ST RT अब

BRANDING AND MARKETING

Shreedha Singh
Co-Founder & CEO: T.A.C Ayurveda Co.
 ST RT अब
Audience
This insight shapes the tone, topics, and platforms
for your content.

Research

Concerns

Interests
 ST RT अब
CONTENT STRATEGY
Creating a content strategy for a brand involves:

Delivering valuable and engaging content

Establishing brand identity

Understanding your audience

IDENTIFY CONTENT ST RT अब
PILLARS
Diversify your content to cater to different preference

Our expert- led informational content provides

in-depth insights into ayurvedic principles ,
skincare rituals , and holistic wellness practices

We offer skincare tips , ingredient education ,

and beauty trends to empower our audience with
knowledge and inspire them to make informed
choices.

Through product highlights , user testimonials ,

and lifestyle content , we showcase the efficacy
of our ayurvedic formulations and their
transformative impact on everyday lives
 ST RT अब

CONTENT CALENDER
Develop a schedule that balance consistency and relevance.

Authenticity

Consistency

Seasonal Trends
 ST RT अब
EDUCATIONAL CONTENT
Educate your audience about skincare concerns,
ingredients, and routines. Offer valuable insights, tips,
and solutions to common problems.
TAC's educational initiatives
delve deep into understanding
our audience’s skincare
concerns from an Ayurvedic
perspective.

We offer comprehensive
insights into the root causes of
common skin issues, guiding
our audience towards holistic
solutions grounded in
Ayurvedic principles.
 INFLUENCER ST RT अब
COLLABORATION

EVALUATION GOAL
Reach and establish a strong
Content quality (Concept + Shoot)
presence of T.A.C among
Engagement metrics (Views, Comments
viewers.
& Shares)
Create buzz to drive organic and
Relevance of comments to audience
direct sales through strategic
interests and T.A.C’s values.
content dissemination.
 ST RT अब

ADAPT & INVOLVE

Embrace new
Stay updated
with industry
platforms,
trends and technologies, or
adapt your content
strategy formats that
accordingly resonate with
your audience
 ST RT अब
VOICE & TONE

Our brand communicates with

T.A.C’s brand voice is
an expert-led tone that is both
Expert led, the tone
easy to comprehend and carries
should reflect authority,
a conversational, relatable, yet
credibility, and expertise It should convey a sense aspirational style in a " you & me
in the field. of confidence and " conversation
knowledge while
remaining accessible and
relatable to your
audience.
 SEO
ST RT अब

Balancing SEO with engaging content creation , coupled with user-centric optimisations ,
ensures alignment with audience search behaviours and enhances visibility in search engines .

Through a holistic approach to

content creation, we not only
We identify relevant keywords elevate visibility but also
aligned with Ayurvedic principles , establish T.A.C as a trusted
skincare, wellness and our brand authority in Ayurvedic
By seamlessly blending chosen
offerings to enhance content wellness, driving organic
keywords into high- quality content,
visibility. traffic and engagement.
we optimize our online presence,
making it easier for our audience to
discover valuable Ayurveda-inspired
insights and products.
 ST RT अब
SOCIAL MEDIA

T.A.C’s social media strategy involves increasing

interactive stories, live sessions, content featuring
doctors, and influencer videos.

We focus on incorporating trending music making it

relevant to our niche.

We aim to maintain a mix of reels, carousels, and

static posts for variety as well as reach.
 ST RT अब

CRISIS MANAGEMENT

Take responsibility,
Respond promptly communicate
with transparently,
honesty and empathy. and engage actively
with users.
 ST RT अब

THANK YOU