Strategy Plan

1. Background
As time goes by, marketing activities also change. The evolution that continues to occur in the
world of marketing is changing from the more traditional marketing trend 1.0 to marketing 5.0
which uses more advanced and up-to-date technology. The movement towards Marketing 5.0
is driven by five big trends, namely the number of digital-savvy generations, the adoption of a
physical (physical-digital) lifestyle, the digitalization dilemma, rapid technological
developments, and the inseparable symbiosis between humans and technology. Marketing
5.0 speaks

regarding the latest technology and the use of New Customer Experience. In this era,
companies can optimize their business if they are able to maximize the use of technology for
the benefit of humanity.

One of the technologies used by industry is Augmented Reality. Augmented Reality (AR) is a
technology that combines unreal (virtual) things or digital content created by computers with
the real world in real-time. Integration that occurs using technology

Augmented Reality can be viewed in two dimensions or three dimensions using special
devices. This technology is able to improve user perception and interaction with the real
world.

2. Objectivity
By utilizing AR technology as one of the features in the Hyundai mobile application, it will
certainly provide new experiences to customers. This technology is considered capable of
providing its users with a unique experience in enjoying digital content about a product
compared to other digital media.

The integration of audio and video aspects within a mobile app brings content to life, creating
a multi-sensory environment that both informs and entertains. Additionally, leveraging
Augmented Reality (AR) technology can transform user interactions from mundane tasks to
exhilarating experiences, inherently increasing the app's value.

3. Trend Report
(AR) Market Growth, Size, Share, Demand, Trends and Forecasts to 2030

4. Key Features
System Feartures Fuctional

Augmented Reality Augmented Reality for Product Allows users to visualize detail if
Visualization spare part products using AR.

Augmented Reality Virtual Showroom Allows users to learn about the car
they want to buy. Make it easier by
displaying different colors, trying
out existing features

Augmented Reality Augmented Reality for Interactive Allows user can easily perform
Guide basic maintenance on their cars
and to use the features in their
vehicles more efficiently

5. Estimates Time and Budget

From the total estimated time to carry out work on these 3 features, the total estimated time required is
approximately 1120Hours , The work takes 28 Weeks with a Estimated budget of 3 Billion Rupiah.