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However, expenses such as promotional costs must be taken into account when using this method to
measure brand equity. 2.20.2Brand extensions - A successful brand can be used as a platform to
launch related products. Data collection strategy will be cross sectional wherein. Having a
comprehensive list of marketing research paper topics can help businesses stay up-to-date on the
latest trends and strategies. With the current state of the economy, you really need to hang onto the
customers you have. “(Beal 2009). 2.7 What Influences Brand Loyalty For advertisers to achieve
their ultimate goal of brand loyalty, the consumer must perceive that the brand offers the right
combination of quality and price. Generic products also keep the market price down and some of the
original products. 30. No, some generic foods taste the same as the name brand. Competitors may
even be discouraged from spending resources to attract already satisfied customers. If you want to
have an effective research paper follow this step-by-step guide in research paper writing which
serves as a supplement to Free Templates. This is the first and most important step in writing
marketing research. Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898,
the Automobile Industry of India has come a long way. Data analysis, Decision making, Qualitative
marketing research 985 Words 4 Pages restaurant in order to cope with a flow of future daily
customers. The group is responsible for numerous murders, including live beheadings, and terrorist
actions all over the world. The most staggering of all is a brand that is not sure of them and their
brand may run off their investors. If a customer buys your product over and again it means that the
customer is loyal towards your brand. Brandi Jordan Lego Serious Play - URL - a11ymtl-2014 Lego
Serious Play - URL - a11ymtl-2014 Omar Bermudez Creator of Happiness - Change Artist Hi5
Opensocial Code Lab Presentation Hi5 Opensocial Code Lab Presentation plindner FO 2012:
Remaking the Website (T. So, based on your interest, identify a perfect marketing topic with a wide
research scope. For instances, each respondent wrote their exact opinion or the researcher wrote
down word for word the respondents’ response. However, majority who eats almost every day in the
Square Canteen, only 8 out of. Make sure that it is interesting and relevant to your research. The
final step is to write up the findings of the research in a report. Resources Dive into our extensive
resources on the topic that interests you. This statement will guide the direction of your research and
paper. The second hypothesis that was tested was also accepted. 67% of all the respondents agreed
that buying a name brand does not determine your social status and that if both products are the
same and one is cheaper, they will buy the lower priced product. Andreas Schleicher - 20 Feb 2024 -
How pop music, podcasts, and Tik Tok are i. MarketingProfs uses single sign-on with Facebook,
Twitter, Google and others to make subscribing and signing in easier for you. The company’s goal is
to change the outlook of their product to those consumers in hopes that they will soon become one
of those heavy users. Brand loyalty results in improved sales volume and the ability to charge a
premium price.” CITATION Net07 1033 (Net MBA Business Knowledge Center 2007). 2.1.2“If you
are selling services, brand loyalty is built by bringing consistent value to your customer. This
situation typically appears when there is little competition or a high risk associated with changing
suppliers, such as economic costs or time investments 2.5Customer Expectations “Customer
satisfaction is strongly influenced by customer expectations. Marketing Management: analysis,
planning, implementation and control 8th ed, New York: Prentice-HallMurphy, P. This report should
be clear, concise, and easy to understand. The specific questions work in conjunction with the
background of the typologies to enable a rich understanding of purchasing decisions and explain
opinions based on the reason the respondent will continue to purchase a brand.
The understanding of all the research and findings of the survey instruments concludes that there are
lots of different opinions on generic brands versus name brands. Companies must create a positive
customer experience that leads to loyalty and repeat business. There is no prearranged plan with how
the methodology or typologies would be formed. Make sure each paragraph flows logically and
supports your thesis. Store layout and design will be the only subject that the researchers will
consider in the. More than likely yes because I am more likely to buy a brand that I am familiar with.
11. Yes, for the most part depends on the other brands quality and taste. 12. No, price and quality are
number one 13. 14. No, competition controls pricing 15. An analysis of the business case for
corporate social responsibility — an integrative framework and literature review. Among women
who purchased any private-label jeans, the corresponding figures were 63% for older women and
59% for younger women.” (Cotton Incorporated 2004). 2.29Measuring Emotional vs. The arguments
in support of loyalty are simple to understand. The research that is concluded from the respondents is
that most of them, if not all of them, are out of High School. 4.4 Income Q3: What is your total
household income. What are the best research topics for market research. The respondents could
choose from the following: 1-strongly disagree, 2-disagree, 3-neutral, 4-agree and 5-strongly agree.
Many students go after sample for management thesis to model their work upon it; however, they
forget that rewriting a sample paper won’t portray anything original in their work. For instances, each
respondent wrote their exact opinion or the researcher wrote down word for word the respondents’
response. The choices were: 1-strongly disagree, 2-disagree, 3-neutral, 4-agree and 5-strongly agree.
CITATION Sal09 1033 (Burnett 2009). 2.1.4“For any business, it is expensive to gain new
customers and relatively inexpensive to retain existing ones, especially when the existing customers
are satisfied or happy with the brand. Research papers are similar to academic essays, but they are
usually longer and more detailed assignments, designed to assess not only your writing skills but also
your skills in scholarly research. You can also start constructing a bibliography and references as you
go on jotting down sample notes. Usefulness Of Counseling In Managing Conflicts b. 5 Ways Of
Addressing The Conflicts. Students should have in depth knowledge of management concepts for
writing a good management thesis. Companies must create a seamless experience across all channels
to reach their target market. In 2000, 18- to 29-year-olds were the least brand loyal; in the
intervening nine years, many of them brought their brand switching behavior into the 30-to-44
bracket.” (Burnett 2009). 2.26Measuring Brand Loyalty to Brand Types ”Consumers are loyal to
denim jeans brand types: over the past three years, more than 8 of 10 of denim jeans customers
purchased exclusively either national brands or private labels, based on survey data from STS Market
Research. Statista assumes no liability for the information given being complete or correct. This
theory that is mentioned in 2.0 Review of Literature is proven incorrect because 67% of the
respondents felt that their friends and family do not influence what brands they purchase. 4.12 Q11:
Do you feel like the generic brand is not as good as the name brand. The next stage of the research
was to continue passing out the survey instruments to make sure a variety of opinions would be
represented in the research. The second hypothesis that was tested was also accepted. 67% of all the
respondents agreed that buying a name brand does not determine your social status and that if both
products are the same and one is cheaper, they will buy the lower priced product. The primary
philosophy was to find out if consumers will stay loyal to one brand even if a lower priced generic
brand is available. Finally, the third hypothesis is males do not have as much brand loyalty as
females. Further, higher loyalty means greater trade leverage; since customers expect the brand to be
always available.” (Manheimer, 2007). 2.1.5 Mac has a great consumer following and their loyalty is
undeniable. Companies must utilize data and analytics to understand their target market, optimize
their marketing efforts, and measure the results.
Keep on browsing if you are OK with that, or find out how to manage cookies. As always with
quantitative studies, they formulated a series of theories and hypotheses that could be tested through
a number of questions. Example of a counter argument in an essayExample of a counter argument in
an essay. However, majority who eats almost every day in the Square Canteen, only 8 out of. The
first question on the survey is the gender of the respondent. Brand loyalty can be enforced perhaps
by a carefully constructed lock in device in the products sold which serves to make it harder for
customers to leave a brand ideally though customers would feel loyalty to a brand because the
products of services have been good in providing solutions to their needs.” CITATION Sti04 1033
(Sticky-Marketing.net 2004). 2.1.1“The degree to which consumers prefer and continue to purchase
the same brand within a product or service category. Only thirty three percent responded yes. 4.7 Q6:
Have you ever purchased a generic brand. It is not only indicated by repeat purchase but much more
than that. Take notes and keep track of your sources for citations. Obtaining the research in a non-
biased form gives more reliability and validity to the research. Marketing Management: analysis,
planning, implementation and control 8th ed, New York: Prentice-HallMurphy, P. With that in mind
the purpose is to understand what makes consumers loyal and if brand loyalty exists at all. There are
at least three perspectives from which to view brand equity: 2.20.1Financial - One way to measure
brand equity is to determine the price premium that a brand commands over a generic product. If a
customer buys your product over and again it means that the customer is loyal towards your brand.
This attracts customers who may not be familiar with your brand. (ICC Decision devices 2009). 2.15
Bringing Back Loyal Customers Sometimes corporations have to take a step back and remember
your loyal customers. It is much easier these days to Google a company and request information
online or strictly read about a company’s code of ethics and what they are all about with the click of
a mouse. (Conduit 2006). 2.19 Is Brand Loyalty Even Possible. The seven steps to problem
solvingThe seven steps to problem solving how to write an analytical essay about a poem. They are
Hardcore Loyals, Soft-core Loyals, Shifting Loyals, and Switchers. Our Research Plan provide key
research examples of how preliminary research is done. So, based on your interest, identify a perfect
marketing topic with a wide research scope. The following chapter will examine the findings of the
research about brand loyalty. When reported, there were very different opinions that relate with many
of the top results but had more elaboration. I have tried some generic foods that are just nasty. Risk
Management Procedures And Policies In Distinct Business Sectors. Percentage of students whose
purchasing decision are influenced by store design. This question was put in the survey to discover if
the respondents would be willing to purchase a newer brand if it was exactly the same as their usual
brand. This is done so as to find out the link between the aspect of management innovation and
competitive advantage. The results came to be with a mean (average) of 3.54. Most respondents felt
neutral with the statement that was given. Included in the inventory was a supply of men's clothing,
prompting Persson to expand into menswear. Start by browsing through the topic questions below
then look at some of the linked articles or continue your search online with the links provided.
To become a talented entrepreneur or learn everything about e-commerce, one has to master various
business related subjects. We use cookies to create the best experience for you. Many times when you
buy branded products, you pay extra for the name. 22. No, many times they are just as good as the
brand and cheaper. 23. No they have the same ingredients as the brand name. (22) 24. No some
generic products produce the same benefits 25. The researchers goal was to map out the best way to
reach the precise demographic in such a way that handles the issues of brand loyalty with complexity
and fluidity to thoroughly explain the thinking of the respondents. Some consumers are forced to
buy a product because of lack of a better alternative product or out of convenience. Overall, these
are just a few of the many research topics that are relevant to business management. This statement
was proved to be accepted because 67% of the respondents said that they bought a generic brand
over their usual brand because it was a lower price. Companies must utilize data and analytics to
understand their target market, optimize their marketing efforts, and measure the results. If yes, why
do you prefer that brand versus the others. Changing Dynamics of IT and Marketing Teams in the
Procurement of Marketing T. If a brand is well positioned upon a key attribute in the product class
(such as technological superiority), then competitors will find it hard to attack. Showing the reliability
of the respondents’ answers and how they made the survey into their own. The results that were
calculated with were the mean 3.16. The medium resulted in 3, neutral. Data show that students see
wall color as the most important factor that makes a. This was one of the most vital questions of the
survey. Samaan Al-Msallam THE IMPACT OF SERVICE QUALITY AND BRAND AWARENESS
ON BRAND LOYALTY: (A STUDY. Marketing research can also help the company understand
what message would be most effective in convincing potential customers to purchase the product.
The next stage of the research was to continue passing out the survey instruments to make sure a
variety of opinions would be represented in the research. Food Quality And The Microbiological And
Chemical Analysis. Advertising is frequently misinterpret, since of the deficient of study, occasion,
resources, and the knowledge of its capability. We'll expose false predictions and shine a light on the
trends you shouldn't ignore. The broader the question is, the more you risk including irrelevant
information in your dissertation. When you are asked to write a marketing research paper, you can
consider writing on topics from business marketing strategies, marketing issues, or any other research
areas related to the field of marketing. A patent, if strong and relevant to customer choice, can
prevent direct competition. How do two types of leadership styles, person-centered and team-
centered, differ when used by project managers. It can also support a premium price, which, in turn,
can create gross margin that can be reinvested in brand equity. As such, this paper intends to address
the question Is Total Quality management enough for competitive advantage. Slashing of prices
creates a perceived value to consumers and attracts bargain hunters, even if they still pay more than
for competing products.” (Cotton Incorporated 2004). 2.28Loyalty and Age “Age is another
determinant of brand-type loyalty. Barbie - Brand Strategy Presentation Barbie - Brand Strategy
Presentation Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well Introduction to
C Programming Language Introduction to C Programming Language The Pixar Way: 37 Quotes on
Developing and Maintaining a Creative Company (fr. If the respondent had never purchased a
generic brand then the survey was not as relevant to them as others.
Among women who purchased any national-brand jeans, 75% of those aged 45 or older bought only
national brands, compared with 67% of those under 45. Then you need to craft a paper outline,
followed by the body, and finally a conclusion. As shown above in the chart, 67% of the respondents
stated that they would consider buying the generic brand if a brand that they currently use is not
available. 33% of the respondents said they would not consider buying a generic brand. 4.10 Q9: If
your brand increased in price, would you continue to be a loyal customer. Sonraj Tawde Marketing
Management Marketing Management Jo Balucanag - Bitonio Marketing research Marketing research
Gaurav Jadhav Marketing information and research Marketing information and research
wrhsbusiness Managing marketing information to gain customer insights. Finally, product support
and warranties round out the experience. (Wernick 1991). 2.11 Brand Loyalty Statistics “In five
years, 50% of customers find a newer, better brand and leave. This question was more of an
opinionated question to really understand on how the respondent felt about generic brands. Cross-
shopping was highest (25%) among women aged 19 to 24 and dropped off sharply among women
over 34. ANOVA of the dependent variable which is student’s purchasing behavior or number. This
presentation will explore the various strategies businesses can use to optimize their website for search
engines. Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present. An
overwhelming amount of the respondents had bought a generic brand. 4.8 Q7: Did price influence
your decision to purchase the generic brand. How did Zoom manage to become a go-to platform
during the Coronavirus outbreak. They may be forced to find another, perhaps inferior, basis for
competition. Without a clear problem or question, it will be difficult to know what information to
collect and how to analyze it.2. Develop a research plan. Brand and Product Awareness: Engagement
with International Clients 34. Therefore, there are certain relevant problems that have to do the
further research and experiments. The beginning process is to pass out ten of survey instruments.
Further, perceived quality can be the basis for a brand extension. If an incentive program gives
points in increments of two and a prize offering starts at 150,000 points, then consumers will not be
motivated. (Reicheld 1993). 2.16.3The rewards have to be great. Co-efficient of the dependent
variable shows the slope (B) of the linear regression. The Impact of Brand Image on the Customer
Retention: A Mediating Role of Cust. With that in mind the purpose is to understand what makes
consumers loyal and if brand loyalty exists at all. Only thirty three percent responded yes. 4.7 Q6:
Have you ever purchased a generic brand. Companies must identify who their target market is and
how to reach them. The respondents were not exclusively directed to a certain. In the research the
ages were for the most part all over the age of eighteen. The choices were: 1-strongly disagree, 2-
disagree, 3-neutral, 4-agree and 5-strongly agree. Brand Engagement: Enhance Social Media
Engagement 46. In 2000, 18- to 29-year-olds were the least brand loyal; in the intervening nine
years, many of them brought their brand switching behavior into the 30-to-44 bracket. Articles Get
discovered by sharing your best content as bite-sized articles.
Companies usually target more to the Hardcore Loyals who are also called “heavy users”. Every
buyer has there own specific needs and buying practices, so it is important to try to reach them all.
We understand that students may simply lack time to proofread and edit their final drafts. The results
are arranged according to the survey number. See this list of the top 10 websites for stock market
investing news and research. Take notes and keep track of your sources for citations. These assets
can take several forms. For example, a trademark will protect brand equity from competitors who
might want to confuse customers by using a similar name, symbol, or package. Complete details of
the survey data is shown in the table below. Classroom Set-up - 3 Steps for Success: Really Good
Stuff Webinar from July 1. Companies must identify who their target market is and how to reach
them. Attend library and credible Internet sources to check if there is enough information and
statistics on the subject you wish to discuss. It is also very costly advertising wise to keep a customer
loyal for long periods of time. Percentage of students whose purchasing decision are influenced by
store design. In an analysis of actual conversations in numerous discussions forums on the Internet
documented recommendations as one of four unique dialogues taking place. A study of the holistic
approach to management and how strategies come into play in resolving issues. In an analysis of
actual conversations in numerous discussions forums on the Internet documented recommendations
as one of four unique dialogues taking place. Build Community Level Action for Swachh Bharat
Abhiyan 59. RachelPearson36 Unlocking the Power of ChatGPT and AI in Testing - A Real-World
Look, present. Teams Enable groups of users to work together to streamline your digital publishing.
Start small, figure out who are the advocates for your product and service, and talk to them. Finally,
product support and warranties round out the experience. (Wernick 1991). 2.11 Brand Loyalty
Statistics “In five years, 50% of customers find a newer, better brand and leave. The understanding
of all the research and findings of the survey instruments concludes that there are lots of different
opinions on generic brands versus name brands. Through marketing companies are able to interpret
trends in the market, develop strategies and identify potential customers. You want to wow your
professor and showcase your knowledge and understanding of the subject. It’s not that a brand
doesn’t deserve consumer loyalty. Many corporations are using this opportunity to cement customer
relationships. It should be something that is worth your time and effort. They are so cheap but still
just as good as the original. 100. Mostly all generics are the same as the name brand so I don’t think
they should be gotten rid of. 4.20 Findings Conclusion The findings were all resulted in a statistical
analysis conducted from all 100 survey instruments. This situation typically appears when there is
little competition or a high risk associated with changing suppliers, such as economic costs or time
investments 2.5Customer Expectations “Customer satisfaction is strongly influenced by customer
expectations. As always with quantitative studies, they formulated a series of theories and
hypotheses that could be tested through a number of questions.