shows the Average price, units, sales, cost of sales, profit monthly and the
Average price x Unit = Sales x 20% (our desired Markup) = Gross profit
To get the annual revenue all you need to do is to add all the gross profit per month. If
our shop has been successful for over 3 years, we can get the estimated money for 3 years which
is Php6,378,240.
Since we gave our CCTV business enough time to prepare, our shop will be open by
January 2024. As much as we are able, The SecureHome will meet consumer requests. We will
give our customers access to a suggestion and/or remark box. Our shop, will managing
calamities, and efficient management techniques. These occurrences have a big potential to
affect our CCTV store's profitability, but it also depends on a number of other factors, like the
So, it’s essential to have a thorough risk management and contingency plan in place and
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Stage of Development and the Implementation Plan
Since our company is set to be launched on the first quarter of 2024, we already have
solicited the prices of the tools, materials and equipment needed for our business. As the reason
for the date of launching, we believe a new year means a good start for a business.
SecureHome is in the stage of development of the following:
1. The purchase of all things needed in the business.
2. Testing the functionality and quality of the materials.
3. Working for business permit.
4. Expanding the business after years.
As we are preparing for the launching of the business, everything should be finalized and
checked thoroughly. SecureHome will be launching in January 2024. The launching timeline and
daily schedule are shown below.
Personnel Plan
In the meantime, our personnel plan calls for technicians who can install a surveillance
system. In the start of the business, we assumed that there will be 2 workers in the service to
execute and manage the operations. As the demand increases, we will expand our business and
hire additional workers for our service.
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SWOT Analysis
Strengths
Good Location
Excellent customer service
High quality materials
Highly effective in crime prevention
Weaknesses
High cost of material supplies
Credibility
Brand Reputation
Opportunities
Households and office establishments investing in surveillance system for security
purposes.
Partnership with CCTV equipment supplier brands
Affiliate programs
Threats
Existing same services that are known to customers
New surveillance installation service that enters the market and increasing competition
Key Revenue & Costs
The materials and equipment used for the installation of the surveillance system such as
the cameras, NVRs (Network Video Recorders), etc. and the service fee will be the cost drivers.
Overhead expenses such as utilities, rent fee and payroll for employees for the additional cost
drivers.
Funding Requirements and Use of Funds
SecureHome is seeking Php ₱745,000 in bank to open its service. The funding will be
dedicated for the purchase of the inventory, business permit, and shop renovation. The breakout
of the funding is shown below.
Shop Renovation: ₱10,000/month
Inventory: ₱724,800
License and Permits: ₱10,000/Year
Key Assumptions
The following table outlines the key assumptions required to achieve the revenue and
cost numbers in the financials and to pay off the business loan.
Initial Numbers of target income per month: 75 units
Average Cost of monthly profit: Php181,200
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Angel and venture capital funding
After knowing and computing the expenses to operate the CCTV store the young
entrepreneurs figure out how much money they’ll need to start their business. According to the
computations for the start-up cost, it requires ₱744, 800.00 to operate this business. The funding
Inventory ₱724,800
TOTAL: ₱744,800.00
Table 1
Our business has made the decision to loan in the bank to have the precise amount for
funding. Since ₱745,000 is almost near to the exact amount of our capital, the entrepreneurs have
decided to get a loan with that amount. The annual interest of the chosen bank is 10% rate which
will give a total of ₱745,000.00 payment in the bank in 2 years and ₱37,250.00 per month. The
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Since the owners are willing to loan the start-up capital can be covered. The following
tables above were taken in consideration to come up with key assumptions to achieve the
revenue and cost in the financials and pay off the business loans.
Appendices
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