Abalos, Jedediah Caleb P. - Online survey dissemination, response gathering, and excel creation.

Alibutod, Mark Joseph V. - Survey synthesis, online survey dissemination, response gathering, and
results and discussion synthesis.

Guanzon, Sean Andrey S. - Online survey dissemination, response gathering, and chart synthesis.

Jacob, Luis Gabriel P. - Online survey dissemination, response gathering, and results and discussion
proofreading.

Ong, Gavin Hadrian U. - Online survey dissemination, response gathering, and online survey
proofreading.

Note: The group decided to switch from one pain-point to another thus, changing of the
technological solution was done. The group decided to proceed with a product that is
manufacturable and offers tangibleness. The group felt that the priorly made solution is not
unique and sparks no interest in the future market.

The team carried out an online survey containing the queries necessary for the market
research for the sole purpose of identifying potential customers and transforming them into
paying customers. The results obtained and discussions were provided below.

Results
The survey conducted acquired a total of 59 respondents which age distribution was:

It was revealed that approximately 88.14% of the respondents belonged to the age bracket
of 18 to 27. An approximation of 5.08% were obtained for both of the age brackets 28 to 37 and
48 to 57 respectively. The age bracket of 38 to 47 showed no partition to the age distribution
thus, could be said that no such respondent fell within the defined age bracket.
 As for the occupation distribution, result was as shown below:

The survey revealed that the majority of the respondents were students at approximately
77.97% followed by employed respondents at approximately 11.86%. Ranking the least,
unemployed respondents were at approximately 10.17%.
 The survey involved a closed question so as to for the responses (from the closed
question) to be utilized in relating respondent experience with willingness to purchase product
which was another question on a closed form. The percentages for the “Yes Vs. No” responses
were as shown in a pie chart:

It showed that 54 out of the 59 respondents (91.90%) answered yes when prompted with
the question “Do you feel anxious about not knowing the state of the electrical wiring installed
in your establishment?” while 5 out of the 59 respondents (8.10%) answered no.
 A rating scale with values 1-5 (1 being the lowest and 5 being the highest) was
implemented in the survey to identify the interest of each of the respondents to the product.
Results were as follow:

The result showed that for a response of 5 in the scale, an approximate of 38.8% was
tallied followed by more or less 42.90% for 4 as a response and lastly, approximately 18.40% for
3 as response. No 1 and 2 as responses were recorded from the survey thus, not accounted for on
the chart.
 Lastly, the survey also provided multiple price brackets for the purpose of inquiring how
much a respondent was willing to spend on the innovative product. Data obtained were as
follow:

The price bracket of PhP 1000 - PhP 900 was the highest in percentage with
approximately 28.60% of the responses. At the second mark, it was the price bracket of PhP 700
- PhP 800 at more or less 27.60% followed by PhP 500 - PhP 600 at approximately 25.50%. The
price bracket with least rating as response was PhP 1,100 and above at approximately 18.40%.

Discussions
The results of the deployed survey provided valuable insights into the potential consumer
perception for the innovative product, shedding light on the key factors and the motivations for
purchasing decisions. Providing a summary of the results, the majority of the respondents who
accomplished the online survey falls within the age bracket of 18 to 27. The occupation of the
respondents are massly accounted for as students. The closed question tallied a domination of
“Yes” over “No”. When asked regarding the interest on the innovative product, the majority
answered a 4 from the scale of 1-5. As for the price range with the highest rating, PhP 900 - PhP
1,000 was obtained.

Making use of these results to the company’s advantage, the team would focus on
producing the innovative product with the provided price bracket of best choice without
compromising its quality and performance. Furthermore, the team would also be strategizing on
expanding its target market to a wider group and not just for students.