KWAME NKRUMAH UNIVERSITY OF TECHNOLOGY (KNUST),

COLLEGE OF ART AND BUILT ENVIRONMENT (CABE), FACULTY OF ART (FoA),

DEPARTMENT OF COMMUNICATION DESIGN (DeCODE)

SEMESTER 2 (2024/ 2025 ACADEMIC YEAR)

COURSE: ADVERTISING PRODUCTION
COURSE CODE: 367
Activity: MID SEMESTER I

DUE DATE/ TIME: (FRIDAY, 23. 02. 2024 @ 4:00 PM. PROMPT)

RESEARCH/ DESIGN STUDIO ACTIVITY

FORMAT: TEAMWORK (iDesign Project/ Design Studio activity)

Answer ALL Questions Assigned to your various teams. All work should be supported with research and
background work. This should include evidence of how your ideas have developed for your iDesign (Studio)
project.

SECTION A - iDesign (Studio) project.

Format: Individual (Group submission)

Activity / Task – Collaborative Project

● Conduct research into the Ashanti Region and community cultures/ traditions. (eg. history can
include, travel, food, traditions, means of transport etc)

● Identify ways in which these cultures can be promoted through Advertising strategies.

● Create a Postcard with a combination of Adinkra Symbols (Typography) and images to promote that
particular culture or simply an artistic expression. (eg. This can also be a typographic portrait)

● Share your story and reflections about the project (This will be done with other student collaborators
abroad/ online/ presentations).

Note: See below/ attached project Brief for i-Design Projects

Postcard Design Brief: Uncover local history, express it creatively.

● Choose a captivating topic from your region’s past: fascinating figures, iconic architecture, impactful
events, or even intriguing weather patterns.
● Research and learn, then translate your discoveries into a powerful typographic expression.
● Your final project: A4 x 6 or 5 x 7 postcard showcasing your research through typography, mailed to
your counterparts. Express your individual creativity.
SECTION B
Format: Teamwork (Group Submission)

Activity / Task
1. Conduct research into Advertising Firms, Company Structure and Roles.
2. Create a corporate identity for your startup design studio/ firm.
3. Develop a series of Ad campaigns to promote your selected start up/ company.

● Create a mock-up design for the selected company.

● These should include:
○ Corporate branding
○ Print advertising
○ Electronic advertising (digital Print)
○ Webpage (Google site) etc

SUBMISSIONS
● Your Research/ Project will be submitted in digital formats
● Presentations: It is teamwork / group presentations.

Explanation: You will need to explain the choices you have made ensuring you refer to any reference
materials and sources that guided your Ad campaign/ design.

Note > Prepare a powerpoint slide for your research/ Project

● Add pictures and videos where necessary
● Reflect on your project.
● Update your e-Portfolio for submission

Checklist for Submission:

● Each group member should indicate his or her details correctly on the document.
● Make sure you have your group names and index numbers clearly labeled on your
PowerPoint.
● Also each group member will talk about each aspect of the project indicating their
contribution to the research/ Project during presentations.

Marking scheme
Research/ Concept development: 40% | Content Appeal: 25% | Presentation skills: 15% |*Portfolio/
reflections: 20% |Total: 100%

Note: Please kindly contact course facilitators if you need clarity or assistance with the activities.

Contact: class email: Photo.knust@gmail.com

Course facilitators: Dr. RD Debrah | Mr Enoch Narh | Mr. Gideon Ansong | Mr. Stephen Gyan

Have fun Creating!

2024-02-15| All the best!