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data interpretation and analysis OPTIC

O bject
P arts
T ext
I deas
C onclusion
1. Conduct an overview of the visual or graphic. What is this
OBJECT?

2. Key in on the PARTS of the visual by reading all labels


and noting any elements or details that seem important.

3. Note any TEXT or the TITLE which accompanies visual so


that you are clear on the subject it is covering.

4. Use the title as your theory and the parts of the visual as
your clues to detect and specify the IDEAS -
INTERPRETATIONS – INTERRELATIONSHIPS –
INFERENCES in the graphic.

5. Draw a CONCLUSION about the visual as a whole. Sum


it all up. What does it mean?

Great sources:
* New York Times “What’s Going on in this Graph?”
www.nytimes.com/column/whats-going-on-in-this-graph
* Economist Magazine “Graphic Detail”
www.econoimst.com/graphic-detail

BEST PRACTICE

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