Professional Documents
Culture Documents
Mind Map Chapter 6
Mind Map Chapter 6
Personal sources and attitudes, maintains that an attitude Attitude-Toward-Behavior Model Ego-defensive function
consists of 3 components: Theory of Reasoned Action
experiences Value-expressive function
Chapter 6
Theory of Trying to Consume
Personal factors Cognitive Knowledge function
Attitude-Toward-The-Ad Model
Consistency with behavior Affective Attitude-Toward-Social-Media- Associate brands with worthy
Situational factors. Conative Posts Model. causes and events
ATTITUDES’
ATTITUDE THE TRI-COMPONENT MULTIATTRIBUTE
MOTIVATIONAL
FORMATION ATTITUDE MODEL MODELS FUNCTIONS
Consumers
Attitude
Formation
and Change
THE ELABORATION
COGNITIVE DISSONANCE CAUSALITY AND
LIKELIHOOD AND CONFLICT RESOLUTION
MODEL ATTRIBUTION
Cognitive dissonance:
Central route vs Consumers hold conflicting Self-perception attributions
Peripheral route thoughts about a belief or an Foot-in-the-door technique
attitude object. Attributions toward others
The Conative
Post-purchase dissonance: Attributions toward objects
Component
cognitive dissonance happens Analyzing self- attributions.
after a purchase.