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    ICP Symbolism in Branding Brainstorming Sheet A

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    Amer Alshafie
    The document discusses symbolism in branding and provides examples of how different brands appeal to various demographics. It includes a table listing common types of branding symbolism like logos, colors, mascots and slogans. Another table gives examples of brands and the symbolism or methods they use to attract certain demographic groups such as women, men, children, students and athletes. The document concludes by suggesting three organizations - McDonald's, Facebook and Nestle - that could benefit from rebranding to promote healthier options, rebuild trust, and emphasize sustainability and social responsibility.

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    ICP Symbolism in Branding Brainstorming Sheet A

    Uploaded by

    Amer Alshafie
    3 views2 pages
    The document discusses symbolism in branding and provides examples of how different brands appeal to various demographics. It includes a table listing common types of branding symbolism like logos, colors, mascots and slogans. Another table gives examples of brands and the symbolism or methods they use to attract certain demographic groups such as women, men, children, students and athletes. The document concludes by suggesting three organizations - McDonald's, Facebook and Nestle - that could benefit from rebranding to promote healthier options, rebuild trust, and emphasize sustainability and social responsibility.

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    ICP Symbolism in Branding Brainstorming Sheet a (2)

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    The document discusses symbolism in branding and provides examples of how different brands appeal to various demographics. It includes a table listing common types of branding symbolism like logos, colors, mascots and slogans. Another table gives examples of brands and the symbolism or methods they use to attract certain demographic groups such as women, men, children, students and athletes. The document concludes by suggesting three organizations - McDonald's, Facebook and Nestle - that could benefit from rebranding to promote healthier options, rebuild trust, and emphasize sustainability and social responsibility.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    3 views2 pages

    ICP Symbolism in Branding Brainstorming Sheet A

    Uploaded by

    Amer Alshafie
    The document discusses symbolism in branding and provides examples of how different brands appeal to various demographics. It includes a table listing common types of branding symbolism like logos, colors, mascots and slogans. Another table gives examples of brands and the symbolism or methods they use to attract certain demographic groups such as women, men, children, students and athletes. The document concludes by suggesting three organizations - McDonald's, Facebook and Nestle - that could benefit from rebranding to promote healthier options, rebuild trust, and emphasize sustainability and social responsibility.

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    of 2

    Amer Al Shafie

    ICP: Brainstorming Sheet

    A. What are the different types of symbolism in branding? Fill in the tables

    What are the different types of symbolism in 1-logos


    branding? Make a list 2- colors
    3- mascots
    4- slogans
    5- product design

    B. In the table below, research and list different brands that appeal to different demographics.
    List the symbolism or methods used to attract the desired demographic.

    Demographic Symbolism/Resource Link


    Women Femi9/ www.femi9.com
    https://medium.com/swlh/marketing-to-millennial-females-for-
    fashion-brands-abd1161f0a13

    Men Alaseel/ www.alaseel.com.sa


    https://edited.com/blog/mens-plus-size/

    Children Mothercare/
    https://amp.theguardian.com/businees/2017/may/17/mothercare www.mothercare.com

    Female Students Mango / www.shop.mango.com


    https://www.heymarket.com/blog/marketing-to-college-students/

    Male Students Lumar/ http://llumarsaudi.com


    https://www.heymarket.com/blog/marketing-to-college-students/

    Athletes Under Armour /


    https://www.zippia.com/athlete-jobs/demographics/ www.underarmour.com

    Wealthy people Rolex / www.rolex.com


    https://thriveadvertisingco.com/luxury-marketing/

    Regular people Americaneagle/


    https://quickframe.com/blog/audience-demographics-fashion- www.americaneagle
    industry/
    ICP: Brainstorming Sheet

    C. If you could rebrand three organizations, what would they be and why?

    1. McDonald’s

    A rebranding effort could help McDonald’s promote healthier menu options and emphasize its
    commitment to sustainability.

    2. Facebook

    A rebranding effort could help Facebook rebuild trust with its users by emphasizing its commitment to
    transparency and responsible use of data.

    3. Nestle

    A rebranding effort could help Nestle communicate its effort to become a more sustainable and
    socially responsible company.

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