Profile of Competitors

1. Vodacom Mozambique

Overview
Vodacom Mozambique is a Mozambican company that started its operation in
Mozambique in December 2003 and has as main objective to offer a high quality, reliable
mobile network and through new communication technologies bring everything good to
Mozambique.
Determined to always offer the best service and focused on the issues of society,
Vodacom has been developing important social responsibility actions in the most diverse
areas, highlighting the rehabilitation and construction of schools, the installation of
computer rooms and the distribution of books and school supplies in various schools
throughout the country.
Key statistics (FY2022)
- Customers: 8.7 million
- Customers market share: 53.3%
- Revenue: MZN 27992 million – $438,5 million
- Net (loss)/profit and total comprehensive (loss)/income: R 1338 million – $77,6
million
- ARPU*: MZN 249 - $3.9
*Total average revenue per user (ARPU) is calculated by dividing the average
monthly service revenue by the average number of monthly customers during the
period.
Products and Services
Through its multi-product system of advantage, Vodacom offer a 360-degree customer
experience supported by products and services ranging from mobile and fixed
connectivity, cloud and hosting, data security and IoT offerings to digital and financial
services. The company delivers personalised solutions to strengthen and grow
relationships with customers.
 Advantages Disadvantages
- Customer-friendly - Some products and services are too
- Huge and diversified ecosystem complex for Mozambique people
- Low-cost and free products and - Facing controversies related to
services copyright
- High-speed internet
- Socialization

2. TMCEL (Moçambique Telecom SA)

Overview
TMCEL was born in January 2019 from the merger of the companies Telecomunicações
de Moçambique (TDM) and Mozambique Cellular (Mcel), following a decision taken by
the cabinet in 2016. With the decision, the Government intended to save the two state
companies that were on the verge of bankruptcy due to lack of sustainability and high
debts. Mission
Satisfy the digitalization and communication needs of the business and the customer, with
quality and with competitive and accessible solutions, which ensure a sustainable return
to shareholders.
Vision
Lead the digital transformation in Mozambique, providing technologically advanced
communication solutions, in the country and in the region.
Key statistics
2018
- Customers market share: around 28%, equal to Movitel, while Vodacom is the
clear market leader with 44% market share.
Số liệu trong này nhưng mà toàn tiếng Bồ
https://www.tmcel.mz/relatorio-2020/
Products and Services
Fixed Solutions
- In terms of Internet access, solutions such as the Broadband Service, SIP Trunk, the
Dedicated Internet Service and Leased Circuit for national and Interland customers.
These services, products and solutions cover the Residential, NGO, Small and
Medium Enterprises and Large Enterprises segments.
- Tmcel offer the traditional Voice service, in two modalities, Post-Paid and Pre-Paid,
and for Post-Paid, there is a traditional fixed line, the ISDN, which ends up being a
voice and data conveyor, and the Normal SIP. In the Prepaid modality, Tmcel have
the lines of the traditional fixed service,…and the Telencontro service, which is the
Audio Conference service.
Mobile Solutions
- The various traditional mobile services from voice, data packages, mixed offers
(voice and data).
- A range of value-added services to meet your needs, such as: Interactivity via SMS,
sending of content, notifications of bank transactions, access to banking applications
through the USSD platform, purchase of music on hold on the cell phone through our
platforms
Wholesales
Tmcel has the wholesale capacity service for the provision of regional and international
Internet service. In addition, it contracts transit facilities for regional countries to access
the EASSY and SEACOM submarine cables in Maputo and Cross Connect access
contracts.
 Advantages Disadvantages
- Low-cost and free products and - Not many products and services
services - Low tech in comparison with Movitel
- State-owned network operator => and Vodacom
trust and privacy - Debt and management problems =>
prevent development

IP, Patents, Copyrights, Brands

Patents
- Many, nearly 300 patents from Viettel
Copyrights
- Brand Name
- Logo
Brand image
- Brand meaning
o Movitel means "movement" and "telecom", which is a telecommunications
company that is always moving, forward and driving all Mozmbique people
towards a bright future.
- Logo
o The orange logo consists of the first letter of the company name "M" and the 5
sun rays spreading out over the horizon. The sun's rays come from the image
of the rising sun on the emblem of Mozambique. They can be interpreted as
telecommunication antennas spreading like sunlight across Mozambique.
o The image of the sun's rays is consistent with the determination of the Movitel
brand because the sun is the image that represents a bright tomorrow, a
tomorrow for everyone in Mozambique.
o The “M” symbol is highlighted in the logo, because it can be interpreted as the
first letter of the name of the country - Mozambique - or of the company name
- Movitel. The logo has a strong and organized font expressing the style of a
stable and trustworthy company.
o Movitel's main color is orange. This choice was inspired by the works of the
artist Pancho Guedes, who created significant architectural monuments as well
as Mozambican art projects. Orange means "vibrant", "contrasting" and
"Optimistic" - it brings the feeling of warmth just like the sun and familiarity
with mother earth.
- Slogan meaning
Everywhere, Everytime
o Movitel will appear everywhere and will always be available to all customers.
With the national network covering all villages and the national sales system,
customers can find Movitel whenever they need it.
Reference
Vodacom
- https://www.vodacom.com/integrated-reports.php
- Profile - Vodacom Mozambique (vm.co.mz)
- https://vodacom.com/where-we-operate.php
- https://vodacom-reports.co.za/integrated-reports/ir-2022/documents/Integrated-report-
2022.pdf
- https://vodacom-reports.co.za/integrated-reports/ir-2022/documents/Consolidated-
financial-statements-2022.pdf
- https://vodacom-reports.co.za/integrated-reports/ir-2022/documents/Integrated-report-
2022.pdf
- Vodacom - Wikipedia
TMCEL
- https://en.wikipedia.org/wiki/Telecomunica%C3%A7%C3%B5es_de_Mo
%C3%A7ambique#TDM_Group_of_companies
- Tmcel – Moçambique Telecom, SA
- Mozambiique: Mcel, TDM becomoes Mozambique Telecom after merger -
Apanews.net
- Tmcel: The New Name in Mozambique's Comms Market - Connecting Africa
Movitel
- https://repository.vnu.edu.vn/flowpaper/simple_document.php?subfolder=89/44/24/
&doc=89442408418159130712705163852464744896&bitsid=c320886b-63dc-42cb-
884e-b3d23d6fda70&uid=
- https://movitel.co.mz/about/1601374215876
- https://baochinhphu.vn/them-2-sang-che-cua-viettel-duoc-cong-nhan-bang-sang-che-
doc-quyen-tai-my-102220117160219597.htm
- https://viettel.com.vn/en/creating-a-digital-society/vien-thong/international-
telecommunications/movitel/