OVERVIEW

Introduction To Mc Donald’s Marketing Strategies

An overview of the An insight into the various marketing
company's history and global reach. strategies employed by McDonald's

Unethical Marketing Unethical Practices

Understanding what constitutes Exploring specific
unethical marketing actions. unethical practices by McDonald's.

Why It Is Unethical Influence On Stakeholders

Involve the discussion of practices that An analysis of the impact on
are deemed irresponsible or harmful. stakeholders internally and externally.

Our Solutions
Proposed solutions to tackle the
presented unethical practices.
Mc Donald's And Its
Unethical Marketing
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 Introduction to McDonald's
q McDonald's is one of the world's largest and most known fast
food restaurant franchises, founded in 1949 by Richard and Maurice.

q McDonald's is also one of the fast-food companies that has left

an indelible influence on popular culture.

q McDonald's operates across over 100 countries and serves millions of

consumers every day.
 Marketing Strategies in McDonald’s
Advertising Global Sponsorship Digital
Campaigns Branding and Partnerships Marketing
An examination of Exploring the Understanding the An evaluation of the
McDonald's different global branding importance of effectiveness of
Advertising initiatives of sponsorship and McDonald's digital
campaigns. McDonald's. collaboration in Marketing initiatives.
McDonald's marketing.
 What is Unethical Marketing ?
Unethical marketing is defined
as those that are deceitful,
misleading or detrimental to
consumers or society.
These actions not only violate ethical
standards, but they can also result in
legal consequences and harm
a company's brand.

This can include false advertising, targeting vulnerable populations with

harmful products, omitting important information, or using manipulative
tactics to influence consumer behavior.
 Unethical Practices
1 Animal Welfare
The treatment of animals in
McDonald's supply chain has been
questioned, with concerns about
the conditions in which animals
are raised and slaughtered.
3 Health Concerns
McDonald's has faced criticism for
its food's high fat, sugar, and salt
content, which is linked to health issues
like obesity, heart disease, and diabetes..
2 Marketing Practices
The company's marketing methods,
particularly those aimed at youngsters, have
been criticized. Toys and promotional
materials have been considered a technique
to attract youngsters into harmful
eating patterns at Happy Meals.
4 Cultural Impact and Globalization
Concerns
McDonald's role in spreading
American-style fast food globally has
been seen by some as a form of
cultural imperialism, influencing local
cuisines and eating habits.
 Why do we believe its unethical
1 Animal Welfare
Animal cruelty in the supply
Chain is conflicting with
ethical animal care standards.
3 Marketing Practices
Targeting vulnerable groups, such as
children, with unhealthy food marketing is
deemed unethical since it takes
advantage of their impressionability.
2 Health Concerns
Offering high-fat, high-sugar,
and high-salt foods, which
contribute to health problems, is
condemned for ignoring
customer health responsibility.
4 Cultural Impact and Globalization
Concerns
Cultural insensitivity and standardization
are blamed on the expansion of
multinational companies that overshadow local
cultures.
The Influence On Stakeholders

Internal External

1 Employees 1 Customers

2 Marketing team 2 Suppliers

3 Franchisee 3 Competitors
 The Influence on Stakeholders Internal

1 Employees 2 Marketing Team 3 Franchisees

Examine the impact of An analysis of the harm
An investigation into the
unethical marketing to relationships and
effect of unethical
practices on the financial losses for
marketing on the mental
marketing team's franchisees associated
health and attitudes of
cohesiveness and with McDonald's.
McDonald's employees.
morals.
 The Influence on Stakeholders External

1 Customers 2 Suppliers 3 Competitors

An exploration of the An analysis of the potential An investigation into the

impact on consumers' harm to supplier potential damage to the

trust and satisfaction relationships and supply industry and rival businesses

due to unethical chain disruption from due to unethical marketing by

marketing. unethical marketing McDonald's.

practices.
 Unleashing Solutions for Unethical
Practices
1 Animal Welfare
Suggestions to enhance animal
welfare standards in the supply chain.
3 Marketing Practices
Strategies to promote ethical
marketing to children and engage in
educational programs.
2 Health Concerns
Recommendations for reformulating the
menu to offer healthier alternatives and
transparent communication with
consumers.
4 Cultural Impact and Globalization
Concerns
Suggestions for adopting a culturally
sensitive approach and respecting
regional cultures.
-Thank You-