Professional Documents
Culture Documents
Mil Reviewer
Mil Reviewer
Movement
Creating dynamic cues
Influence audiences euo reactions
Donesting audiences attention
Controlling reveal
Basic Camera Movements
a. Doll- laid down for the heavy camera to move out along ( In and Out)
b. Pedestal- up and down
c. Truck- left or right
d. Pan- one side or another/ vice versa
e. Tilt- up and down/ nodding
f. F-roll- it’s a side roll
g. Zoom- In or Out
h. Following Shot- camera follows the subject
TEXT- simple/flexible format of presenting information or conveying ideas “human readable
sequence of characters”
Type of Text
1. Hypertext/Hyperlink- link different electronic document
2. Plaintext/Unformatted Text- fixed sided characters
3. Formatted Text- appearance can be changed
Typeface(font, font type, type)- presentation/style of a text
Types:
SERIF- formality and readability in large amount of texts
-body text books, news papers
Examples: Times new roman, Baskerville
SANS SERIF- clean/minimalist look to the text
-clear and direct meaning of text
Examples: Arial, Helvetica, Tahoma Calibri, Verdana
SLAB SERIF- solid/heavy look to text
-large advertising, sign on billboards
Examples: Rockwell, Playball
SCRIPT- draws much attention to its brush like strokes
-not to be used in large body eat
-used in wedding invitation
Examples: Edwardian, Vladimir, Kunsten
DECORATIVE- caters to wide variety of emotions or themes
Examples: Chiller, Jokerman, Curlz MT
Common File Formats
TXT
DOC
RTF
PDF
PS
Design Principles/ Elements
1. Emphasis- importance / value given to a part of the text based content
2. Appropriateness- how fitting or suitable the event text is used for a specific audience
3. Proximity- how near/how far are the text elements from each other
-2 things are closely to each other
4. Alignment- how the text is positioned in the page
5. Organization- conscious effort organize the different text elements in a page
6. Repetition- concerns consistency of elements, repeat fonts
7. Contrast- create visual interest to text elements
- achieve 2 elements are different from each other