The Coca Cola Company

The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage
concentrates and syrups. The company's flagship product is Coca-Cola, but it offers more than 200 brands in
over 200 + countries or territories and serves 1.6 bn servings each day. The Coca-Cola Company is
headquartered in Atlanta, Georgia.

Beverage Categories

Coffee & Tea Juices dairy and Plant Based Sparkling Soft Drinks Waters and Hydration
 Costa Coffee  AdeS soy-based  Appletiser  AHA water
 Dogadan tea beverages  Barq’s Beer  Aquarius
 Fuzetea  Fairlife milk  Coca Cola  Bodyarmor
 Georgia coffee  Coke Diet  Ciel Water
 Innocent smoothies  Fanta  Dasani
 Gold Peak teas and juices  Fresca  ILOHAS water
and coffees  Minute Maid juices  Schweppes  Powerrade Sports drink
 Honest Tea  Simply juices  Sprite  Glaceau Smart Water
 Peace Tea  Topo Chico
 Glaceau Vitamin water

COCA COLA PAKISTAN

The Coca Cola Company product portfolio in Pakistan comprises the following 11 brands: Cappy, Coca-Cola,
Coca-Cola zero, Diet Coke, Fanta, Kinley, Monster, Rani, Sprite, Sprite 3G and Sprite zero.

Coca Cola Target Audience:

Coca-Cola takes every customer as target and potential who is thirsty. All age groups are being targeted but the
most potential is the age group from 18-25 that covers around 40% of total age segment.

 Age: The target market for the Coca-Cola is based on age. The audience of Coca-Cola is youngster or
youth. It has wide range of targeting. It ranges from the age of 15-25 and reaches to 40.
 Gender: Their targeting is not based gender but the results show that both genders like this product
and use it Coca-Cola segments Pakistani market with a percentage ratio of 58% females and 42% males.
 Life style: busy life style (face shortage of time) and mobile generation. Family; dependent on their
family.
 Occupation; students and family oriented people.
 Nature: Fun loving and entertainment loving. Socio Economic Status: Upper lower and lower class.
 Geographic segmentation internationally: Coke segments its products country wise and region wise.
The most important things is the taste and quality. It varies according to the taste and income level of
the people in that country third world countries are given low quality and taste.
PEPSICO COMPANY
"PepsiCo is one of the world’s leading food and beverage companies serving more
than 200 countries and territories around the world" . PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including 23 brands that
generate more than $1 billion each in estimated annual retail sales.
Brands and products Categories:
BEVERAGES FOOD EVERYDAY NUTRITION
 Pepsi Cola  Lays Classic  Pure Leaf Iced Tea
 Pure leaf  Doritos Chips  Bulby Sparkling Water
 Mountain Dew  Stacy’s Pita Chips  Gatorade
 Bubbly Sparkling water  Quaker Oats  Quaker oats
 Gatorade  Bare Snacks  Bare Fruit Chips
 Tropicana Juices  Sabra Hummus  Naked fruits and vegetables
 Naked  Ruffles Snacks  Sabra Hummus
 Soda Stream  Smart 150 popcorn Plant based
 Lipton Tea  Cheetos Snacks Vegan
 Starbucks Coffee  Tostitos chips Gluten free
 Aquafina Water  Fritos Corn Chips Kosher
 Brisk  Near East rice pilaf Organic
 Evita Probiotic Drink  Near East Couscous  Smart 50 popcorn calories
 LifeWRT water  Near East Quinoa  Evita Probiotic
 Sierra Mist  Near East Grain Dishes  Probiotic Drink
 Stubborn Soda  IMAGINE Snacks  Master Brew kombucha
 IZZE juices  Simply Snacks  Apple Cider Vinegar Tonic
 Propel electrolytes  Rold Gold Snacks  Lifework electrodes
 One Coconut Water  Miss Vickie’s Chips  Imagine Snacks
 Sobe Elixirs and Teas  Red Rock Deli chips Cheese
 MUG Root Beer  Cracker Jacks Popcorn Apple
 Cracker Jacks Peanut Cranberries
 Matador Beef  Sunchips Multigrain Chips
 Quaker Chewy Granola  Propel fruit electrolytes
Bars  Smart food
 Santitas chips  One Coconut Water
 Funyus Rings  Of The Eaten Path Chips
 Cap’n Crunch Snack  Nut Harvest
 Rice-A-Roni and Pasta Roni  Life Cereal
 Maui Style Chips  Quaker Rice Crisps and Rice
 Sabritones Snacks cakes
 Munchies Snacks
 Munchos crisps
 Grandma’s Cookies
 Pearl Milling Company
NESTLE (Good Food, Good Life)
Nestle is a Swiss multinational food and drink processing conglomerate corporation having more than 2000
brands and is present in countries around the world. It is the largest food company in the world.

Nestle Brands and Products Categories

NESTLE deals in: Baby food, Bottled Water, Cereal, Chocolate, Cookies, and Confections, Coffee, Culinary,
Chilled and Frozen Food, dairy products, Drinks, Food Service, Health Care and Health Nutrition, Ice Creams
and Pet Care.

Baby Care Bottled Water Cereal

 Gerber  Nestle Pure Life  Fitness
 Cerelac  Arrowhead  Nesquick
 Materna  Doland Spring  Lion Cereal
 NaturNes  S. Pellecrino  CINI Minis
 SMA Nutrition  Deer Park  Chocapic
 Nan  Zephyrhills  Curiosity
 Nestum  Ice Mountain  Cerevita
 Alfamino  Vittel  Bar-One
 Little Steps  Ready Refresh  Gofree
 Neslac  Splash  Nat
 Caregrow  Ozarka  Boxbowls
 Lactogen  Acqua Panna  Uncle Tobys
 Alfare  Aguitas  Clusters
 Bolbo Frut  Alacam  Chokella
 Cognita Gold  Aquarel  Nestle Musli
 Excella Gold  Belte  Country Corn Flakes
 G-balance  Ciego Montero  Estrelitas
 Good Care  Contre  Golden Morn
 Illuma 3  Eco de  Golden Nuggets
 Lacrogrow  Los Andes  Honey Gold Flakes
 Lactokid  Erekli  Honey Stars
 Folgemilch  Glaciar  Koko Krunch
 Mater-plus  Henniez  Kosmostars
 Mio,Mucilon  Hepar  Lalechera Flakes
 Nativa  La vie  Lifita, Mix
 Nestle Junior  Levissima  Nesfit
 Nestle School,  Minere  Nesplus
 Nestogen  Nateczowianka  Neston
 Nidal  Sanbitter  Oats And More
 Nidina  Sta  Snow Flakes
 Opti-lac  Maria  Xpytka, Zucosos
P’til, Piltti, Peomise PE Gold, S-  Valvert
26, Sinlac, Yogolino.  Viladrau.

NESTLE COMPANY
 Brands and Producrs Categories

CHOCOLATE, COOKIES, AND COFFEE CULINARY, CHILLED, AND

CONFECTIONS FROZEN FOOD
 Kitkat  Dolce Glusto  Stouffers
 Toll House  NESCAFE  Hot Pockets
 Quality street  Coffee mate  Digiorno
 Orion  StarBucks  Tombstone
 Cailler  Chameleon Cold-Brew  Maggi
 Aero  Agulia  Buitoni
 Smarties  Bonka  Sweet Earth
 POLO  Bracafe  Libby’s
 Garoto  Brite  Lean Cuisine
 Rowntrees  Buondi  Jack’s
 After and Eight  Café Musun  Freshly
 Carlosv  Christna  Outsiders
 Plaistowe  Cremora  Life Cuisine
 MilkyBar  El chana  Thomy
 L’atellier  Linde’s  Wildscape
 Plaistowe  Orzoro  Chambinho
 Damak  Presto  Chamyto
 Mackintosh’s  Sical  Farinha Lactea
 Coffee Crisp  Zoegas  Gourment
 Alpino  Mahler
 Animalines  Milk Pak
 Saladitas  Solis
 Pasta Italiana
Baci, Bananita Dolca, Baton, Big Truck,  Raita
Bolero, Bon Pari, Bros, Caja Roja,  Torchin
Caramac, Charge, Choco Crossies,  Longa Vida
Chokito, Cocosette, Crispy shark,  Findus
Wafers, Dois Frades, Dore, Extrafin,  Herta
Fox’s, Fruitips, Galak, Joe, ilk, Larin ,  LC1
Lentilky, LZ, Margo, Menier, Mirage,  Mivina
Morochas, Munch, Mypa, Nescau,  Mezeast
Nestle 1927 ozel Serisi, Nestle Daisy,  Winiary
Nestle Mio, Nestle Turron Nestle  Pak food
Zoologia  Lindahis
Passatempo, Perugina, Pleasance,  Delissio Pizza
Prestigio, Sahne Nuss, Sao Luiz, Sfinx,  Longa Vida
Sorrento, Sublime, Sundy, Svitoch,
Tango, Toffe Crisp, Tola, Trencito,
Triangulo

NESTLE COMPANY
DAIRY DRINKS FOOD SERVICES ICE CREAM
 Carnation  Nesquick  Chef-Mate  Dreyers
 Nido  Nestea  Sjora  Drumstick
 Svetly  Abuelita  Chef  Nestle Ice
 Klim  Ovaltine  Minors Cream
 La Laitiere  Purity Organic  Trio  Haagen-Dazs
 La Lechera  Nestle Hot Coca  Nature’s Heart  MOVE N PICK
 Ideal  Nestle Milo  Nescafe Dolce  Aiskrim Tradisi
 Gloria  Sweat Leaf Gusto  Baton
 Anchor  Nesfruita  Sunastional  D’Onofrio
 Amnecer  Bolero  Grown  Danky
 Cap Nona  Brasa Respectfully  Eskimo
 Crema De Leche  Caro  Viyality  Extreme
 Every Day  Chococino  Bear Brand  Frisco
 Impulso  Chuckie  Fruit Time  GOODNORTH
 Dairy Form  Copacabana  Garden  La Cremeria
 CareAvena  Ecco  Milky Time  La Fruita
 Lactalis  Eko  nesQuino  Mat Kool
 Chicha  Granko  Procafe  Mega
 Green Butterfly  Fruita Vitals  Puljonki  Parlour
 La Vaquita  Good Host  Sunkist  Prestige
 Manjar  Natura Beverages  Real Diary
 Milkmaid  Orchard  Scoops
 Moca  Morelia  Sin Parar
 Molico Presidencial  Stalden
 Nestle a+  Huesitos  Sundae
 Nestle Omega  Le chocolat  Swirlz
 NesVita  Nespray
 Rica  Ricacao
 Sveltesse  Ricore
 Media Crema  Salep
Table Cream  Savoy
 Nutri rindes  Schokolade
 Esencial  Sicak Cikolata
 Manjar  SPECIAL.T
 Campesina  Tonimalt
 Canprolac  Vascolet
 NESTLE BRANDS AND PRODUCTS CATAGORIES

HEALTH CARE AND NUTRITION PETCARE

 Boost  Adventuros
 Optifast  Bakers
 Peptamen  Complete
 Camation Breakfast  Bella
 Nestle Resource  Baneful
 Novasource  Beyond
 Compat  Bonzo
 Garden of Life  Busy
 Patient Care  Chef Michael’s
 Fiber Choice  Dougi
 ThickenUp  Canine Creations
 Meritene  Darling
 Impact  Busy
 Nurten  Gati
 Compleat  Gasty
 Arginaid  Honest to Dog
 Benecalore  Scamp
 Beneprotien  Prime
 Betaquick  SecondNature
 Celtraint  Tom Poes
 Clinutren  Luv
 Diabetisource  Purina
 FDgard  Alpo
 Infasource  Tiday Cats
 Mixxpro  Friskies
 Nestle Wellness  Pro Plan
 OptiFibre  Cat Chow
 Phlogenzym  Dog Chow
 Quick Eze  One
 Renalcal  Friskies
 Sustagen  Fancy Feast
 Vitaflo  Kit & Kaboodle
 Wobecare  Beggin
 Sustagen  Frosty Paws
 Vitaflo  Whisker Lickin’s
 Wovecare CBD  Dog Treats
 Wobenzym  Trekker’s
 IBgard  Merrick Pet Care
 Vivonex  Mosit & Meaty
 Tolerex  Dentakife
ENGLISH BISCUITS MANAUFACTURES
English Biscuits Manufacturers, previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer
based in Karachi, Pakistan.[2] According to Nielsen survey, EBM enjoys a 45% market share. They are the makers
of Peek Freans biscuits and are owner of Pied Piper trademark.

BISCUITS CAKES
 SOOPER (Classic and Elaichi) CAKE UP
 RIO (strawberry & vanilla, chocolate & vanilla,
vanilla, chocolate)
 GLUCO (Gluco)
 JAM DELIGHT (Jam delight)
 BUTTER PUFF ( Original Crackers, Vaggie Crackers)
 SANDWICHES (Lemon Sandwich, Chocolate
Sandwich)
 CHOCOLICIOUS (Chocolate Chip Cookie, Double
Chocolate Chip Cookie
 CLICK (Click)
 SALTISH (Saltish)
 PEANUT PIK (Peanut Pik)
 PEANUT PISTA (Peanut Pista)
 PARTY (Party)
 MARIE(Marie)
 WHOLE WHEAT SLICES (Whole Wheat Slices)
 FARM HOUSE COOKIES (Short bread, Chocolate
Chip, Coconut Crunch)
 NAN KHATAI ( Classic, Almond)

MITCHELLS
 Mitchell’s is the oldest food company in Pakistan. It was established in 1933 by Francis J. Mitchell under
the name of Indian Mildura Fruit Farms Ltd. After the country gained independence in 1947, the
company's name was changed to "MITCHELL’S Fruit Farms Ltd." with the brand name of "MITCHELL’S".

MITCHELLS BRANDS AND PRODUCTS CATEGORIES

 BEBERAGES  PRESERVES  KETCHUP &  READY TO
SAUCES EAT
 MANGO SQUASH JAM KETCHUP  SAAG
 MIXED FRUIT  RED GRAPE JAM  TOMATO  KARI PAKORA
SQUASH  FIG JAM KETCHUP  HALEEM
 LEMON SQUASH  MANGO JAM SAUCES  CHANNA
 ORANGE SQUASH  GOLDEN APPLE  CHILLI GARLIC DAAL
 STRAWBERRY JAM SAUCE  LAHORI
SQUASH  MIXED FRUIT JAM  BBQ SAUCE CHANNAY
 JAAM E HAYAT  BLACK CURRANT  SWEET CHILLI  PINEAPPLE
 ROSE’S LIME JUICE JAMS SAUCE RINGS
CORDIAL  APRICOT JAM  IMLEE SAUCE  FRUIT
 LEMON BARLEY  PINEAPPLE JAM  GREEN CHILLI COCKTAIL
SQUASH MARMALADES SAUCE
 ROSE SYRUP  LEMON GINGER TRADITIONAL
 LEMON JUICE MARMALADE  CHAAT SAUCE
 RED GRAPE  ROSE’S LIME  JALAPENO SAUCE
SQUASH MARMALADE  HABANERO SAUCE
 OLDEENG  CHIPOTLE SAUCE
MARMALADE  PERI PERI SAUCES
 GOLDEN MIST
MARMALADE
JELLIES
 APPLE JELLY
 RASPBERRY JELLY
 STRAWBERRY
JELLY
 PINEAPPLE JELLY
DIET
 DIET GOLDEN
APPLE JAM/
MIXED
FRUIT/STRAWBER
RY JAM
 DIET GOLDEN
MIST
MARMALADE

MITCHELLES PRODUCTS AND BRANDS CATEGORIES

 READY TO COOK PICKLES & CHUTNEYS SPREADS VINEGAR
 SPINACH PICKLES  MAYONNAISE  FRUIT
PUREE  MIXED HYDERABADI PICKLE VINEGAR
 GARDEN  CARROT PICKLE SWEET SPREAD  APPLE CIDER
PEAS  LIME PICKE  CHOCOLATE VINEGAR
 CHICK  GARLIC PICKLE SPREAD  WHITE
PEAS  GREEN CHLLI PICKLE VINEGAR
 SWEET  MANGO HYDERABADI
CORN PICKLE
 TOMATO  MANGO PICKE
PUREE CHUTNEYS
 TOMATO  HARI CHUTNEY
PASTE  MAXICAN SALSA
 GINGER  MANGO CHUTNEY
GARLIC  PLUM CHUTNEY
PASTE
 GARLIC
PASTE
 GINGER
PASTE

CONTINENTAL BISCUITS

Continental biscuits limited (CBL) Was founded in 1984 by Mr. Hasan Ali Khan. It is now a joint venture with
Mondelez International with a shareholding of 50.5% and 49.5% respectively.

For more than three decades CBL is engaged in the manufacturing and marketing of the brand LU. IT have an
array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad. ITS
unrivalled portfolio of brands has been meeting consumer needs for well over three decades and includes such
favourites as TUC, Candi, Prince and Tiger. We produce some of the best-known crackers, cream variants, plain
and ingredient-based biscuits.

 Continental Biscuits Product ca

 TUC
 OREO
 PRICE CHOCOLATE
 ZEERA PLUS
 WHEATABLE
 GALA
 CANDI
 TIGER
 MILCO LU
 BAKERI BISCUITS (BISKITS,COCONUT,NANKHATAI,BUTTER),