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Research Paper Chapter 1 3 Bardelosa Et Al.
Research Paper Chapter 1 3 Bardelosa Et Al.
A Research Proposal
In Partial Fulfillment
by
KAREN C. BARDELOSA
RONJE L. GALANZA
AIVY D. NIVERA
JELIEROSE E. PADRON
JENELYN J. SALVACION
January 2024
CHAPTER I
INTRODUCTION
Due to its susceptibility to climate change impacts, the Philippines faces crucial
demand for environmentally friendly products among aware consumers (Austen et al..
to act responsibly and play a role in mitigating their environmental impact. This
expectation stems not only from regulatory mandates and the demands of various
(Bandiola, 2019). One of the most noteworthy shifts in this landscape has been the
practices.
conducted by Pulse Asia (2023), 80% of Filipino consumers consider sustainability when
deciding about what to buy, and 8 out of 10 Filipinos are willing to pay more for
sustainable products and services. Furthermore, as Smith (2022) indicates that 60% of
Filipinos refrain from purchasing a specific product or service due to its adverse
environmental impacts. As a result, compared to similar goods and services that do not
negatively impact the environment, 75% of consumers now choose those that do (Trid,
2018). With that said, sustainability is now a significant factor influencing consumer
choices, and consumers are more willing than ever to pay a premium for sustainable
products and services. The emphasis on being environmentally friendly has forced the
restaurant business to modify its offerings as well in order to satisfy patrons' evolving
demands.
Restaurants that embrace this new way of thinking about customers will probably
draw in a devoted and expanding clientele. For instance, Trinidad's (2021) study stated
that many consumers patronize sustainable restaurants . However, some customers who
will not eat at restaurants they believe are environmentally unsustainable (Hemensberg.
2018). These figures demonstrate how the most of Filipinos have altered their purchasing
such as sourcing local, organic ingredients, reducing food waste, and energy-efficient
restaurant owners joining green associations like the Green Restaurant Association
(GRA).
The path towards sustainability in the restaurant industry is multifaceted. In the locality
of Carigara, Leyte, restaurants incorporate sustainable sourcing and local ingredients into
their practices as a powerful way to contribute to the movement towards a greener, more
and well-being of their customers and the local community of Carigara, Leyte.
can enhance profitability in the restaurant industry while ensuring compliance with
environmental regulations (Nero et al., 2019). While existing research has explored
is an important gap in the literature, as it is unclear whether green business practices are a
cost or a benefit to restaurants. As a result, the objective of this study is to explore the
investigating this relationship, this study will provide valuable insights into the economic
practices that is being adopted to the restaurants and how it affects to the profitability of
business. Through that, it will be able to answer the existing gap about how green
1.1 Age
1.2 Gender
2. What is the level of green business practices implemented in Carigara, Leyte in terms
of:
4. Is there a significant relationship between green business practices and the profitability
Research Hypothesis
H0: There is no significant relationship between green business practices and the
Ha: There is a significant relationship between green business practices and the
Conceptual Framework
Independent Dependent
Variable Variable
Green Business Profitability of
Practices Restaurants
framework for this study exploring the relationship between green business practices and
and ability to generate profits. The single arrow pointing from the box containing the
independent variable to the box of the dependent variable suggests a hypothesized
directional relationship.
by restaurants could influence their financial performance. This framework serves as the
foundation of the study, providing a clear visual outline of the hypothesis that the
The proposed study aims to explore the relationship between green business
practices and the profitability of restaurants in Carigara, Leyte. The specific time frame
for this study will be from January 2024 to December 2024. The research will be carried
out exclusively in Carigara, Leyte, a municipality in the Eastern Visayas region the
Philippines known for its vibrant restaurant industry. The study will focus on examining
the demographic profile of employees in small restaurants, including their age, gender,
educational background, and job title. The findings of the study will be limited to the
context of Carigara, Leyte, and may not be generalizable to other regions or types of
restaurants.
practices, the restaurant owners can make informed decisions about implementing these
Employees. Greener restaurants can provide a more positive and sustainable work
environment, which leads to increased in job satisfaction, engagement, and motivation for
employees.
Customers. Customers who are concerned about the environment can choose to
Local community. A more sustainable restaurant industry can create jobs, boost
the local economy, and improve the quality of life for residents.
Future Researchers. Future researchers can build upon this study's findings,
Definition of Terms
Energy Efficiency. The way in which a restaurant reduces energy waste and promotes
sustainable energy practices by measuring how well it uses energy resources to run its
operations.
employees about environmental issues, getting them involved in green activities, and
Green Business Practices. The use of sustainable and eco-friendly methods to several
how profitable it is while taking into account income, costs, and financial sustainability.
Sustainable Sourcing. The process of getting food and other supplies for the restaurant
sustainability.
Waste Reduction. The strategic efforts to minimize and manage the amount of waste
CHAPTER II
In this chapter, the researchers delved into the extensive body of existing
knowledge, literature, and studies that serve as the foundation for the study. Through a
comprehensive review of relevant literature, the researchers aim to explore the varied
dimensions of green business practices and their influence on profitability. This literature
review not only synthesizes the essential findings and insights from previous studies and
identifies gaps and areas where our research can make a valuable contribution. Moreover,
this chapter lays the groundwork for the subsequent chapters, offering a roadmap for our
2021). The restaurant sector, accounting for one-third of yearly greenhouse gas
emissions, faces unique challenges like narrow profit margins, perishable goods,
seasonality, and ever-evolving trends, pushing it towards a distinctive journey for a more
sustainable future.
potential for cost savings, as demonstrated by Energy Star tools calculating long-term
savings (Hemek, 2023). Understanding time-of-use rates becomes crucial for restaurants
aiming to reduce energy expenses, with afternoon operation often more economical
are increasingly willing to pay a premium for restaurants dedicated to ecological efforts
(Hevikla, 2019). The industry grapples not only with environmental concerns but also
with challenges related to food wastage and consumer health, emphasizing the shift
The motivation for restaurant owners adopting green practices extends beyond
environmental concerns; it's also about establishing a unique image in the market. These
challenges, implies potential implications for the present study. The emphasis on a good
image through green practices suggests a link between adopting sustainable measures and
the present study's focus on how green business practices in Carigara, Leyte, respond to
Understanding challenges related to food wastage and consumer health in the restaurant
industry provides a context for the present study's examination of profitability factors in
contribute to the present study's exploration of the drivers behind adopting eco-friendly
strategies.
The restaurant business, fueled by the flame of passion, demands resilience from
restaurateurs as they pursue aspirations closely tied to profit margins. However, the
sustainability of these aspirations faces challenges as profit margins in the industry are
15-20%, but presently, this culinary hub experiences contracted margins at a modest 4 to
navigating intensely competitive market conditions and the fragile financial structure of
the industry. Research highlights elevated prime costs, covering food and salary
The size of the establishment plays a pivotal role, with larger firms benefiting
from economies of scale that reduce food costs. However, managers of limited-service
restaurants, especially in larger firms, are advised to prioritize enhancing food quality
over relying solely on advertising effects to maximize profits (Mun et al., 2018).
The industry's shrinking profit margins highlight the pressing need for effective
particularly in terms of prime costs, holds promise for understanding how various
restaurant types in Carigara, Leyte, navigate expenses and maintain profitability. This
industry backdrop sets a relevant context for our study, as we explore how green business
practices may influence the profitability of restaurants in Carigara, Leyte. The challenges
faced by the broader restaurant industry in sustaining profit margins provide valuable
insights for our examination of how environmentally conscious practices might impact
Moreover, the insights gained from understanding effective cost-cutting skills and
maintenance offer parallels for our study. As we delve into the factors influencing
profitability in our local context, these insights provide a valuable reference point.
aligns seamlessly with our study's consideration of the size and scale of restaurants in
Carigara, Leyte. This understanding offers potential implications for the adoption of
establishments.
Mendoza & Santos (2021) shed light on the depletion of natural resources in the
in their business endeavors. As a result, the adoption of Green Business Practices (GBPs)
in restaurants has gained momentum, driven by the recognition that sustainability aligns
with both ecological responsibility and economic viability. The study revealed that such
impact but also have a positive correlation with the profitability of businesses (Mendoza
Tolentino et al. (2021) emphasize the pivotal role of green practices in fostering a
positive impact on profitability stems from consumers' increasing preference for eco-
friendly establishments, translating into enhanced brand loyalty and increased patronage
(Garcia, 2019). This aligns with the present study's focus on the profitability of
restaurants in Carigara, Leyte, suggesting that the implementation of GBPs may lead to
outlined by Mendoza & Santos (2021) in the broader Philippine context underscore the
relevance of our investigation in Carigara, as the local restaurant industry may play a
dynamics within the restaurant industry. When restaurants implemented green practices
behavior.
Interestingly, the study discovered that the perceived quality of the restaurant was
sustainability initiatives and customer perceptions. The relative impact of these two
aspects of green practices varied based on the type of restaurant. In upscale casual dining
effective in enhancing a green brand image and eliciting positive behavioral intentions
customers, the effects of green practices with an environmental focus were more
persuasive in terms of improving a restaurant's green brand image and eliciting positive
Moreover, the study delved into self-perception, revealing that diners with high
practices than those with a low self-perception in these areas (De Guzman, 2019).
customers' perceptions of a restaurant's eco-friendly image and their intentions for future
behavior. It also perceived that the quality of the restaurant is not significantly impacted
by green practices. Implications are the effectiveness of green practices varies based on
the type of restaurant, suggesting a need for tailored sustainability strategies and
without compromising the ability of future generations to meet their own needs." This
concept arose from the concern that economic growth should not harm the environment
the use of renewable resources should not exceed their regeneration rates, the
sustainable substitutes, and pollution rates should not surpass the environment's capacity
that our actions should not limit the options available to future generations. Sustainable
businesses aim to minimize their impact on the Earth, developing products, services, and
sourced or ethically produced goods and services. Contrary to short-term profit sacrifices,
studies indicate that such practices often pay for themselves, and in some cases, enhance
profitability. Many firms demonstrate that it is both possible and profitable to "do well by
operationalize sustainability in business are prevalent. The first adopts a "triple bottom
considerations but can also lead to enhanced profitability. Studies suggest that a triple
bottom line approach and gearing up for sustainability contribute positively to corporate
success. Companies adopting these models not only contribute to environmental and
social well-being but also position themselves for long-term economic viability.
practices and restaurant profitability, previous studies have provided valuable insights
into the potential benefits of eco-friendly initiatives. While existing research has explored
This study contributes to the existing body of knowledge by delving into the local
dynamics, assessing the demographic profile of employees, gauging the level of green
practices implemented, and ultimately evaluating the financial outcomes. The findings of
this study aim to inform restaurant owners, policymakers, and stakeholders about the
METHODOLOGY
Presented in this section are the discussions on research design, research locale,
research instrument, data collection, and the statistical treatment of data appropriate on
the study.
Research Design
aimed to investigate the correlation between green business practices and the profitability
of research whose purpose is to find out the relationship between two or more variables
and their cause and effect. Additionally, Creswell (2012) states that correlation is a
statistical test to determine the tendency or pattern for two (or more) variables or two sets
of data to vary consistently. In line with Creswell, Axy et al. (2010) also assert that
coefficient of correlation. It can be said that the detection of correlation among variables
Research Locale
The research will take place in the town of Carigara, located in Leyte, Philippines.
This research will focus on studying the culinary scene and unique local industries of the
area. Carigara, Leyte has been chosen as the research location due to its diverse culinary
offerings and the presence of unique local industries that contribute to the town's food
culture. The town's food establishments reflect a variety of culinary styles and influences,
making it an ideal setting for the study of regional cuisines and food industry practices.
in Carigara, Leyte. The selection of respondents was carried out using a randomized
process, which emphasized fairness and impartiality. Simple random sampling was
employed as the method for selecting the respondents, ensuring that each member of the
list of employees from the restaurants in Carigara, Leyte. The allocation of the sample
population to each restaurant in Carigara, Leyte was determined using Slovin’s formula:
N
n = 1+(N )(e)²
Where:
n = Sample Size
N = Population
e = Degrees of Freedom
70
n = 1+(70)(0.05)²
n = 59.5 ≈ 60 Samples
Number of Employees
Restaurants
N n Percentage
El Garahe 8 7 11.67
Kusina Estela F&B 6 5 8.33
House
Zasaru Foodhaus, 5 4 6.67
BBQ
RAQ Farm Food 27 25 41.67
Garden
Ch3ckpoint Diner 6 4 6.67
K House Grill 5 4 6.67
Silvino's Grill & 13 11 18.32
Restaurant
TOTAL 70 60 100%
Research Instrument
The research will utilize a questionnaire as the primary tool for data collection. Its
aim is to explore the relationship between green business practices and the profitability of
employed:
Data Collection
In this study, the researchers will seek permission from restaurant owners or
questionnaire will be developed to collect data on green business practices and their
explaining its purpose and ensuring confidentiality. The data collection process will take
collected, and the data will be entered into a computerized database for analysis.
Statistical methods and software will be employed to examine the relationship between
green business practices and profitability, with a specific focus on the Pearson correlation
The following statistical procedures were used to interpret the data gathered from
F
Simple Percentage P= x 100
N
Where:
P = Percentage
2. Weighted Mean. This statistical tool was used to compute the weight of the
responses in the questionnaire assigned by the respondents during the actual data
gathering procedure.
∑ WᵢXᵢ
i=1
Weighted Mean x̄ weighted = n
∑ Wᵢ
i=1
Where:
Σ = Summation Symbol
The following are the corresponding verbal interpretations for the weighted mean.
Where:
x and y = The variables being studied (In this study, green business practices and
profitability).
Σ = Summation symbol
This formula allows the researchers calculate the strength and direction of the
linear relationship between green business practices and profitability in the study.
SURVEY QUESTIONNAIRE
Name: _________________________
Restaurant Name: _______________
Thank you for participating in this survey. Your input is valuable in assessing the
implementation of green business practices in restaurants in Carigara, Leyte, and their
impact on profitability. Please answer the following questions honestly and to the best of
your knowledge.
Instruction: Using the scale shown below, rate the following questions by placing a
check in the box. Please answer the question honestly. Do not leave each item
unanswered.
Section 1. Demographic Profile of the Employees in Small Restaurants in Carigara,
Leyte
Under 18-24 25-34 55 and
18 above
Age
Legend: IS-Increased Significantly; IM-Increased Moderately; S-Stayed about the same; DM-
Decreased Moderately; DS-Decreased Significantly
green business practices and their impact on the profitability of restaurants in Carigara,
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
__________________
Thank you for taking the time to complete this questionnaire. Your responses will