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ROCHETTA PRESENTED BY: TEAM #3

OUR IDEA 02
An application called "ROCHETTA" helping doctors to give the best diagnosing to
their patients.
ROCHETTA will contain all medical reports, X-rays, and any prescription to the
patient.
The doctor can upload any new report to the patient at this app in the future he can
take a brief or share it with other doctors

We will depend on 2 Apps:

1) Desktop Application: to the assistant of the doctor will contain all database about
the patient, he can share these data about any patient with the doctor who uses the
personal mobile app.
2) Mobile Application: there are 2 options of accounts
to sign-up as a doctor or a normal user (patient). any account will have a personal
ID Number to the ease of sharing this data to each other
PRIMARY RESEARCH 03
After some interviews and focus groups with doctors and
pharmacists, asked some questions like:
1) how do you deal with a patient that they don't have historical medical
reports?
2) what average of patients do you examine a day?
3) how much time do you take with every patient?
4) Lack of medical history about patient or loss of any report, can it make
a problem with you? how do you overcome it?
5) What if I told you that there is a tool that can overcome these
problems do you buy it?
6) What is important to you money or benefits helping you in work?
7) If this toll is available! how much money do you pay to get this tool?
WE get our answers, now go to our persona
DOCTOR PERSONA
DEMOGRAPHIC
Male, 40 years old
AHMED EMAD NEEDS 04
A tool that can handle,
Cardio Doctor organized his patients
Married has 2 kids Enough time to reconcile
Lives in New Cairo between his work and
Has a Ph.D. in Cardiology personal life
Annual income 500k
Has private Clinic
Works at Dar El-Fouad

HOBBIES GOALS BARRIERS

Travelling Organizing his time Lack of time
Gym & Physical fitness Establish another clinic Work pressure
Netflix Get another kid Some patients take
Learning new tactics along time explain
and information about their medical history
Cardiology
PATIENT PERSONA
DEMOGRAPHIC
Female, 35 years old
Haidy Essam NEEDS 05
A healthy life, sufferd
IT Engineer from Haemophilia
Married has 2 kids A right medical
Lives in 6th October diagnosing if she goes
Master in Programming any time to hospital
Annual income 300k
She don't have time to
Works at Microsoft Egypt
do every thing

HOBBIES GOALS BARRIERS

Voluntering Buy a new home Lack of time
Playing Violin Get a promotion at his Work pressure
Netflix work Many perescriptions,
Traveling america but reports to carry
get affair because of abroad
his illness
Market Size
according to World Wellbeing
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Organization4, Egypt had 445,000 doctors 60%

working within the nation in 2018, about

five specialists for every 10,000 citizens.
That proportion is moo by territorial 40%

standards.

Competitors
20%

In the Egyptian Market, there is no a direct 0%

1990 1995 2000 2005 2010
competitors to our idea, but there are
indirect the most famous one is Vezzeta is a
booking and reviews medical app depend
on booking doctor to the patient according
to his reviews. Also, has a medicine delivery
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According to our research we get that :
Most of the patients have a lot of reports and x-rays, which are large in size
and heavy.
Patients or Doctor do not remember everything
The doctor's time is very limit
The Ph.D. and master students want a lot of data to accomplish their
research.
any doctor has an assistant who can upload patient's data
lost or damage of reports may lead to a wrong diagnosing

We get our pain points:

according to the doctor is the lack of medical reports to the patient and
organizing these reports, save time and give right diagnosing
to the patient is make it safe to them, don't get a wrong diagnosing lead to
damage their health
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OUR
STRATEGY
 09

We want to build our awareness between our segment

the 1st year though:
Our Getting a database of 5000 patient from big hospitals
OBJECTIVES Being downloaded from 100 doctor
Being downloaded from 2500 normal user (Patient)
 10

At the end of the first 5 years from the launch date:

Our Getting 10000 doctor users
Getting 5 Million normal users (Patient)
GOAL Getting cooperation with the biggest 4
pharmacies in Egypt ( El-Ezaby, Roshdy, Seif and 19011)
 STP MODEL
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SEGMENTATION TARGETING POSITIONING

Age: 20-45.
Gender: we offer our
We targeting first "Your health in
service to both (female& class A+ and A as your pocket"
male)
Location: Egypt.
they will be more
Social class: (A+, aware of
A, B+, B).
Age: 35-55.
technology and
Gender: we offer our service digital platforms
to both (female& male)
Location: Egypt.
Social class: (A+,
A, B+, B). doctors
 SWOT ANALYSIS
ROCHETTA
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STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Providing all patient's Idea depends on The world is going Culture of the
data and reports to applications, so any to be digital customer that
doctors breakdown at There are a real depends on papers
Ease of reviewing the servers or capacity
need in market to
medical and may damage our
long-term relations
solve this problem
treatment history
with doctors (Wrong
Right disease
diagnosis persuade doctors to Diagnosing)
Save time and use these tool and
organize the process let the assistant do it
 MARKETING MIX 13

PRODUCT PRICE PLACE PROMOTION

1- Desktop App 1- Subscription on “Rochetta” has an 1- PR with hospitals to buy

contain all the desktop app: online access our product and upload
database to the Monthly 120 LE through desktop their data on it also with
patients Yearly 1225 (10%) that contain all private clinics.
2- Services data and mobile 2- 3 Months free to the first
2- Mobile App
15% per order less 50 doctors who signed up
with 2 accounts phones to the
50 LE 3- Social Media, Facebook.
options to the users
10% 50-150 LE Twitter, and LinkedIn
doctor or patient 7% over 150LE 4- On-ground booths
 MARKETING MIX
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PROCESS PEOPLE PHYSICAL

1- Software process that 1- Marketing team that will deal 1- Fast&Right diagnosing
takes the data and with hospitals and doctors 2- Well-organized
2- Technical team that will set up medical data, reports,
analysis and organizes it
the desktop app for the
2- sharing from the user prescriptions and x-rays
customers, also will help
account to desktop acc patients in the hospital to install
about patients
and the opposite the app
3- sharing prescription 3- Customer Service team that
from desktop to will help customers and solving
their problems
pharmacy or labs
 SOSTAC DIAGRAM
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SITUATION OBJECTIVES STRATEGY

Now, we are in the 1- Getting a 1- Market research

first step building database of 5000 to know exactly our
the application, patient from big pain point
building the hospitals 2- Using PR with
awareness between 2- Being downloaded hospitals and
custmoers from from 100 doctor doctors to buy them
hospitals, doctors 3- Being downloaded our idea and
with private clinics, from 2500 normal user uploading their
(Patient)
and patient medical data
 SOSTAC DIAGRAM
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TACTICS ACTIONS CONTROLING

1- PR with hospitals 1- Animation Video 1-Making customers

and doctors campaign on Social rate our application and
2- On-ground teaser media platforms. analyze the average of
3- Social Media 2- Offering discount downloading the app
campaigns on each week and
on the annual
Facebook. Youtube, numbers of new
subscription
and LinkedIn. accounts.
3- Offering 3 months
2- Customer service
offering some deals free to the first 50 team to ensure our
to attract customers demo requests quality
 PESTEL ANALYSIS
we have to build our awareness between customers, and how to persuade
them to change their attitude and using our app and upload their reports
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there is no environmental
challenge that will hinder
our growth
the political we will help the
situation in environment by replacing
POLITICAL SOCIAL ENVIRO
the ordinary papers reports
Egypt is stable
and x-rays with digital
and there is no
problem with ECONOMY TECH LEGAL
our app

the economic situation is we have to focus on the legal

the technical situation
constantly developing situation, so we have to deal
in Egypt is constantly
the country now encourage with hospitals to share their
developing and most
youth to establish their own data and take the legal
start-ups now going to
business permission from the ministry
be digital
of health
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OUR
CAMPAIGN
THE MARKETING CAMPAIGN WILL DEPEND ON 2 DIRECTIONS
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FIRSTLY: PUBLIC RELATIONS
depending on PR to dealing with hospitals and doctors -first segment- to
persuading them with our idea and sell it to them, if they accept that will make
it ease with another segment

THIRDLY: DIGITAL CAMPAIGN

After the launching of the 2nd step, posting a video about how is ROCHETTA
Targeting on Facebook and youtube the second segment also some ads to
getting users to the app
Targeting the first segment on LinkedIn and Facebook with ads
THE MARKETING CAMPAIGN WILL DEPEND ON 3 DIRECTIONS

FIRSTLY: PUBLIC RELATIONS

depending on PR to dealing with hospitals and doctors -first segment- to
20
persuading them with our idea and sell it to them, if they accept that will make
it ease with other segment

SECONDLY: TEASER BILLBOARDS CAMPAIGN

launching a teaser billboards campaign om main streets in Cairo and Alex, we
will write one Arabic phrase "‫ "ﺧﻠﻲ اﻟﺮوﺷﺘﻪ داﻳﻤﺎً ﻓﻲ ﺟﻴﺒﻚ‬and a man photo who
put his on his pocket and a hashtag #‫ روﺷﺘﻪ‬to make the audience share in on
social and asking about " what is ‫"?روﺷﺘﻪ‬

THIRDLY: DIGITAL AND ON-GROUND CAMPAIGN

After the launching of the 2nd step, posting a video about how is ROCHETTA
Targeting on Facebook and youtube the second segment also some ads to
getting users to the app
Billboards on-ground and special universities booths
CONTENTS
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ARTICLE STORY E-BOOK

https://bit.ly/2NJ7rhM https://bit.ly/3ulRAGL https://bit.ly/3qFiRBv

FACEBOOK&LINKED-IN PAGES
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PRESENTED BY

SOHAD HOSSAM EL-NAGGAR

ENGY EMAD HELMY
MOSTAFA MOHAMMED HELMY
MOHAMMED SABER AHMED
MAHMOUD GAMAL ABO EL-NOUR
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THANK YOU!