GOYOUNG GEMBIRA RIA

ROAD TO
 ABOUT PEKAN GEMBIRA RIA
PEKAN GEMBIRA RIA (PGR) carries the tagline "Konser Musik, Jajanan,
dan Hiburan Bulanan." Initially featuring a diverse range of musical
genres, the reality revealed that Ambyar Koplo music proved most
effective in attracting masses, creating euphoria, and generating
enthusiastic viewership.

Setting itself apart, PGR introduced a set of Night Market Attractions

such as Kora Kora, Ombak Banyu, Komidi Putar, Ontang Anting, and
various children's games from the outset. The goal is to gradually
strengthen the concept of a Family Fest - not just a Music Concert -
as its identity. More recently, various new activities have been
introduced, including Push Bike, Amateur Boxing & Fight Show, and
Pound fit for teenage girls and mothers.
 PGR 6 PGR 5 PGR 4

PEKAN
Parkir Barat, Parkir Barat, Ecopark,
Jiexpo Kemayoran Jiexpo Kemayoran Taman Impian Jaya Ancol
2 Desember 2022 12-13 Agustus 2023 22, 23, 24, 25, 26 April 2023

GEMBIRA RIA 25K 30K 50K

CROWD CROWD CROWD
1 Day 3 Day 5 Day

PAST EVENT
VOL. 1 - VOL. 6
PGR 3 PGR 2 PGR 1
Gambir Expo, Gambir Expo, Gambir Expo,
Jiexpo Kemayoran Jiexpo Kemayoran Jiexpo Kemayoran
17, 18, 19 Februari 2023 4, 5, 6 November 2022 2, 3, 4 September 2022

38K CROWD
3 Days 32K CROWD
3 Days 28K CROWD
3 Days
 DATE: APRIL 2024
GoYoung Gembira Ria emerges as an
electrifying prelude to the renowned "Pekan

ABOUT Gembira Ria" music festival, delving into the

heart of Jakarta Selatan's vibrant nightlife.
GOYOUNG
GEMBIRA RIA This exclusive event is meticulously designed
to captivate the ever-evolving tastes of the
Generation Z audience, seamlessly blending
the infectious energy of koplo dangdut with
the allure of a famous nightclub setting.
OBJECTIVES
01
Gen Z Penetration
Increase Gen Z attendance at the
"Pekan Gembira Ria" event in Jakarta
through targeted marketing strategies
emphasizing the appeal of the venue,
concepts, and tailored touchpoints.
02
Koplo Dangdut Acceptance
Create an atmosphere where Gen Z
can wholeheartedly embrace the thrill
of Koplo Dangdut at the "Road to PGR",
fostering an environment of uninhibited
enjoyment.
EVENT DETAILS

DATE
Week 2 April & Week 4 April

VENUE
LUCY IN THE SKY SCBD, FAIRGROUNDS BUILDING

GENRE
BREAKBEAT & KOPLO

TARGET AUDIENCE
400+ PAX
 WHY LUCY IN THE SKY?
Lucy in the Sky at SCBD is strategically located in the heart of the
entertainment and nightlife scene in South Jakarta, making it a
high-traffic destination for the vibrant Millenials & Gen Z.

Max Capacity: 450 Audiences

MAIN PERFORMER
Instagram TikTok

GO YOUNG

2.055.000++
Total Socmed Followers
 SUPPORTING PERFORMERS
Karaoke Lead
DJ RAKSZIL
by Two KOL

TBC
 DEMOGRAPHIC AUDIENCES

Millenials and Generation Z

(21 years old - 30 years old)
TARGET Event and Party-goers, Social Media Influencers,
AUDIENCES Cultural and Lifestyle Enthusiasts, Local Nightlife
and Music Communities, and Live Performance
Enthusiasts.

Estimated Target Audiences: 350 Audiences

 OUR EXPECTED AUDIENCES

@alihairdar.rr @rizkyaltss @nindyaptrri @annyaerica @wildan_rizqi @ddaffariqq @zakillmi @angiiewilliams @munggaran6 @rizkyvoodooz1

@cillasirath @nadahana_ @noelishak @shakiraputrii @mireyhey @radianakhtar @danilsapt @arbaniyasiz @clareesya @puyuzulvanny

@jadenbahtera @raiihanaditya @beazakia @raybar10 @javierstoy @fahmi_nmd @yupigianj @khalilalligaa @zyedamattersyd @ansellmaputri

AND MANY MANY MANY MORE!

35.000.000++ 42.750.000++
INSTAGRAM FOLLOWERS TIKTOK FOLLOWERS
COMMUNICATION
PLANNING
 THE PLANNING FOR COMMUNICATION
STRATEGIES ARE INCLUDE BELOW:

01 02 03
PR by Our Social Media Exposure from Local Media Exposure from Performers
Assets Partners and KOL Relations
OFFLINE ASSETS

TVC PGR Poster Photobooth with PGR KV Banner or Wall of Fame

 SOCIAL MEDIA ASSETS

Instagram TikTok
 SOCIAL MEDIA PLANNING

AWARENESS ENGAGEMENT AMPLIFY

Date: TBC Date: TBC Date: TBC

Video Teaser IG Live with Performers Digital Ads

KOL Promotion Free Pass Giveaway Countdown
Publication by Media Rundown
LOCAL PUBLICATION PARTNERS

AND ALL OF PGR

MEDIA PARTNER
 CONTACT PERSON

WE LOOK FORWARD Emir Damargalih Mustahal

TO COLLAB WITH YOU 0819 0888 2418

Emil Damarsinggih Mustafa

0819 0888 1418