Impasugong National High School – Senior High School

Poblacion, Impasugong, Bukidnon

Accountancy Business and Management

NutriChoose
Vegetable Patty

In Partial Fulfillment in the Requirements for Entrepreneurship

Submitted by
Gabriel De Novo J. Uy
February 20, 2024

Submitted to
Mr. James Reymon Okinlay

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 Table of Contents
Executive Summary...........................................................................................................1
I. Introduction....................................................................................................................2
A. Business Description...............................................................................................2
B. Objectives................................................................................................................2
C. Mission/Vision.........................................................................................................3
D. Target Market..........................................................................................................3
E. SWOT Analysis.......................................................................................................4
F. Growth Trends of the Business...............................................................................5
G. Industry Profile........................................................................................................6

II. Business Profile Organization.....................................................................................7

H. Forms of Organization............................................................................................7
I. Business Organization.............................................................................................7
J. Legal Requirements, Licenses, Permits, etc............................................................9

III. Product and Services Plan..........................................................................................9

A. Description of Product and Services.......................................................................9
B. Competitive Advantage of Product.........................................................................10
C. Sourcing of Product/raw Materials..........................................................................11
D. Production Process..................................................................................................12
E. Equipment Requirements........................................................................................13

IV. Market Analysis..........................................................................................................12

A. Market Segmentation...............................................................................................12
B. Target Market Segment...........................................................................................13
C. Market Needs...........................................................................................................13
D. Market Trends..........................................................................................................14
E. Market Growth........................................................................................................15
F. Industry Participants................................................................................................16
G. Distribution Pattern..................................................................................................17
H. Competitive Buying Habits.....................................................................................17
I. Main Competitor......................................................................................................17

IV. Marketing Strategy.....................................................................................................18

A. Value Proposition....................................................................................................18
B. Location...................................................................................................................18
C. Positioning Strategies..............................................................................................19

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 D. Pricing Strategies.....................................................................................................19
E. Promotional Strategies.............................................................................................20
F. Distribution Pattern..................................................................................................20
G. Sales Forecast..........................................................................................................21
H. Analysis of Sales Forecast.......................................................................................21
I. Sales Program..........................................................................................................22
J. Strategic Alliance....................................................................................................22
K. Milestone.................................................................................................................23

IV. Financial Projection Analysis.....................................................................................24

Tables
Table 1. Swot Analysis........................................................................................................4
Table 2. Sole Proprietor.......................................................................................................7
Table 3. Functions of a Sole Proprietor Structure...............................................................8
Table 4: Milestone...............................................................................................................23
Table 5: Start-up Cost..........................................................................................................24
Table 6: Unit Sales..............................................................................................................25
Table 7: Weekly Total Sales................................................................................................25
Table 8. 1st Year Sale ..........................................................................................................26
Table 9: Annual Sales..........................................................................................................26

Figures
Figure 1: Sole Proprietor Structure......................................................................................7
Figure 2: Sales Forecast.......................................................................................................21

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Executive Summary

NutriChoose is a sole proprietor type of business, its purpose is to provide healthy

foods to each individual. NutriChoose offers Vegetable Patties which makes this a unique
business since will make the vegetables tastier than regular vegetable food. The business is
concerned about people who do not eat vegetables regularly, this assists them to attain the
fondness of eating vegetables. This product comprises healthy ingredients such as; carrot,
potato, bean, pumpkin, napa cabbage, meat, egg, flour, and vegetable oil. The researcher will
ascertain that he will utilize proper hygiene in cooking and selling the viand and will make
sure to apply proper etiquette in this business process.

The majority of people in the Philippines are not fond of eating vegetables. It was
stated in a survey of food consumption by the DOST Food and Nutrition Research Institute
(2008) that numerous people do not eat vegetables that much. Research has shown that 145
grams of vegetable consumption in 1978 decreased to 110 grams in 2008. The World Health
Organization also stated that 400 grams of vegetable intake each day is important to human
health to prevent non-communicable diseases such as cancer, heart disease, diabetes, and
obesity. This business is indeed the best way to solve the problem of the decrease in
consumption of vegetables since there will be certain innovations in the recipe for this dish.

In addition, NutriChoose will also be offering fantastic deals to ascertain its

effectiveness in the business environment. NutriChoose will provide freebies, this freebie
includes drinks such as; water, or juice. To add up the deliciousness of this dish, NutriChoose
will make use of different kinds of sauce namely; Papa Ketchup, and Mang Tomas. The
marketing researcher intended to sell the products in Poblacion, Impasugong, Bukidnon thus,
He will peddle around Poblacion, Impasugong, Bukidnon, particularly in Impasugong
National High School – Senior High School to sell the viand.

The ingredients will cost around 900 pesos, which includes all of the recipes needed
for the dish, php100 for condiments, and 200 pesos for drinks. This results in the total start-
up cost of 1500 pesos and the owner will be the one who will contribute toward those start-up
costs. NutriChoose is a business owned by Gabriel De Novo J. Uy a student from
Accountancy Business and Management 12. He is a student from Impasugong National High
School – Senior High School and the treasurer of Supreme Secondary Learner Government
(SSLG), he is used to holding the money of an organization that will ascertain that the
business will be in a good hand.

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I. Introduction

To provide you with background information about business, we made sure to

enumerate these sectioned components of our paper in the introduction chapter, such as; A)
business description, B) objectives, C) mission and vision, D) target market, E) swot analysis,
F) business growth trends, and G) industry profile.

A. Business Description. This business provides vegetable viand that will nourish the
nutrients in your body, named Vegetable Patty, is a fried food that uses egg, flour, and
vegetable oil to make it crispy, thus, making it more delicious to the tongue of the
consumers. To add up the deliciousness of the dish, the business will provide free drinks
and sauces to those who will buy.

B. Objectives. Objectives are important in business because they help us stay on track with
our goals, they help us predict events, and they provide direction, motivation, and
organization in your plans, which will guide the business to success. The following are
the marketing strategy's main goals for NutriChoose:

 To effectively support the needs of the customers. Customers are the reason
why businesses exist, as they are the ones who generate revenue. Customers will
appreciate your efforts if you listen to them and address their needs and desires.
This makes your customers feel appreciated and builds a stronger relationship,
which benefits your business.
 To provide healthy foods at reasonable prices with outstanding service. The
sole purpose of business is to benefit both the consumer and the producer, and
producing healthy products benefits both the producer and the consumer.
Customers will attain an advantage such as; having a strong immune system and
being physically fit. Furthermore, healthy products will help you attract more
customers, which will lead to increased sales.
 To attain revenues. The main purpose of building a business is to generate
revenues. NutriChoose has the objective of generating revenues gradually since it
is a slow-paced business, the revenue will increase by 15% for the 2 st week of
selling Vegetable Patties. 30% in the 3 rd week and 45% in the 4 th week. Hence
there will be an increase in food production since sales increases.

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C. Mission/Vision. A mission and vision statement are critical to an organization's strategic
orientation. It helps staff members comprehend the organization's mission and the core
ideas that govern it, resulting in success in the future. The following are the mission and
vision of NutriChoose:

 Mission. To provide healthy and clean foods to the people of Poblacion, Impasugong,
Bukidnon. We will assure you that we will implement ethical standards in our firm
and make sure to accommodate each one of you kindly and genuinely.

 Vision. To build a nutritious food business in Poblacion, Impasugong, Bukidnon

D. Target Market. NutriChoose provides food for those who cannot afford to purchase
expensive viand in the market, this however explains that the target market of this
business is the people in Poblacion Impasugong Bukidnon hence to specify; 1) students.
2.) teachers, 3) parents, 4) visitors, 5) Children

 Students. Some children do not go home after lunch and only eat at school; this
increases the likelihood that they will continue to purchase unhealthy meals.
 Teachers. Some teachers have their lunch at school; they can purchase vegetable
patties to offer nutrients to their bodies and provide efficiency in their work.
 Parents. The guardians are the ones who have the power to influence their children to
eat vegetables.
 Visitors. Some visitors are captivated by the delicacy of others, especially if it comes
from a different place.
 Children. Children dislike the bitter taste of vegetables, which is why they are
uninterested in eating them. A balanced diet with adequate nourishment is also
important in maintaining a healthy weight in children. Eating habits formed
throughout childhood persist into adulthood.

Food Industry in Poblacion, Impasugong, Bukidnon

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 Strengths Weakness
 Product can be innovated  Brand Recognition
 Nutritious Food  Online Updates
 Cheap  Many competitor
 Low operational cost  Slow-Paced business
 Can be done without using
expensive materials
Opportunities Threats
 The dish is capable of increasing  Market demand
the immune system  New Competitor
 Prevents people from attaining
diseases
 Assists local farmers in consuming
their products

E. SWOT Analysis. There are numerous food businesses in Poblacion, Impasugong

Bukidnon, especially in Impasugong National High School – Senior High School. Senior
High School campus has 2 canteens and there are students which sells food products for
their business plan which NutriChoose considers as its competitor. Below is the SWOT
analysis of our rivals.

Table 1 Swot Analysis

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F. Growth trends of the Business. A growth trend is a measure of business growth over
any given period, such as a month, year, or decade. Identifying the growth trend might
help in forecasting future growth. Below are the recent studies of growth rate in a
food business:

 According to Statista (2024), the bread and cereal products section is the largest in the
market, with a market volume of US$45.41 billion. Furthermore, by 2028, the food
market is projected to reach a volume of 58.86 billion kg. In 2025, the food market is
projected to increase by 4.6% in volume.
 As stated by Abela M. (n.d) food makes for roughly half of the total output in the
Philippine manufacturing sector. With an average annual, the Philippine government
has prioritized the food manufacturing business, which is expected to grow at an 8-
10% rate. Special economic zones are a sector designed to attract international
investment.
 It was found by Mondor Intelligence (2024) that the food service market in the
Philippines is projected to increase at a compound annual growth rate (CAGR) of
14.32% from 2024 to 2029, from an estimated 16.12 billion USD in 2024 to 31.47
billion USD in 2029.

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G. Industry Profile. Industry profiles include information on current market forces and
trends, as well as industry performance analysis and the identification of prominent
organizations. Below is the food industry profile:

NutriChoose company is situated in the food industry where the suppliers provide
foods for the consumers and should meet their demands. Vegetable patties are the product
of NutriChoose, it doesn’t end up supplying their demands, the company will make sure
that they will feel NutriChoose is a convenient source of viand. Some viands in the food
industry are expensive enough that consumers will prefer to just ignore them. With that
NutriChoose will ascertain that the product will be money-friendly, thus, will make the
price cheaper.

Health is wealth, NutriChoose will also provide delicious, nutritional cuisine. The
company will use eggs and flour to let the consumer experience the crispiness of the
product, together with sauce and drinks to help the consumer relish every bite of
Vegetable Patty. Since the Philippines was projected to increase its compound annual
growth rate by 14.32% from 2024 to 2029, it was expected that there would be an
increase growth rate of Vegetable Patty in terms of its sales and revenues.

As stated by La Forge, T. (2024) the number 1 lifestyle food trend in 2024 is

urban farm produce this is because it provides fresh foods that can be found on the farms
and in the backyard, it will be much more convenient for us to find these leafy vegetables.
These are also healthy to us since they contain nutrients and thus, comfort your kitchen.
Krook D. (2024) also added that healthy foods are good for your guts since a study of
Akst J (2017) discovered a relationship between gut bacteria and neurodegenerative
disorders such as Parkinson's, therefore eating nutritious meals is beneficial to your
stomach. A healthy gut is essential for controlling weight and battling some disorders. As
people become more aware of the benefits of having a healthy gut, they may expect to see
more gut-friendly foods and meals, such as plant-based options.

Furthermore, according to Statistica Research Department (2024), Jollibee was the

top food service firm in the Philippines in 2021, accounting for 29.7 percent of the
market. McDonald's Corp came in second with 9.4 percent of the market.

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II. Business Profile and Organization
A. Form of Organization

NutriChoose is a sole proprietor business owned by Gabriel De Novo J. Uy specializing

in nutritious food options. A sole proprietor business that allows NutriChoose the flexibility
to continuously innovate and adapt its product line to meet the changing nutritional needs of
its customers, ensuring access to delicious and healthy foods that promote overall well-being.
Below is the owner of NutriChoose:

Table 2 - Sole Proprietor

Name Sales in a Month Amount Invested Ownership

Gabriel De Novo J. Uy 2,000 Php 1500 Php 100%

B. Business Organization

NutriChoose is organized under a clear structure designed to efficiently deliver nutritious

food options to customers. The business is led by a capable team overseeing strategic
planning and daily operations to adapt swiftly to market changes while prioritizing its
mission of promoting health and wellness through wholesome food offerings. The following
are the structure of Nutrichoose organization and its function in the sole proprietor:

Figure 1: Sole Proprietorship Structure

Owner

Manager

Employee Cashier Cooks

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 Table 3: Functions of a Sole Proprietorship

Owner Manager Cook Employee Cashier

 Setting  Supervising  Preparing  Following  Greeting

goals and staff and food instructions customers
vision for delegating according to from and taking
the tasks recipes and managers and orders
business  Ensuring standards supervisors  Processing
 Managing smooth day-  Maintaining  Completing payments
finances to-day cleanliness assigned tasks accurately
and operations and hygiene efficiently and and
budgeting  Handling in the accurately efficiently
 Overseeing customer kitchen  Providing  Handling
operations service and  Monitoring excellent cash,
and addressing food quality customer credit, and
strategic complaints and service electronic
planning  Managing freshness  Maintaining transaction
 Handling inventory  Managing cleanliness s
legal and and ordering inventory of and  Providing
regulatory supplies ingredients organization excellent
compliance  Implementin  Collaboratin in work areas customer
 Building g and g with staff  Communicatin service
and enforcing to ensure g effectively  Balancing
maintainin policies and efficient with cash
g procedures workflow colleagues and register at
relationship superiors the end of
s with the shift
stakeholder
s

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C. Legal Requirements, Licenses, Permits, etc.
 Business Permit
 Bureau of Internal Revenue (BIR) Registration
 Department of Labor and Employment (DOLE) certificate

III. Products and Services Plan

A. Description of Product and Services

NutriChoose prioritizes creating a warm and inviting environment for our customers,
where their health comes first. We're dedicated to offering food that's both clean and
nutritious, ensuring that every product meets strict quality standards. In addition, we will
make use of adding condiments to add deliciousness to our delicacy. From selecting the
freshest ingredients to maintaining transparency about our sourcing and production processes,
we aim to build trust with our customers. At NutriChoose, we're committed to providing a
friendly atmosphere where everyone feels encouraged to make healthy choices, knowing
they're getting wholesome and tasty options.

Here are some of the goods that will be available in our Business:

1. Vegetable Patty
2. Iced Tea
3. Mang Tomas
4. Papa Ketchup

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B. Competitive Advantage of Product
Vegetable patties offer businesses a compelling value proposition by catering
to health-conscious consumers, promoting dietary diversity, supporting sustainability
efforts, fostering flavor innovation, maintaining cost-effectiveness, capitalizing on
market trends, and maximizing retail and food service opportunities. Vegetable patties
offer several advantages in business competition:

1. Health Appeal. With growing consumer interest in healthier eating, vegetable

patties cater to those seeking nutritious options. They appeal to health-conscious
customers looking for alternatives to traditional meat-based products.

2. Dietary Diversity. Vegetable patties provide a versatile option for diverse dietary
preferences, including vegetarians, vegans, and those looking to reduce their meat
consumption. This broadens the customer base and enhances market penetration.

3. Environmental Sustainability. Vegetable patties have a lower environmental

footprint compared to meat products, as they typically require fewer resources to
produce. This sustainability aspect appeals to environmentally conscious consumers,
giving the business a competitive edge in an eco-friendly market.

4. Flavor Innovation. Vegetable patties offer opportunities for flavor innovation and
customization, allowing businesses to experiment with various vegetable
combinations and seasonings. This flexibility enables businesses to cater to evolving
consumer tastes and preferences, staying ahead of competitors.

5. Cost-Effectiveness. Vegetable patties often have lower production costs compared

to meat-based products, making them a cost-effective option for businesses. This
allows for competitive pricing strategies, attracting price-sensitive consumers without
compromising on quality.

6. Market Trends. Vegetable patties align with current market trends favoring plant-
based foods and healthier eating habits. By capitalizing on these trends, businesses

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 can gain a competitive advantage and stay relevant in a rapidly evolving market
landscape.
7. Retail and Foodservice Opportunities. Vegetable patties can be marketed and
sold in various retail and food service channels, including supermarkets, restaurants,
and food trucks. This versatility expands distribution opportunities and enhances
brand visibility, driving competitiveness in the market.

C. Sourcing of Product/Raw Material

NutriChoose will obtain its vegetable ingredients and spices from the
Municipal Public Market of Poblacion, Impasugong, Bukidnon. To check the quality
of Ingredients, we will make sure to have a contract with local suppliers.

D. Production Process

The following are the steps on how NutriChoose is processing vegetable patty:

1. Ingredient Preparation: Gather and prepare all necessary ingredients, including

vegetables, grains, spices, flour, and eggs.
2. Washing and Peeling: Wash and peel the vegetables as needed to remove dirt and
impurities.
3. Grinding: Grind the washed and peeled vegetables into small pieces using gritter.
4. Mixing: Combine the ground vegetables with flour and beaten eggs in a mixing bowl,
ensuring a cohesive mixture.
5. Forming and Cooking: Shape the vegetable mixture into patties of desired size and
thickness, then cook them by deep frying until golden brown and crispy.
6. Cooling and Packaging: Allow the cooked vegetable patties to cool briefly before
packaging to retain moisture and prevent condensation.
7. Quality Control: Conduct quality checks throughout the production process to ensure
consistency in flavor, texture, and appearance.
8. Storage and Distribution: Store the vegetable patties in appropriate container to
maintain freshness. Distribute the packaged patties to retail outlets, school, food
service establishments, or consumers as needed.

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E. Equipment Requirements

These equipment items are essential for efficiently preparing and shaping vegetable
patties, contributing to the consistency and quality of the final product. Additional
equipment such as deep fryers or grills may be required depending on the chosen cooking
method. The equipment required for the production process of vegetable patties includes:

1. Vegetable Gritter or Grinder: Used to grind vegetables into small pieces or paste,
facilitating mixing and uniformity in the patty mixture.
2. Mixer: A mixing machine or food processor is essential for combining ground
vegetables with other ingredients such as flour and eggs, ensuring a homogeneous
mixture.
3. Bowl: Large mixing bowls are necessary for holding and mixing ingredients,
providing ample space for combining and blending.
4. Spoon or Spatula: Utensils like spoons or spatulas are used for mixing and shaping the
patty mixture, ensuring even distribution of ingredients and uniformity in size.

IV. Market Analysis

A. Market Segmentation
 Demographic Segment
o Students
o Teachers
o Visitors
o Children
o Parents
 Geographic Segment
o People who live, work, and study around especially in Poblacion,
Impasugong, Bukidnon.
 Psychographic Segment
o People who are attentive to their sanitary health and hygiene,
o People who are conscious of spending money

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 o People who don’t like to eat vegetables

B. Target Market Segment

NutriChoose will market the vegetable patty to distinct market segments

 Impasugong National High School – Senior High School Students

 Impasugong National High School – Senior High School Teachers
 Parents in Poblacion, Impasugong, Bukidnon
 Children in Poblacion, Impasugong, Bukidnon
 Visitors in Poblacion, Impasugong, Bukidnon

C. Market Needs

Vegetable patties meet several market demands, including the need for
healthier food choices, convenience in meal prep, and catering to dietary preferences
like vegetarianism. They offer a sustainable alternative to meat, appeal to various
flavor preferences, and make for a satisfying snack. With their straightforward
ingredients and versatility, vegetable patties align with consumers' desires for
transparent and genuine food options. By addressing these needs, producers can tap
into the growing market for plant-based foods and capitalize on the trend toward
healthier, more sustainable eating habits.

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D. Market Trends
Market trends for vegetable patties indicate a shift towards healthier eating
habits, with consumers increasingly interested in nutritious food options. The rising
popularity of vegetarian diets has led to a higher demand for plant-based protein
sources like vegetable patties. Sustainability is also a key factor, with consumers
seeking food choices that have a lower environmental impact. Additionally, there's a
growing preference for diverse flavors and convenient meal solutions, driving the
popularity of vegetable patties. Overall, these trends reflect a broader shift towards
more mindful and sustainable eating habits among consumers.

Vegetable patties offer remarkable flexibility for innovation, allowing for

creative adaptations such as transforming them into lumpia patties and Bola-bola,
traditional components of Filipino cuisine. By including local flavors and cooking
methods, vegetable patties can provide culinary preferences while maintaining their
nutritious qualities. This adaptability not only honors culinary traditions but also
introduces exciting new options to the market, appealing to a wide range of
consumers seeking both familiarity and innovation in their food choices.

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E. Market Growth

Statista predicts that revenue in the Fresh Vegetables Market will reach
US$128.80 million by 2024, showing a rising interest in fresh produce among
consumers. This growth emphasizes the need for simple and creative ways to make
vegetables more appealing for everyday meals. By introducing innovative vegetable
options like making vegetable patties into lumpia patties and bola-bola, we can tap
into this trend and encourage people to eat more vegetables. These new products offer
tasty and convenient ways to enjoy vegetables, supporting healthier eating habits. As
the demand for fresh vegetables continues to rise, it's important to keep finding easy
ways to make them a regular part of our diets.

As highlighted by Restaurant Business Online in January, the fried chicken

sandwich wars significantly boosted McDonald's bottom line and other fast-food
restaurants. Moreover, trends like fried eggs and air-fried foods are gaining
popularity, with sales of air fryers increasing by 76% over the last two years,
according to a report from retail analyst The NPD Group. Introducing vegetable patty
fried foods can be essential for boosting sales in business for several reasons. Firstly,
they cater to the increasing demand for healthier options, providing a nutritious
alternative to traditional fried foods. Additionally, vegetable patty fried foods offer
versatility, appealing to both vegetarian and non-vegetarian customers, thus widening
the customer base and driving sales growth.

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F. Industry Participants
These industry participants contribute to the production, distribution, and
consumption of vegetable patties, that provide to different preferences and needs of
consumers in the market. Industry participants in the vegetable patties market include:

1. Food Manufacturers. Large food companies and brands produce and distribute
vegetable patties through retail channels, offering a variety of options to
consumers.
2. Local and Artisanal Producers. Small-scale producers and artisanal food
businesses often specialize in crafting unique and high-quality vegetable patties
using locally sourced ingredients.
3. Restaurants and service providers. Many restaurants and foodservice
establishments offer vegetable patties as menu items, catering to customers
seeking plant-based or vegetarian options.
4. Retailers. Supermarkets, grocery stores, and specialty food stores stock and sell
packaged vegetable patties, providing consumers with convenient access to these
products.
5. Online Retailers. E-commerce platforms and online grocery stores also play a
significant role in the distribution of vegetable patties, offering consumers the
convenience of purchasing these products online.
6. Food Delivery Services. Meal delivery services and meal kit companies may
include vegetable patties as part of their offerings, delivering pre-prepared meals
directly to consumers' doorsteps.
7. Agricultural Producers. Farmers and agricultural producers who grow
vegetables may also be involved in the supply chain of vegetable patties,
supplying raw ingredients to food manufacturers and producers.

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G. Distribution Pattern

The distribution pattern of vegetables, spices, and ingredients for the company
primarily relies on market-based goods sourced from various suppliers. The company
seeks out reputable suppliers offering high-quality products at competitive prices to
ensure the freshness and reliability of ingredients. Additionally, the company will
utilize suppliers if a convenient option is available, prioritizing factors such as
proximity, reliability, and cost-effectiveness. Distribution channels may include direct
purchasing from wholesale markets, food distributors, local farmers, and online
suppliers. By using a combination of market-based goods and strategic supplier
relationships, the company ensures a consistent supply of fresh and quality ingredients
to meet production needs while maintaining cost efficiency and convenience.

H. Competitive Buying Habits

Price, return on investment (ROI), and customer service greatly impact buying
choices. The company ensures competitive pricing and good ROI to attract customers.
Excellent customer service builds trust and loyalty. Moreover, the company will
create catchy brand names to make customers feel recognized and welcome, fostering
a sense of familiarity. This approach aims to enhance the overall customer experience
and boost sales.

I. Main Competitors
Understanding the competitive landscape is crucial for NutriChoose's success.
Its main competitors, Eatchavia, Lusterio Eatery, Bhogs Eatery, and Macabaya
Eatery, all likely target similar demographics with their offerings. NutriChoose can
differentiate itself by thoroughly analyzing each competitor's menu, pricing, location,
and marketing strategies to identify gaps in the market and unique selling points. This
analysis will enable NutriChoose to refine its own strategy, enhance its offerings, and

17
 effectively position itself in the vegetable patty business, ultimately attracting and
retaining customers.

V. Marketing Strategy

A. Value Proposition

“Eat Nutritious, Live Delicious”

Vegetable patties perfectly embody the slogan "Pick Nutritious, Live

Delicious" as they offer a dual benefit of nutrition and taste. Packed with essential
nutrients like vitamins, minerals, and fiber, vegetable patties provide a wholesome
option for a healthy diet. By choosing vegetable patties, individuals can ensure they're
consuming nourishing ingredients that contribute to their overall well-being.
Additionally, a diet rich in nutritious foods, such as vegetable patties, can help
maintain a robust immune system and prevent various illnesses and health issues. This
idea reinforces the notion that "if you eat nutritious, you will live happily without
enduring sickness." Therefore, vegetable patties not only satisfy the taste buds with
their delicious flavors but also contribute to long-term health and happiness, making
them an ideal choice for those seeking both nutrition and enjoyment in their meals.

B. Location

Based on Uy G.'s feasibility study in 2024, selling vegetable patties in

Impasugong is convenient and practical since most people there prefer them over
regular vegetables. NutriChoose plans to set up a shop in Poblacion Impasugong,
Bukidnon, and sell vegetable patties in various places, including Impasugong National
High School - Senior High School. This decision aligns with the community's
preferences and ensures easy access to nutritious food options, promoting healthier
eating habits locally.

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C. Positioning Strategies

NutriChoose aims to establish itself as the main producer of delicious and

nutritious products in Impasugong, Bukidnon, with a focus on vegetable patties. By
prioritizing quality ingredients and innovative recipes, NutriChoose is dedicated to
crafting vegetable patties that are both tasty and healthy. Through this commitment,
NutriChoose seeks to lead the way in promoting healthier eating habits within the
community, offering flavorful options that satisfy cravings while supporting overall
well-being. As the go-tochoice for delicious and nutritious meals, NutriChoose
attempts to become inclined with quality and innovation in Impasugong, Bukidnon.

D. Pricing Strategies

Pricing strategies play a crucial role in the success and profitability of a

business like NutriChoose. Firstly, pricing directly impacts the perceived value of the
product or service, influencing consumers' purchasing decisions. By implementing
effective pricing strategies, NutriChoose can position itself competitively in the
market while maximizing revenue and profitability. Additionally, pricing strategies
allow NutriChoose to differentiate its offerings from competitors, whether through
premium pricing to convey high quality or discount pricing to attract price-sensitive
customers. Moreover, pricing strategies can be used strategically to manage demand,
optimize sales volumes, and achieve specific business objectives.

As for NutriChoose resorting to freemium pricing, this strategy can be

beneficial in attracting customers by offering a basic product or service for free while
charging for premium features or upgrades. In the case of NutriChoose, this could
involve offering basic vegetable patty products at a lower cost or even for free,
enticing customers to try their products. Once customers are hooked on the quality

19
and taste of NutriChoose vegetable patties, they may be more willing to pay for
premium options or additional offerings, such as specialty flavors or larger portion
sizes. This freemium pricing strategy not only helps NutriChoose acquire new
customers but also encourages repeat purchases and fosters brand loyalty over time.

E. Promotion Strategy

NutriChoose plans to establish a presence on social media platforms like

Facebook, Twitter, and Instagram to broaden its reach and grow the company. By
resorting to these popular channels, NutriChoose aims to connect with a wider
audience, engage with customers, and showcase its delicious and nutritious vegetable
patty products. Through regular posts, updates, and interactions, NutriChoose will use
social media to share information about its products, promotions, and events, fostering
brand awareness and loyalty. This strategic approach will help NutriChoose expand
its online presence, attract new customers, and ultimately drive business growth in the
digital age.

F. Distribution Pattern

NutriChoose will actively seek distribution agreements with schools, including

Impasugong National High School - Senior High School. By partnering with
educational institutions, NutriChoose aims to provide nutritious and convenient meal
options to students. These distribution agreements will enable NutriChoose to reach a
captive audience of potential customers while promoting healthier eating habits
among students. Through these partnerships, NutriChoose seeks to establish a
presence in school cafeterias and events, offering its vegetable patty products as a
tasty and wholesome alternative.

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G. Sales Forecast

Sales forecast is important as it helps businesses predict future revenue, plan

production and inventory, allocate resources effectively, and make informed decisions
to ensure financial stability and growth. The table manifests the forecasted sales of
NutriChoose.

Figure 2: Sales Forecast

Sales Forecast

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0
Year 1 Year 2 Year 3 Year 4

H. Analysis of Sales Forecast

The analysis of the sales forecast indicates a steady growth for NutriChoose
over the next four years. In the second year, there is a projected 50% increase in sales
compared to the previous year. This growth rate accelerates in the Third year, with a
forecasted 66.66% increase in sales. By the fourth year, the sales forecast predicts a

21
substantial 85% increase, demonstrating strong demand and market penetration for
NutriChoose products.

I. Sales Program

For the NutriChoose Sales Program, our approach will focus on several key
strategies. The following are the sales program of NutriChoose to assist the boom of
sales in the company:

1. We will offer enticing freebies like complimentary drinks and food samples to
attract customers and encourage trial of our products.
2. We will prioritize advertising on social media platforms to expand our reach and
engage with our target audience effectively.
3. NutriChoose will enhance brand recognition by trademarking our company logo,
ensuring it stands out and captures the attention of potential customers.
4. We will resort to word-of-mouth referrals, encouraging satisfied customers to
spread positive reviews and recommendations, thereby building trust and
expanding our customer base. These initiatives aim to drive sales and establish
NutriChoose as a preferred choice among consumers.

J. Strategic Alliance

NutriChoose's strategic alliance will revolve around partnering with

distributors. These distributors will help NutriChoose efficiently distribute its
vegetable patty products to various retail outlets, schools, and other points of sale. By
collaborating closely with distributors, NutriChoose aims to expand its market reach
and make its products more accessible to customers. This partnership will streamline
operations and ensure that NutriChoose can meet customer demand effectively,
ultimately driving sales growth and solidifying its position in the market.

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 K. Milestone

The milestone of the vegetable patty business represents major progress over
time, marking successful progress and growth in the market. This milestone could
include hitting sales goals, expanding into new stores, launching exciting new
products, hiring new professionals, and reaching profitability. It is a significant
moment that shows the business is thriving and has a promising future in the
competitive food industry.

Table 4: Milestone

Year 1 Year 2 Year 3 Year 4

 Legally  Purchased  Purchased  Purchased
Registered more more more
NutriChoose ingredients for ingredients ingredients
Business at vegetable for vegetable for vegetable
SEC, BIR and patties patties patties
other
Government
Agencies
 Purchased  Purchased  Purchased  Purchased
more more more more
ingredients for Equipment for Equipment Equipment
vegetable the food for the food for the food
patties processing of processing of processing of
vegetable vegetable vegetable
patty patty patty
 Achieve Sales  Achieved  Achieved
growth of 50% Sales growth Sales growth
compared to

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 last year of 66.66% of 85%
 Hired  Hired a  Made branch  Made branch
Employee to Professional of of
maintain the chief in a food NutriChoose NutriChoose
flow of company from from
business different different
localities localities
VI. Financial Projection Analysis

A financial plan is crucial for any business, including a vegetable patty business, it
depends on important financial assumptions outlined in the following list. Key underlying
assumptions are as follows:

Table 5 Startup Cost

Item Total
Estimated
Cost
Php 9,000
 Ingredients

 Storage and Display Equipment Php300

 Drinks and Beverages Php200

 Condiments Php100

Total Startup Cost Php 1500

1. Unit Price = Php 20 per set (4pcs)

2. Produced Vegetable Patties in a Month = 4 pcs of vegetable patties x Total Projected
Customers
 400 = 4 x 100
3. It is assumed that the vegetable patties will be sold every week.
4. The start-up cost of the business incorporates the expenses for the whole month
including the ingredients, storage and display equipment, drinks and beverages, and
condiments.

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 5. NutriChoose will expand its business attaining 50% sales in the 2nd year compared to
the previous year. In the 3nd year, the business will increase its sales to 66.66%. 85%
sales will then increase at the 4th year of the business.

Table 6: Unit Sales

Unit Price per Set Projected Number of Unit Sales

(4pcs) Customers
Week 1 Php 20 20 Php 400
Week 2 Php 20 25 Php 500
Week 3 Php 20 25 Php 500
Week 4 Php 20 30 Php 600
Total Php 20 100 Php 2,000

Table 7: Weekly Total Sales

Unit Price per Set Projected Number of Total Revenue

(4pc) Customers
Week 1 Php 20 20 Php 400
Week 2 Php 20 25 Php 500
Week 3 Php 20 25 Php 500
Week 4 Php 20 30 Php 600
Total Php 20 100 Php 2,000

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 Table 8: 1st Year Sale

Unit Price per Set Projected Number of Total Sales

(4pc) Customers
1st Month 20 php 100 Php 2,000
2nd Month 20 php 150 Php 3,000
3rd Month 20 php 300 Php 6,000
4th Month 20 php 400 Php 8,000
5th Month 20 php 450 Php 9,000
6th Month 20 php 600 Php 12,000
7th Month 20 php 900 Php 18,000
8th Month 20 php 1000 Php 20,000
9th Month 20 php 1400 Php 28,000
10th Month 20 php 1600 Php 32,000
th
11 Month 20 php 1700 Php 34,000
12th Month 20 php 2000 Php 40,000

Table 9: Annual Sales

Unit Price per Set Projected Number of Total Revenue

(4pc) Customers
Year 1 20 php 2,000 Php 40,000
Year 2 20 php 4,000 Php 80,000
Year 3 20 php 6,000 Php 120,000
Year 4 20 php 8,000 Php 160,000

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 Reference List

1. https://www.mordorintelligence.com/industry-reports/philippines-foodservice-
market#:~:text=The%20Philippines%20Foodservice%20Market%20size,period
%20(2024%2D2029)
2. https://www.flandersinvestmentandtrade.com/export/sites/trade/files/market_studies/
Philippines%20Food%20Industry.pdf
3. https://www.statista.com/outlook/cmo/food/philippines
4. https://www.cozymeal.com/magazine/top-food-trends
5. https://www.touchbistro.com/blog/10-hottest-food-trends-this-season/
6. https://www.rch.org.au/kidsinfo/fact_sheets/Nutrition_older_children/
#:~:text=Unfortunately%2C%20nutritional%20deficiencies%20can%20occur,as
%20take%2Daway%20food
7. https://www.statista.com/statistics/1049413/philippines-largest-foodservice-
companies-by-market-share/#:~:text=In%202021%2C%20the%20largest
%20food,market%20share%20of%209.4%20percent

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