10

ARTS
Quarter 3 – Module 3b:
Media-based Arts and Design in the
Philippines
Animation, Print Media and Innovation in
Product and Industrial Design
MAPEH – Grade 10
Alternative Delivery Mode
Quarter 3 – Module 3b: Media Based Arts and Design in the Philippines
Animation, Print Media and Innovation in Product and Industrial Design
First Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Sheila M. Ponteros
Editors: Bethel- Anne S. Parco, Mary Rose G. Acupanda
Reviewer: Rowena Z. Ambata Bethel- Anne S. Parco
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Fay C. Luarez, TM, Ed.D., Ph.D. Maricel S. Rasid
Nilita L. Ragay, Ed. D. Elmar L. Cabrera
Jenith C. Cabajon

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov
 What I Need to Know
In this module, we will explore and study the modern techniques and
trends in photography, film, print media, digital media, and product and
industrial design. Most notably the talent, creativity, and quality
workmanship of Filipino artists and designers in all these fields will be
recognized and celebrated. Not only have these brought Philippine artistry to
the world’s attention, but they have opened up an entire range of opportunities
for young Filipinos to develop and apply these talents—and earn a living.

Technological advances continue to be a major driving force in the

directions that each of these art forms has taken. These results in exciting
innovations in: material manipulation, coloring and embellishment
techniques, and creation and production processes. Today, these are applied
in all media—whether physical and tangible, or virtual in cyber space.

LEARNING COMPETENCIES:
 Identifies art elements in the various media-based arts in the Philippines
Code:(A10EL-IIIb-1).
 Identifies representative artists as well as distinct characteristics of media-
based arts and design in the Philippines Code: (A10EL-IIIa-2).
 Explains the characteristics of media-based arts and design in the Philippines
Code:(A10PR-IIIc-e-2)
 Applies different media techniques and processes to communicate ideas,
experiences, and stories (the use of software to enhance/animate images like
Flash, Movie Maker, Dreamweaver, etc.) Code:(A10PR-IIIc-e-3)
 Discusses the role or function of artworks by evaluating their utilization and
combination of art elements and principles. Code:(A10PL-IIIh-2); and
 Evaluates works of art in terms of artistic concepts and ideas using criteria
appropriate for the style or form of media-based arts and design.
Code:(A10PR-IIIf-4)

At the end of the module, you should be able to:

 Explain Animation, Print Media and Innovation in Product and Industrial

Design.
 Differentiate the kind of media used in teaching and learning process.
 Show pride that Filipino ingenuity is distinct, exceptional, and on a par
with global standards.

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 What I Know
PRE-ASSESSMENT
Direction: Read each question carefully. Write the letter of your answer in
your Art notebook.
1.It is a technique of photographing successive drawings or positions of
puppets or models to create an illusion of movement when the movie is
shown as a sequence.
A. Animation C. Film
B. Fashion D. Photography
2. She began her career as an investment banker before she made a
dramatic shift to creating her own line of lingerie.
A. Josie Natori C. Lulu Tan Gan
B. Kenneth Cobonpue D. Monique Lhuillier
3.It is another field of print media that highlights the artistic gifts of Filipinos.
A. Animation C. Film
B. Comics D. Photography
4.It is recognized as the first fully animated Filipino film created by an all-
Filipino group of animators.
A. Captain Flamingo C. Groove high
B. Dayo D. Urduja
5.A Filipina fashion designer who is prominent for her exquisite wedding
gowns.
A. Josie Natori C. Lulu Tan Gan
B. Kenneth Cobonpue D. Monique Lhuillier
6.Which of this media refers to a book that was originally available only in
print?
A. Comics C. Film Photography
B. Digital Media D. Photography
7.He is considered as a multi-awarded designer because of his unique
designs in crafts.
A. Josie Natori C. Lulu Tan Gan
B. Kenneth Cobonpue D. Monique Lhuillier
8. It is a digital media form that remains the more conventional form.
A. Print Media C. Film
B. Digital Media D. Photography
9. It is one major field that still relies heavily on print media.
A. Advertising C. Digital Media
B. Comics D. Photography
10. She is known as ‘The Queen of Knitwear”.
A. Josie Natori C. Lulu Tan Gan
B. Kenneth Cobonpue D. Monique Lhuillier
a.
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 What’s In

1. Based on the picture below, what can you say about it?
2. Relate your observation of the picture below with the use of technology.
3. So, what is the role of technology in the picture below?

Unplash.com

What’s New

Animation, Print Media and Innovation in Products and Industrial Design

In recent decades, a whole new career opportunity has emerged for creative
Filipinos via the field of animation. In fact, Filipino animators have been involved in
the creation of some of the best-loved and technically challenging- animated feature
films produced in the last few years. Among these are Toy Story, Up, The Incredibles,
Monsters University, Cars, Finding Nemo, Planes, Brave, Shrek, Kung Fu Panda and
more. Such recognition of Philippine talent abroad has spurred the development of
the local animation industry as well. (https://www.academia.edu/33077300/Animation_pptx)

Alongside the digital media forms discussed, there remains the more
conventional form known as print media. Included here are large-scale publications
such as newspapers, magazines, journals, books of all kinds, as well as smaller-scale
posters, brochures, flyers, menus, and the like. Of course, all of these now have their
digital counterparts that may be accessed and read on the internet. However, there
continues to be a demand and a purpose for the actual printed forms of these
materials. And whether printed on paper or viewed on the web, these materials once
again involve and showcase Filipino artistry.

Yet another breakthrough arena for Filipino imagination, ingenuity, and

innovativeness in recent decades has been that of design. Specifically, this

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encompasses product and industrial design as applied to furniture, lighting, and
interior accessories, as well as fashion from haute couture to bridal ensembles to
casual wear. As a result, a number of Filipino designers have risen to superstardom
both locally and internationally.

What is It

Animation
Animation Council of the Philippines Inc.

The Animation Council of the Philippines

Inc. (ACPI) is a nonstock, non-profit organization
that aims to create an identity for the Philippines
within the animation industry, making it one of
the preferred sources for animation services
worldwide. The organization works hand in hand
with participating colleges and universities, the
Technical Education and Skills Development
Authority (TESDA) and other government
agencies, and local government unit to develop
animation as a promising career option for
Filipinos.

https://bit.ly/3ubZoul
Producing Parker Space Heroes Universe
Among the other exciting milestones in the
fast-emerging Philippine animation industry was the
creation in 2008 of Urduja, an animated film
adaptation of the legend of the warrior princess of
Pangasinan. Produced by APT Entertainment,
Seventoon, and Imaginary Friends, Urduja is
recognized as the first fully-animated Filipino film,
created by an all-Filipino group of animators using
the traditional (hand-drawn) animation process with
some 3D effects. The characters were voiced by an
all-star cast of actors from Philippine cinema and
television, with the screenplay written in Filipino.

http://bit.ly/2NdITh0

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 Also released in 2008 was Dayo: Sa Mundo
ng Elementalia, said to be the country’s first all-
digital full-length animated feature film. Produced
by Cutting Edge Productions, the film presents
Philippine mythical creatures as heartwarming
characters in a young boy's adventure. The
production involved over 500 local animators and
featured a “tradigital animation” technique. Its
characters were rendered in 2D animation, while
the backdrops were created using 3D animation.
Dayo was also the first ever animated movie to be
screened during the Metro Manila Film Festival, as
it was entered in the 34th MMFF in December 2008.

http://bit.ly/2Zx0zXs

Another breakthrough was the first

Filipino full 3D animated film, RPG
Metanoia, co-produced by Ambient Media,
Thaumatrope Animation, and Star Cinema
in 2010.

http://imdb.to/3samLTA
Print Media
Alongside the digital media forms discussed above, there remains the more
conventional form known as print media. Included here are large-scale publications
such as newspapers, magazines, journals, books of all kinds, as well as smaller-scale
posters, brochures, flyers, menus, and the like. Of course, all of these now have their
digital counterparts that may be accessed and read on the internet. However, there
continues to be a demand and a purpose for the actual printed forms of these
materials. And whether printed on paper or viewed on the web, these materials once
again involve and showcase Filipino artistry.
Advertising
One major field that still relies heavily on print media is advertising. Despite
the soaring popularity and seemingly limitless possibilities of online advertising and
social media, Philippine artists are still called upon to create advertisements that will
be physically printed. These appear in newspapers, magazines, posters, brochures,

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and flyers—each with their specific target readerships and markets, and highly-
specialized approaches for reaching these target groups.
Comic Books
Another field of print media that highlights
the artistic gifts of Filipinos is that of comic books, or
komiks as they referred to locally. The popularity of
Philippine comics began in the 1920s when
Liwayway magazine started featuring comic strips,
such as Mga Kabalbalan ni Kenkoy (The
Misadventures of Kenkoy) created by Tony
Velasquez who went on to be recognized as the
“Father of Filipino Comics".

http://bit.ly/3qzQqVv
Mga Kababalaghan Ni Kenkoy
With the coming of the Americans to the country, local comics were clearly
influenced by popular U.S. comics with superheroes as the main characters—
resulting in local counterparts such as Darna and Captain Barbell.

http://bit.ly/3k4rRxv http://bit.ly/3pFLlKo
Book Design and Illustration
Yet another extremely rich and promising area for young Filipino artists is the
field of book design and illustration. Thanks to the visionary mind sets of progressive
Philippine book publishers such as Bookmark, Anvil Publishing, Adarna Books, and

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Tahanan Books for Young Readers (now Ilaw ng Tahanan Publishing), local book
designers and illustrators have been given the professional stature they deserve and
the creative freedom they need to truly showcase their talents.
 Ang Tuta ni Noe, by Virgilio S. Almario, illustrated by Sergio Bumatay III
 How Long Till September, by Tanya Sevilla-Simon, illustrated by Jill Arwen
Posadas
 Whuush! by Glenda Oris, illustrated by Aldy Aguirre
 Mahabang-Mahabang-Mahaba, by Genaro Gojo Cruz, illustrated by Ghani
Madueño
 But That Won’t Wake Me Up!, by Annie Dennise Lumbao and Anelka
Lumbao, illustrated by Liza Flores, Published by Adarna Books

Digital Media
All the artistic skills and techniques that go into producing books like those just
presented, of course have their counterpart in the ever-growing world of digital
media. This means that books that were originally available only in print are being
gradually converted to digital format, while new books are now conceptualized,
written, designed, and illustrated precisely for these online media.
This also means that the manner by which today’s readers can find, access,
and enjoy these electronic books (or ‘ebooks’) is via digital media tablets, ebook
readers, and other handheld reading devices. One such device that is available locally
is the ebook reader called Kobo, which features international as well as Philippine
titles.
Likewise gaining in popularity are social media-based publishing sites, like
Wattpad, that serve as communities for millions of budding writers to share their
original stories online. This phenomenon, along with the rise of electronic distribution
platforms, such as Flipreads, which provide access to the works of Filipino authors
and publishers, is also opening up exciting new opportunities for young artists to do
the digital design and illustrations for all these upcoming titles.

What’s More

Innovation in Product and Industrial Design

Yet another breakthrough arena for Filipino imagination, ingenuity, and
innovativeness in recent decades has been that of design. Specifically, this
encompasses product and industrial design as applied to furniture, lighting, and
interior accessories, as well as fashion from haute couture to bridal ensembles to
casual wear. As a result, a number of Filipino designers have risen to superstardom
both locally and internationally.

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Kenneth Cobonpue
Cebu-based Kenneth Cobonpue is a multi-awarded designer and the creative
director of Hive, a design and manufacturing facility for designers of interior
accessories and lighting. Cobonpue’s fresh and exciting concepts and excellent
craftsmanship have earned him the acclaim and the patronage of discerning clientele
the world over—including prominent Hollywood celebrities.

https://bit.ly/2ZwiugI

https://bit.ly/3dtmGpM

http://bit.ly/2Ztovej
Monique
Lhuillier
Also hailing from Cebu City, Filipina fashion
designer Monique Lhuillier first rose to prominence for her
exquisite wedding gowns. But she has since become one
of the darlings of the Hollywood celebrity set, with several
A-list stars having worn her couture creations to gala
events and award shows, as well as to their own
weddings. Lhuillier studied at the Fashion Institute of
Design & Merchandising in Los Angeles, and now has her
own retail boutiques in that city and in New York. Her
collections include bridal and bridesmaids’ dresses, ready-to-
http://bit.ly/3k3ugZl wear, evening gowns, linens, tableware, stationery, and
home fragrances.

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 https://moniquelhuillier.com/collections/bliss-fall-2018/?look=false

Josie Natori

Another name that has a prestigious place in the New

York fashion industry is that of Josie Natori. Born Josephina
Almeda Cruz in Manila, this Filipino American fashion designer
began her career as an investment banker, before she made
the dramatic shift to creating her own lines of lingerie, resort
and lounge wear, as well as semi-formal and casual attire. She
went on to establish The Natori Company that has built up a
lifestyle brand that today includes four lingerie lines, the Josie
Natori ready-to-wear collection, home accessories, fragrance,
and eyewear.
http://illustradolife.com/spotlight-on-international-filipino-designers-josie-natori/

https://www.natori.com/world-of-natori/biography/

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 Rajo Laurel
Probably best known to the general public
as a judge on the television series Project Runway
Philippines, Rajo Laurel is a much-admired Filipino
fashion designer with a number of national and
international awards to his name. He trained at New
York’s Fashion Institute of Technology and at Central
Saint Martin’s in London.
Laurel is also a savvy entrepreneur,
establishing House of Laurel and Rajo Laurel
Enterprise. His creations maintain a Filipino
sensibility, incorporating embroidery, beadwork, and
http://www.couturenew.com/rajo-laurel-
bio hand-painted prints, while also offering the prestige of
limited edition pieces. Thus, he has gained a loyal
local following and the attention of the international market.
Lulu Tan-Gan
Known for her fashionable knitwear lines
since 1985, Lulu Tan-Gan had been dubbed
“The Queen of Knitwear” in the country. That
specialty has since evolved into a new hand-
woven line, called Indigenous Couture that
blends Philippine artisan crafts, fabrics, fibers,
and other local materials with Tan-Gan’s
signature contemporary lifestyle dressing.
Photo by Vito Studios.
The designer’s vision is to encourage the
use of stylized indigenous and traditional wear,

https://www.pressreader.com/philippines/tatler-
philippines/20190408/282312501433852

as she draws inspiration from the rich

textile and embroidery traditions of
the Philippines and interprets these in
modern styles and silhouettes.
Further, each Tan-Gan’s creation is
https://www.preview.ph/fashion/fashion- 95% hand-made—hand-loomed
watch-2011-lulu-tan-gan-2 (knitted and woven) by Philippine
artisans.

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Dita Sandico-Ong

Another Philippine designer who has been

advocating the use of local weaving techniques and
natural fibers is Dita Sandico-Ong. Known as the “Wrap
Artiste” of the Philippines for her famous bold-colored
wraps, Sandico-Ong first experimented with the local
weave of Ilocos Sur, known as inabel, as well as with
pineapple fibers blended with Irish linen, dubbed
piñalino.

From there, she tried other local fibers,

particularly abaca which she was introduced to by
weaver and entrepreneur Virgilio Apanti. Sandico-Ong
has since been working with a multipurpose http://bit.ly/3dslHWI
cooperative in Catanduanes, training them in natural
dye extraction and advanced weaving techniques for abaca.
Today, her collection includes wraps or panuelos, as well as boleros, jackets,
and long tunics of banana fiber and abaca. Her designs are presented in fashion
shows around the world and are sold in high-end shops in major international cities.

Based on the reading above about the Filipino designers, how do you feel about what
they have accomplished in their field? Explain in 2-3 sentences: Write your answers
in your Arts notebook
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________.

What I Have Learned

Congratulations on completing this module. Before we proceed, what are your

thoughts about this lesson? Share your insights by completing the following sentence
prompts. Do this in your Arts notebook.

I have learned that ________________ ________________ ______.

I have realized that ________________ _________________ _____.

I will apply _____________ _________________ _______________.

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 What I Can Do

One of the topics discussed above is comics. This time you are to create a 4-
frame comic strip in a long bond paper. Create your own hero. Let your hero help
solve this pandemic we are facing.
CRITERIA:

 Creativity --- 10 points

 Content --- 10 points
 Neatness / Product --- 10 points
TOTAL --- 30 points

Assessment

Direction: Read each item carefully and write the correct answer in your notebook.

1. It is a technique of photographing successive drawings or positions of puppets

or models to create an illusion of movement when the movie is shown as a
sequence.
2. She began her career as an investment banker before she made a dramatic
shift to creating her own lines of lingerie.
3. It is another field of print media that highlights the artistic gifts of Filipinos.
4. It is recognized as the first fully animated Filipino film created by an all-Filipino
group of animators.
5. A Filipina fashion designer who is prominent for her exquisite wedding gowns.
6. He is one of the best fashion designers in the country who is considered as a
multi-awarded designer because of his unique design in crafts.
7. Which of this media refers to books that were originally available only in print?
8. It is a digital media form that remains the more conventional form.
9. It is one major field that still relies heavily on print media.
10. She is known as ‘The Queen of Knitwear”.

Additional Activities

Seeing the Filipino achievers in their field, both local and international, how do you
view the potential of our people in terms of the ‘applied arts’? Explain your opinion in
2-3 sentences.
__________________________________________________________________
_________________________________________________________________

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 Answer Key

Answers May Vary Task 2: Answers May Vary

Additional Activities Task 1: Answers May Vary
What’s In
10. Lulu Tan Gan
Monique Lhuillier 6. Kenneth obonpue 7. Digital Media 8.Print Media 9. Advertising
1.animation 2. Josie Natori 3.Comic 4. Urduja 5.
10. c
9. a Assessment
8. a
7. b Outputs May Vary
6. b What Can I Do
5. d
4. d Answers May Vary
3. b What I Have Learned
2. a
1. a Task 3 and 4: Answers May Vary
What I Know What’s More

References
Cabanban, E. Horizons Music and Arts Appreciation for Young Filipinos Learner’s
Material. pp.262-277, (M. Y. Moran& M. P. Valdez, Eds), 2015
https://bit.ly/3ubZoul

http://bit.ly/2NdITh0

http://bit.ly/2Zx0zXs

http://imdb.to/3samLTA

http://bit.ly/3qzQqVv

http://bit.ly/3k4rRxv

http://bit.ly/3pFLlKo

https://bit.ly/2ZwiugI

http://bit.ly/2Ztovej

https://bit.ly/3dtmGpM

https://mbridesalon.com/
https://moniquelhuillier.com/collections/bliss-fall-2018/?look=false
http://illustradolife.com/spotlight-on-international-filipino-designers-josie-natori/
https://www.natori.com/world-of-natori/biography/
http://www.couturenew.com/rajo-laurel-bio
https://www.pressreader.com/philippines/tatler-
philippines/20190408/282312501433852
https://www.preview.ph/fashion/fashion-watch-2011-lulu-tan-gan-2
https://dittachannel.com/journeys/2016/4/4/dita-sandico-fashion-with-a-conscience

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 For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net