Show Your Face(s)

global strategy to use across all your channels or different messages designed for
each specific channel,

high-quality content
keep guests interacting with GoGlobal across the whole customer journey.

User-Generated Content

Utilize Short Form Video

Partner With Influencers
Offer Exclusivity
Consider Seasonality
Be Swift With Replies
Take Action From Comments
Learn From Top-Performing Content and reputation management ( tripadvisor, google )

Channel-specific social media strategies

1. Facebook
2. LinkedIn
promote your space for special events and conferences
connect with businesses in order to form partnerships.
3. TripAdvisor
463 million unique visitors, huge community of followers, get reviews, spread word
of mouth organically.
4. Instagram
keeping your users constantly engaged
give updates about hotels discounts, deals, polls
hashtag for your hotel as it’s an important tool during the pre-trip planning
phase
5. YouTube

drive traffic, reach potential guests

post video tours, testimonials, timelapse videos

Invest In Paid Ads On Facebook And Instagram

users that aren’t engaging with your content but are part of the target audience

Why? : grow your following and improve brand recognition

Encourage Trip Advisor Reviews

Objective: increase impact, maximize efficiency

Conquer YouTube’s search and discovery algorythm

Key to succes:

using multiple channels to share content and start conversations

Providing relevant and valuable content

from available resources

Target Audience:
Segments:
Backpackers, aged 18-30
Families, with children aged 5-10, from England
Retirees, aged 65-75, retired from wealthy careers, from Nordic Countries
Other strategies that assist the main goal of hotel book rate

Social Media Impact Website SEO

Increase SERP search rank
Add backlinks

Why? :Increase Brand Awareness and Positive Mentions

Other observations:

Take seasonality into consideration

respond to all reviews

Create a human connection
Making your followers involved with your messaging