Iacebook Ads

Facebook provides 11 targeting Iactors Ior advertisers. Below is an outline oI each oI those
Iactors:
1 locotloo lacebook enables adverLlsers Lo LargeL by counLry sLaLe/provlce clLy and
meLropollLan areas All adverLlsemenLs are requlred Lo have a locaLlon selecLed 1hls should
be preLLy sLralghLforward as Lo whlch locaLlon you'd llke Lo selecL
2 Age ls a sLandard demographlc facLor MosL markeLers LhaL have a well deflned LargeL
markeL wlll be able Lo selecL Lhelr age
3 lttbJoy 1hls ls one of lacebook's laLesL adverLlslng LargeLlng fllLers lL should be preLLy
obvlous whaL Lypes of ads should be presenLed Lo people who's blrLhday lL ls 1ry wlshln Lhe
user a happy blrLhday and offer Lhem a glfL for hlgher converslon raLes
4 Cender ls anoLher Lyplcal LargeLlng fllLer for lacebook
3 ywotJs keywords wlll are based on a user's proflle lnformaLlon lncludlng AcLlvlLles
lavorlLe 8ooks 1v Shows Movles and more l belleve [ob LlLles are lncluded ln Lhls fleld and
l Lyplcally spend Lhe mosL Llme Lrylng Lo bralnsLorm effecLlve keywords WhaL Lypes of
producLs do your cusLomers llke? WhaL's Lhelr [ob poslLlon wlLhln an organlzaLlon? Spend
Llme on Lhls fleld and you'll be rewarded
6 Jocotloo Whlle you can LargeL based on Lhelr level of educaLlon Lhls ls mosL effecLlve for
LargeLlng ads based on Lhe schools LhaL people wenL Lo WanL Lo announce a reunlon for Lhe
unlverslLy of llllnols class of 1996? 1hls ls a greaL way Lo promoLe lL
7 Jotkplocs 1hls ls anoLher greaL LargeLlng fllLer CfLen Llmes you wlll know Lhe companles
LhaL your LargeL markeL works aL lf you are looklng Lo geL new cllenLs or looklng Lo spread
awareness wlLhln speclflc organlzaLlons Lhls fllLer can be prlceless
8 lotloosblp WanL Lo LargeL people LhaL are abouL Lo geL marrled? 1hls ls a greaL Lool for
LhaL lf you are a bar or club you mosL llkely wanL Lo go afLer Lhose people LhaL are slngle
Whlle Lhls fllLer can be useful you also need Lo keep ln mlnd LhaL selecLlng any of Lhese
seLLlngs wlll remove all users LhaL haven'L selecLed a relaLlonshlp sLaLus ln Lhelr proflle
9 ottstJ o 1hls facLor ls useful lf a user's sexual preferences are relevanL Lo whaLever you
are adverLlslng l Lend Lo sklp Lhls fleld for mosL of my ads
10loooos lf your ad ls ln Lngllsh buL Lhe user speaks Chlnese lL's probably noL a good ldea
Lo be dlsplaylng ads Lo Lhem
11oooctloos 1he connecLlons flelds were launched yesLerday by lacebook and Lhey enable
you Lo lnclude and exclude users based on pages evenLs and appllcaLlons LhaL Lhe users
have [olned and you happen Lo be Lhe admlnlsLraLor of lf you've creaLed a age and don'L
wanL Lhe ads Lo dlsplay Lo people who have already [olned Lhls ls a greaL way Lo avold
dupllcaLe cllcks
Advest|s|ng pr|c|ng
When you run your ad you wlll only be charged for Lhe number of c||cks you recelve (CC) or Lhe
number of |mpress|ons (number of v|ews) of your ad LhaL are dlsplayed (CM) 1he amounL LhaL
you are charged wlll never exceed your dally budgeL 1here are no addlLlonal fees for runnlng
lacebook Ads
lAC's hLLp//wwwfacebookcom/help/?page864
Iacebook App||cat|ons
AnoLher way Lo adverLlse could be Lhe lacebook AppllcaLlon where we wlll creaLe our own
appllcaLlons 1he appllcaLlon should be deslgned keeplng ln mlnd Lhe moLlve of promoLlng Lhe brand
S!MSCM 1he concepL wlll have Lo be developed lf we sLarL choose Lo work on Lhls