Lesson No.

Marketing – Sales
Semester: 1

Submitted To
Karin Wessely
Submitted By
Haider Ali
Family Hotel & Kids with a farm & animals
 ➢ Who am I?

This is the family hotel centrally located in the valley area. All facilities are within easy
walking distance. It has its own indoor and outdoor activity areas for all ages, and there
are lots of playrooms and playgrounds for children that are completely safe.

➢How should people see me?

The opportunity to spend time away from home is something most of us will look
forward to. For many of us, hotel stays are a chance to kick back, relax and unwind.
However travelling with children (specially young children) can be stressful but the
family rooms available in this hotel are the surely to get the chance to enjoy their
stay.
➢What are my values?

Its additional values are universal to all

Hotel rooms are designed to be as
travelers, like hot breakfast, free parking,
versatile as possible. For families there is
early check in and late check out.
a value to the extras that enhance a trip.
Families also appreciate complimentary
Exclusive deals are even better if the rates
services such as wifi , baby cots and
compare with other hotels in the area,
children meals. Complimentary activites
but include admission to the local
like arts & crafts or movies shown
waterpark, that’s consider a value.
under the stars are also well received.
➢ Who are my customers? Who is my target
group?
The hotel is target market is the specific subset of the hotel customer
that a particular property tries to get business from. This could be
business travelers. For a hotel near an airport or conference center, and
families (on vacation for resorts).
➢ Fill out the marketing mix of your hotel (the
Ps)?
Understanding marketing mix without examples is similar to learning
what ingredients you need to bake a chocolate lava cake but not
knowing exactly how to make it. Our hotel Petschnighof meets 4Ps of
marketing mix(Product, Price, Place, Promotion). These strategies, based
on marketing mix, help the brand succeed in the market.
 1. Product:
The product strategy and mix in
Petschnighof marketing strategy can be explained as
follows:
4Ps of
Petschinghof provides the variety of hospitality
Petschnighof services across the world. Our main and special
products are dairy products which we achieve from
Familien our farms. We serve out customers and guests with
fresh bio milk, yogurt, cheese, lactose free milk and
Resort fortified soy milk. We also serve all meat dishes
from our cattle farm which make our dishes more
delicious and special from other brands. With
different tier membership of blue, silver, gold and
diamond, guest can access Petschingof services at
subsidized prices.
2. Price/Pricing:
Below is the pricing strategy
in Petschnighof marketing strategy. The
price range of our room are very economical
and affordable. The price range varies with
the value edit services as extra Wifi ,
parking, food, exclusive services of guest
cost get accumulated. Premium prices are
calculated with the premium cost for value-
added services like spa, restaurant,
breakfast and dynamism services.
3. Place/Distribution:
Following is the distribution strategy
in the Petschnighof marketing mix.
The Petschnighof has shown the
considerable growth with time.
Starting
from the Austria, Petschnighof has
focused on western countries as the
group targets exclusive segment of
the society with time
the Petschnighof is focusing on new
emerging markets like middle east
and China. The services provided
by Petschnighof has always focused
on best services.
4. Promotion/Advertising:
The promotional
and advertising strategy in
the Petschnighof marketing strategy is as follows.
The Petschnighof is the well-known brand in the
Europe for a long time. The Petschnighof have
extensively focused on the exclusive services and
customer services. The Petschnighof have
collaborated with many business firms,
multinational companies, institutes and various
groups of their booking on priority. We also have
seasonal promotion periods and offer handsome
discounts to our regular and valued customers.
7 Ps for your hotel
➢ Describe the Product & their facilities.

This is the 4-star family hotel luxury combined with holiday

adventure on the farm. In PETSCHNIGHOF you can enjoy your relaxing
holiday with the whole family plus your dog is very important to us. We
provide the indoor & outdoor forest play arena, Natural swimming lake,
the family water world & alpine spa, Fishing, adventure farm,
homemade cuisine and experience unforgettable family moments
while riding, feeding animals and hiking , with or without alpacas.
➢ Describe the location.

• It is located over 230,000 sqm field, forest and meadow area in

Carinthia, Diex 6
• A-9103 Diex Plan route, Austria.
• Contact number: +43 (0)4231 8168

➢ Research their distribution and give your opinion. Can

you think of any improvement?

Petschnighof's reservation by phone, they have hotel finding and

booking engine on their main website and through hotel directly.
They are also available for booking through various travel agent.
 Petschnighof hotel uses third-party merchant model. It has also links
to reservations on its social media websites, such as Facebook,
Instagram and Youtube.

According to my point of view to expand Petschnighof's business, it

should collaboration with GDS like airlines, car rentals, cruises,
shopping and dining outlets, rail travels and financial institutions like
American Express for easier payment methods.

➢ Research their promotion and communication. Give your

opinion & feedback. Can you think any of improvement?

Petschnighof offer handsome discounts to its regular and valued

customers. It's also collaborated with many business firms, institutes,
multinational companies, and various groups of their booking. Also
provide happy card, voucher & coupon, and holiday catalog 2024.

Should hire influencers on social media such as bloggers or popular

TV/movie stars, and include them in its advertisements. Bloggers can
post content on their social media pages in order to promote.
TV/movie stars can be included in advertisement commercials to
increase acceptance of the product by customers.

➢ Research their pricing strategy. Please give your opinion /

thoughts.

The current pricing strategy to set the price level that follows is a
competitive based pricing strategy. This is because the hotel on
competitors is easily available due to a large number of competitors
that exists within the market. It sells its products at a higher price than
competitors. This is because it offers more features, and the high price
makes up for these.

It currently uses product bundle pricing as well, where products are

bundled together and sold at prices lower than the total of individual
items.It also uses an optional product pricing strategy for certain
products.

should introduce discounts and allowances, where it lowers prices for a

short period of time in order to attract customers and gain market
share. It can do this by reducing a percentage off the price of its
products.
should use psychological pricing where it prices products so that they
seem to be lower; for example, it can price a product worth €100 as
€99 as people would consider this to be lower.

➢ Does the hotel have a typical branding? Why do or why do

not you think so?

Yes, Petschnighof hotel also have the typical branding. Because

everything in the universe (except energy) is made up of some
combination of these elements. Similarly, every brand out there is
made up of the same elements of branding, like a logo, a color
palette, a specific user experience and more.

These branding elements come together to form a brand identity,

which designers then use to craft compelling, engaging brand
designs. Petschnighof Hotels & Resorts is Petschnighof's flagship
brand and is one of the largest hotel brands in the Europe. The
brand targets both corporate employees and travelers with a
property in major cities, in the vicinity to airports, convention
centers, and popular vacation destinations around the world.